Real-time biddingReal-time bidding (RTB) is a means by which advertising inventory is bought and sold on a per-impression basis, via instantaneous programmatic auction, similar to financial markets. With real-time bidding, online advertising buyers bid on an impression and, if the bid is won, the buyer's ad is instantly displayed on the publisher's site.Interactive advertisingInteractive advertising uses online or offline interactive media to communicate with consumers and to promote products, brands, services, public service announcements, and corporate or political groups.Video advertisingVideo advertising is online advertising delivered as video over the internet. It includes ads that run before, during, or after publisher video (pre-roll, mid-roll, and post-roll), video units placed inside display ads, and ads bought on connected TV and streaming services. Video ads are often repurposed or shortened television commercials.
Social mediaVirtual online communitiesVarious social media platformsSocial media are new media technologies that facilitate the creation, sharing and aggregation of content (such as ideas, interests, and other forms of expression) amongst virtual communities and networks.
Google HangoutsPlatformAndroid, iOS, Web, Wear OSPredecessorGoogle TalkSuccessorGoogle ChatGoogle DuoGoogle MeetAvailable in36 languagesTypeCommunication softwareLicenseFreewareWebsitehangouts.google.comGoogle Hangouts was a cross-platform instant messaging (IM) service developed by Google. It originally was a feature of Google+ in 2011, becoming a standalone product in 2013, when Google also began integrating features from Google+ Messenger and Google Talk into Hangouts.Companion adIn online advertising, a companion ad is a display ad shown alongside a video or audio ad, usually displayed on top of the player and/or on its side. It is displayed at the same time as the master ad and offers the user a spot to click. It can continue to be displayed after the master ad has finished playing.
Google+Google+ (sometimes written as Google Plus, stylized as G+ or g+) was a social network owned and operated by Google until it ceased operations in 2019. The network was launched on June 28, 2011, in an attempt to challenge other social networks, linking other Google products like Google Drive, Blogger, Google AdSense, and YouTube.
Nike, Inc.American athletic equipment companyNike, Inc. is an American athletic footwear and apparel corporation headquartered near Beaverton, Oregon. It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$46 billion in its fiscal year 2022. The company was founded on January 25, 1964, as "Blue Ribbon Sports", by Bill Bowerman and Phil Knight, and officially became Nike, Inc. on May 30, 1971.
FacebookFacebook is an American social networking service owned by the American technology conglomerateMeta Platforms. It was founded in 2004 by Mark Zuckerberg, along with his Harvard College roommates and fellow students Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, and Chris Hughes. The name Facebook derives from the face book directories often given to American university students.
EmarketerEmarketer, stylized EMARKETER, formerly Insider Intelligence, is a subscription-based market research company that provides insights and trends related to digital marketing, media, and commerce. HistoryEmarketer was founded in 1996, and is headquartered in New York City. In June 2016, the German media company Axel Springer acquired 93% of Emarketer for around $242 million.
ASOS plcASOS plc ( ) is a British online fast-fashion and cosmetic retailer. The company was founded in 2000 in London, primarily aimed at young adults. The website sells over 850 brands as well as its own range of clothing and accessories, and ships to all 196 countries from fulfilment centres in the United Kingdom, the United States, and Europe.
X (social network)X, formerly known as Twitter, is an American microblogging and social networking service owned by SpaceX's artificial intelligence subsidiary SpaceXAI. It is one of the world's largest social media platforms and one of the most-visited websites. Users can share short text messages, images, and videos in short posts (commonly and unofficially known as "tweets", in reference to the site's former terminology for the format) and like other users' content.*As an Amazon Associate I earn from qualifying purchases.