Willie's Reserve is a company started by singer-songwriter

Willie Nelson Willie Hugh Nelson (born April 29, 1933) is an American singer, guitarist, songwriter, actor and activist. He was one of the main figures of the outlaw country subgenre that developed in the late 1960s as a reaction to the conservative restr ...

in 2015. Nelson, a longtime supporter of

marijuana legalization The legality of cannabis for medical and recreational use varies by country, in terms of its possession, distribution, and cultivation, and (in regards to medical) how it can be consumed and what medical conditions it can be used for. The ...

announced the launch of chain stores of the brand after marijuana was legalized in different states. The first stores were planned to be opened in the states where cannabis was legalized in 2016, with an expansion planned as other states follow.

Overview

After

marijuana Cannabis (), commonly known as marijuana (), weed, pot, and ganja, List of slang names for cannabis, among other names, is a non-chemically uniform psychoactive drug from the ''Cannabis'' plant. Native to Central or South Asia, cannabis has ...

was legalized in different parts of the United States, longtime activist

announced in 2015 through spokesman Michael Bowman the establishment of his own marijuana brand, Willie's Reserve. Plans to open chain stores in the states where marijuana was legalized were announced, to be expanded state-to-state if marijuana legalization is further expanded. Bowman called the brand "a culmination of (Nelson's) vision, and his whole life". Bowman compared the concept of Willie's Reserve to

Whole Foods Market Whole Foods Market, Inc. (colloquially referred to as simply Whole Foods) is an American multinational supermarket chain store, chain headquartered in Austin, Texas, which sells products free from Hydrogenated fat, hydrogenated fats and artificia ...

, with the stores planned to carry their own brand of marijuana, while also featuring products by local growers. During an interview with ''

Rolling Stone ''Rolling Stone'' is an American monthly magazine that focuses on music, politics, and popular culture. It was founded in San Francisco, California, in 1967 by Jann Wenner and the music critic Ralph J. Gleason. The magazine was first known fo ...

'' Nelson explained that the stores would feature a "menu" explaining the effects produced by each type of product sold in the store, while he emphasized that the chain would closely cooperate with other growers. The opening of the chain was announced for 2016 with locations starting in

Alaska Alaska ( ) is a non-contiguous U.S. state on the northwest extremity of North America. Part of the Western United States region, it is one of the two non-contiguous U.S. states, alongside Hawaii. Alaska is also considered to be the north ...

Colorado Colorado is a U.S. state, state in the Western United States. It is one of the Mountain states, sharing the Four Corners region with Arizona, New Mexico, and Utah. It is also bordered by Wyoming to the north, Nebraska to the northeast, Kansas ...

and

Washington Washington most commonly refers to: * George Washington (1732–1799), the first president of the United States * Washington (state), a state in the Pacific Northwest of the United States * Washington, D.C., the capital of the United States ** A ...

, with an expansion planned as marijuana becomes legal in other states. In August 2019, Willie's Reserve partnered with

Nathaniel Rateliff & The Night Sweats Nathaniel David Rateliff (born October 7, 1978) is an American singer and songwriter based in Denver, Colorado, whose influences are described as folk, Americana and vintage rhythm & blues. Rateliff has performed with a backing band called the ...

to produce a limited line of cannabis cartridges titled "Nightstache Collection".

References

External links

* {{Willie Nelson category:2015 in cannabis American companies established in 2015 Cannabis companies of the United States Willie Nelson

Overview

See also

References

External links