MarketingMarketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of business management and commerce. Marketing is usually conducted by the seller, typically a retailer or manufacturer. Products can be marketed to other businesses (B2B) or directly to consumers (B2C). Sometimes tasks are contracted to dedicated marketing firms, like a media, market research, or advertising agency.
BrandIdentification for a good or serviceApple Inc. was the world's most valuable brand in 2024 according to Brand Finance.The Coca-Colawordmark is a distinctive brand logo used to attract the attention of people attending a sporting event, or watching it on television.A brand is a name, term, design, symbol or any other feature that distinguishes one seller's goods or service from those of other sellers.Brand awarenessBrand awareness is the extent to which customers are able to recall or recognize a brand under different conditions. Brand awareness is one of the two key components of brand knowledge, as defined by the associative network memory model. It plays a vital role in consumer behavior, advertising management, and brand management.
Brand loyaltyIn marketing and consumer behaviour, brand loyalty refers to a consumer's consistent preference for a particular brand and their commitment to repeatedly purchasing its products or services despite competing alternatives, market changes, or product shortcomings. It may also be reflected in behaviors such as positive word-of-mouth advocacy.
AdvertisingAdvertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of interest to consumers. It is typically used to promote a specific good or service, but there is a wide range of uses, a traditional form being commercial advertisement.ReputationThe reputation or prestige (sometimes referred to as "reputational prestige") of a social entity (a person, a social group, an organization, or a place) is an opinion about that entity – typically developed as a result of social evaluation on a set of criteria, such as behavior or performance. Reputation is a ubiquitous, spontaneous, and highly efficient mechanism of social control. It is a subject of study in social, management, and technological sciences.White paperA white paper is an informative report that explains a complex issue and presents the sponsor's philosophy on the matter. These documents are meant to help readers understand an issue, solve a problem, or make a decision. The term originated in the early 20th century to mean a type of position paper or industry report published by a department of the UK government. Earlier forms of these reports were called "command papers".NewsletterA newsletter is a printed or electronic report or news concerning the activities of a business or an organization, that is sent to its members, customers, employees or other subscribers, or a communication containing individuals' personal opinions or interests. Newsletters generally contain one main topic of interest to its recipients and may be considered grey literature.
BlogDiscussion or informational site published on the internetA blog (a truncation of "weblog") is a website whose basic unit is a "post" or "entry", with posts typically presented in reverse chronological order. Blogging may be carried out by individuals, commercial enterprises, or organizations, and blog content varies widely. In the 2000s, blogs were often the work of a single individual, occasionally of a small group, and often covered a single subject or topic.
InfographicInfographics (a clipped compound of "information" and "graphics") are graphic visual representations of information, data, or knowledge intended to present information quickly and clearly. They can improve cognition by using graphics to enhance the human visual system's ability to see patterns and trends. Similar pursuits are information visualization, data visualization, statistical graphics, information design, or information architecture.
PodcastAn episode of a podcast playing on a smartphoneA podcast episode published by the United States Government Accountability OfficeProblems playing this file? See .A podcast is a program made available in digital format for download over the Internet. Podcasts are primarily an audio medium, which is reflected in the term itself, a portmanteau of "iPod" and "broadcast" coined in 2004.
EbookAn ebook (short for "electronic book"), also spelled as e-book or eBook, is a book publication made available in electronic form, consisting of text, images, or both, readable on the flat-panel display of computers or other electronic devices. Although sometimes defined as "an electronic version of a printed book", some e-books exist without a printed equivalent.*As an Amazon Associate I earn from qualifying purchases.