Crain's Chicago BusinessWeekly business newspaper in Chicago, Illinois Crain's Chicago BusinessCover from December 19, 2013EditorAnn DwyerCategoriesBusinessFrequencyWeeklyPublisherJim KirkTotal circulation49,005 (2013)First issue1978; 48 years ago (1978)CompanyCrain Communications Inc.CountryUnited States of AmericaLanguageEnglishWebsitewww.chicagobusiness.comISSN0149-6956 (print)1557-7902 (web)OCLC42883889 Crain's Chicago Business is a weekly business newspaper in Chicago, IL.
AdvertisingAdvertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of interest to consumers. It is typically used to promote a specific good or service, but there is a wide range of uses, a traditional form being commercial advertisement.
Sid Bernstein (editor)Sidney Ralph Bernstein (1907–1993) was chairman of the executive committee of Crain Communications Inc. and had previously served as founding editor and publisher of Advertising Age. Then-23 year old Sid Bernstein was the first editor of Ad Age, and his "Con-SID-erations" column appeared until his death. Bernstein was inducted into the American Advertising Federation's Advertising Hall of Fame in 1989.
MarketingMarketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of business management and commerce. Marketing is usually conducted by the seller, typically a retailer or manufacturer. Products can be marketed to other businesses (B2B) or directly to consumers (B2C). Sometimes tasks are contracted to dedicated marketing firms, like a media, market research, or advertising agency.Bill BackerWilliam Montague Backer or Bill Backer (June 9, 1926 – May 13, 2016) was an American advertising executive. He is remembered for creating the Coca-Cola slogans "Things go better with Coke" and "the real thing", and the Miller Lite slogans "everything you ever wanted in a beer, and less" and "Miller Time". In 1971, Backer created the Coca-Cola campaign and accompanying song "I'd Like to Teach the World to Sing (In Perfect Harmony)."
BroadsheetA broadsheet is the largest newspaper format and is characterized by long vertical pages, typically of 22.5 inches (57 cm) in height. Other common newspaper formats include the smaller Berliner and tabloid–compact formats. Historically, the broadsheet format emerged in the 17th century as a means for printing musical and popular prints, and later became a medium for political activism through the reprinting of speeches.
Automotive NewsAutomotive News is a weekly newspaper established in 1925, written for the automotive industry, predominantly for individuals corresponding with automobile manufacturers and automotive suppliers. It is based in Detroit and owned by Crain Communications Inc. Globally, there are more than 55 editors and reporters. The company's headquarters is located at 1155 Gratiot Avenue in downtown Detroit, Michigan.
Mary Wells LawrenceMary Georgene Wells Lawrence (née Berg; May 25, 1928 – May 11, 2024) was an American advertising executive. She was the founding president of Wells, Rich, Greene, an advertising agency known for its creative work. She was the first female CEO of a company listed on the New York Stock Exchange. Wells Lawrence was awarded the Lion of St. Mark for her lifetime achievements at the 2020 Cannes Lions Festival of Creativity.AutoweekAutoweek is a car culture publication and magazine based in Detroit, Michigan. It was first published in 1958 and in 1977 the publication was purchased by Crain Communications Inc, its current brand licensor. The magazine was published weekly and focused on motor sports, new car reviews, and old cars, events and DIY. Autoweek now publishes Autoweek.com.Alvin AchenbaumAlvin Achenbaum (December 11, 1925 – January 26, 2016) was an advertising executive and marketing management consultant of the late 20th century. He was founder and president of the Achenbaum Institute of Marketing.Crain CommunicationsCrain Communications Inc. is an American publishing conglomerate based in Detroit, Michigan, with 13 foreign subsidiaries.
DetroitDetroit ( dih-TROYT, locally also DEE-troyt) is the most populous city in the U.S. state of Michigan. It is situated on the bank of the Detroit River across from the Canadian city of Windsor, Ontario. It is the 26th-most populous city in the United States and the largest U.S. city on the Canada–United States border, with a population of 639,111 at the 2020 census, and an estimated 2025 population of 649,095, its first population increase since 1950.*As an Amazon Associate I earn from qualifying purchases.