Wyler's is a food and beverage

brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's goods or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and ...

established by Wyler's Company in 1931. The brand is now owned by

Kraft Heinz The Kraft Heinz Company (KHC), commonly known as Kraft Heinz (), is an American multinational food company formed by the merger of Kraft Foods Group, Inc. and the H.J. Heinz Company co-headquartered in Chicago and Pittsburgh. Kraft Heinz is t ...

for bouillon and dry soup mixes and by The Jel Sert Company for powdered

drink mix A drink mix is a processed-food product, designed to mix usually with water to produce a beverage resembling juice, soda, or other sweet products in flavor. Another type of drink mix is represented by products that are mixed into milk. Most drin ...

es.

History

The spouses Silvain and Arma Wyler established Wyler's Company in 1931 selling its first product, chicken bouillon cubes. Wyler's began manufacturing bouillon cubes in Chicago in the 1940s and developed bouillon powder, dry soup mixes and powdered drink mixes in the 1950s. Borden acquired Wyler's Company in 1961. The Wyler's powdered drink business was sold to

Lipton Lipton is a brand named after its founder, Sir Thomas Lipton, Tom Lipton, who started an eponymous grocery retail business in the United Kingdom in 1871. The brand was used for various consumer goods sold in Lipton stores, including tea from 1 ...

in 1986.

Jel Sert The Jel Sert Company is a privately held company based in West Chicago, Illinois, United States. Established in 1926, it specializes in making drink mixes, dessert mixes (pudding and gelatin), and frozen novelties. History and Products The Jel ...

bought the Wyler's powdered drink business from Lipton parent

Unilever Unilever PLC () is a British multinational consumer packaged goods company headquartered in London, England. It was founded on 2 September 1929 following the merger of Dutch margarine producer Margarine Unie with British soap maker Lever B ...

in 1994. When Borden exited the food business in 2001, it sold the Wyler's bouillon and dry soup business to H. J. Heinz Company. H. J. Heinz Company would merge with

Kraft Foods Kraft Foods Group, Inc. was an American food manufacturing and processing conglomerate (company), conglomerate, split from Kraft Foods Inc. on October 1, 2012, and was headquartered in Chicago, Illinois. It became part of Kraft Heinz on July ...

in 2015, creating

References

External links

* (Food brand) * (Drink brand) Heinz brands Jel Sert brands Food product brands Drink brands Products introduced in 1931 {{food-product-stub