Which Wich Superior Sandwiches is an American fast casual restaurant chain specializing in

sandwich A sandwich is a Dish (food), dish typically consisting variously of meat, cheese, sauces, and vegetables used as a filling between slices of bread, or placed atop a slice of bread; or, more generally, any dish in which bread serves as a ''co ...

es and

salad A salad is a dish consisting of mixed ingredients, frequently vegetables. They are typically served chilled or at room temperature, though some can be served warm. Condiments called '' salad dressings'', which exist in a variety of flavors, a ...

s. It has its headquarters in Downtown Dallas, Texas. As of 2022, it has 168 locations open in 27

U.S. state In the United States, a state is a constituent political entity, of which there are 50. Bound together in a political union, each state holds governmental jurisdiction over a separate and defined geographic territory where it shares its so ...

s as well as the District of Columbia, along with international locations in Oman, Qatar, Saudi Arabia and the United Kingdom.

History

Founded by restaurateur Jeff Sinelli, CEO of Genghis Grill, in 2003, Which Wich began with one location in downtown Dallas. It began

franchising Franchising is based on a marketing concept which can be adopted by an organization as a strategy for business expansion. Where implemented, a franchisor licenses some or all of its know-how, procedures, intellectual property, use of its busines ...

in 2005.

Business

Which Wich is known for its ordering system, in which customers use red Sharpie markers to mark up pre-printed menus on sandwich bags. They select a sandwich from 10 categories, then choose the bread, cheese, spreads, and toppings. There are other extra options such as double meat, double cheese, bacon, and avocado. The menus have a wide variety of options which besides the aforementioned extras are all free. The sandwiches are then prepared, and delivered in the personalized sandwich bags. Guests are encouraged to draw on their bags and hang their "artwork" on the community wall. Which Wich sells customizable

submarine sandwich A submarine sandwich, commonly known as a sub, is a type of American cold or hot sandwich made from a submarine roll (an elongated bread roll) that is split lengthwise and filled with meats, cheeses, vegetables, and condiments. Although "subma ...

es it calls "Wiches". There are ten categories and 60 topping options. Sandwiches come in regular (7-inch), large (10.5-inch), super (14-inch), spinach wraps, and lettucewiches sizes.

Growth

In 2007, the chain ranked as the fastest-growing restaurant chain concept with 50 operating stores or fewer, opening nine locations during a four-month period at the beginning of the year. In 2009, the chain ranked as the sixth-fastest-growing concept in the industry, according to restaurantchains.net. In 2013, the chain opened locations in

Mexico City Mexico City is the capital city, capital and List of cities in Mexico, largest city of Mexico, as well as the List of North American cities by population, most populous city in North America. It is one of the most important cultural and finan ...

Panama City Panama City, also known as Panama, is the capital and largest city of Panama. It has a total population of 1,086,990, with over 2,100,000 in its metropolitan area. The city is located at the Pacific Ocean, Pacific entrance of the Panama Canal, i ...

, and

Dubai Dubai (Help:IPA/English, /duːˈbaɪ/ Help:Pronunciation respelling key, ''doo-BYE''; Modern Standard Arabic, Modern Standard Arabic: ; Emirati Arabic, Emirati Arabic: , Romanization of Arabic, romanized: Help:IPA/English, /diˈbej/) is the Lis ...

. In 2015, the chain opened three locations in

Guatemala City Guatemala City (, also known colloquially by the nickname Guate), is the Capital city, national capital and largest city of the Guatemala, Republic of Guatemala. It is also the Municipalities of Guatemala, municipal capital of the Guatemala Depa ...

. They have since closed. In 2018, the chain opened its first location in the UK with a store in

London London is the Capital city, capital and List of urban areas in the United Kingdom, largest city of both England and the United Kingdom, with a population of in . London metropolitan area, Its wider metropolitan area is the largest in Wester ...

. At this time there was an expectation of opening ten additional stores throughout the UK by 2022, and growing to a total of 100 by 2028.

References

External links

Official Web Site
{{Fast-food chains of the United States Restaurants in Dallas Regional restaurant chains in the United States Restaurants established in 2003 Fast casual restaurants Fast-food franchises 2003 establishments in Texas

History

Business

Growth

See also

References

External links