World's End is a district of

Chelsea, London Chelsea is an area in West London, England, due south-west of Kilometre zero#Great Britain, Charing Cross by approximately . It lies on the north bank of the River Thames and for postal purposes is part of the SW postcode area, south-western p ...

, lying at the western end of the

King's Road King's Road or Kings Road (or sometimes the King's Road, especially when it was the king's private road until 1830, or as a colloquialism by middle/upper class London residents) is a major street stretching through Chelsea and Fulham, both ...

. Once a Victorian slum area, council housing was built here in the 20th century, including the

brutalist architecture Brutalist architecture is an architectural style that emerged during the 1950s in the United Kingdom, among the reconstruction projects of the post-war era. Brutalist buildings are characterised by Minimalism (art), minimalist constructions th ...

World's End estate.

History

The area takes its name from The World's End, a

public house A pub (short for public house) is in several countries a drinking establishment licensed to serve alcoholic drinks for consumption Licensing laws of the United Kingdom#On-licence, on the premises. The term first appeared in England in the ...

which dates back to at least the 17th century. However, like the district of

Elephant and Castle Elephant and Castle is an area of South London, England, in the London Borough of Southwark. The name also informally refers to much of Walworth and Newington, due to the proximity of the London Underground station of the same name. The n ...

, the origins of names of public houses are obscure. It is mentioned in Congreve's Restoration comedy ''

Love for Love ''Love for Love'' is a Restoration comedy written by English playwright William Congreve. It premiered on 30 April 1695 at the Lincoln's Inn Fields Theatre. Staged by Thomas Betterton's company the original cast included Betterton as Valenti ...

'' (1695) as a place of questionable reputation to the west of London. On '' Cary's New And Accurate Plan Of London And Westminster'' (1795), the inn is shown on the north side of Kings Road, the only building in the area. The modern public house, the World's End Distillery, on the south side of King's Road, was built in 1897. Famous ex-residents of the World's End Estate include

Christine Keeler Christine Margaret Keeler (22 February 1942 – 4 December 2017) was an English model and showgirl. Her meeting at a dance club with society osteopath Stephen Ward drew her into fashionable circles. At the Cold War (1953–1962), height of the ...

and

Joe Strummer John Graham Mellor (21 August 1952 – 22 December 2002), known professionally as Joe Strummer, was a British musician. He was the co-founder, lyricist, rhythm guitarist, and lead vocalist of punk rock band the Clash, formed in 1976. The Clash' ...

The 1960s

The fashionable set who had made their home at the other end of the Kings Road discovered the World's End and found it was the perfect place to open the boutique

Granny Takes a Trip Granny is a term and nickname for a grandmother, a female grandparent Grandparents, individually known as grandmother and grandfather, or Grandma and Grandpa, are the parents of a person's father or mother – paternal or maternal. Every sexu ...

. There were several boutiques and

hippie A hippie, also spelled hippy, especially in British English, is someone associated with the counterculture of the 1960s, counterculture of the mid-1960s to early 1970s, originally a youth movement that began in the United States and spread to dif ...

shops that clustered round World's End in the late 1960s including

Gandalf's Garden Gandalf's Garden was a mystical community which flourished at the end of the 1960s as part of the London hippie-underground movement, and ran a shop as well as a magazine of the same name. It emphasised the mystical interests of the period and adv ...

selling candles,

incense Incense is an aromatic biotic material that releases fragrant smoke when burnt. The term is used for either the material or the aroma. Incense is used for aesthetic reasons, religious worship, aromatherapy, meditation, and ceremonial reasons. It ...

, spiritual books and hippy paraphernalia. Sophisticat sold reconditioned pine furniture and was home to

Christian the lion A Christian () is a person who follows or adheres to Christianity, a monotheistic Abrahamic religion based on the life and teachings of Jesus Christ. Christians form the largest religious community in the world. The words ''Christ'' and ''Ch ...

cub; The Sweet Shop at 28 Blantyre Street sold silk velvet patchwork and applique cushions, tunics, and wallhanging designed by artist Laura Jamieson. The shop was frequented by

Twiggy Dame Lesley Lawson (''née'' Hornby; born 19 September 1949), widely known by the nickname Twiggy, is an English model, actress, and singer. She was a Culture of the United Kingdom, British cultural icon and a prominent teenage model during th ...

Jean Shrimpton Jean Rosemary Shrimpton (born 7 November 1942) is an English model and actress. She was an icon of Swinging London and is considered to be one of the world's first supermodels. She appeared on numerous magazine covers including '' Vogue,'' ''H ...

, and

Keith Richards Keith Richards (born 18 December 1943) is an English musician, songwriter, singer and record producer who is an original member, guitarist, secondary vocalist, and co-principal songwriter of the Rolling Stones. His songwriting partnership wi ...

. A short distance away on the

was the Dragon Tea Garden, a meeting place for local aristocrats,

bohemian Bohemian or Bohemians may refer to: *Anything of or relating to Bohemia Culture and arts * Bohemianism, an unconventional lifestyle, originally practised by 19th–20th century European and American artists and writers. * Bohemian style, a ...

s and hippies who sat on floor cushions, played

backgammon Backgammon is a two-player board game played with counters and dice on tables boards. It is the most widespread Western member of the large family of tables games, whose ancestors date back at least 1,600 years. The earliest record of backgammo ...

and sipped exotic teas. The World's End became a centre for the

counter-culture A counterculture is a culture whose values and norms of behavior differ substantially from those of mainstream society, sometimes diametrically opposed to mainstream cultural mores.Eric Donald Hirsch. ''The Dictionary of Cultural Literacy''. Ho ...

world of the 1960s. This continued in the late 1970s and 1980s with the opening of the boutique

SEX Sex is the biological trait that determines whether a sexually reproducing organism produces male or female gametes. During sexual reproduction, a male and a female gamete fuse to form a zygote, which develops into an offspring that inheri ...

started by

Vivienne Westwood Dame Vivienne Isabel Westwood (; 8 April 1941 – 29 December 2022) was an English fashion designer and businesswoman, largely responsible for bringing modern punk and new wave fashions into the mainstream. In 2022, ''Sky Arts'' ranked her the ...

in the 1970s (which is now known as World's End).

Housing

In the 1960s Chelsea Borough Council erected new social housing, in particular the Cremorne Estate (named after the historical Cremorne Gardens, which once stood on that site). This was followed, in early 70's, by the red brick towers of the World's End estate which swept away many

Victorian Victorian or Victorians may refer to: 19th century * Victorian era, British history during Queen Victoria's 19th-century reign ** Victorian architecture ** Victorian house ** Victorian decorative arts ** Victorian fashion ** Victorian literatur ...

terraced house A terrace, terraced house ( UK), or townhouse ( US) is a type of medium-density housing which first started in 16th century Europe with a row of joined houses sharing side walls. In the United States and Canada these are sometimes known as row ...

s. The estate was designed by Jim Cadbury-Brown and

Eric Lyons Eric Alfred Lyons CBE (1912–1980) was a British designer and architect. He achieved critical recognition in his development of family and technology-embracing housing communities in England in the latter part of the 20th century. His partners ...

, and is now known for its

Gallery

File:The World's End Estate 01.jpg File:The World's End Estate 02.jpg File:The World's End Estate 03.jpg File:The World's End Estate 04.jpg File:The World's End Estate 05.jpg File:The World's End Estate 06.jpg File:The World's End Estate 07.jpg File:The World's End Estate 08.jpg File:The World's End Estate 09.jpg File:The World's End Estate 10.jpg File:The World's End Estate 11.jpg

Transport

The nearest stations are: * Imperial Wharf (London Overground) *

Fulham Broadway Walham Green is the historic name of an English village, now part of inner London, in the parish of Fulham in the County of Middlesex. It was located between the hamlet of North End (now renamed West Kensington) to the north, and Parsons Gr ...

(London Underground)

History

The 1960s

Housing

Gallery

Transport

References

Further reading