Real-time biddingReal-time bidding (RTB) is a means by which advertising inventory is bought and sold on a per-impression basis, via instantaneous programmatic auction, similar to financial markets. With real-time bidding, online advertising buyers bid on an impression and, if the bid is won, the buyer's ad is instantly displayed on the publisher's site.
Supply-side platformA supply-side platform (SSP) or sell-side platform is a technology platform to enable web publishers, connected TV (CTV) publishers, mobile app developers, and digital out-of-home (DOOH) media owners to manage their advertising inventory, fill it with ads, and receive revenue. Supply-side platforms are an integral part of the programmatic advertising ecosystem, enabling the automated selling and optimization of digital media space.
Targeted advertisingForm of advertising Example of targeting in an online ad system Targeted advertising or data-driven marketing is a form of advertising, including online advertising, that is directed towards an audience with certain traits, based on the product or person the advertiser is promoting.Advertising inventoryAdvertising inventory or media inventory is the space available in the media, advertising, and marketing industries to advertisers on newspapers, magazines, and digital platforms.
Advertising agencyAn advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally independent of the client; it may be an internal department or agency that provides an outside point of view to the effort of selling the client's products or services, or an outside firm.Cost per actionMeasure of cost of online advertising Cost per action (CPA), also sometimes misconstrued in marketing environments as cost per acquisition, is an online advertising measurement and pricing model referring to a specified action, for example, a sale, click, or form submit (e.g., contact request, newsletter sign up, registration, etc.).
Target audienceThe target audience is the intended audience or readership of a publication, advertisement, or other message catered specifically to the previously intended audience. In marketing and advertising, the target audience is a particular group of consumer within the predetermined target market, identified as the targets or recipients for a particular advertisement or message.Contextual advertisingContextual advertising (also called contextual targeting) is a form of targeted digital advertising. Contextual advertising is also called "In-Text" advertising or "In-Context" technology. In context targeting, advertisements are selected and placed by automated systems based on websites' linguistic content and the context of what a user is looking at.
SoftwareSoftware (SW) consists of computer programs that instruct the execution of a computer. Software also includes design documents and specifications. The history of software is closely tied to the development of digital computers in the mid-20th century. Early programs were written in the machine language specific to the hardware.
Online advertisingForm of advertising that uses the InternetOnline advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising that uses the Internet to promote products and services to audiences and users across digital platforms.
FeedbackFeedback occurs when outputs of a system are routed back as inputs as part of a chain of cause and effect that forms a circuit or loop. The system can then be said to feed back into itself. The notion of cause-and-effect has to be handled carefully when applied to feedback systems: Simple causal reasoning about a feedback system is difficult because the first system influences the second and second system influences the first, leading to a circular argument.Pay-per-clickPay-per-click (PPC) is an online advertising model in which advertisers pay a publisher—typically a search engine or website—each time a user clicks on an advertisement. Unlike traditional advertising, which often requires payment regardless of user engagement, PPC allows advertisers to pay only when a measurable interaction occurs, such as a click. This model enables advertisers to evaluate the effectiveness of advertisements and target specific user actions.*As an Amazon Associate I earn from qualifying purchases.