''Women's Running'', formerly ''Her Sports + Fitness'' is a magazine geared towards female running enthusiasts. Published 6 times yearly by

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, it is the only women's-specific running magazine available in the North American market. According to the publisher it was created "to serve a rapidly growing community of female runners".Competitor Group''Overview – Women's Running Magazine''
Retrieved March 9, 2013 The magazine's editor-in-chief is Jen Ator, who was previously the fitness director of ''

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'' for ten years.

History

Founding

Before becoming ''Women's Running'' the magazine was first published in 2004 under the name ''Her Sports + Fitness'', founded by former marketing executive and Martha Stewart apprentice Dawna Stone. Stone, also a triathlete, has said she got the idea to start an athletic magazine specifically designed for women after finding out Sports Illustrated for Women, her favorite magazine, was being discontinued.University of California Haas School of Business
Dawna Stone
CalBusiness. (Winter 2011). Retrieved March 9, 2013 In 2004, ''Her Sports'' won th
Florida Magazine Association's
Charlie Award for "Best New Magazine."

Rebranding

In 2008, ''Her Sports'' was renamed ''Women's Running,'' a change aimed at serving the growing community of female runners—a demographic also noticed by other industry magazines such as

Runner's World ''Runner's World'' is a global magazine and website for runners of all abilities. It has additionally developed experiential formats, including a digital membership program, called Runner's World+. It is published by Hearst in Easton, Pennsylva ...

. According to RunningUSA, the rebranding tripled newsstand sales and dramatically increased subscriptions.

Redesign

The magazine was redesigned in early 2012, unveiled for the first time in the March/April 2012 issue. The redesign included a new cover featuring celebrities and elite athletes, a "reader's corner" that featured issues popular on the magazine's social media websites, and the "parting shot" – dubbed "a sneak peek into the running life of a professional athlete."

Competitor Group Ownership

On June 1, 2012 Competitor Group announced their acquisition of Women's Running Magazine, WomensRunning.com, and the Women's Half Marathon Series for an undisclosed amount. "This is a watershed moment for our organization as we greatly expand our media and event portfolio with a collection of powerful assets from which we will create the largest participatory platform in the world dedicated to female athletes,” said Scott Dickey, CEO of CGI in a press release.

Current Owner

On October 12, 2017, ''Women's Running,'' along with other titles including ''

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'' and ''Triathlete'' as well as book publisher VeloPress, were sold to Pocket Outdoor media. Women's Running was purchased by Outside in 2021.

Other

In 2016 Amelia Gapin became the first openly transgender woman to be featured on the cover of ''Women's Running''.

Circulation

The magazine has a nationwide circulation of 105,000 (unaudited).CisionNavigator
Top 10 Running/Marathon/Triathlon magazines in the US
Retrieved March 9, 2013 The publisher estimates the readership to be 192,000.

References

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External links

Official Website
Magazines established in 2004 Women's magazines Running mass media Works about women's sports