"Your Forevers (Don't Last Very Long)" is a song originally recorded by American

country A country is a distinct part of the world, such as a state, nation, or other political entity. When referring to a specific polity, the term "country" may refer to a sovereign state, state with limited recognition, constituent country, ...

singer

Jean Shepard Ollie Imogene "Jean" Shepard (November 21, 1933 – September 25, 2016), was an American country singer who was considered one of the genre's first significant female artists. Her commercial success ran from the 1950s to the 1970s while also be ...

. It was written by Wes Buchanan,

Cliffie Stone Clifford Gilpin Snyder (March 1, 1917 – January 17, 1998), professionally Cliffie Stone, was an American country singer, musician, record producer, music publisher, and radio and TV personality who was pivotal in the development of Californi ...

and Scott Turner. Released as a

single Single may refer to: Arts, entertainment, and media * Single (music), a song release Songs * "Single" (Natasha Bedingfield song), 2004 * "Single" (New Kids on the Block and Ne-Yo song), 2008 * "Single" (William Wei song), 2016 * "Single", by ...

Capitol Records Capitol Records, LLC (known legally as Capitol Records, Inc. until 2007), and simply known as Capitol, is an American record label owned by Universal Music Group through its Capitol Music Group imprint. It was founded as the first West Coast-base ...

in 1967, it reached the top 20 of the US country songs chart. It received a positive review from ''Cashbox (magazine), Cash Box'' magazine and appeared on a studio album of Shepard's with a Your Forevers Don't Last Very Long (album), Your Forevers Don't Last Very Long.

Background and recording

Jean Shepard had more than 20 years of commercial success in the country field. This began in the 1950s honky tonk era with songs like the number one hit "A Dear John Letter" and the top ten hit "A Satisfied Mind". With the popularity of country pop, Shepard's success declined by the early 1960s. Then in 1964, she scored a comeback with the top ten single "Second Fiddle (To an Old Guitar)". This started a series of top 40 singles through the remaining decade. One of her chart records was "Your Forevers (Don't Last Very Long)". It was composed by Wes Buchanan, Cliffie Stone and Scott Turner. Produced by Kelso Herston, the track was recorded in September 1965 at the Bradley Studios#Columbia Studios, Columbia Studios in Nashville, Tennessee in September 1965.

Release, critical reception and chart performance

"Your Forevers (Don't Last Very Long)" was released by Capitol Records as a single in April 1967. It was distributed as a Gramophone record, seven-inch vinyl single. On its A-side and B-side, B-side was the song "Coming or Going". It was given a positive review from ''Cashbox (magazine), Cash Box'' who fond it to receive "a pretty treatment in Jeannie's [Jean's] hands". It was then released on the corresponding album of a similar title ''Your Forevers Don't Last Very Long (album), Your Forevers Don't Last Very Long''. The single reached the top 20 of the US ''Billboard'' Hot Country Songs chart, peaking at the number 17 position in 1966. It became Shepard's thirteenth top 20 single on the ''Billboard'' country chart in her career.

Track listings

;7" vinyl single * "Your Forevers (Don't Last Very Long)" – 2:34 * "Coming or Going" – 2:13

Charts

References

{{Jean Shepard 1967 singles 1967 songs Capitol Records singles Jean Shepard songs Songs written by Cliffie Stone