(literally 'Our Country' in
Norwegian) is a daily newspaper published in
Oslo
Oslo ( or ; ) is the capital and most populous city of Norway. It constitutes both a county and a municipality. The municipality of Oslo had a population of in 2022, while the city's greater urban area had a population of 1,064,235 in 2022 ...
. It has a nationwide target audience. Its average daily circulation in 2007 was 27,146,
making it
Norway
Norway, officially the Kingdom of Norway, is a Nordic countries, Nordic country located on the Scandinavian Peninsula in Northern Europe. The remote Arctic island of Jan Mayen and the archipelago of Svalbard also form part of the Kingdom of ...
's 23rd largest newspaper.
History and profile
The founding meeting for was summoned on 28 September 1944, but the first edition was not published until 31 August 1945, with Bjarne Høye as the general editor and John Nome responsible for "spiritual and church-related matters." The newspaper was initially published as a section in ''
Morgenbladet
is Norway's oldest daily newspaper, covering politics, culture and science, now a weekly news magazine primarily directed at well-educated readers. The magazine is notable for its opinion section featuring contributions exclusively from Norweg ...
'', was subsequently issued as a standalone broadsheet paper, and in 1968 went to a tabloid format. It is owned by Mentor Medier (former
Mediehuset Vårt Land
Mediehuset Vårt Land AS is a Norwegian media company.
It owns 100% of the newspaper '' Vårt Land'', 66% of ''Dagsavisen
is a daily newspaper published in Oslo, Norway. The former party organ of the Norwegian Labour Party, the ties loosened ...
), which also owns several related media properties. includes editorial material written in both
Bokmål
Bokmål () (, ; ) is one of the official written standards for the Norwegian language, alongside Nynorsk. Bokmål is by far the most used written form of Norwegian today, as it is adopted by 85% to 90% of the population in Norway. There is no cou ...
and
Nynorsk
Nynorsk (; ) is one of the two official written standards of the Norwegian language, the other being Bokmål. From 12 May 1885, it became the state-sanctioned version of Ivar Aasen's standard Norwegian language (''Landsmål''), parallel to the Da ...
. The offices of the newspaper have moved many times. In 1983 the newspaper moved its offices to Tveita in Oslo and it was one of the first Norwegian newspapers to use digital technology daily. It is now based in downtown Oslo.
The acting chief editor is Alf Gjøsund. has been published on the internet since 1996. Today, is not only a newspaper, but a part of a media house called Mentor Medier (former Mediehuset Vårt Land).
is an opinion paper.
[ It has a conservative ]Christian
A Christian () is a person who follows or adheres to Christianity, a Monotheism, monotheistic Abrahamic religion based on the life and teachings of Jesus in Christianity, Jesus Christ. Christians form the largest religious community in the wo ...
stance in religious matters and a social-liberal
Social liberalism is a political philosophy and variety of liberalism that endorses social justice, social services, a mixed economy, and the expansion of civil and political rights, as opposed to classical liberalism which favors limited ...
leaning in political matters.
Circulation
Circulation grew through the years and peaked at about 30,000 in the beginning of the 1950s. It sank to 18,500 in 1972. It has grown modestly since then, but has recently seen some decrease. The newspaper is determined to invest in future growth.
Numbers from the Norwegian Media Businesses' Association, Mediebedriftenes Landsforening The Norwegian Media Businesses' Association (, MBL) is an employers' organisation in Norway
Norway, officially the Kingdom of Norway, is a Nordic countries, Nordic country located on the Scandinavian Peninsula in Northern Europe. The remote ...
.
* 1980: 24,204
* 1981: 24,391
* 1982: 25,554
* 1983: 26,130
* 1984: 24,986
* 1985: 26,132
* 1986: 27,957
* 1987: 28,011
* 1988: 27,370
* 1989: 27,455
* 1990: 27,014
* 1991: 27,050
* 1992: 27,232
* 1993: 29,095
* 1994: 30,219
* 1995: 30,056
* 1996: 30,005
* 1997: 30,292
* 1998: 30,085
* 1999: 29,373
* 2000: 29,578
* 2001: 29,131
* 2002: 27,770
* 2003: 26,782
* 2004: 27,880
* 2005: 29,158
* 2006: 27,422
* 2007: 27,146
* 2008: 26,344
* 2009: 25,557
* 2010: 24,781
* 2011: 24,448
* 2012: 24,471
* 2013: 23,682
* 2014: 22,630
* 2015: 22,886
* 2016: 22,864
* 2017: 21,503
References
External links
''Vårt Land'' website
{{DEFAULTSORT:Vaart Land
Newspapers published in Oslo
Christian mass media
Christian newspapers published in Norway
Newspapers established in 1945
1945 establishments in Norway
Daily newspapers published in Norway