Multi-level marketingMulti-level marketing (MLM), also called network marketing or pyramid selling, is a controversial and sometimes illegal marketing strategy for the sale of products or services in which the revenue of the MLM company is derived from a non-salaried workforce selling the company's products or services, while the earnings of the participants are derived from a binary compensation commission system.Party planThe party plan is a method of marketing products by hosting what is presented as a social event at which products will be offered for sale. It is a form of direct selling. The primary system for generating sales leads for home party plan sales is the home party itself: the salesperson uses the home party business model as a source for future business by asking attendees if they would like to host selling parties, too.
Federal Trade CommissionThe Federal Trade Commission (FTC) is an independent agency of the United States government whose principal mission is the enforcement of civil (non-criminal) antitrust law and the promotion of consumer protection. It shares jurisdiction over federal civil antitrust law enforcement with the Antitrust Division of the U.S. Department of Justice.
Fortune Hi-Tech MarketingFortune Hi-Tech Marketing (FHTM) was a Lexington, Kentucky based company which used multi-level marketing to sell consumer goods and services. The company was founded in January 2001. In January 2013, the Federal Trade Commission (FTC) and regulators for three states shut down FHTM for being a pyramid scheme. Business modelFortune Hi-Tech Marketing used multi-level marketing to recruit representatives to sell a range of retail services and products.Vector MarketingVector Marketing is a direct selling subsidiary company and the marketing arm of Cutco Corporation, an Olean, New York–based cutlery manufacturer. The company was founded in 1981 in Philadelphia, Pennsylvania. The company sells via individual sales representatives who sell Cutco cutlery via one-on-one demonstrations, typically through home visits.
E-commerceType of business industry usually conducted over the internetE-commerce (electronic commerce) refers to commercial activities including the electronic buying or selling products and services which are conducted on online platforms or over the Internet.Personal sellingPersonal selling occurs when a sales representative meets with a potential client for the purpose of transacting a sale. Many sales representatives rely on a sequential sales process that typically includes nine steps. Some sales representatives develop scripts for all or part of the sales process. The sales process can be used in face-to-face encounters and in telemarketing.CutcoCutco Corporation, known prior to 2009 as Alcas Corporation, is an American company that sells cutlery, predominantly through multi-level marketing. It is the parent company of CUTCO Cutlery Corp., Vector Marketing, Ka-Bar Knives, and Schilling Forge. The company was founded in 1949 by Alcoa and Case Cutlery (hence "Al-cas") to manufacture stainless steel knives for Alcoa's WearEver Cookware division.Customer to customerCustomer to customer (C2C or consumer to consumer) markets provide a way to allow customers to interact with each other. Traditional markets require business-to-customer relationships, in which a customer goes to the business to purchase a product or service. In customer-to-customer markets, the business facilitates an environment where customers can sell goods or services to each other.
Pyramid schemeA pyramid scheme or pyramid scam is a fraudulent business model in which participants earn money primarily by recruiting new members rather than by selling products or services to end consumers or by generating genuine investment returns. Pyramid schemes depend on an ever-growing number of recruits, making them inherently unsustainable.
YouniqueYounique is an American direct selling multi-level marketing company that markets beauty products. The company was founded in 2012 by Derek Maxfield, who is CEO, and Melanie Huscroft, and is headquartered in Lehi, Utah. Between 2017 and 2019, Younique was 60% owned by Coty, Inc. In 2019, Coty sold their share of the business back to Maxfield and Huscroft.
SalesSales are commercial dealings in which a seller transfers ownership of products or provides services to a buyer in exchange for money or other agreed-upon consideration. The term may also refer to the quantity or monetary value of goods sold in a given targeted time period. The delivery of a service for a cost is also considered a sale. A period during which goods are sold for a reduced price may also be referred to as a "sale".*As an Amazon Associate I earn from qualifying purchases.