Won't He Do It (album)
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''Won't He Do It'' is the third
studio album An album is a collection of audio recordings (e.g., music) issued on a medium such as compact disc (CD), Phonograph record, vinyl (record), audio tape (like 8-track cartridge, 8-track or Cassette tape, cassette), or digital distribution, dig ...
by American rapper
Conway the Machine Demond Price (born February 16, 1982), known professionally as Conway the Machine, or simply Conway, is an American rapper and co-founder of the hip hop label Griselda Records, alongside his paternal half-brother Westside Gunn. Acclaimed for h ...
. It was released through Drumwork Music Group and
Empire Distribution Empire Distribution, Records and Publishing Inc. (stylized as EMPIRE) is an independent American record label, distribution and publishing company founded in 2010 by Ghazi Shami. Based in San Francisco, EMPIRE has offices in New York, London, ...
on May 5, 2023. The album was preceded by four singles, "Super Bowl", "Brucifix", "Quarters" and "The Chosen". It features notable guest appearances by
Benny the Butcher Jeremie Damon Pennick (born November 27, 1984), known professionally as Benny the Butcher, or simply Benny, is an American rapper and songwriter. He came to prominence in 2018 following the release of his debut album, '' Tana Talk 3''. Along w ...
,
Dave East David Lawrence Brewster Jr. (born June 3, 1988), known professionally as Dave East, is an American rapper. East began his career in 2010, and gained attention in 2014 for his eighth mixtape, ''Black Rose''. Its release caught the attention of fe ...
,
Fabolous John David Jackson (born November 18, 1977), known professionally as Fabolous, is an American rapper. Raised in Brooklyn, he first gained recognition for his ability upon performing live on DJ Clue's WQHT, Hot 97 radio show. Jackson then signed ...
,
Jozzy Jocelyn Adriene Donald (born January 25, 1991), better known by her stage name Jozzy, is an American songwriter and singer. She is best known for co-writing the Billy Ray Cyrus remix of the 2019 single "Old Town Road" by Lil Nas X, which peaked a ...
,
Juicy J Jordan Michael Houston III (born April 5, 1975), known professionally as Juicy J, is an American rapper and record producer. Originally from Memphis, Tennessee, he is a founding member of the Southern hip-hop group Three 6 Mafia, established ...
and Sauce Walka. It is his first studio album since his official departure from
Shady Records Shady Records is an American record label founded by rapper Eminem and his manager Paul Rosenberg in 1999, following the commercially successful release of '' The Slim Shady LP'' that same year. The label's name comes from the last name of Eminem ...
and
Griselda Records Griselda Records (also Griselda x Fashion Rebels; GXFR) is an American independent hip hop record label based in Buffalo, New York. It was founded by rapper Westside Gunn, his brother Conway the Machine, and Mach-Hommy in 2012. In addition to t ...
. Critics have characterized ''Won't He Do It'' as a highlight in Conway's catalog.


Background

On February 21, 2022,
Conway the Machine Demond Price (born February 16, 1982), known professionally as Conway the Machine, or simply Conway, is an American rapper and co-founder of the hip hop label Griselda Records, alongside his paternal half-brother Westside Gunn. Acclaimed for h ...
announced his departure from
Shady Records Shady Records is an American record label founded by rapper Eminem and his manager Paul Rosenberg in 1999, following the commercially successful release of '' The Slim Shady LP'' that same year. The label's name comes from the last name of Eminem ...
and
Griselda Records Griselda Records (also Griselda x Fashion Rebels; GXFR) is an American independent hip hop record label based in Buffalo, New York. It was founded by rapper Westside Gunn, his brother Conway the Machine, and Mach-Hommy in 2012. In addition to t ...
four days before the release of his second studio album, '' God Don't Make Mistakes'', by the two labels. Shortly after that album's release, Conway revealed ''Won't He Do It'' as the planned title for his next album. Conway has described the album title as an acknowledgement of "all that God has blessed imwith" during his career. Throughout much of 2022, Conway prioritized the expansion of his Drumwork Music Group label over working on music, stating that rap was becoming "boring" to him due to the proliferation of Griselda-influenced musicians. However, after witnessing the development of the artists on his label, Conway found himself inspired once more. Conway traveled to
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to record the album; he spent several months there, recording prolifically, and developed ''Won't He Do It'' by narrowing down that body of material. In February 2023, Conway released the album's debut single, "Super Bowl", and announced a release date of March 31, 2023. However, the release date was subsequently delayed to May 5, 2023. Throughout April 2023, Conway released three additional singles: "Quarters", "Brucifix", and "The Chosen". The album cover features a direct view of Conway's face, something he had not shown on any of his previous albums or mixtapes.


Content

Conway has described the mood of ''Won't He Do It'' as more triumphant than his previous work, contrasting it in particular to his prior studio album, ''God Don't Make Mistakes'': Sonically, the album centers features like "opulent horns and soaring orchestral compositions", but has been described as refining his traditional
boom bap Boom bap is a subgenre and music production style that was prominent in East Coast hip hop during the golden age of hip hop from the late 1980s to the early 1990s. The term "boom bap" is an onomatopoeia that represents the sounds used for the ...
production rather than changing it dramatically. Lyrically, the project features Conway continuing to provide his characteristic "grimy" rapping while also "embrac nghis status as a boss". At various points in the album, Conway recalls interactions he has had with artists he looks up to; he discusses conversations with
Kanye West Ye ( ; born Kanye Omari West ; June 8, 1977) is an American rapper, singer and record producer. One of the most prominent figures in hip-hop, he is known for his varying musical style and polarizing cultural and political commentary. After ...
on "Kanye" and with
Jay-Z Shawn Corey Carter (born December 4, 1969), known professionally as Jay-Z, is an American Rapping, rapper, businessman, and record executive. Rooted in East Coast hip-hop, he was named Billboard and Vibe's 50 Greatest Rappers of All Time, the ...
on "Monogram".


Track listing


Charts


References

{{Conway the Machine 2023 albums Conway the Machine albums Albums produced by Daringer (producer) Albums produced by J.U.S.T.I.C.E. League Albums produced by Juicy J Albums produced by Khrysis