"You Don't Love Me" is the fourth digital single released by South Korean pop band Spica. It was released on January 27, 2014, under B2M Entertainment with distribution through CJ E&M Music and Live.

Production

The single followed their August 2013 "Tonight", as well as their feature as the subject of the

reality television Reality television is a genre of television programming that documents purportedly unscripted real-life situations, often starring ordinary people rather than professional actors. Reality television emerged as a distinct genre in the early 1990s ...

show "

Lee Hyori Lee Hyo-ri (; born May 10, 1979) is a South Korean singer. She debuted as a member of group Fin.K.L in 1998, which became one of the most popular girl groups in South Korea during the late 1990s and early 2000s. Aside from Fin.K.L, she has als ...

X Unnie". The song is a continuation of that relationship between artist and company colleague

. The song's lyrics were co-written with Lee Hyori and member,

Kim Boa Kim may refer to: People and fictional characters * Kim (given name), a list of people and fictional characters * Kim (surname), a list of people and fictional characters ** Kim (Korean surname) *** Kim dynasty (disambiguation), several dynas ...

, with the original composition being completed by Lee Hyori. It marked the first single in which Lee Hyori compose, write and produce a song for Spica. The song is arranged by Kim Do-Hyun. Although a December 2013 release was scheduled, many lyrics were edited and re-recorded due to potential censorship.

Release

On January 23, 2014, B2M released a statement announcing the digital single to be released on the 27th. with a video teaser uploaded the same day. On 27 January (KST), the digital single, physical single and music video were made available to the public. The video was directed by Lumpens, who had previously directed their video for Tonight, and was rated 15+. On February 6, 2014, the group released a behind-the-scenes video revealing a sample of the comical dance scenes in the music video.

Reception

As of February 6, 2014, the single has peaked at #16 on the

Gaon Music Chart The Circle Chart (), previously known as the Gaon Music Chart or the Gaon Chart (), tabulates the relative weekly popularity of songs and albums in South Korea. Founded in 2010, it is produced by the Korea Music Content Association and sponsored ...

, which tracks the success of South Korean music. On the February 10th episode of Ingikayo, a weekly music competition, the single placed third, further denying the group their first win on a weekly music show. The song was also performed at

Show! Music Core ''Show! Music Core'' (), or simply ''Music Core'' is a South Korean music television program broadcast by MBC. It airs live every Saturday at 15:30 (KST). The show features some of the latest and most popular artists who perform live on stage. I ...

on February 2, at M! Countdown on February 6, at Arirang Radio on February 4, at The Show All About Kpop on February 4, at

Show Champion ''Show Champion'' () is a South Korean music television program broadcast live by MBC M every Wednesday at Bitmaru Broadcasting Center in Ilsan. Hosts * Shindong (February 14, 2012 – December 25, 2012) * Hahm Eun-jung (January 30, 2013 – ...

on February 5, and at Music Bank on February 7. Despite the limited financial success, the single was well received by fans and press. MTV remarked on the influence of American

soul music Soul music is a popular music genre that originated in African-American culture, African-American African-American neighborhood, communities throughout the United States in the late 1950s and early 1960s. Catchy rhythms, stressed by handclaps ...

on both the musical and visual style of the single. Other reviewers praised the vocal execution by the group members and the lighthearted social commentary on the objectification of women.

References

{{Spica 2014 songs 2014 singles Spica (band) songs Dance-pop songs Torch songs Music videos directed by Lumpens