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''Will Success Spoil Rock Hunter?'' is an original stage comedy in three acts and four scenes by George Axelrod. After a try-out run at the Plymouth Theatre in Boston from 26 September 1955, it opened at the Belasco Theatre on Broadway on 13 October, starring
Jayne Mansfield Jayne Mansfield (born Vera Jayne Palmer; April 19, 1933 – June 29, 1967) was an American actress, ''Playboy'' Playmate, and sex symbol of the 1950s and early 1960s. She was known for her numerous publicity stunts and open personal life. He ...
, Walter Matthau and Orson Bean. Directed by the author and produced by
Jule Styne Jule Styne ( ; born Julius Kerwin Stein; December 31, 1905 – September 20, 1994) was an English-American songwriter and composer widely known for a series of Broadway theatre, Broadway musical theatre, musicals, including several famous frequ ...
, it closed on 3 November 1956 after 444 performances. The play is a Faustian comedy about a fan magazine writer who sells his soul to the Devil (in the guise of a literary agent) to become a successful screenwriter. The character of Rita Marlowe (played by Jayne Mansfield) is a vapid blonde sex symbol, an exaggerated lampoon of
Marilyn Monroe Marilyn Monroe ( ; born Norma Jeane Mortenson; June 1, 1926 August 4, 1962) was an American actress and model. Known for playing comic "Blonde stereotype#Blonde bombshell, blonde bombshell" characters, she became one of the most popular sex ...
(who had starred the previous year in the film version of Axelrod's play ''
The Seven Year Itch ''The Seven Year Itch'' is a 1955 American romantic comedy film directed by Billy Wilder, who co-wrote the screenplay with George Axelrod. Based on Axelrod's 1952 The Seven Year Itch (play), play of the same name, the film stars Marilyn Monroe ...
''). The surname Marlowe is an homage to 16th century playwright
Christopher Marlowe Christopher Marlowe ( ; Baptism, baptised 26 February 156430 May 1593), also known as Kit Marlowe, was an English playwright, poet, and translator of the Elizabethan era. Marlowe is among the most famous of the English Renaissance theatre, Eli ...
, who wrote the 1604 drama '' The Tragical History of Doctor Faustus'', the plot that served as the inspiration for Axelrod's play. The 1957 film '' Will Success Spoil Rock Hunter?'' utilized the title of the play and the character of Rita Marlowe (with Mansfield repeating her stage role) but little else. The story was changed to a satire on television advertising and Tony Randall starred as Rockwell P. Hunter, a character who never appears in the play.


Production

George Axelrod's phenomenal success with the Broadway production of ''The Seven Year Itch'' had made him an overnight celebrity, a phenomenon he explored in his 1953 'comedy documentary' ''Confessions of a Nervous Man'', which was broadcast as part of the CBS-TV anthology series '' Studio One'', with
Art Carney Arthur William Matthew Carney (November 4, 1918 – November 9, 2003) was an American actor and comedian. A recipient of an Academy Awards, Academy Award, a Golden Globe Awards, Golden Globe Award, and six Primetime Emmy Awards, he was best kn ...
playing him. According to Axelrod's script, he was afraid to write a second play because its failure would make him an overnight has-been. But the
Billy Wilder Billy Wilder (; ; born Samuel Wilder; June 22, 1906 – March 27, 2002) was an American filmmaker and screenwriter. His career in Hollywood (film industry), Hollywood spanned five decades, and he is regarded as one of the most brilliant and ver ...
-directed film version of ''The Seven Year Itch'' had been so heavily rewritten in order to meet the standards of the Hollywood Production Code that Axelrod was inspired to write another play about an author's refusal to bow to Hollywood's low standards. Axelrod used the character of George MacCauley to illustrate the way many writers succumb to the lure of high pay and celebrity, while others like Michael Freeman (Axelrod's alter ego) remain true to themselves. Twentieth Century-Fox, the same studio that had altered his first play, then bought the film rights to ''Rock Hunter'' and threw out his entire story and all but one of his characters. Axelrod had originally intended to call his play ''Will Success Spoil Rock Hudson?'' but Hudson's agent, Henry Willson, threatened a lawsuit. After the play opened, Axelrod was vacationing in Jamaica and ran into Rock Hudson and his new wife, Phyllis Gates, on their honeymoon. The three became friends and, when the Hudsons returned to New York, they attended a performance of the show at which Hudson's name was substituted for the fictitious Rock Hunter. After a year in Hollywood, Jayne Mansfield had played only bit parts in four movies when her agent arranged for her to audition for the role of Rita Marlowe, an all-too-obvious send-up of Marilyn Monroe. Her 40"-21"-35½" measurements and her one-of-a-kind comic twist on the dumb blonde stereotype quickly won her the role, and by opening night she found herself a fully fledged Broadway star, courted by many of the Hollywood studios that had previously ignored her. In February 1956, Orson Bean broke his arm in the fight scene with William Thourlby and returned to the role with a cast on his arm. When the play moved from the Belasco Theatre to the more centrally located Shubert Theatre on 9 July,
Tom Poston Thomas Gordon Poston (October 17, 1921 – April 30, 2007) was an American actor, appearing in television roles from the 1950s through the early to mid-2000s, reportedly appearing in more sitcoms than any other actor. In the 1980s, he played ...
took over Bean's role. Carol Grace, who had twice married and divorced playwright
William Saroyan William Saroyan (; August 31, 1908 – May 18, 1981) was an Armenian-American novelist, playwright, and short story writer. He was awarded the Pulitzer Prize for Drama in 1940, and in 1943 won the Academy Award for Best Story for the film ''The ...
, played Miss Logan ('A Secretary') in the Broadway production and understudied Jayne Mansfield. In August 1959 she would marry her ''Rock Hunter'' co-star Walter Matthau. Tina Louise, who also understudied Mansfield, played the small role of 'A Swimmer', a part that was deleted from the published script. According to columnist Dorothy Kilgallen, "Jayne Mansfield, Tina Louise and Carol Saroyan are all imitating Marilyn Monroe, probably by direction. It gets a bit repetitious in that department."
Mamie Van Doren, who had turned down the Rita role for Broadway, turned it down again when the play subsequently reached the West Coast. Rita was played instead by
Merry Anders Merry Anders (born Mary Helen Anderson; May 22, 1934 – October 28, 2012) was an American actress who appeared in a number of television programs and films from the 1950s until her retirement from the screen in 1972. Early life Anders was born ...
and the production opened at the Carthay Circle Theatre in Los Angeles on 21 May 1956. The play was popular on tour too;
Roxanne Arlen Roxanne Arlen (born Roxanne Giles; January 10, 1931 – February 22, 1989) was an American film and stage actress and model active in the 1950s and 1960s. Early years Arlen was born Roxanne Giles on January 10, 1931, in Detroit, Michigan. Her ...
, for example, played Rita in several US cities in 1956/57.


Synopsis

Fan magazine writer George MacCauley visits Hollywood's reigning sex goddess Rita Marlowe in her swank New York hotel and confesses that this is only his second interview, the first having been titled 'Will Success Spoil Rock Hunter?' Arriving moments later is the hottest new playwright in town, Michael Freeman (author of 'No Hiding Place Down Here'), quickly followed by literary agent Irving 'Sneaky' LaSalle (inspired by real-life agent Irving 'Swifty' Lazar) and Hollywood mogul Harry Kaye, who is apoplectic about having paid $350,000 for the rights to Mike's play. LaSalle tries to convince the playwright to sign with his agency and write a second play, but Mike is reluctant to write what might be a flop. George, left alone with LaSalle, is persuaded to sign up instead. LaSalle's fee for each of his services is the usual ten per cent, but what George does not realise is that he'll be selling off pieces of his soul in ever-increasing increments. George's first wish is for a million dollars; he gets it. Then, when he fantasises about having a woman like Rita Marlowe love him, the suddenly love-struck Rita re-enters and Act One ends with George carrying her into the bedroom. In Act Two, the scene shifts to the Hollywood office of Rita Marlowe Productions, where Mike flirts with Rita's pert secretary, Miss Logan. George has learned that Rita's not-yet-divorced husband, football star Bronk Brannigan, is none too happy about her new relationship. Worse, George has been engaged to write his first screenplay, an adaptation of Mike's psychological drama about a prostitute and a psychiatrist, and after four weeks he still has no idea how to go about it. With an all-important story conference due any minute, LaSalle increases his hold on George by giving him the requisite 'inspiration' to satisfy the increasingly impatient Harry. In Act Three, a year has passed and George has won an Oscar. When Bronk shows up and begins to pummel George, LaSalle (exacting another ten per cent) enables George to get the better of Bronk; in fact, George tosses the astonished athlete through a window in a shower of broken glass. Soon afterwards, however, George decides he must get out of town before LaSalle takes complete control of him on reaching the full 100 per cent. His penultimate wish is to give Mike a ready-made Pulitzer Prize-winning play, but Mike suddenly realises that he could never pass off as his own a play he did not write. When LaSalle reappears, George selflessly releases Rita from his control and Mike convinces LaSalle to take him on as a client instead, even agreeing to start with the 90 per cent share already pledged. When LaSalle grabs the offer, Mike explains that it was a bad trade, because he's completely happy with his life and has no intention of selling off the remaining ten per cent. LaSalle petulantly grabs George's Oscar and departs. As the play ends, Mike and George are on their way back to New York, Mike not forgetting to grab his typewriter on the way out.


Film version

Studio head Buddy Adler purchased the rights to the play to get Mansfield out of her stage contract, even though he did not believe that the play would make a good movie.
Frank Tashlin Frank Tashlin (born Francis Fredrick von Taschlein, February 19, 1913 – May 5, 1972), also known as Tish Tash and Frank Tash, was an American animator and filmmaker. He was best known for his work on the ''Looney Tunes'' and ''Merrie Melodies'' ...
had seen Mansfield's screen test for '' The Wayward Bus'' and wanted her for his film version of
Garson Kanin Garson Kanin (November 24, 1912 – March 13, 1999) was an American writer and director of plays and films. Early life Garson Kanin was born in Rochester, New York; his Jewish family later relocated to Detroit then to New York City. He at ...
's novel ''Do Re Mi'' (which would become the comedy ''
The Girl Can't Help It ''The Girl Can't Help It'' is a 1956 American musical comedy film starring Jayne Mansfield in the lead role, Tom Ewell, Edmond O'Brien, Henry Jones, and Julie London. The picture was produced and directed by Frank Tashlin, with a screenpla ...
''). Tashlin's solution was to throw out all of Axelrod's play and create a new comedy about the world of television
advertising Advertising is the practice and techniques employed to bring attention to a Product (business), product or Service (economics), service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of int ...
, using only the character of sex goddess Rita Marlowe (Mansfield). All the other characters in the movie version of ''Will Success Spoil Rock Hunter?'' were created by Tashlin, including his new leading man, Rockwell P Hunter (Tony Randall). To prepare for her role in the film (and for her new seven-year contract with Fox), Mansfield studied with
Karl Malden Karl Malden (born Mladen George Sekulovich; March 22, 1912 – July 1, 2009) was an American stage, movie and television actor who first achieved acclaim in the original Broadway productions of Arthur Miller's '' All My Sons'' and Tennessee Will ...
at the
Actors Studio The Actors Studio is a membership organization for professional actors, theatre directors and playwrights located on West 44th Street in Hell's Kitchen in New York City. The studio is best known for its work refining and teaching method actin ...
. "I'm studying dancing, singing and dramatic acting," she told columnist Louella Parsons. "20th has promised to build me as one of their important stars."''Kingsport Times'' (Kingsport, TN), 4 May 1956, Louella Parsons column


Script variations

In the Broadway production, Act III Scene 2 was played on the terrace of Michael Freeman's bungalow at the Beverly Hills Hotel. This scene was rewritten for the Samuel French acting edition to appear in Rita's office, thus eliminating one set and three characters seen on Broadway: a Bellman, a Swimmer and a Chauffeur. The Broadway version of the script (minus the character of the Swimmer) was published in hardbound by
Random House Random House is an imprint and publishing group of Penguin Random House. Founded in 1927 by businessmen Bennett Cerf and Donald Klopfer as an imprint of Modern Library, it quickly overtook Modern Library as the parent imprint. Over the foll ...
in March 1956 and in paperback by
Bantam Books Bantam Books is an American publishing house owned entirely by parent company Random House, a subsidiary of Penguin Random House; it is an imprint of the Random House Publishing Group. It was formed in 1945 by Walter B. Pitkin Jr., Sidney B. K ...
in August 1957. This version is missing the opening of Act III Scene 1 that appears in the acting edition, in which Mike and Miss Logan watch the Oscar night celebrations on TV prior to the entrance of Rita and George. The acting edition, prepared after the film version had been made, also replaces a reference to M-G-M chief Dore Schary with a name-check for Fox chief Buddy Adler, producer of the film.


Original Broadway cast

*Rita Marlowe -
Jayne Mansfield Jayne Mansfield (born Vera Jayne Palmer; April 19, 1933 – June 29, 1967) was an American actress, ''Playboy'' Playmate, and sex symbol of the 1950s and early 1960s. She was known for her numerous publicity stunts and open personal life. He ...
*A masseur - Lew Gallo *George MacCauley - Orson Bean *Michael Freeman - Walter Matthau *Irving LaSalle -
Martin Gabel Martin Gabel (June 19, 1911 – May 22, 1986) was an American actor, film director and film producer. Life and career Gabel was born in Philadelphia, Pennsylvania, to Rebecca and Isaac Gabel, a jeweler, both Jewish immigrants. He married Arlen ...
*Harry Kaye - Harry Clark *A secretary (Miss Logan) - Carol Grace *Bronk Brannigan - William Thourlby *A bellman - David Sheiner *A swimmer - Tina Louise *A chauffeur -
Michael Tolan Michael Tolan (born Seymour Tuchow, November 27, 1925 – January 31, 2011) was an American actor. Early life and education The son of Morris Tuchow, Tolan was born in Detroit, Michigan. He graduated from Central High School and Wayne State Un ...


References

These are all syndicated columns, printed in many newspapers:


External links

* * *
Interview with George Axelrod
{{DEFAULTSORT:Will Success Spoil Rock Hunter? (Play) Plays by George Axelrod 1955 plays Plays based on the Faust legend Broadway plays Comedy plays Plays set in New York City Plays set in hotels Plays set in Los Angeles