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X Development LLC,
doing business as A trade name, trading name, or business name is a pseudonym used by companies that do not operate under their registered company name. The term for this type of alternative name is fictitious business name. Registering the fictitious name with ...
X (formerly Google X), is an American semi-secret
research and development Research and development (R&D or R+D), known in some countries as OKB, experiment and design, is the set of innovative activities undertaken by corporations or governments in developing new services or products. R&D constitutes the first stage ...
facility and organization founded by
Google Google LLC (, ) is an American multinational corporation and technology company focusing on online advertising, search engine technology, cloud computing, computer software, quantum computing, e-commerce, consumer electronics, and artificial ...
in January 2010. X has its headquarters about a mile and a half from Google's corporate headquarters, the
Googleplex The Googleplex is the corporate headquarters complex of Google. It is located at 1600 Amphitheatre Parkway in Mountain View, California. The original complex, with of office space, is the company's second largest square footage assemblage of ...
, in
Mountain View, California Mountain View is a city in Santa Clara County, California, United States, part of the San Francisco Bay Area. Named for its views of the Santa Cruz Mountains, the population was 82,376 at the 2020 United States census, 2020 census. Mountain V ...
. X's mission is to invent and launch "moonshot" technologies that aim to make the world a radically better place. A moonshot is defined by X as the intersection of a big problem, a radical solution, and breakthrough technology. Work at X is overseen by entrepreneur scientist Astro Teller, as CEO and "Captain of Moonshots". The lab started with the development of Google's self-driving car.


Active projects


Chorus

Chorus is a project that aims to improve the
supply chain A supply chain is a complex logistics system that consists of facilities that convert raw materials into finished products and distribute them to end consumers or end customers, while supply chain management deals with the flow of goods in distri ...
through sensors, software, and machine learning tools. The team had been working on the project for 3.5 years before it was revealed in March 2022.


Graduated projects


Glass

Project Glass is a
research and development Research and development (R&D or R+D), known in some countries as OKB, experiment and design, is the set of innovative activities undertaken by corporations or governments in developing new services or products. R&D constitutes the first stage ...
program by
Google Google LLC (, ) is an American multinational corporation and technology company focusing on online advertising, search engine technology, cloud computing, computer software, quantum computing, e-commerce, consumer electronics, and artificial ...
to develop an
augmented reality Augmented reality (AR), also known as mixed reality (MR), is a technology that overlays real-time 3D computer graphics, 3D-rendered computer graphics onto a portion of the real world through a display, such as a handheld device or head-mounted ...
head-mounted display A head-mounted display (HMD) is a display device, worn on the head or as part of a helmet (see helmet-mounted display for aviation applications), that has a small display optic in front of one (monocular HMD) or each eye (binocular vision, bi ...
(HMD). The intended purpose of Project Glass products is hands-free display of information currently available to most
smartphone A smartphone is a mobile phone with advanced computing capabilities. It typically has a touchscreen interface, allowing users to access a wide range of applications and services, such as web browsing, email, and social media, as well as multi ...
users, and interaction with the Internet via
natural language A natural language or ordinary language is a language that occurs naturally in a human community by a process of use, repetition, and change. It can take different forms, typically either a spoken language or a sign language. Natural languages ...
voice commands. Google Glass has ended production as of March 15, 2023.


Taara

The purpose of Taara is to expand global access to quick, affordable internet connections with beams of light. After a successful use of
free-space optical communication Free-space optical communication (FSO) is an optical communication technology that uses light propagating in free space to wirelessly transmit data for telecommunications or computer networking over long distances. "Free space" means air, oute ...
(FSOC) as a part of Project Loon, X decided to conduct more tests called Taara in rural areas of India. The technology uses light beams that are developed by X's office in
Visakhapatnam Visakhapatnam (; List of renamed places in India, formerly known as Vizagapatam, and also referred to as Vizag, Visakha, and Waltair) is the largest and most populous metropolitan city in the States and union territories of India, Indian stat ...
. As of December 2017, X had set up 2,000 units in India, through a partnership with Andhra Pradesh State FiberNet Limited. In March 2025, Taara graduated from X to become its own independent company.


Waymo

Waymo was a
Google Google LLC (, ) is an American multinational corporation and technology company focusing on online advertising, search engine technology, cloud computing, computer software, quantum computing, e-commerce, consumer electronics, and artificial ...
project that involved developing technology for driverless cars. In December 2016, Google transitioned the project into a new company called Waymo, housed under Google's parent company, Alphabet. The project was led by Google engineer
Sebastian Thrun Sebastian Thrun (born May 14, 1967) is a German-American entrepreneur, educator, and computer scientist. He is chief executive officer of Kitty Hawk Corporation, and chairman and co-founder of Udacity. Before that, he was a Google vice preside ...
, director of the Stanford Artificial Intelligence Laboratory and co-inventor of
Google Street View Google Street View is a technology featured in Google Maps and Google Earth that provides interactive panoramas from positions along many streets in the world. It was launched in 2007 in several cities in the United States, and has since expa ...
. Thrun's team at Stanford created the robotic vehicle
Stanley Stanley may refer to: Arts and entertainment Film and television * ''Stanley'' (1972 film), an American horror film * ''Stanley'' (1984 film), an Australian comedy * ''Stanley'' (1999 film), an animated short * ''Stanley'' (1956 TV series) ...
, which won the 2005 DARPA Grand Challenge and a US$2 million prize from the
United States Department of Defense The United States Department of Defense (DoD, USDOD, or DOD) is an United States federal executive departments, executive department of the federal government of the United States, U.S. federal government charged with coordinating and superv ...
. 4The team developing the system consisted of 15 engineers working for Google, including Chris Urmson, Mike Montemerlo, and Anthony Levandowski, who had worked on the DARPA Grand and Urban Challenges.


Loon

Project Loon was a project of X that aimed to bring internet access to everyone by creating an internet network of balloons flying through the
stratosphere The stratosphere () is the second-lowest layer of the atmosphere of Earth, located above the troposphere and below the mesosphere. The stratosphere is composed of stratified temperature zones, with the warmer layers of air located higher ...
. It uses wireless routers in balloons that are above the weather and plans to give access to the internet to those who can't reach it or are in need of help. In July 2018, Loon graduated from X and was made a subsidiary of Alphabet. In January 2021, it was announced that the company would be shut down.


Wing

Project Wing was a project of X that aimed to rapidly deliver products across a city by using flying vehicles, similar to the
Amazon Prime Air Amazon Prime Air, or simply Prime Air, is a drone delivery service operated by Amazon. The service uses delivery drones to autonomously fly individual packages to customers, and launched in 2022. The service currently operates in two cities in ...
concept. It began development in secret around 2012, with full-scale testing being carried out in
Australia Australia, officially the Commonwealth of Australia, is a country comprising mainland Australia, the mainland of the Australia (continent), Australian continent, the island of Tasmania and list of islands of Australia, numerous smaller isl ...
. In 2014, the project was publicly announced, at the same time that it was spun off to a separate company, Wing. The flying vehicle takes off vertically, then rotates to a horizontal position for flying around. For delivery, it hovers and winches packages down to the ground. At the end of the tether is a small bundle of electronics which detects that the package has hit the ground, detaches from the delivery, and is pulled back up into the body of the vehicle. Dropping the cargo or landing were found to be unfeasible, as users compromised the safety.Warwick, Graham.
Google Details 'Project Wing' Unmanned Package-Delivery R&D
''
Aviation Week & Space Technology ''Aviation Week & Space Technology'', often abbreviated ''Aviation Week'' or ''AW&ST'', is the flagship magazine of the Aviation Week Network, a division of Informa. The weekly magazine is available in print and online, reporting on the aeros ...
'', November 3, 2014. Accessed: November 5, 2014. on November 5, 2014


Malta

Malta was started in July 2017 to develop renewable energy storage systems by utilizing tanks of molten salt. The system works by transforming electrical energy to heat energy for storage, based on research by Robert B. Laughlin. Malta Inc. graduated from X in December 2018 with plans to develop a large-scale test of the technology for future commercial applications.


Dandelion

Dandelion was spun out as a company not under the Alphabet umbrella, aiming to sell geothermal energy systems to consumers.


Makani

Makani was a project that was acquired by X in May 2013 designed to produce
wind energy Wind power is the use of wind energy to generate useful work. Historically, wind power was used by sails, windmills and windpumps, but today it is mostly used to generate electricity. This article deals only with wind power for electricity ...
using
kites A kite is a tethered heavier than air flight, heavier-than-air craft with wing surfaces that react against the air to create Lift (force), lift and Drag (physics), drag forces. A kite consists of wings, tethers and anchors. Kites often have ...
. The T-shaped planes are 85 feet wide and contain 8 turbines tethered to the ground. Compared to
wind turbines A wind turbine is a device that converts the kinetic energy of wind into electrical energy. , hundreds of thousands of large turbines, in installations known as wind farms, were generating over 650 gigawatts of power, with 60 GW added each y ...
, Makani's kites require 90% less material. In December 2016, Makani's kite became the first energy kite in the world to generate electricity. In February 2019, Makani was separated from X and became a subsidiary of Alphabet. In February 2020, Alphabet shut down Makani. The company said "Despite strong technical progress, the road to commercialization is longer and riskier than hoped." In September 2020, Makani released the Energy Kite Collection — a three-part report and accompanying collection of open source code repositories, flight logs and technical videos from the project. It also released ''Pulling Power from the Sky: The Story of Makani'', a documentary on the project, and made a non-assertion pledge on its patent portfolio, allowing anyone to use its patents without fear of legal reprisal.


Intrinsic

In July 2021, it was announced that a new company called Intrinsic would be spun out of X. The team had been developing software for industrial robots at X for more than five years. The new company is led by Wendy Tan White as CEO.


Mineral

In January 2023, it was announced that a new company called Mineral has been spun out of X. The team had been working on sensors, data, and machine learning to scale sustainable agriculture globally for more than 5 years. The new company is led by Elliott Grant as CEO.


Others

* The Google Contact Lens, a smart contact lens that aims to assist people with diabetes by constantly measuring the glucose levels in their tears, was announced by Google on January 16, 2014. This project, the nanodiagnostics project to develop a cancer-detecting pill, and other life sciences efforts are now being carried out by Verily. *
Google Brain Google Brain was a deep learning artificial intelligence research team that served as the sole AI branch of Google before being incorporated under the newer umbrella of Google AI, a research division at Google dedicated to artificial intelligence ...
is now a
deep learning Deep learning is a subset of machine learning that focuses on utilizing multilayered neural networks to perform tasks such as classification, regression, and representation learning. The field takes inspiration from biological neuroscience a ...
research project at
Google Google LLC (, ) is an American multinational corporation and technology company focusing on online advertising, search engine technology, cloud computing, computer software, quantum computing, e-commerce, consumer electronics, and artificial ...
which started as an X project. Considered one of the biggest successes, this one project has produced enough value for Google to more than cover the total costs of X, according to Astro Teller. * Google Watch (now Wear OS) * Gcam (now Pixel Camera) * Project Insight, mapping indoor spaces, now integrated into
Google Maps Google Maps is a web mapping platform and consumer application offered by Google. It offers satellite imagery, aerial photography, street maps, 360° interactive panorama, interactive panoramic views of streets (Google Street View, Street View ...
* Flux, a tool for designing more eco-friendly buildings * Daydream View *
Chronicle A chronicle (, from Greek ''chroniká'', from , ''chrónos'' – "time") is a historical account of events arranged in chronological order, as in a timeline. Typically, equal weight is given for historically important events and local events ...
* Tidal, underwater vision and robotics technology company spun out in July 2024 as TidalX


Projects with unknown status

* A 2011 ''
New York Times ''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...
'' article stated that computer scientist Johnny Chung Lee was working on
web of things Web most often refers to: * Spider web, a silken structure created by the animal * World Wide Web or the Web, an Internet-based hypertext system Web, WEB, or the Web may also refer to: Computing * WEB, a literate programming system created by ...
-related research; this might have evolved into the
Tango Tango is a partner dance and social dance that originated in the 1880s along the Río de la Plata, the natural border between Argentina and Uruguay. The tango was born in the impoverished port areas of these countries from a combination of Arge ...
project (2014–2018), which was done not at Google X but at Google ATAP. * A 2015 article in ''
The Wall Street Journal ''The Wall Street Journal'' (''WSJ''), also referred to simply as the ''Journal,'' is an American newspaper based in New York City. The newspaper provides extensive coverage of news, especially business and finance. It operates on a subscriptio ...
'' stated that Google X had, since 2012, been working on long-lasting smartphone batteries.


Abandoned or rejected projects

*In October 2013, the existence of four Google barges was revealed, with the vessels registered under the
dummy corporation A dummy corporation, dummy company, or false company is an entity created to serve as a Front organization, front or cover for one or more companies. It can have the appearance of being real (logo, website, and sometimes employing actual staff), bu ...
''By And Large''. Two of the barges had a superstructure whose construction was kept under the utmost secrecy. These were eventually revealed to be experimental floating interactive learning centers, though perhaps due to the cost of meeting federal maritime safety regulations, this project was cancelled and the barges dismantled and sold. * Foghorn, a project to produce liquid hydrocarbon fuel for vehicles using sea water as a source of carbon dioxide, extracted using membrane technology, and also as a source of hydrogen, using electrolysis. The project was killed by X in 2016 and the results published in 2018. * Calcifer explored using lighter-than-air vehicles to move freight at lower cost in countries with poor transportation infrastructure. Abandoned in 2014 due to the high cost of prototyping and limited expected impact. Projects that X has considered and rejected include a space elevator, which was deemed to be currently infeasible; a
hoverboard A hoverboard (or hover board) is a fictional levitating board used for personal transportation, first described in science-fiction, and made famous by the appearance of a skateboard-like hoverboard in the film ''Back to the Future Part II''. Ma ...
, which was determined to be too costly relative to the societal benefits; a user-safe jetpack, which was thought to be too loud and energy-wasting; and
teleportation Teleportation is the hypothetical transfer of matter or energy from one point to another without traversing the physical space between them. It is a common subject in science fiction and fantasy literature. Teleportation is often paired with tim ...
, which was found to violate the laws of physics.


Approach

In February 2016, Astro Teller, the X "Captain of Moonshots", gave a
TED talk TED Conferences, LLC (Technology, Entertainment, Design) is an American-Canadian non-profit media organization that posts international talks online for free distribution under the slogan "Ideas Change Everything" (previously "Ideas Worth Sprea ...
in which he described the X approach to projects. Unusual characteristics of the approach included constantly trying to find reasons to kill off projects by tackling the hardest parts first, and both celebrating and rewarding staff when projects were killed off due to failure. On May 17, 2018, an internal video entitled ''The Selfish Ledger'' was leaked by ''
The Verge ''The Verge'' is an American Technology journalism, technology news website headquarters, headquartered in Lower Manhattan, New York City and operated by Vox Media. The website publishes news, feature stories, guidebooks, product reviews, cons ...
'', regarding reshaping society through total data collection. A spokesperson stated that, "This is a thought-experiment by the Design team from years ago that uses a technique known as ‘speculative design’ to explore uncomfortable ideas and concepts in order to provoke discussion and debate. It's not related to any current or future products."


Acquisitions

A number of companies have been acquired and merged into X, covering a diverse range of skills including
wind turbines A wind turbine is a device that converts the kinetic energy of wind into electrical energy. , hundreds of thousands of large turbines, in installations known as wind farms, were generating over 650 gigawatts of power, with 60 GW added each y ...
,
robotics Robotics is the interdisciplinary study and practice of the design, construction, operation, and use of robots. Within mechanical engineering, robotics is the design and construction of the physical structures of robots, while in computer s ...
,
artificial intelligence Artificial intelligence (AI) is the capability of computer, computational systems to perform tasks typically associated with human intelligence, such as learning, reasoning, problem-solving, perception, and decision-making. It is a field of re ...
,
humanoid robot A humanoid robot is a robot resembling the human body in shape. The design may be for functional purposes, such as interacting with human tools and environments and working alongside humans, for experimental purposes, such as the study of bipeda ...
s, robotic arms, and
computer vision Computer vision tasks include methods for image sensor, acquiring, Image processing, processing, Image analysis, analyzing, and understanding digital images, and extraction of high-dimensional data from the real world in order to produce numerical ...
. In 2013, X acquired Makani Power, a US company which developed tethered wings/kites with mounted wind turbines for low cost renewable energy generation. In 2014, it acquired product design and mechanical engineering firm Gecko Design, whose previous products included the
Fitbit Fitbit is a product lining, line of wireless-enabled wearable technology, physical fitness monitors and activity trackers such as smartwatches, pedometers and monitors for heart rate, quality of sleep, and stairs climbed as well as related soft ...
activity tracker A fitness tracker or activity tracker is an electronic device or app that measures and collects data about an individual's movements and physical responses in order to monitor and improve the individual's health, fitness, or psychological wellne ...
and low-cost computers. As of 2015, X has acquired 14 companies, including Redwood Robotics, Meka Robotics,
Boston Dynamics Boston Dynamics, Inc., is an American engineering and robotics design company founded in 1992 as a Research spin-off, spin-off from the Massachusetts Institute of Technology. Headquartered in Waltham, Massachusetts, Boston Dynamics has been owne ...
, Bot & Dolly, and Jetpac. In June 2017, X sold Boston Dynamics to
SoftBank Group is a Japanese multinational investment holding company headquartered in Minato, Tokyo, that focuses on investment management. The group primarily invests in companies operating in technology that offer goods and services to customers in a m ...
, which sold it to
Hyundai Motor Company Hyundai Motor Company, often referred to as Hyundai Motors, ( ) and commonly known as Hyundai (), is a South Korean multinational corporation, multinational Automotive industry, automotive manufacturer headquartered in Seoul, South Korea, which ...
in December 2020.


Campus

A reporter from ''
Bloomberg Businessweek ''Bloomberg Businessweek'', previously known as ''BusinessWeek'' (and before that ''Business Week'' and ''The Business Week''), is an American monthly business magazine published 12 times a year. The magazine debuted in New York City in Septembe ...
'' visited the site in 2013 and described it as "ordinary two-story red-brick buildings about a half-mile from Google's main campus. There's a burbling fountain out front and rows of company-issued bikes, which employees use to shuttle to the main campus."


Controversies

On 25 October 2018, ''
The New York Times ''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...
'' published an exposé entitled "How Google Protected Andy Rubin, the 'Father of Android'". The company subsequently announced that "48 employees have been fired over the last two years" for sexual misconduct. A week after the article appeared, Google X executive Rich DeVaul resigned pursuant to a complaint of
sexual harassment Sexual harassment is a type of harassment based on the sex or gender of a victim. It can involve offensive sexist or sexual behavior, verbal or physical actions, up to bribery, coercion, and assault. Harassment may be explicit or implicit, wit ...
.


See also

*
Artificial intelligence Artificial intelligence (AI) is the capability of computer, computational systems to perform tasks typically associated with human intelligence, such as learning, reasoning, problem-solving, perception, and decision-making. It is a field of re ...
* Glossary of artificial intelligence * Google Labs * Skunkworks project


References


External links

* {{Google LLC Alphabet Inc. Alphabet Inc. subsidiaries Research organizations in the United States Science and technology in the San Francisco Bay Area Companies based in Mountain View, California Technology companies based in the San Francisco Bay Area Technology companies established in 2010 2010 establishments in California