Visual Concepts Entertainment is an American
video game developer
A video game developer is a software developer specializing in video game development – the process and related disciplines of creating video games. A game developer can range from one person who undertakes all tasks to a large business with em ...
based in
Novato, California
Novato (Spanish language, Spanish for "Novatus") is a city in Marin County, California, United States, situated in the North Bay (San Francisco Bay Area), North Bay region of the San Francisco Bay Area. At the 2020 United States census, 2020 c ...
. Founded in May 1988, the company is best known for developing
sports games in the ''2K'' franchise, most recently ''
NBA 2K
''NBA 2K'' is a series of basketball sports simulation video games developed by Visual Concepts and released annually since 1999. The premise of the series is to emulate the sport of basketball and the National Basketball Association.
The ser ...
'' and ''
WWE 2K
''WWE 2K'', formerly released as ''WWF SmackDown!'', ''WWE SmackDown!'', ''WWE SmackDown! vs. Raw'', ''WWE SmackDown vs. Raw'', ''WWE'', and ''Exciting Pro Wrestling'' in Japan, is a series of professional wrestling sports simulation video game ...
'', and previously ''
NFL 2K''. Visual Concepts was acquired by
Sega
is a Japanese video game company and subsidiary of Sega Sammy Holdings headquartered in Tokyo. It produces several List of best-selling video game franchises, multi-million-selling game franchises for arcade game, arcades and video game cons ...
in May 1999 and sold to
Take-Two Interactive
Take-Two Interactive Software, Inc. is an American video game holding company based in New York City founded by Ryan Brant in September 1993.
The company owns three major Imprint (trade name), publishing labels, Rockstar Games, Zynga and 2K ...
in January 2005. The acquisition of the company led Take-Two Interactive to open their
2K label which Visual Concepts became part of, on the day following the acquisition. As of December 2018, the company employs more than 350 people.
History
Visual Concepts was founded in 1988 by
programmer
A programmer, computer programmer or coder is an author of computer source code someone with skill in computer programming.
The professional titles Software development, ''software developer'' and Software engineering, ''software engineer' ...
Scott Patterson and brothers Greg and Jeff Thomas, and was originally based in a small office above a bank in
Novato, California
Novato (Spanish language, Spanish for "Novatus") is a city in Marin County, California, United States, situated in the North Bay (San Francisco Bay Area), North Bay region of the San Francisco Bay Area. At the 2020 United States census, 2020 c ...
. On January 25, 1995, Electronic Arts announced that they had acquired a stake in the company. In September 1997,
Sega
is a Japanese video game company and subsidiary of Sega Sammy Holdings headquartered in Tokyo. It produces several List of best-selling video game franchises, multi-million-selling game franchises for arcade game, arcades and video game cons ...
announced their intentions to acquire the company; the deal was closed on May 18, 1999, and Visual Concepts switched ownership for an undisclosed sum.
Following a June 2004 deal between Sega and
Take-Two Interactive
Take-Two Interactive Software, Inc. is an American video game holding company based in New York City founded by Ryan Brant in September 1993.
The company owns three major Imprint (trade name), publishing labels, Rockstar Games, Zynga and 2K ...
, wherein the two would co-publish and distribute titles in Visual Concepts'
ESPN
ESPN (an initialism of their original name, which was the Entertainment and Sports Programming Network) is an American international basic cable sports channel owned by the Walt Disney Company (80% and operational control) and Hearst Commu ...
-based game series, rumors started spreading in December 2004, which suggested that Take-Two Interactive was planning to acquire Visual Concepts from Sega. On January 24, 2005, Take-Two Interactive announced to have completed a transaction of to Sega for the acquisition of Visual Concepts, its subsidiary
Kush Games, and the
intellectual property
Intellectual property (IP) is a category of property that includes intangible creations of the human intellect. There are many types of intellectual property, and some countries recognize more than others. The best-known types are patents, co ...
to the ''2K'' franchise. The publisher's 2006
Form 10-K
A Form 10-K is an annual report required by the U.S. Securities and Exchange Commission (SEC), that gives a comprehensive summary of a company's financial performance. Although similarly named, the annual report on Form 10-K is distinct from the ...
filing later showed that a total of had been paid to Sega for the acquisition of Visual Concepts and affiliated properties by January 2006. On January 25, 2005, the day following the acquisition, Take-Two Interactive announced their new publishing label,
2K, which would henceforth manage Visual Concepts and Kush Games.
A March 2009 research study on
Metacritic
Metacritic is an American website that aggregates reviews of films, television shows, music albums, video games, and formerly books. For each product, the scores from each review are averaged (a weighted average). Metacritic was created ...
scores, conducted by
GameQuarry, ranked Visual Concepts as the number one "most consistent" video game developer on the
review aggregator
A review aggregator is a system that collects reviews and ratings of products and services, such as films, books, video games, music, software, hardware, or cars. This system then stores the reviews to be used for supporting a website where user ...
website, with 50 out of their 72 games at the time having received an aggregated review score of 80/100 or higher. In August 2010, Visual Concepts laid off 30 employees due to "the need for resource alignment and better efficiency". In December 2018, at
The Game Awards 2018, Greg Thomas was honored with the "Industry Icon" award for his 30-year services with Visual Concepts.
2K acquired HookBang's game division, which had worked with Visual Concepts on the ''NBA 2K'' games previously, in March 2021. The division was rebranded as Visual Concepts Austin to continue to support Visual Concepts.
In February 2024, an unknown number of employees at Visual Concepts Austin were affected by layoffs.
Games developed
1989–2004
2005–present
References
External links
*
{{Authority control
1988 establishments in California
1999 mergers and acquisitions
2005 mergers and acquisitions
2K (company)
American companies established in 1988
Companies based in Marin County, California
Novato, California
Software companies based in the San Francisco Bay Area
Take-Two Interactive divisions and subsidiaries
Video game companies based in California
Video game companies established in 1988
Video game development companies