A zero-click result is the successful resolution of a web query when the user gets their desired result immediately on the

search engine results page A search engine results page (SERP) is a webpage that is displayed by a search engine in response to a query by a user. The main component of a SERP is the listing of results that are returned by the search engine in response to a Keyword (Inter ...

without having to navigate to any followup source of information. Conventional

pageview In web analytics and Website governance, website management, a pageview or page view, abbreviated in business to PV and occasionally called page impression, is a request to load a single HTML file (web page) of an Internet site. On the World Wide ...

tracking does not detect zero-click results, and consequently, conventional

digital marketing Digital marketing is the component of marketing that uses the Internet and online-based Information technology, digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and service ...

strategies which rely on pageview analysis do not apply. There are adaptive marketing strategies which can take into account zero-click results. Scholarly research at the intersection of

neuroscience Neuroscience is the scientific study of the nervous system (the brain, spinal cord, and peripheral nervous system), its functions, and its disorders. It is a multidisciplinary science that combines physiology, anatomy, molecular biology, ...

and

human–computer interaction Human–computer interaction (HCI) is the process through which people operate and engage with computer systems. Research in HCI covers the design and the use of computer technology, which focuses on the interfaces between people (users) and comp ...

has methods of using

neuroimaging Neuroimaging is the use of quantitative (computational) techniques to study the neuroanatomy, structure and function of the central nervous system, developed as an objective way of scientifically studying the healthy human brain in a non-invasive ...

on users while they use their devices to detect satisfaction with zero-click results. Such measures are necessary to observe natural behavior because otherwise, users may not react in detectable ways as they use computer applications.

References

{{reflist Search engine optimization Internet search engines Internet terminology Digital marketing