Vuse is an

electronic cigarette An electronic cigarette is an electronic device that simulates tobacco smoking. It consists of an atomizer, a power source such as a battery, and a container such as a cartridge or tank. Instead of smoke, the user inhales vapor. As such ...

produced by R. J. Reynolds Vapor Company, a subsidiary of the Reynolds American tobacco company. In 2015, it was the most popular e-cigarette in the United States with 33% market share in Nielsen-tracked channels However, Vuse lost its top position in 2017, when Juul overtook it to become the most popular e-cigarette in the US. , Vuse controlled 10% percent of the American e-cigarette market, compared to Juul's 72% market share. By April 2022, Vuse was at 35% and Juul was at 33%. The original Vuse digital vapor cigarette has a nicotine content of 4.8 percent, which is high compared to other e-cigarettes available in 2013.

History

R.J. Reynolds launched Vuse in a June 2013 press conference, the first time R.J. Reynolds launched a product with a press conference in two decades. R.J. Reynolds promoted Vuse with print,

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, and TV advertising, the latter of which is highly unusual for tobacco products in the United States. Vuse was launched in

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, but it quickly become available across the rest of the United States. In 2015, Jerod Harris filed a lawsuit against Vuse for " ailureto inform customers of the potential health risks incurred by using the products; specifically, inhalation of the carcinogens formaldehyde and acetaldehyde," a violation of

California California is a state in the Western United States, located along the Pacific Coast. With nearly 39.2million residents across a total area of approximately , it is the most populous U.S. state and the 3rd largest by area. It is also the ...

state law. In April 2018, R.J. Reynolds Vapor Company issued a recall of Vuse Vibe devices. It stated that the b