''Women's Running'', formerly ''Her Sports + Fitness'' is a magazine geared towards female running enthusiasts. Published 6 times yearly by
Outside
Outside or Outsides may refer to:
* Wilderness
Books and magazines
* ''Outside'', a book by Marguerite Duras
* ''Outside'' (magazine), an outdoors magazine
Film, theatre and TV
* Outside TV (formerly RSN Television), a television network
* '' ...
, it is the only women's-specific running magazine available in the North American market. According to the publisher it was created "to serve a rapidly growing community of female runners".
[Competitor Group](_blank)
''Overview – Women's Running Magazine''
Retrieved March 9, 2013
The magazine's editor-in-chief is Jen Ator, who was previously the fitness director of ''
Women's Health
Women's health is an example of population health, where health is defined by the World Health Organization (WHO) as "a state of complete physical, mental and social well-being and not merely the absence of disease or infirmity". Often treated ...
'' for ten years.
History
Founding
Before becoming ''Women's Running'' the magazine was first published in 2004 under the name ''Her Sports + Fitness'', founded by former marketing executive and
Martha Stewart apprentice Dawna Stone. Stone, also a triathlete, has said she got the idea to start an athletic magazine specifically designed for women after finding out
Sports Illustrated for Women, her favorite magazine, was being discontinued.
[University of California Haas School of Business]
Dawna Stone
CalBusiness. (Winter 2011). Retrieved March 9, 2013
In 2004, ''Her Sports'' won th
Florida Magazine Association'sCharlie Award for "Best New Magazine."
Rebranding
In 2008, ''Her Sports'' was renamed ''Women's Running,'' a change aimed at serving the growing community of female runners—a demographic also noticed by other industry magazines such as
Runner's World
''Runner's World'' is a global magazine and website for runners of all abilities. It has additionally developed experiential formats, including a digital membership program, called Runner's World+. It is published by Hearst in Easton, Pennsylva ...
. According to RunningUSA, the rebranding tripled newsstand sales and dramatically increased subscriptions.
Redesign
The magazine was redesigned in early 2012, unveiled for the first time in the March/April 2012 issue. The redesign included a new cover featuring celebrities and elite athletes, a "reader's corner" that featured issues popular on the magazine's social media websites, and the "parting shot" – dubbed "a sneak peek into the running life of a professional athlete."
Competitor Group Ownership
On June 1, 2012 Competitor Group announced their acquisition of Women's Running Magazine, WomensRunning.com, and the Women's Half Marathon Series for an undisclosed amount. "This is a watershed moment for our organization as we greatly expand our media and event portfolio with a collection of powerful assets from which we will create the largest participatory platform in the world dedicated to female athletes,” said Scott Dickey, CEO of CGI in a press release.
Current Owner
On October 12, 2017, ''Women's Running,'' along with other titles including ''
VeloNews
''VeloNews'' was an American cycling magazine headquartered in Boulder, Colorado
Boulder is a List of municipalities in Colorado#Home rule municipality, home rule city in Boulder County, Colorado, United States, and its county seat. With a ...
'' and ''Triathlete'' as well as book publisher VeloPress, were sold to Pocket Outdoor media. Women's Running was purchased by Outside in 2021.
Other
In 2016 Amelia Gapin became the first openly transgender woman to be featured on the cover of ''Women's Running''.
Circulation
The magazine has a nationwide circulation of 105,000 (unaudited).
[CisionNavigator]
Top 10 Running/Marathon/Triathlon magazines in the US
Retrieved March 9, 2013 The publisher estimates the readership to be 192,000.
References
{{reflist
External links
Official Website
Magazines established in 2004
Women's magazines
Running mass media
Works about women's sports