''Woman's Day'' is an American women's

magazine A magazine is a periodical literature, periodical publication, print or digital, produced on a regular schedule, that contains any of a variety of subject-oriented textual and visual content (media), content forms. Magazines are generally fin ...

that covers such topics as

homemaking Homemaking is mainly an American English, American and Canadian English, Canadian term for the management of a home, otherwise known as housework, housekeeping, housewifery or household management. It is the act of overseeing the organizational ...

, food,

nutrition Nutrition is the biochemistry, biochemical and physiology, physiological process by which an organism uses food and water to support its life. The intake of these substances provides organisms with nutrients (divided into Macronutrient, macro- ...

physical fitness Physical fitness is a state of health and well-being and, more specifically, the ability to perform aspects of Outline of sports, sports, occupations, and daily activities. Physical fitness is generally achieved through proper nutrition, modera ...

physical attractiveness Physical attractiveness is the degree to which a person's physical features are considered aesthetics, aesthetically pleasing or beauty, beautiful. The term often implies sexual attraction, sexual attractiveness or desirability, but can also be d ...

, and

fashion Fashion is a term used interchangeably to describe the creation of clothing, footwear, Fashion accessory, accessories, cosmetics, and jewellery of different cultural aesthetics and their mix and match into Clothing, outfits that depict distinct ...

. The print edition is one of the Seven Sisters magazines. The magazine was first published in 1931 by

The Great Atlantic & Pacific Tea Company The Great Atlantic & Pacific Tea Company, better known as A&P, was an American chain store, chain of grocery stores that operated from 1859 to 2015. From 1915 through 1975, A&P was the largest grocery retailer in the United States (and, until ...

; the current publisher is

Hearst Corporation Hearst Corporation, Hearst Holdings Inc. and Hearst Communications Inc. comprise an American multinational mass media and business information conglomerate owned by the Hearst family and based in Hearst Tower in Midtown Manhattan in New York ...

History

A&P began publishing the U.S. edition as a free in-store menu/recipe planner, calculated to make customers buy more by giving them meal ideas in an easy-to-read format available inside A&P

grocery stores A grocery store ( AE), grocery shop or grocer's shop ( BE) or simply grocery is a retail store that primarily retails a general range of food products, which may be fresh or packaged. In everyday US usage, however, "grocery store" is a synonym f ...

. Following the 1936 opening of A&P's first modern

supermarket A supermarket is a self-service Retail#Types of outlets, shop offering a wide variety of food, Drink, beverages and Household goods, household products, organized into sections. Strictly speaking, a supermarket is larger and has a wider selecti ...

(in

Braddock, Pennsylvania Braddock is a Borough (Pennsylvania), borough located in the eastern suburbs of Pittsburgh in Allegheny County, Pennsylvania, United States, upstream from the mouth of the Monongahela River. The population was 1,721 as of the 2020 United States ...

), A&P expanded ''Woman's Day'' in 1937 through a wholly owned subsidiary, the Stores Publishing Company. Selling for five cents a copy (¢ today), the magazine featured articles on childcare,

craft A craft or trade is a pastime or an occupation that requires particular skills and knowledge of skilled work. In a historical sense, particularly the Middle Ages and earlier, the term is usually applied to people occupied in small scale pr ...

s, food preparation and

cooking Cooking, also known as cookery or professionally as the culinary arts, is the art, science and craft of using heat to make food more palatable, digestible, nutritious, or Food safety, safe. Cooking techniques and ingredients vary widely, from ...

, home decoration, needlework and

health Health has a variety of definitions, which have been used for different purposes over time. In general, it refers to physical and emotional well-being, especially that associated with normal functioning of the human body, absent of disease, p ...

, plus a revival of cartoonist Walter Hoban's ''

Jerry on the Job ''Jerry on the Job'' is a comic strip created by cartoonist Walter Hoban, set for much of its run in a railroad station. Syndicated by William Randolph Hearst's International Feature Service, it originally ran from 1913 to 1931. The strip had ...

comic strip A comic strip is a Comics, sequence of cartoons, arranged in interrelated panels to display brief humor or form a narrative, often Serial (literature), serialized, with text in Speech balloon, balloons and Glossary of comics terminology#Captio ...

in a 1939

Grape-Nuts Grape-Nuts is a brand of breakfast cereal made from flour, salt and dried yeast, developed in 1897 by C. W. Post, a former patient and later competitor of the 19th-century breakfast food innovator Dr. John Harvey Kellogg. Post's original product ...

ad campaign.Gallery
/ref> Sold exclusively in A&P stores, ''Woman's Day'' had a circulation of 3,000,000 by 1944. This had reached 4,000,000 by the time A&P sold the magazine to

Fawcett Publications Fawcett Publications was an American publishing company founded in 1919 in Robbinsdale, Minnesota, by Wilford Hamilton "Captain Billy" Fawcett (1885–1940). It kicked off with the publication of the bawdy humor magazine ''Captain Billy's Whiz ...

in 1958. By 1965, ''Woman's Day'' had climbed to a circulation of 6,500,000. In a mid-1960s appeal to

Madison Avenue Madison Avenue is a north-south avenue in the borough of Manhattan in New York City, New York, that carries northbound one-way traffic. It runs from Madison Square (at 23rd Street) to meet the southbound Harlem River Drive at 142nd Stree ...

, an ad for ''Woman's Day'' showed a friendly

pharmacist A pharmacist, also known as a chemist in English in the Commonwealth of Nations, Commonwealth English, is a healthcare professional who is knowledgeable about preparation, mechanism of action, clinical usage and legislation of medications in ...

named I.A. Morse next to copy that claimed: Fawcett was sold to

CBS CBS Broadcasting Inc., commonly shortened to CBS (an abbreviation of its original name, Columbia Broadcasting System), is an American commercial broadcast television and radio network serving as the flagship property of the CBS Entertainme ...

in 1977, and CBS, in turn, sold its magazine division to a group led by division head Peter Diamandis, who renamed the group Diamandis Communications. In 1988 ''Woman's Day'', along with the rest of Diamandis, was acquired by

Hachette Filipacchi Médias Hachette Filipacchi Médias, S.A. (HFM) is a magazine publisher. It is a wholly owned subsidiary of Lagardère Active, a division of the media conglomerate Lagardère Group of France. History '' Hachette'' was founded by Louis Hachette (Fre ...

which published the magazine from offices at 1633 Broadway in New York.

Hearst Magazines Hearst Magazines is a division of Hearst Communications that oversees its magazine publishing business in the United States and abroad. Its headquarters are located at Hearst Tower in the Midtown Manhattan of New York City. It has an audience ...

bought the Hachette magazines in the US in 2011. Under Hearst ownership, the magazine switched to bimonthly frequency.

Editors

*Mabel Hill Souvaine (1943–1957) *Eileen Tighe (1957–1966) *Geraldine Rhoads (1966–1982) *Ellen Levine (1982–1991) *Jane Chesnutt (1991–2010) *Elizabeth Mayhew (2010-2012) *Susan Spencer (2012–2020) *Meaghan Murphy (2020–present)

Notable staff

Jeanne Voltz Jeanne Voltz (November 20, 1920 – January 15, 2002) was an American food journalist, editor, and cookbook author. She was food editor for the ''Miami Herald'' and the ''Los Angeles Times'', two of the most influential food sections in the count ...

References

External links

*
''United We Stand'': John Clymer cover for July 1942 issue
{{The Great Atlantic and Pacific Tea Company Monthly magazines published in the United States Women's magazines published in the United States Food and drink magazines published in the United States The Great Atlantic & Pacific Tea Company Hearst Communications publications Magazines established in 1931 Magazines published in New York City Fawcett Publications

History

Editors

Notable staff

See also

References

External links