A variable- (also changeable-, electronic-, or dynamic-) message sign or message board, often abbreviated VMS, VMB, CMS, or DMS, and in the UK known as a matrix sign,
is an electronic
traffic sign
Traffic signs or road signs are signs erected at the side of or above roads to give instructions or provide information to road users. The earliest signs were simple wooden or stone milestones. Later, signs with directional arms were introduc ...
often used on
road
A road is a thoroughfare used primarily for movement of traffic. Roads differ from streets, whose primary use is local access. They also differ from stroads, which combine the features of streets and roads. Most modern roads are paved.
Th ...
ways to give travelers information about special events. Such signs warn of traffic congestion, accidents, incidents such as terrorist attacks,
AMBER
Amber is fossilized tree resin. Examples of it have been appreciated for its color and natural beauty since the Neolithic times, and worked as a gemstone since antiquity."Amber" (2004). In Maxine N. Lurie and Marc Mappen (eds.) ''Encyclopedia ...
/
Silver
Silver is a chemical element; it has Symbol (chemistry), symbol Ag () and atomic number 47. A soft, whitish-gray, lustrous transition metal, it exhibits the highest electrical conductivity, thermal conductivity, and reflectivity of any metal. ...
/
Blue
Blue is one of the three primary colours in the RYB color model, RYB colour model (traditional colour theory), as well as in the RGB color model, RGB (additive) colour model. It lies between Violet (color), violet and cyan on the optical spe ...
speed limit
Speed limits on road traffic, as used in most countries, set the legal maximum speed at which vehicles may travel on a given stretch of road. Speed limits are generally indicated on a traffic sign reflecting the maximum permitted speed, express ...
s on a specific highway segment. In
urban area
An urban area is a human settlement with a high population density and an infrastructure of built environment. Urban areas originate through urbanization, and researchers categorize them as cities, towns, conurbations or suburbs. In urbani ...
s, VMS are used within parking guidance and information systems to guide drivers to available car parking spaces. They may also ask vehicles to take alternative routes, limit travel speed, warn of duration and location of the incidents, inform of the traffic conditions, or display general public safety messages.
History
VMS systems were deployed at least as early as the 1950s on the New Jersey Turnpike. The road's signs of that period, and up to around 2012, were capable of displaying a few messages in neon, all oriented around warning drivers to slow down: "REDUCE SPEED", followed by a warning of either construction, accident, congestion, ice, snow, or fog at a certain distance ahead. The New Jersey Turnpike Authority replaced those signs (along with 1990s-vintage dot-matrix VMS systems along the
Garden State Parkway
The Garden State Parkway (GSP) is a Controlled-access highway, controlled-access toll road that stretches the north–south length of eastern New Jersey from the state's southernmost tip near Cape May, New Jersey, Cape May north to the New York ...
) with more flexible electronic signs between 2010 and 2016.
The current VMS systems are largely deployed on
freeway
A controlled-access highway is a type of highway that has been designed for high-speed vehicular traffic, with all traffic flow—ingress and egress—regulated. Common English terms are freeway, motorway, and expressway. Other similar terms ...
s, trunk highways, or in work zones.
On the interchange of I-5 and SR 120 in San Joaquin County, California, an automated visibility and speed warning system was installed in 1996 to warn traffic of reduced visibility due to fog (where tule fog is a common problem in the winter), and of slow or stopped traffic.
Message Signs were deployed in
Ontario
Ontario is the southernmost Provinces and territories of Canada, province of Canada. Located in Central Canada, Ontario is the Population of Canada by province and territory, country's most populous province. As of the 2021 Canadian census, it ...
during the 1990s and are now being upgraded on
400-series highways
The 400-series highways are a network of controlled-access highways in the Canadian province of Ontario, forming a special subset of the provincial highway system. They are analogous to the Interstate Highway System in the United States or th ...
as well as two pilot secondary highways in northeastern Ontario.
Technologies and types
Early variable message signs included static signs with words that would illuminate (often using neon tubing) indicating the type of incident that occurred, or signs that used rotating prisms ( trilons) to change the message being displayed. These were later replaced by dot matrix displays typically using eggcrate, fiber optic, or flip-disc technology, which were capable of displaying a much wider range of messages than earlier static variable message signs. Since the late 1990s, the most common technology used in new installations for variable message signs are LED displays. In recent years, some newer LED variable message signs have the ability to display colored text and graphics.
Dot-matrix variable message signs are divided into three subgroups: character matrix, row matrix, and full matrix. In a character matrix VMS, each character is given its own matrix with equal horizontal spacing between them, typically with two or three rows of characters. In a full matrix VMS, the entire sign is a single large dot matrix display, allowing the display of different fonts and graphics. A row matrix VMS is a hybrid of the two types, divided into two or three rows like a character matrix display, except each row is a single long dot matrix display instead of being split per character horizontally.
Overhead variable message signs are today available in three form factors: front access, rear access, and walk-in. In a front access variable message sign, maintenance is performed by lifting the sign open from the front. Most smaller VMS are of the front access form factor, and are typically installed today on major arterials. The rear access form factor is similar to the front access form factor, except that maintenance is performed from the rear of the sign, and are commonly used for medium-sized dynamic message signs installed along the roadside of freeways (instead of overhead). The walk-in form factor is a more recent introduction, where maintenance on the sign is performed from the inside of the sign. A key advantage of the walk-in form factor is that lane closures are generally not required to perform maintenance on the sign. Most of the largest VMS units installed today are walk-in units, and are typically installed overhead on freeways.
The NJ Turnpike Authority counts five unique types of variable message signs under its jurisdiction, at least one of which has been replaced by newer signs. They are:
#"REDUCE SPEED" neon signs (1950s-2010, obsolete, have now been replaced).
#"Changeable message signs" (trilon/ rotating-drum signs that can be used for closing roads or moving traffic to other roadways).
#Electronic VMS: signs with remotely controlled messages displayed on them; the messages are sent from the State Traffic Management Center, updating the signs automatically.
#Variable speed limit signs - used for varying the posted speed limits within work zones and in emergencies.
#Portable VMS: movable "electronic VMS". A portable VMS has much the same characteristics as a fixed electronic VMS, but can be moved from location to location as the need dictates.
Usage
Early models required an operator to be physically present when programming a message, whereas newer models may be reprogrammed remotely via a wired or wireless network or cellphone connection.
A complete message on a panel generally includes a problem statement indicating incident, roadwork, stalled vehicle etc.; a location statement indicating where the incident is located; an effect statement indicating lane closure, delay, etc. and an action statement giving suggestion what to do traffic conditions ahead. These signs are also used for Amber alert messages, and in some states,
Silver
Silver is a chemical element; it has Symbol (chemistry), symbol Ag () and atomic number 47. A soft, whitish-gray, lustrous transition metal, it exhibits the highest electrical conductivity, thermal conductivity, and reflectivity of any metal. ...
and
Blue
Blue is one of the three primary colours in the RYB color model, RYB colour model (traditional colour theory), as well as in the RGB color model, RGB (additive) colour model. It lies between Violet (color), violet and cyan on the optical spe ...
Alert messages.
In some places, VMSes are set up with permanent, semi-static displays indicating predicted travel times to important traffic destinations such as major cities or interchanges along the route of a highway.
Typical messages provide the following information:
*Promotional messages about services provided by a road authority during non-critical hours, such as
carpool
Carpooling is the sharing of Automobile, car journeys so that more than one person travels in a car, and prevents the need for others to have to drive to a location themselves. Carpooling is considered a Demand-Responsive Transport (DRT) serv ...
ing efforts, travelers' information stations and 5-1-1 lines
*Crashes, including vehicle spin-out or rollover
*Road Works
*Incidents affecting normal traffic flow in a lane or on shoulders
*Non-recurring congestion, often a residual effect of cleared crash
*Closures of an entire road, e.g. over a mountain pass in winter.
*Exit ramp closures
* Debris on roadway
*Vehicle fires
*Wildfires
*Short-term maintenance or construction lasting less than three days
*Pavement failure alerts
*
AMBER
Amber is fossilized tree resin. Examples of it have been appreciated for its color and natural beauty since the Neolithic times, and worked as a gemstone since antiquity."Amber" (2004). In Maxine N. Lurie and Marc Mappen (eds.) ''Encyclopedia ...
,
Silver
Silver is a chemical element; it has Symbol (chemistry), symbol Ag () and atomic number 47. A soft, whitish-gray, lustrous transition metal, it exhibits the highest electrical conductivity, thermal conductivity, and reflectivity of any metal. ...
, and Blue Alerts, as well as weather warnings via the warning infrastructure of NOAA Weather Radio's SAME system
*Travel times
*Variable
speed limit
Speed limits on road traffic, as used in most countries, set the legal maximum speed at which vehicles may travel on a given stretch of road. Speed limits are generally indicated on a traffic sign reflecting the maximum permitted speed, express ...
s
*Car park occupancy levels
* speed sign, for recommending a speed to approach the next traffic light in its green phase.
The information comes from a variety of traffic monitoring and surveillance systems. It is expected that by providing real-time information on special events on the oncoming road, VMS can improve motorists' route selection, reduce travel time, mitigate the severity and duration of incidents and improve the performance of the transportation network.
United Kingdom
File:UK traffic sign 6001.jpg, Temporary advisory speed limit of 50 mph.
File:UK traffic sign 6006.10.jpg, End of temporary restrictions.
File:UK traffic sign 6006.5.jpg, Lane 2 is closed ahead.
File:UK traffic sign 6006.1.jpg, Lane 2 and 3 are closed ahead.
File:UK traffic sign 6006.3.jpg, Lane 1 is closed ahead.
File:UK traffic sign 6006.7.jpg, Lane 1 is closed ahead.
File:UK traffic sign 6003.jpg, Leave the motorway at the next junction.
File:UK traffic sign 6006.4.jpg, Both lanes are closed.*
File:UK traffic sign 6006.2.jpg, All three lanes are closed.*
File:UK traffic sign 6006.6.jpg, All 4 lanes are closed.*
File:UK traffic sign 6006.8.jpg, Risk of ice ahead.
File:UK traffic sign 6006.9.jpg, Risk of Fog ahead
File:UK traffic sign 6031.1.jpg, Do not use the lane below the signal.
* Do not enter the motorway when the red lamps are flashing in pairs from side to side.
On 27 March 1972, the first motorway computer-controlled warning lights in the UK, with 59 miles on the M6 from Broughton, Lancashire to Barthomley, on the Cheshire boundary, and 26 miles on the M62 east of Whitefield, was switched on by
Michael Heseltine
Michael Ray Dibdin Heseltine, Baron Heseltine, (; born 21 March 1933) is a British politician. Having begun his career as a property developer, he became one of the founders of the publishing house Haymarket Media Group in 1957. Heseltine se ...
Westhoughton
Westhoughton ( ) is a List of towns in England, town and civil parish in the Metropolitan Borough of Bolton, Greater Manchester, England, southwest of Bolton, east of Wigan and northwest of Manchester.Scratchwood near the M1, at
Hook
A hook is a tool consisting of a length of material, typically metal, that contains a portion that is curved/bent back or has a deeply grooved indentation, which serves to grab, latch or in any way attach itself onto another object. The hook's d ...
near the M3, and at
Almondsbury
Almondsbury () is a large village and civil parish in South Gloucestershire, England. It is situated on the A38 road in the Avon Green Belt north of Bristol city centre. It is adjacent to junction 16 of the M5 motorway and Almondsbury Interc ...
near the M4. Most British motorways would be covered by 1975. The system was designed by GEC and had taken five years to design.
Safety messages for drivers
Increasingly, signs have been used to remind drivers to buckle seat belts ("Click it or ticket"), obey the speed limit, and stay off the road if impaired ("Drive sober or get pulled over"). In a federal study, a slight majority of drivers reported that public safety messages on dynamic message signs impacted their driving behaviors.
The
Ohio
Ohio ( ) is a U.S. state, state in the Midwestern United States, Midwestern region of the United States. It borders Lake Erie to the north, Pennsylvania to the east, West Virginia to the southeast, Kentucky to the southwest, Indiana to the ...
Department of Transportation began using humorous dynamic message signs in 2015, perplexing some drivers.
Examples of humorous signs seen in
New Jersey
New Jersey is a U.S. state, state located in both the Mid-Atlantic States, Mid-Atlantic and Northeastern United States, Northeastern regions of the United States. Located at the geographic hub of the urban area, heavily urbanized Northeas ...
,
Arizona
Arizona is a U.S. state, state in the Southwestern United States, Southwestern region of the United States, sharing the Four Corners region of the western United States with Colorado, New Mexico, and Utah. It also borders Nevada to the nort ...
,
Texas
Texas ( , ; or ) is the most populous U.S. state, state in the South Central United States, South Central region of the United States. It borders Louisiana to the east, Arkansas to the northeast, Oklahoma to the north, New Mexico to the we ...
,
Pennsylvania
Pennsylvania, officially the Commonwealth of Pennsylvania, is a U.S. state, state spanning the Mid-Atlantic (United States), Mid-Atlantic, Northeastern United States, Northeastern, Appalachian, and Great Lakes region, Great Lakes regions o ...
,
Delaware
Delaware ( ) is a U.S. state, state in the Mid-Atlantic (United States), Mid-Atlantic and South Atlantic states, South Atlantic regions of the United States. It borders Maryland to its south and west, Pennsylvania to its north, New Jersey ...
,
Iowa
Iowa ( ) is a U.S. state, state in the upper Midwestern United States, Midwestern region of the United States. It borders the Mississippi River to the east and the Missouri River and Big Sioux River to the west; Wisconsin to the northeast, Ill ...
Minnesota
Minnesota ( ) is a U.S. state, state in the Upper Midwestern region of the United States. It is bordered by the Canadian provinces of Manitoba and Ontario to the north and east and by the U.S. states of Wisconsin to the east, Iowa to the so ...
and
Ohio
Ohio ( ) is a U.S. state, state in the Midwestern United States, Midwestern region of the United States. It borders Lake Erie to the north, Pennsylvania to the east, West Virginia to the southeast, Kentucky to the southwest, Indiana to the ...
include:
*"Hold on to your butts. Help prevent forest fires."
*"We'll be blunt. Don't drive high."
*"Visiting in-laws? Slow down, get there late."
*"Only sparklers should be lit." and “Don’t drive Star Spangled hammered."(for Fourth of July)
*"Hocus pocus – drive with focus." and "Slow down in work zones - my mummy works here." (for
Halloween
Halloween, or Hallowe'en (less commonly known as Allhalloween, All Hallows' Eve, or All Saints' Eve), is a celebration geography of Halloween, observed in many countries on 31 October, the eve of the Western Christianity, Western Christian f ...
)
*"Drive Drunk and YULE be sorry." and “You’re not a Christmas tree. Don’t drive lit."
*"HO HO HO, please drive slow." and "Don't be a grinch, let them merge."
*"Reckless drivers are worse than fruitcake."
*"Only Rudolph should be lit." and "Santa's watching, put down the phone."
*“I’m just a sign asking drivers to use turn signals.”
*“Seatbelts always pass a vibe check.”
*“Come on, Eileen… your speed is obscene."
*“May the 4th be with you, text I will not.”
*"Irish you would slow down."
*"I saw the sign and it opened up my eyes."
*"Nice car, did it come with a turn signal?" and "Get your head out of your apps."
*"100 is the temperature - not the speed limit."
*“Let’s go Barbie, Buckle Up. Yes. You Ken!” and “Fast & Furious? Nope! Slow & Cautious.”
In 2024, concerns that these messages were distracting drivers led the Federal Highway Administration to strongly discourage signs with "obscure meanings, references to pop culture" or humor.
Movable versions
Truck-mounted VMSes (also called Portable Changeable Message Signs or PCMS) are sometimes dispatched by highway agencies such as Caltrans to warn traffic of incidents such as accidents in areas where permanent VMSes are not available or near enough as a preventive measure for reducing secondary accidents. They are often deployed in pairs so that the second VMS truck can take over when the traffic queue overtakes the first truck, requiring the first truck to reposition further upstream from the queue, to be effective. An optional third truck, the team leader, may be utilized for driving by and monitoring the incident itself, traffic patterns and delay times, to make strategic decisions for minimizing delays—analogous to spotter planes used in fighting forest fires.
Trailer-mounted variable-message signs are used to alter traffic patterns near work zones, and for traffic management for special events, natural disasters, and other temporary traffic patterns. The messages displayed on the sign can be programmed locally on the unit's control panel, or units equipped with a cellular modem can be programmed remotely via computer or phone. Most manufacturers produce trailers which comply with the National Transportation Communications for Intelligent Transportation System Protocol (NTCIP) which allows the portable trailer to be integrated with an
intelligent transportation system
An intelligent transportation system (ITS) is an advanced application that aims to provide services relating to different modes of transport and traffic management and enable users to be better informed and make safer, more coordinated, and 's ...
. Trailer-mounted VMS can be equipped with radar, cameras, and other sensing devices as part of a smart work zone deployment..
In popular culture
A variable-message sign figures significantly into the plot of the 1991 film '' L.A. Story''.
Colombo
Colombo, ( ; , ; , ), is the executive and judicial capital and largest city of Sri Lanka by population. The Colombo metropolitan area is estimated to have a population of 5.6 million, and 752,993 within the municipal limits. It is the ...
, Sri Lanka
Avoid London (2005-07-07).jpg, A three row fixed character matrix LED sign warns "Avoid London - Area Closed - Turn On Radio" following the
7 July 2005 London bombings
The 7 July 2005 London bombings, also referred to as 7/7, were a series of four co-ordinated suicide attacks carried out by Islamist terrorists that targeted commuters travelling on Transport in London, London's public transport during the ...
Verkehrsleitsystem Nuernberg 2.JPG, Europe's largest Dynamic Route Guidance System, in
Nuremberg
Nuremberg (, ; ; in the local East Franconian dialect: ''Nämberch'' ) is the Franconia#Towns and cities, largest city in Franconia, the List of cities in Bavaria by population, second-largest city in the States of Germany, German state of Bav ...
, Germany (hybrid rotating prism and row matrix LED)
NBTPL-Variable-Board.jpg, A dual row matrix LED sign on National Highway 4, in Bangalore, India
VBA A4.jpg, A row matrix LED sign on an interchange of a German
Autobahn
The (; German , ) is the federal controlled-access highway system in Germany. The official term is (abbreviated ''BAB''), which translates as 'federal motorway'. The literal meaning of the word is 'Federal Auto(mobile) Track'.
Much of t ...
with side graphics display.
Highway 401 digital message sign.jpg, A full matrix sign on Highway 401 in
Ontario
Ontario is the southernmost Provinces and territories of Canada, province of Canada. Located in Central Canada, Ontario is the Population of Canada by province and territory, country's most populous province. As of the 2021 Canadian census, it ...
, Canada.
Variable message sign with travel times on I-70 West, north of Evergreen, CO.jpg, A full matrix walk-in cabinet LED sign (manufactured by Skyline Products) displaying travel times on Interstate 70 north of
Evergreen
In botany, an evergreen is a plant which has Leaf, foliage that remains green and functional throughout the year. This contrasts with deciduous plants, which lose their foliage completely during the winter or dry season. Consisting of many diffe ...
,
Colorado
Colorado is a U.S. state, state in the Western United States. It is one of the Mountain states, sharing the Four Corners region with Arizona, New Mexico, and Utah. It is also bordered by Wyoming to the north, Nebraska to the northeast, Kansas ...
, USA.
Road Safety Road Sign.jpg, A dual row matrix LED sign in
Manhattan
Manhattan ( ) is the most densely populated and geographically smallest of the Boroughs of New York City, five boroughs of New York City. Coextensive with New York County, Manhattan is the County statistics of the United States#Smallest, larg ...
reminding motorists to drive safely.
2013-12-28 15 01 10 New variable message sign on northbound Interstate 95 (New Jersey Turnpike) just north of Exit 7A (Interstate 195, Trenton, Shore Points) in Robbinsville Township, Mercer County, New Jersey.jpg, A Daktronics rear access color LED sign on the New Jersey Turnpike, USA, displaying a warning about congestion ahead.
Smart highway signs on Interstate 90 in Mercer Island, Washington.jpg, A set of LED signs on Interstate 90 in Mercer Island, Washington, USA, that warn of an upcoming lane closure due to a collision. Normally, these signs display variable speed limits that are adjusted during rush hour.
日高自動車道 日高富川IC付近.jpg, A variable-message sign tells drivers that a section of the Hidaka Expressway in
Hokkaido
is the list of islands of Japan by area, second-largest island of Japan and comprises the largest and northernmost prefectures of Japan, prefecture, making up its own list of regions of Japan, region. The Tsugaru Strait separates Hokkaidō fr ...
Winston-Salem, North Carolina
Winston-Salem is a city in Forsyth County, North Carolina, United States, and its county seat. At the 2020 United States census, 2020 census, the population was 249,545, making it the List of municipalities in North Carolina, fifth-most populous ...
, USA, displaying the website for information on
COVID-19
Coronavirus disease 2019 (COVID-19) is a contagious disease caused by the coronavirus SARS-CoV-2. In January 2020, the disease spread worldwide, resulting in the COVID-19 pandemic.
The symptoms of COVID‑19 can vary but often include fever ...
in
North Carolina
North Carolina ( ) is a U.S. state, state in the Southeastern United States, Southeastern region of the United States. It is bordered by Virginia to the north, the Atlantic Ocean to the east, South Carolina to the south, Georgia (U.S. stat ...
.
SouthernExpresswayClosed.jpg, Main South Road at the northern end of the Southern Expressway, Adelaide, Australia, during morning peak (looking south), closed to southbound traffic. This has now changed.
File:20230402 Taiwan's Changeable Message Sign.png, Variable message sign at the Changzhi Interchange in Taiwan
File:Variable message sign graphical.jpg, Fully graphical variable message sign reminding motorists to reduce speed during rain in North-South Expressway, Perak, Malaysia
File:Name-and-shame sign on G18 Expressway.jpg, A "name-and-shame" variable message sign along the G18 Expressway in
Shandong
Shandong is a coastal Provinces of China, province in East China. Shandong has played a major role in Chinese history since the beginning of Chinese civilization along the lower reaches of the Yellow River. It has served as a pivotal cultural ...
,
China
China, officially the People's Republic of China (PRC), is a country in East Asia. With population of China, a population exceeding 1.4 billion, it is the list of countries by population (United Nations), second-most populous country after ...
, which displays the licence plate numbers of offending motorists, along with the traffic infractions they've committed. In this example, the sign reads "鲁F982EX: Occupying the emergency lane, please drive according to the rules".
Federal Highway Administration
The Federal Highway Administration (FHWA) is a division of the United States Department of Transportation that specializes in highway transportation. The agency's major activities are grouped into two programs, the Federal-aid Highway Program a ...