Who Moved My Cheese
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''Who Moved My Cheese? An Amazing Way to Deal with Change in Your Work and in Your Life'' is a 1998
motivation Motivation is an mental state, internal state that propels individuals to engage in goal-directed behavior. It is often understood as a force that explains why people or animals initiate, continue, or terminate a certain behavior at a particul ...
al
business fable A business fable (also termed business fiction or leadership fable) is a motivational fable, parable or other fictional story that shares a lesson or lessons that are intended to be applied in the business world with the aim to improve leadership s ...
by Spencer Johnson that describes four reactions to change. The book is written as a parable about two
mice A mouse (: mice) is a small rodent. Characteristically, mice are known to have a pointed snout, small rounded ears, a body-length scaly tail, and a high breeding rate. The best known mouse species is the common house mouse (''Mus musculus' ...
and two "Littlepeople" during their hunt for
cheese Cheese is a type of dairy product produced in a range of flavors, textures, and forms by coagulation of the milk protein casein. It comprises proteins and fat from milk (usually the milk of cows, buffalo, goats or sheep). During prod ...
. A ''
New York Times ''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...
''
business Business is the practice of making one's living or making money by producing or Trade, buying and selling Product (business), products (such as goods and Service (economics), services). It is also "any activity or enterprise entered into for ...
bestseller A bestseller is a book or other media noted for its top selling status, with bestseller lists published by newspapers, magazines, and book store chains. Some lists are broken down into classifications and specialties (novel, nonfiction book, cookb ...
upon release, ''Who Moved My Cheese?'' remained on the list for almost five years and spent over 200 weeks on ''
Publishers Weekly ''Publishers Weekly'' (''PW'') is an American weekly trade news magazine targeted at publishers, librarians, booksellers, and literary agents. Published continuously since 1872, it has carried the tagline, "The International News Magazine of ...
''s hardcover nonfiction list. As of 2018, it has sold almost 30 million copies worldwide in 37 languages and remains one of the best-selling business books.


Summary

Several high school classmates meet after a class reunion and discuss the challenge of handling the changes in their lives. Michael, a business manager, says that he was afraid of change until he heard an
allegorical As a literary device or artistic form, an allegory is a narrative or visual representation in which a character, place, or event can be interpreted to represent a meaning with moral or political significance. Authors have used allegory throughou ...
story, which he proceeds to tell. In the story, two mice and two "littlepeople" — people the size of mice — live in a maze. The mice, named Sniff and Scurry, are simpleminded and instinctive; they run the same path every day, eating cheese when they find it, but are always ready to move on. The littlepeople, Hem and Haw, search for a special kind of Cheese that makes them happy and fulfilled by keeping track of where they have found it before. All four discover a spot where their favorite cheese is regularly available, called Cheese Station C. The mice continue to run the entire maze each day while the littlepeople stop exploring and settle at Cheese Station C. One day the supply at Cheese Station C is exhausted. The mice accept that there is no more cheese and continue their running path. The littlepeople sit at the station confused and upset. Hem protests that there ought to be Cheese, and Haw wonders where the mice have gone. Meanwhile, the mice find new supply of cheese at Cheese Station N. The littlepeople remain at Cheese Station C for several days, growing frustrated and hungry. Eventually Haw accepts that running the maze is the only way he will ever have Cheese again, faces his fear of moving on, and leaves Hem behind. Haw finds crumbs of Cheese scattered around the maze and some other Cheese Stations that are already depleted. He returns to Cheese Station C and tells Hem there is other Cheese, but Hem refuses to budge. Haw continues exploring, writing observations about his journey on the walls of the maze, until he arrives at Cheese Station N which is stocked with all kinds of Cheese. Haw reflects on the lessons he has learned and hopes that Hem will finally let go of his doubts. On the wall of Cheese Station N, he writes several lessons that change is inevitable and keeping up with it is the only way to continue having Cheese. Cautious from past experience, Haw inspects Cheese Station N daily and explores different parts of the maze regularly to prevent complacency. Hearing movement in the maze one day, Haw realizes someone is approaching the station and hopes it is his friend Hem. After Michael finishes the story, the classmates agree to meet again before dinner and discuss it. They tell different stories of encountering change and how they, or someone else, failed to respond to it. All of them agree that the Cheese story is a useful parable to follow and tell their friends.


Who Moved My Cheese Inc.

In 1999, Who Moved My Cheese Inc was founded to handle the ''Who Moved My Cheese?'' book order demands from businesses. In 2005, the company was reorganized as Spencer Johnson Partners with the idea of bringing in partners and additional content from Dr. Spencer Johnson, the author. Spencer Johnson Partners focused on creating additional programs and services that would continue to help clients navigate change, including Gaining Change Skills. Then, in 2009, the company was purchased and renamed Red Tree leadership.


Reception

In the corporate environment, management has been known to distribute this book to employees during times of "structural
reorganization A corporate action is an event initiated by a public company that brings or could bring an actual change to the debt securities— equity or debt—issued by the company. Corporate actions are typically agreed upon by a company's board of dire ...
", or during
cost-cutting Cost reduction is the process used by organisations aiming to reduce their costs and increase their profits, or to accommodate reduced income. Depending on a company’s services or products, the strategies can vary. Every decision in the produ ...
measures, in an attempt to portray unfavorable or unfair changes in an optimistic or opportunistic way. This has been characterized by
Barbara Ehrenreich Barbara Ehrenreich (, ; ; August 26, 1941 – September 1, 2022) was an American author and political activist. During the 1980s and early 1990s, she was a prominent figure in the Democratic Socialists of America. She was a widely read and aw ...
in her book ''Bright-sided: How the Relentless Promotion of Positive Thinking Has Undermined America'' as an attempt by organizational management to make employees quickly and unconditionally assimilate management ideals, even if they may prove detrimental to them professionally. Ehrenreich called the book "the classic of downsizing
propaganda Propaganda is communication that is primarily used to influence or persuade an audience to further an agenda, which may not be objective and may be selectively presenting facts to encourage a particular synthesis or perception, or using loaded l ...
" and summarizes its message as "the dangerous human tendencies to 'overanalyze' and complain must be overcome for a more rodentlike approach to life. When you lose a job, just shut up and scamper along to the next one." Liberal journalist Thomas Frank situated the book in a broader genre of management-serving literature that portrays the imbalance of power between employees and managers as an inevitable force of "change" that employees must not question, and should even accept happily. Change comes, mysteriously, from outside the maze while the possibility of the inhabitants effecting change on their terms is rendered unthinkable. ''
Dilbert ''Dilbert'' is an American comic strip written and illustrated by Scott Adams, first published on April 16, 1989. It is known for its satire, satirical office humor about a White-collar worker, white-collar, micromanagement, micromanaged offic ...
'' cartoonist
Scott Adams Scott Raymond Adams (born June 8, 1957) is an American author and cartoonist. He is the creator of the ''Dilbert'' comic strip and the author of several nonfiction works of business, commentary, and satire. Adams worked in various corporate r ...
said that patronizing parables are one of the top things he receives complaints about by email. Adams' retort to the message in the parable is that it is a "patronizing message for the proletariat to acquiesce".


Parodies

There are multiple parody works called ''Who Cut the Cheese?''. * Andy Borowitz published a parody, ''Who Moved My Soap?: The CEO's Guide to Surviving Prison'', Simon & Schuster, c2003. *Darrel Bristow-Bovey published a parody, ''I Moved Your Cheese'', Penguin Random House South Africa, Apr 13, 2012. *Comedian/TV host/motivational speaker Ross Shafer wrote ''Nobody Moved Your Cheese!''


See also

*
Rat race A rat race is a metaphor used to describe an endless, self-defeating, or pointless pursuit. The phrase is sometimes used to relate the human life to that of rats attempting to earn an ultimately pointless reward when Mortality salience, death ...


References


External links


''Who Moved My Cheese?''

A light-hearted look at some real-life cheese rules

''Who Moved My Cheese? The Movie''
{{Authority control 1998 non-fiction books Business books Business fables G. P. Putnam's Sons books Who Moved My Cheese