Wrigley's Spearmint is a

brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's goods or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and ...

of Wrigley's

chewing gum Chewing gum is a soft, cohesive substance designed to be chewed without being swallowed. Modern chewing gum is composed of gum base, sweeteners, softeners/plasticizers, flavors, colors, and, typically, a hard or powdered polyol coating. Its tex ...

. Wrigley's launched the brand in 1893, and marketed the gum as its ''classic'' brand, although the company's brand

Juicy Fruit Juicy Fruit is an American brand of chewing gum made by the Wrigley Company, a U.S. company that since 2008 has been a subsidiary of the privately held Mars, Incorporated. It was introduced in 1893, and in the 21st century the brand name is reco ...

has been on the market slightly longer. As the name implies, the gum is flavored with the

spearmint Spearmint (''Mentha spicata''), also known as garden mint, common mint, lamb mint and mackerel mint, is native to Europe and southern temperate Asia, extending from Ireland in the west to southern China in the east. It is naturalized in many othe ...

plant. In 2004, it was relaunched in the United States and United Kingdom, with the slogan "even better, longer lasting". Another advertising campaign was "some call it a spear, some call it an arrow." The spear/arrow has been a constant in the brand's advertising, as has been the mint leaf motif. The gum was traditionally grey/beige in color, almost the same color as Juicy Fruit and Doublemint. At the end of 2022 the manufacturer

Mars Mars is the fourth planet from the Sun. It is also known as the "Red Planet", because of its orange-red appearance. Mars is a desert-like rocky planet with a tenuous carbon dioxide () atmosphere. At the average surface level the atmosph ...

, which has been producing Wrigley's Spearmint since 2008, stopped its production in Germany. The stated reasons were "declining developments" and the associated poor sales figures. According to Mars customer service, the chewing gum range now only contains dragées, with no gum sticks.

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* Products introduced in 1893 Chewing gum Wrigley Company brands Products and services discontinued in 2022 {{confection-stub