x2 (pronounced "times two") is a British
record label set up in 2013 by
Pet Shop Boys
The Pet Shop Boys are an English synth-pop duo formed in London in 1981. Consisting of primary vocalist Neil Tennant and keyboardist Chris Lowe, they have sold more than 50 million records worldwide, and were listed as the most successful duo i ...
for the release of their own music.
x2 history
On 14 March 2013, the Pet Shop Boys officially left
Parlophone after 28 years and entered into a new arrangement with
Kobalt Label Services
Kobalt Music Recordings is a division of Kobalt Music Group. KLS provides record label services to artists, receiving a share of revenues, while allowing artists to retain ownership of their master recordings. The company was founded in 2012 ...
for the release of their 12th album, their first release on their own music label. Tennant said at the time, "We'd like to thank everyone we've worked with at Parlophone over the last 28 years both in the UK and abroad. When we signed to the label in 1985 we had no idea how long and successful a relationship we were embarking on. However it is also exciting now to commence a new phase working with a new team in a new business structure and we look forward to a creative and equally fulfilling relationship with Kobalt."
Previous record labels
In addition to their time signed to Parlophone, Pet Shop Boys had previously created several smaller record labels for the release of side projects and collaborations.
Spaghetti Records was launched in September 1991. The label's first single to be released was by a 21-year-old
Scottish
Scottish usually refers to something of, from, or related to Scotland, including:
*Scottish Gaelic, a Celtic Goidelic language of the Indo-European language family native to Scotland
*Scottish English
*Scottish national identity, the Scottish ide ...
singer, synthesizer player and songwriter called
David Cicero. The single was called "Heaven Must Have Sent You Back to Me". Cicero released four more singles and an album on Spaghetti. Other artists to release material on Spaghetti include
Masterboy,
Boy George and
Ignorants.
The label's logo is the word SPAGHETTI laid out vertically in extremely tall extra-thin type, to mimic a strand of spaghetti.
Olde English Vinyl and Lucky Kunst were launched by the Pet Shop Boys in May 2003. These labels had releases by
Atomizer,
Pete Burns and
Sam Taylor-Wood.
See also
*
List of record labels
References
{{Authority control
British record labels
Record labels established in 2013
Pop record labels
Pet Shop Boys
2013 establishments in the United Kingdom