Yesware is a sales productivity platform designed as an ease-of-use assistant for businesses. The company was founded by Matthew Bellows, Rajat Bhargava, and Cashman Andrus. The company has over 800,000 users, including companies like

Acquia Acquia is a software-as-a-service company co-founded by Dries Buytaert and Jay Batson to provide enterprise products, services, and technical support for the open-source web content management platform Drupal. Overview The company is venture cap ...

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Zendesk Zendesk is an American company headquartered in San Francisco, California. It provides software-as-a-service products related to customer support, sales, and other customer communications. The company was founded in Copenhagen, Denmark, in 2007. ...

and

Square In Euclidean geometry, a square is a regular quadrilateral, which means that it has four equal sides and four equal angles (90-degree angles, π/2 radian angles, or right angles). It can also be defined as a rectangle with two equal-length a ...

Company history

Yesware was founded in 2010 by Matthew Bellows, Rajat Bhargava and Cashman Andrus. Bellows was a salesman by trade, and thought that the solutions at the time were tedious and inefficient in sales, and that the process of copying information into

customer relationship management Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information. CRM systems compile data from a r ...

(CRM) systems was tedious and often poorly done. Because of these ideas, Yesware was created in an effort to assist salespeople with common sales tasks, and to extract relevant information for reporting purposes. In September 2011, Yesware released its

beta version A software release life cycle is the sum of the stages of development and maturity for a piece of computer software ranging from its initial development to its eventual release, and including updated versions of the released version to help impr ...

and raised a

seed round Seed money, sometimes known as seed funding or seed capital, is a form of securities offering in which an investor invests capital in a startup company in exchange for an equity stake or convertible note stake in the company. The term ''seed'' ...

of $1 million led by

Google Ventures GV is a venture capital investment arm of Alphabet Inc., founded by Bill Maris, that provides seed, venture, and growth stage funding to technology companies. Founded as Google Ventures in 2009, the firm has operated independently of Google, Alph ...

and the Foundry Group. Two months after launch, in November 2011, the company had 2,000 registered users. One year later, the number of users grew to 100,000. The growth was attributed to

word of mouth Word of mouth, or ''viva voce'', is the passing of information from person to person using oral communication, which could be as simple as telling someone the time of day. Storytelling is a common form of word-of-mouth communication where one ...

and searches within the Google Chrome and iPhone App stores. That same year, Yesware was awarded the top sales productivity award at the Top Sales & Marketing Awards. In June 2012, Yesware followed up the seed round with a $4 million

Series A round A series A round (also known as series A financing or series A investment) is the name typically given to a company's first significant round of venture capital financing. The name refers to the class of preferred stock sold to investors in exc ...

, again including investments from

, the Foundry Group and others. After gaining enough funding, in November 2012, Yesware announced a beta integration with

Salesforce Salesforce, Inc. is an American Cloud computing, cloud-based software company headquartered in San Francisco, California. It provides customer relationship management (CRM) software and applications focused on sales, customer service, marketi ...

, which allowed users to create new contacts, develop tasks, and view actionable reports within Yesware and Salesforce simultaneously. In 2013, the company attempted to move people from the Basic version of the software, which held most of the users, to the Paid version due to failing to turn a profit. This resulted in a change of roles, where Mike Haylon, a previous salesperson, was promoted to Director of Sales, while Bridget Gleason, having sales experience, was given the role of Vice President of Sales.

Description

Yesware is mainly focused on customer relations and acting as an assistant to salespeople, so it comes with features that are useful to businesses and companies, such as email scheduling, a meeting booking tool, email tracking, and customizable templates. One of its main selling points is being able to consistently keep track of customers via email, by plugging into email inboxes, such as

Gmail Gmail is a free email service provided by Google. As of 2019, it had 1.5 billion active user (computing), users worldwide. A user typically accesses Gmail in a web browser or the official mobile app. Google also supports the use of email clien ...

addresses.

References

{{reflist, 2 Software companies established in 2010 GV companies American companies established in 2010