The 2012 United States presidential election in Wisconsin took place on November 6, 2012, as part of the

2012 United States presidential election United States presidential election, Presidential elections were held in the United States on November 6, 2012. Incumbent Democratic Party (United States), Democratic President Barack Obama and his running mate, incumbent Vice President Joe Bi ...

in which all 50 states plus the

District of Columbia Washington, D.C., formally the District of Columbia and commonly known as Washington or D.C., is the capital city and Federal district of the United States, federal district of the United States. The city is on the Potomac River, across from ...

participated.

Wisconsin Wisconsin ( ) is a U.S. state, state in the Great Lakes region, Great Lakes region of the Upper Midwest of the United States. It borders Minnesota to the west, Iowa to the southwest, Illinois to the south, Lake Michigan to the east, Michig ...

voters chose 10 electors to represent them in the

Electoral College An electoral college is a body whose task is to elect a candidate to a particular office. It is mostly used in the political context for a constitutional body that appoints the head of state or government, and sometimes the upper parliament ...

via a popular vote pitting

incumbent The incumbent is the current holder of an office or position. In an election, the incumbent is the person holding or acting in the position that is up for election, regardless of whether they are seeking re-election. There may or may not be ...

Democratic

President President most commonly refers to: *President (corporate title) * President (education), a leader of a college or university *President (government title) President may also refer to: Arts and entertainment Film and television *'' Præsident ...

Barack Obama Barack Hussein Obama II (born August 4, 1961) is an American politician who was the 44th president of the United States from 2009 to 2017. A member of the Democratic Party, he was the first African American president in American history. O ...

and his running mate,

Vice President A vice president or vice-president, also director in British English, is an officer in government or business who is below the president (chief executive officer) in rank. It can also refer to executive vice presidents, signifying that the vi ...

Joe Biden Joseph Robinette Biden Jr. (born November 20, 1942) is an American politician who was the 46th president of the United States from 2021 to 2025. A member of the Democratic Party (United States), Democratic Party, he served as the 47th vice p ...

, against Republican challenger and former

Massachusetts Governor The governor of the Commonwealth of Massachusetts is the head of government of the Commonwealth (U.S. state), Commonwealth of Massachusetts. The governor is the chief executive, head of the state cabinet and the commander-in-chief of the commonw ...

Mitt Romney Willard Mitt Romney (born March 12, 1947) is an American businessman and retired politician. He served as a United States Senate, United States senator from Utah from 2019 to 2025 and as the 70th governor of Massachusetts from 2003 to 2007 ...

and his running mate,

Congressman A member of congress (MOC), also known as a congressman or congresswoman, is a person who has been appointed or elected and inducted into an official body called a congress, typically to represent a particular constituency in a legislature. The t ...

Paul Ryan Paul Davis Ryan (born January 29, 1970) is an American politician who served as the List of Speakers of the United States House of Representatives, 54th speaker of the United States House of Representatives from 2015 to 2019. A member of the ...

. Obama won the state of Wisconsin with 52.83% of the vote to Romney's 45.89%, a 6.94% margin of victory. While this represented half the victory margin of Obama's 13.91% win in

2008 2008 was designated as: *International Year of Languages *International Year of Planet Earth *International Year of the Potato *International Year of Sanitation The Great Recession, a worldwide recession which began in 2007, continued throu ...

, when he won 59 of 72

counties A county () is a geographic region of a country used for administrative or other purposesL. Brookes (ed.) '' Chambers Dictionary''. Edinburgh: Chambers Harrap Publishers Ltd, 2005. in some nations. The term is derived from the Old French denoti ...

and 7 of 8

congressional districts Congressional districts, also known as electoral districts in other nations, are divisions of a larger administrative region that represent the population of a region in the larger congressional body. Countries with congressional districts includ ...

, it is still a much stronger Democratic victory than

Al Gore Albert Arnold Gore Jr. (born March 31, 1948) is an American former politician, businessman, and environmentalist who served as the 45th vice president of the United States from 1993 to 2001 under President Bill Clinton. He previously served as ...

2000 2000 was designated as the International Year for the Culture of Peace and the World Mathematics, Mathematical Year. Popular culture holds the year 2000 as the first year of the 21st century and the 3rd millennium, because of a tende ...

John Kerry John Forbes Kerry (born December 11, 1943) is an American attorney, politician, and diplomat who served as the 68th United States secretary of state from 2013 to 2017 in the Presidency of Barack Obama#Administration, administration of Barac ...

2004 2004 was designated as an International Year of Rice by the United Nations, and the International Year to Commemorate the Struggle Against Slavery and Its Abolition (by UNESCO). Events January * January 3 – Flash Airlines Flight 60 ...

, or even his running mate

2020 The year 2020 was heavily defined by the COVID-19 pandemic, which led to global Social impact of the COVID-19 pandemic, social and Economic impact of the COVID-19 pandemic, economic disruption, mass cancellations and postponements of even ...

, who all won the state by less than 1% of the vote. Obama's win was also surprisingly comfortable even though Wisconsin was the home state of Republican vice presidential nominee Paul Ryan, making him the first Republican vice presidential nominee to lose their home state since

Jack Kemp Jack French Kemp (July 13, 1935 – May 2, 2009) was an American politician, professional Gridiron football, football player, and U.S. Army veteran. A member of the Republican Party (United States), Republican Party from New York, he served a ...

lost

New York New York most commonly refers to: * New York (state), a state in the northeastern United States * New York City, the most populous city in the United States, located in the state of New York New York may also refer to: Places United Kingdom * ...

1996 1996 was designated as: * International Year for the Eradication of Poverty Events January * January 8 – A Zairean cargo plane crashes into a crowded market in the center of the capital city of the Democratic Republic of the Congo ...

. Obama's win was attributed to victories in

Milwaukee Milwaukee is the List of cities in Wisconsin, most populous city in the U.S. state of Wisconsin. Located on the western shore of Lake Michigan, it is the List of United States cities by population, 31st-most populous city in the United States ...

, the state's largest city;

Madison Madison may refer to: People * Madison (name), a given name and a surname * James Madison (1751–1836), fourth president of the United States * Madison (footballer), Brazilian footballer Places in the United States Populated places * Madi ...

, the state capital; northwestern Wisconsin; and the Driftless Region. Romney's strength was concentrated in the loyally Republican Milwaukee suburbs, particularly the

WOW counties The WOW counties are three counties in the southeast of the U.S. state of Wisconsin: Waukesha, Ozaukee, and Washington. They are to the west, north, and northwest of Milwaukee, respectively, and are part of the Milwaukee metropolitan area. D ...

( Ozaukee,

Washington Washington most commonly refers to: * George Washington (1732–1799), the first president of the United States * Washington (state), a state in the Pacific Northwest of the United States * Washington, D.C., the capital of the United States ** A ...

, and Waukesha), where he carried a combined 67.03% of the vote to Obama's 32.00%. He also flipped 24 counties in the Northeast and Central Plain regions, though most of them were rural and, therefore, insufficient to overcome Obama's aforementioned victories. Obama nonetheless became the first Democrat to win the White House without carrying Iron County since

Woodrow Wilson Thomas Woodrow Wilson (December 28, 1856February 3, 1924) was the 28th president of the United States, serving from 1913 to 1921. He was the only History of the Democratic Party (United States), Democrat to serve as president during the Prog ...

1916 Events Below, the events of the First World War have the "WWI" prefix. January * January 1 – The British Empire, British Royal Army Medical Corps carries out the first successful blood transfusion, using blood that has been stored ...

. As of

2024 The year saw the list of ongoing armed conflicts, continuation of major armed conflicts, including the Russian invasion of Ukraine, the Myanmar civil war (2021–present), Myanmar civil war, the Sudanese civil war (2023–present), Sudane ...

, this is the last time the Democratic presidential nominee won the following counties:

Adams Adams may refer to: * For persons, see Adams (surname) Places United States *Adams, California *Adams, California, former name of Corte Madera, California * Adams, Decatur County, Indiana *Adams, Kentucky *Adams, Massachusetts, a New England to ...

Buffalo Buffalo most commonly refers to: * True buffalo or Bubalina, a subtribe of wild cattle, including most "Old World" buffalo, such as water buffalo * Bison, a genus of wild cattle, including the American buffalo * Buffalo, New York, a city in the n ...

, Columbia, Crawford, Dunn,

Forest A forest is an ecosystem characterized by a dense ecological community, community of trees. Hundreds of definitions of forest are used throughout the world, incorporating factors such as tree density, tree height, land use, legal standing, ...

, Grant,

Jackson Jackson may refer to: Places Australia * Jackson, Queensland, a town in the Maranoa Region * Jackson North, Queensland, a locality in the Maranoa Region * Jackson South, Queensland, a locality in the Maranoa Region * Jackson oil field in Durham, ...

Juneau Juneau ( ; ), officially the City and Borough of Juneau, is the capital of the U.S. state of Alaska, located along the Gastineau Channel and the Alaskan panhandle. Juneau was named the capital of Alaska in 1906, when the government of wha ...

Kenosha Kenosha () is a city in Kenosha County, Wisconsin, United States, and its county seat. It is the fourth-most populous city in Wisconsin, with a population of 99,986 at the 2020 census. Situated on the southwestern shore of Lake Michigan, Ke ...

, Lafayette,

Lincoln Lincoln most commonly refers to: * Abraham Lincoln (1809–1865), the 16th president of the United States * Lincoln, England, cathedral city and county town of Lincolnshire, England * Lincoln, Nebraska, the capital of Nebraska, U.S. * Lincoln (na ...

, Marquette, Pepin,

Price A price is the (usually not negative) quantity of payment or compensation expected, required, or given by one party to another in return for goods or services. In some situations, especially when the product is a service rather than a ph ...

, Racine, Richland,

Sawyer *A sawyer (occupation) is someone who saws wood. Places in the United States Communities * Sawyer, Kansas * Sawyer, Kentucky * Sawyer, Michigan * Sawyer, Minnesota * Sawyer, Nebraska * Sawyer, New York * Sawyer, North Dakota * Sawyer, Oklahoma ...

, Trempealeau, Vernon, and Winnebago. This remains the last time that any candidate won Wisconsin with more than 50% of the vote or by more than 1 percentage point.

Primary elections

Democratic primary

President Barack Obama ran unopposed in the Democratic Primary, winning 293,914 votes, or 97.89%. Uncommitted ballots received 5,092 votes, or 1.89% of the vote, while 849 votes, 0.28%, were scattered. 111 delegates, all of which were pledged to Obama were sent to the

2012 Democratic National Convention The 2012 Democratic National Convention was a gathering, held from September 4–6, 2012, at the Time Warner Cable Arena in Charlotte, North Carolina, in which delegates of the Democratic Party nominated President Barack Obama and Vice Pr ...

Charlotte, North Carolina Charlotte ( ) is the List of municipalities in North Carolina, most populous city in the U.S. state of North Carolina and the county seat of Mecklenburg County, North Carolina, Mecklenburg County. The population was 874,579 at the 2020 United ...

Republican primary

The 2012 Wisconsin Republican presidential primary took place on April 3, 2012, the same day as the primaries in the

and

Maryland Maryland ( ) is a U.S. state, state in the Mid-Atlantic (United States), Mid-Atlantic region of the United States. It borders the states of Virginia to its south, West Virginia to its west, Pennsylvania to its north, and Delaware to its east ...

edged out a victory, with 44.03% of the vote and 33 delegates, with former

Senator A senate is a deliberative assembly, often the upper house or Legislative chamber, chamber of a bicameral legislature. The name comes from the Ancient Rome, ancient Roman Senate (Latin: ''Senatus''), so-called as an assembly of the senior ...

Rick Santorum Richard John Santorum Sr. ( ; born May 10, 1958) is an American politician, attorney, author, and political commentator who represented Pennsylvania in the United States Senate from 1995 to 2007. He was the Senate's Chairman of the United Sta ...

Pennsylvania Pennsylvania, officially the Commonwealth of Pennsylvania, is a U.S. state, state spanning the Mid-Atlantic (United States), Mid-Atlantic, Northeastern United States, Northeastern, Appalachian, and Great Lakes region, Great Lakes regions o ...

coming in second with 36.83% of the vote and 9 delegates. No other candidates won any delegates nor counties, though representative

Ron Paul Ronald Ernest Paul (born August 20, 1935) is an American author, activist, and politician who served as the U.S. representative for Texas's 22nd congressional district from 1976 to 1977, and again from 1979 to 1985, as well as for Texas' ...

of Texas's 14th district received 11.15% and former

Speaker of the House The speaker of a deliberative assembly, especially a legislative body, is its presiding officer, or the chair. The title was first used in 1377 in England. Usage The title was first recorded in 1377 to describe the role of Thomas de Hung ...

Newt Gingrich Newton Leroy Gingrich (; né McPherson; born June 17, 1943) is an American politician and author who served as the List of speakers of the United States House of Representatives, 50th speaker of the United States House of Representatives from 1 ...

received 5.84%. All other candidates received less than 1%. Romney's strength was concentrated in Southeast Wisconsin, carrying

and all of its suburbs (including the

and Racine as well as the ancestrally Republican counties of Ozaukee,

, and Waukesha), as well as

. Santorum's most significant victories were in Western Wisconsin and in Green Bay and its respective suburbs.

General election

Predictions

Results

Although Republican vice presidential nominee

was from Wisconsin, representing the 1st district in Congress, the Republican Party lost by around a seven-point margin, which was, albeit an improved loss from Obama's landslide 13.91% margin in

, a crucial loss.

By county

;Counties that flipped Democratic to Republican * Barron (largest city: Rice Lake) *

Brown Brown is a color. It can be considered a composite color, but it is mainly a darker shade of orange. In the CMYK color model used in printing and painting, brown is usually made by combining the colors Orange (colour), orange and black. In the ...

(largest city: Green Bay) * Burnett (largest village:

Grantsburg Grantsburg is a village in Burnett County, Wisconsin, United States. The population was 1,341 at the 2010 census. The village is located within the Town of Grantsburg. It was established by Canute Anderson. Geography Grantsburg is located ...

) * Calumet (largest city: Chilton) * Chippewa (largest city:

Chippewa Falls Chippewa Falls () is a city located on the Chippewa River in Chippewa County, Wisconsin, United States. The population was 14,731 in the 2020 census. Incorporated as a city in 1869, it is the county seat of Chippewa County. The city's name orig ...

) *

Clark Clark is an English language surname with historical links to England, Scotland, and Ireland, ultimately derived from the Latin ''clericus'' meaning "scribe", "secretary" or a scholar within a religious order, referring to someone who was educated ...

(largest city: Neillsville) *

Iron Iron is a chemical element; it has symbol Fe () and atomic number 26. It is a metal that belongs to the first transition series and group 8 of the periodic table. It is, by mass, the most common element on Earth, forming much of Earth's o ...

(largest city: Hurley) * Jefferson (largest city: Watertown) * Kewaunee (largest city: Algoma) * Langlade (largest city: Antigo) * Manitowoc (largest city: Manitowoc) *

Marathon The marathon is a long-distance foot race with a distance of kilometres ( 26 mi 385 yd), usually run as a road race, but the distance can be covered on trail routes. The marathon can be completed by running or with a run/walk strategy. There ...

(largest city: Wausau) * Marinette (largest city: Marinette) *

Monroe Monroe or Monroes may refer to: People and fictional characters * Monroe (surname) * Monroe (given name) * James Monroe, 5th President of the United States * Marilyn Monroe, actress and model Places United States * Monroe, Arkansas, an unincorp ...

(largest city:

Sparta Sparta was a prominent city-state in Laconia in ancient Greece. In antiquity, the city-state was known as Lacedaemon (), while the name Sparta referred to its main settlement in the Evrotas Valley, valley of Evrotas (river), Evrotas rive ...

) * Oconto (largest city: Oconto) *

Oneida Oneida may refer to: Native American/First Nations * Oneida people, a Native American/First Nations people and one of the five founding nations of the Iroquois Confederacy * Oneida language * Oneida Indian Nation, based in New York * Oneida N ...

(largest city: Rhinelander) * Outagamie (largest city:

Appleton Appleton may refer to: People and fictional characters * Appleton (surname), including a list of people and fictional characters * Appleton family, an American political, religious and mercantile family * Appleton P. Clark Jr. (1865–1955), Am ...

) * Pierce (largest city: River Falls) *

Rusk A rusk is a hard, dry Biscuit#Biscuits in British usage, biscuit or a twice-baked bread. It is sometimes used as a teether for babies. In some cultures, rusk is made of cake rather than bread: this is sometimes referred to as cake rusk. In the ...

(largest city: Ladysmith) * Shawano (largest city: Shawano) *

Washburn Washburn (alternatively Wasseburne, Wasseborne, Wasshebourne, Wassheborne, Washbourne, Washburne, Washborne, Washborn, Wasborn, Washbon) is a toponymic surname, probably of Old English origin, with likely Anglo-Norman and Norman-French influe ...

(largest city: Spooner) * Waupaca (largest city: New London) * Waushara (largest city:

Berlin Berlin ( ; ) is the Capital of Germany, capital and largest city of Germany, by both area and List of cities in Germany by population, population. With 3.7 million inhabitants, it has the List of cities in the European Union by population withi ...

) *

Wood Wood is a structural tissue/material found as xylem in the stems and roots of trees and other woody plants. It is an organic materiala natural composite of cellulosic fibers that are strong in tension and embedded in a matrix of lignin t ...

(largest city: Marshfield)

By congressional district

Despite losing the state, Romney won 5 of the 8 congressional districts.

References

External links

The Green Papers
for Wisconsin
The Green Papers
Major state elections in chronological order {{U.S. presidential primaries

United States president The president of the United States (POTUS) is the head of state and head of government of the United States. The president directs the executive branch of the federal government and is the commander-in-chief of the United States Armed For ...

2012 2012 was designated as: *International Year of Cooperatives *International Year of Sustainable Energy for All Events January *January 4 – The Cicada 3301 internet hunt begins. * January 12 – Peaceful protests begin in the R ...