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Catchiness

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Catchiness is how easy it is for a song, tune, or phrase to be recalled. It is often taken into account when writing songs, catchphrases, advertising slogans, jingles etc. Alternatively, it can be defined as how difficult it is for one to forget it. Songs that embody high levels of remembrance or catchiness are referred to as "catchy songs" or "earworms".

Hook (music)A hook is a musical idea, often a short riff, passage, or phrase, that is used in popular music to make a song appealing and to "catch the ear of the listener." The term generally applies to popular music, especially rock, R&B, hip-hop, dance, and pop. In these genres, the hook is often found in, or consists of, the chorus. A hook can be either melodic or rhythmic, and often incorporates the main motif for a piece of music.EarwormEarwormAn earworm or brainworm, also described as sticky music or stuck song syndrome, is a catchy or memorable piece of music or saying that continuously occupies a person's mind even after it is no longer being played or spoken about. Involuntary Musical Imagery (INMI) is most common after earworms, but INMI as a label is not solely restricted to earworms; musical hallucinations also fall into this category, although they are not the same thing.Repetition (music)Repetition (music)Repetition is important in music, where sounds or sequences are often repeated. It may be called restatement, such as the restatement of a theme. While it plays a role in all music, with noise and musical tones lying along a spectrum from irregular to periodic sounds, it is especially prominent in specific styles.MelodyMelodyA melody (from Greekμελῳδία (melōidía)'singing, chanting'), also tune, voice, or line, is a linear succession of musical tones that the listener perceives as a single entity. In its most literal sense, a melody is a combination of pitch and rhythm, while more figuratively, the term can include other musical elements such as tonal color. It is the foreground to the background accompaniment. A line or part need not be a foreground melody.SongSongA song is a musical composition performed by the human voice. The voice often carries the melody (a series of distinct and fixed pitches) using patterns of sound and silence. Songs have a structure, such as the common ABA form, and are usually made of sections that are repeated or performed with variation later. A song without instruments is said to be a cappella. Written words created specifically for music, or for which music is specifically created, are called lyrics.PhrasePhraseIn grammar, a phrase — called an expression in some contexts — is a group of one or more words acting as a grammatical unit. It can be used within a sentence, so this means that a phrase can be treated as a unit within a larger structure. For instance, the English sentence "the squirrel is very happy" is a which contains the noun phrase "the squirrel" and the verb phrase "is very happy". Additionally, "very happy" is an adjective phrase.Recall (memory)Recall (memory)Recall in human memory refers to the mental process of retrieving information from the past. Along with encoding and storage, it is one of the three core processes of memory. There are three main types of recall: free recall, cued recall and serial recall. Psychologists test these forms of recall as a way to study the memory processes of humans and animals. Two main theories of the process of recall are the two-stage theory and the theory of encoding specificity.CatchphraseCatchphraseA catchphrase (alternatively spelled catch phrase) is a phrase or expression recognized by its repeated utterance. Such phrases often originate in popular culture and in the arts, and typically spread through word of mouth and a variety of mass media (such as films, internet, literature and publishing, television, and radio).AlliterationAlliterationAlliteration is the repetition of syllable-initial consonant sounds between nearby words, or of syllable-initial vowels if the syllables in question do not start with a consonant. It is often used as a literary device. A common example is "Peter Piper picked a peck of pickled peppers". Historical useThe word alliteration derives from the Latin word littera, meaning "letter of the alphabet".Advertising sloganAdvertising sloganAdvertising slogans are short phrases used in advertising campaigns to generate publicity and unify a company's marketing strategy. The phrases may be used to attract attention to a distinctive product feature or reinforce a company's brand. Etymology and nomenclatureAccording to the 1913 Webster's Dictionary, a derives from the Scottish Gaelic "", a battle cry.JingleJingleA jingle is a short song or tune used in advertising and for other commercial uses. Jingles are a form of sound branding. A jingle contains one or more hooks and meanings that explicitly promote the product or service being advertised, usually through the use of one or more advertising slogans. Ad buyers use jingles in radio and television commercials; they can also be used in non-advertising contexts to establish or maintain a brand image.ForgettingForgettingForgetting or disremembering is the apparent loss or modification of information already encoded and stored in an individual's short or long-term memory. It is a spontaneous or gradual process in which old memories are unable to be recalled from memory storage. Problems with remembering, learning and retaining new information are a few of the most common complaints of older adults. Studies show that retention improves with increased rehearsal.

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