Woodie's is an Irish
DIY and
home improvement
The concept of home improvement, home renovation or remodeling is the process of renovating, making improvements or making additions to one's home. Home improvement can consist of projects that upgrade an existing home interior (such as electr ...
retailing company.
Founded in 1987 in
Walkinstown, Dublin and opening the first shop in the same year, it is a part of
Grafton Group plc. Woodie's is a nationwide company, having over thirty shops in Ireland. It operationally merged with Atlantic Homecare, the consumer division of Heiton Group that was acquired by Grafton Group in 2005, with all Atlantic Homecare shops eventually being rebranded as Woodie's after Atlantic Homecare entered
examinership
Examinership is a process in Law of the Republic of Ireland, Irish law whereby the protection of the Court is obtained to assist the survival of a company. It allows a company to restructure with the approval of the High Court (Ireland), High ...
in 2012.
History
1987 to 1990
The company was founded in the summer of 1987, and the first shop opened in
Walkinstown
Walkinstown () is a suburb of Dublin in Ireland, six kilometres southwest of the city centre. It is surrounded by Drimnagh to the north, Crumlin, Dublin, Crumlin to the east, Greenhills, Dublin, Greenhills to the south, and Ballymount, Bluebel ...
under the name 'Pay Less DIY'. The success of this shop then led to the opening of a second shop in
Glasnevin
Glasnevin (, also known as ''Glas Naedhe'', meaning "stream of O'Naeidhe" after a local stream and an ancient chieftain) is a neighbourhood of Dublin, Ireland, situated on the River Tolka. While primarily residential, Glasnevin is also home to ...
in April 1988. The continued successes of the retail operations led to two new shop openings in 1990, one in
Sallynoggin
Sallynoggin () is an area of Dublin in Republic of Ireland, Ireland, in Dún Laoghaire–Rathdown, County Dublin. The area consists mainly of former local authority housing built between the late 1940s and the mid-1950s by the Corporation of Dà ...
and the other in
Cork
"Cork" or "CORK" may refer to:
Materials
* Cork (material), an impermeable buoyant plant product
** Stopper (plug), or "cork", a cylindrical or conical object used to seal a container
*** Wine cork an item to seal or reseal wine
Places Ireland
* ...
. In 1989, ‘Pay Less DIY’ was purchased by the
Grafton Group and was rebranded as Woodie's DIY.
1990 to present
In the early 2000s, Woodie's DIY entered a phase of rapid expansion and in 2005, the business acquired sixteen Atlantic Homecare shops which brought the total number of locations to its present figure. In 2015, the parent company saw a huge boost in sales and also noticed a positive performance in the business. Woodie's DIY proceeded to perform strongly as growth in house prices increased the need for residential repair and maintenance.
Rebranding
Woodie's DIY underwent rebranding in early 2014 where they changed their logo and TV advertising campaign. During this period they also dropped "DIY" from the name and the store would now just be "Woodie's". This was done to modernise the brand.
References
{{reflist
External links
Official Website
Irish companies established in 1987
Retail companies established in 1987
Retail companies of the Republic of Ireland
Home improvement companies
Garden centres
Irish brands