Reverse-contrast typefacesA reverse-contrast or reverse-stress letterform is a typeface or custom lettering where the stress is reversed from the norm, meaning that the horizontal lines are the thickest. This is the reverse of the vertical lines being the same width or thicker than horizontals, which is normal in Latin-alphabet writing and especially printing. The result is a dramatic effect, in which the letters seem to have been printed the wrong way round.
Script typefaceScript typefaces are based on the varied and often fluid strokes created by handwriting. They are generally used for display or trade printing, rather than for extended body text in the Latin alphabet. Some Greek alphabet typefaces, especially historically, have been a closer simulation of handwriting. StylesScript typefaces are organized into highly regular formal types similar to cursive writing and looser, more casual scripts.
Slab serifIn typography, a slab serif (also called mechanistic, square serif, antique or Egyptian) typeface is a type of serif typeface characterized by thick, block-like serifs. Serif terminals may be either blunt and angular (Rockwell), or rounded (Courier). Slab serifs were introduced in the early nineteenth century. Slab serifs form a large and varied genre.
TypefaceA typeface is a design of letters, numbers and other symbols, to be used in printing or for electronic display. Most typefaces include variations in size (e.g., 24 point), weight (e.g., light, bold), slope (e.g., italic), width (e.g., condensed), and so on. Each of these variations of the typeface is a font. There are thousands of different typefaces in existence, with new ones being developed constantly. The profession of designing typefaces is called type design.
Sans-serifIn typography and lettering, a sans-serif, sans serif (), gothic, or simply sans letterform is one that does not have extending features called "serifs" at the end of strokes. Sans-serif typefaces tend to have less stroke width variation than serif typefaces. They are often used to convey simplicity and modernity or minimalism.
LetteringLettering or handlettering is a term for artfully drawing letters, instead of writing them simply. Each letter is created with attention to detail and has a unique role within a composition. Lettering is created as an image, with letters that are meant to be used in a unique configuration. Lettering words do not always translate into alphabets that can later be used in a typeface, since they are created with a specific word in mind.
CalligraphyWriting as a visual artVarious examples of calligraphy in different languages and writing systems throughout historyCalligraphy (from Ancient Greek καλλιγραφία (kalligraphía) 'beautiful writing') is fine handwriting as a visual art. It involves the design and execution of lettering or characters using a pen, ink brush, or other writing instruments.
Pull quoteIn graphic design, a pull quote (also known as a lift-out pull quote) is a key phrase, quotation, or excerpt that has been "pulled" from an article and used as a page layout graphic element, serving to entice readers into the article or to highlight a key topic. It is typically placed in a larger or distinctive typeface and on the same page. Pull quotes are often used in magazine and newspaper articles, annual reports, and brochures, as well as on the web.
Walter TracyWalter Valentine TracyRDI (14 February 1914 – 28 April 1995) was an English type designer, typographer and writer. BiographyWalter Tracy was born in Islington, London and attended Secondary school. At the age of fourteen he was apprenticed to the large printing firm William Clowes as a compositor. When he had completed his apprenticeship, Tracy went to work in the typographic studio of , a printing house.Title (publishing)The title of a book, article, or any other published text, is a name for the work which is usually chosen by the author. A title can be used to identify the work, to put it in context, to convey a minimal summary of its contents, and to pique the reader's curiosity. Some works supplement the title with a subtitle. Texts without separate titles may be referred to by their incipit (first word), especially those produced before the practice of titling became popular.
Body textBody text, body copy, or running text is the text forming the main content of a book, magazine, web page, or any other printed or digital work. This is as a contrast to both additional components such as headings, images, charts, footnotes etc. on each page, and also the pages of front matter that form the introduction to a book. Body text has two slightly different meanings, depending on context.
Sign paintingSign painting is the craft of painting letteredsigns on buildings, billboards or signboards, for promoting, announcing, or identifying products, services and events. Sign painting artisans are signwriters, although in North America they are usually referred to as sign painters. HistorySignwriters often learned the craft through apprenticeship or trade school, although many early sign painters were self-taught.*As an Amazon Associate I earn from qualifying purchases.