The 2004 United States presidential election in Florida took place on November 2, 2004, as part of the
2004 United States presidential election
Presidential elections were held in the United States on November 2, 2004. Incumbent Republican President George W. Bush and his running mate, incumbent Vice President Dick Cheney, were re-elected to a second term. They narrowly defeated ...
. Voters chose 27 representatives, or electors to the
Electoral College
An electoral college is a body whose task is to elect a candidate to a particular office. It is mostly used in the political context for a constitutional body that appoints the head of state or government, and sometimes the upper parliament ...
, who voted for
president
President most commonly refers to:
*President (corporate title)
* President (education), a leader of a college or university
*President (government title)
President may also refer to:
Arts and entertainment Film and television
*'' Præsident ...
and
vice president
A vice president or vice-president, also director in British English, is an officer in government or business who is below the president (chief executive officer) in rank. It can also refer to executive vice presidents, signifying that the vi ...
.
Florida
Florida ( ; ) is a U.S. state, state in the Southeastern United States, Southeastern region of the United States. It borders the Gulf of Mexico to the west, Alabama to the northwest, Georgia (U.S. state), Georgia to the north, the Atlantic ...
was won by incumbent
President
President most commonly refers to:
*President (corporate title)
* President (education), a leader of a college or university
*President (government title)
President may also refer to:
Arts and entertainment Film and television
*'' Præsident ...
George W. Bush
George Walker Bush (born July 6, 1946) is an American politician and businessman who was the 43rd president of the United States from 2001 to 2009. A member of the Bush family and the Republican Party (United States), Republican Party, he i ...
by a 5.01% margin of victory. Prior to the election, most news organizations considered this a tossup, or
swing state
In United States politics, a swing state (also known as battleground state, toss-up state, or purple state) is any state that could reasonably be won by either the Democratic or Republican candidate in a statewide election, most often refe ...
, but was eventually described as leaning towards Bush near the end of the campaign. Once again, Florida was under the national spotlight due to its high number of
electoral votes
An electoral college is a body whose task is to elect a candidate to a particular office. It is mostly used in the political context for a constitutional body that appoints the head of state or government, and sometimes the upper parliamenta ...
and the fresh memory of the controversy surrounding the
2000 Florida vote. Turnout was much higher, going from an estimated 6 million voters in 2000 to over 7.5 million voters showing up to vote in 2004.
Bush's more comfortable victory in Florida this time around was attributed to the popularity of his brother,
Jeb, who the state's
governor
A governor is an politician, administrative leader and head of a polity or Region#Political regions, political region, in some cases, such as governor-general, governors-general, as the head of a state's official representative. Depending on the ...
and had
approval rating
An opinion poll, often simply referred to as a survey or a poll, is a human research survey of public opinion from a particular sample. Opinion polls are usually designed to represent the opinions of a population by conducting a series of que ...
s greater than 60%. Kerry became the first Democrat since
Michael Dukakis
Michael Stanley Dukakis ( ; born November 3, 1933) is an American politician and lawyer who served as governor of Massachusetts from 1975 to 1979 and from 1983 to 1991. He is the longest-serving governor in Massachusetts history and only the s ...
in the
1988 election to not flip a single county in the state, although he did improve on
Al Gore
Albert Arnold Gore Jr. (born March 31, 1948) is an American former politician, businessman, and environmentalist who served as the 45th vice president of the United States from 1993 to 2001 under President Bill Clinton. He previously served as ...
's margins in
Gadsden County and
Jefferson County. This was the last time a Republican won a majority of the state's popular vote until
2020
The year 2020 was heavily defined by the COVID-19 pandemic, which led to global Social impact of the COVID-19 pandemic, social and Economic impact of the COVID-19 pandemic, economic disruption, mass cancellations and postponements of even ...
.
Campaign
Predictions
There were 12 news organizations who made state-by-state predictions of the election. Here are their last predictions before election day.
Polling
Throughout the general election, candidates exchanged narrow leads in the state. The final 3 poll averaged showed Bush leading with 49% to Kerry's 47%.
Fundraising
Bush raised $16,956,510. Kerry raised $7,285,151.
Advertising and visits
This state was heavily targeted as a
swing state
In United States politics, a swing state (also known as battleground state, toss-up state, or purple state) is any state that could reasonably be won by either the Democratic or Republican candidate in a statewide election, most often refe ...
. Over the course of the election, Bush visited the state 15 times to Kerry's 18 times. Also, both candidates spent heavily on television advertisements, spending an estimated $3 million each week.
Analysis
During the
2004 U.S. presidential election
Presidential elections were held in the United States on November 2, 2004. Incumbent Republican President George W. Bush and his running mate, incumbent Vice President Dick Cheney, were re-elected to a second term. They narrowly defeated ...
, numerous allegations of irregularities were made concerning the voting process in
Florida
Florida ( ; ) is a U.S. state, state in the Southeastern United States, Southeastern region of the United States. It borders the Gulf of Mexico to the west, Alabama to the northwest, Georgia (U.S. state), Georgia to the north, the Atlantic ...
. These allegations included missing and uncounted votes, machine malfunction, and a lack of correlation between the vote count and
exit poll
An election exit poll is a poll of voters taken immediately after they have exited the polling stations. A similar poll conducted before actual voters have voted is called an entrance poll. Pollsters – usually private companies working fo ...
ing.
In the prior election,
Ralph Nader
Ralph Nader (; born February 27, 1934) is an American lawyer and political activist involved in consumer protection, environmentalism, and government reform causes. He is a Perennial candidate, perennial presidential candidate. His 1965 book '' ...
obtained over 2% of the vote, thus Bush won with less than 50% of the vote, making his approval rating and his brother's approval ratings the deciding factor of the state. Polls throughout the campaign indicated that Florida was too close to call, prompting concerns about a repeat of the 2000 fiasco. However, the high popularity of
George W. Bush
George Walker Bush (born July 6, 1946) is an American politician and businessman who was the 43rd president of the United States from 2001 to 2009. A member of the Bush family and the Republican Party (United States), Republican Party, he i ...
's brother,
Republican Governor
A governor is an politician, administrative leader and head of a polity or Region#Political regions, political region, in some cases, such as governor-general, governors-general, as the head of a state's official representative. Depending on the ...
Jeb Bush
John Ellis "Jeb" Bush (born February 11, 1953) is an American politician and businessman who served as the 43rd governor of Florida from 1999 to 2007. A member of the Bush family, Bush political family, he was an unsuccessful candidate for pre ...
, contributed to a relatively comfortable victory for Bush, by a margin of 5% over his
Democratic rival,
John Kerry
John Forbes Kerry (born December 11, 1943) is an American attorney, politician, and diplomat who served as the 68th United States secretary of state from 2013 to 2017 in the Presidency of Barack Obama#Administration, administration of Barac ...
. Despite this, Florida remained the most Democratic of the 11 states of the former
Confederacy, and Kerry's 5% loss in Florida was the closest he came to carrying any Confederate state.
While the
South Florida metropolitan area
The Miami metropolitan area is a coastal metropolitan area in southeastern Florida. It is the sixth-largest metropolitan statistical area (MSA) in the United States, the fifth-largest metropolitan area in the Southern United States, and the la ...
mostly voted for Kerry, the other parts of the state mainly supported Bush, being culturally closer to the rest of the
southern United States
The Southern United States (sometimes Dixie, also referred to as the Southern States, the American South, the Southland, Dixieland, or simply the South) is List of regions of the United States, census regions defined by the United States Cens ...
than to
Miami
Miami is a East Coast of the United States, coastal city in the U.S. state of Florida and the county seat of Miami-Dade County, Florida, Miami-Dade County in South Florida. It is the core of the Miami metropolitan area, which, with a populat ...
, home to large
Hispanic
The term Hispanic () are people, Spanish culture, cultures, or countries related to Spain, the Spanish language, or broadly. In some contexts, Hispanic and Latino Americans, especially within the United States, "Hispanic" is used as an Ethnici ...
and
Jewish
Jews (, , ), or the Jewish people, are an ethnoreligious group and nation, originating from the Israelites of History of ancient Israel and Judah, ancient Israel and Judah. They also traditionally adhere to Judaism. Jewish ethnicity, rel ...
populations, as well as retirees and transplants from the largely liberal
Northeastern United States
The Northeastern United States (also referred to as the Northeast, the East Coast, or the American Northeast) is List of regions of the United States, census regions United States Census Bureau. Located on the East Coast of the United States, ...
.
Key to Bush's victory was increased turnout in Republican areas. Bush's margin of victory in several counties topped 70%, particularly in the
Florida Panhandle
The Florida panhandle (also known as West Florida and Northwest Florida) is the northwestern part of the U.S. state of Florida. It is a Salient (geography), salient roughly long, bordered by Alabama on the west and north, Georgia (U.S. state ...
. Bush also won a significant number of heavily populated and fast-growing areas including
Jacksonville
Jacksonville ( ) is the most populous city proper in the U.S. state of Florida, located on the Atlantic coast of North Florida, northeastern Florida. It is the county seat of Duval County, Florida, Duval County, with which the City of Jacksonv ...
, the entire
Tampa Bay area
The Tampa Bay area is a major metropolitan area surrounding Tampa Bay on the Gulf Coast of Florida in the United States. It includes the main cities of Tampa, Florida, Tampa, St. Petersburg, Florida, St. Petersburg, and Clearwater, Florida, Clea ...
,
Southwest Florida
Southwest Florida is the region along the southwest Gulf coast of the U.S. state of Florida. The area is known for its beaches, subtropical landscape, and winter resort economy.
Definitions of the region vary, though its boundaries are genera ...
,
Orlando
Orlando commonly refers to:
* Orlando, Florida, a city in the United States
Orlando may also refer to:
People
* Orlando (given name), a masculine name, includes a list of people with the name
* Orlando (surname), includes a list of people wit ...
, the
Space Coast
The Space Coast is a region in the U.S. state of Florida around the Kennedy Space Center (KSC) and Cape Canaveral Space Force Station. It is one of several "themed" coasts around Florida. All orbital launches from American soil carrying NASA ast ...
, and
Ocala
Ocala ( ) is a city in and the county seat of Marion County, Florida, United States. Located in North Central Florida, the city's population was 63,591 as of the 2020 census, up from 56,315 at the 2010 census and making it the 43rd-most popul ...
.
Osceola
Osceola (1804 – January 30, 1838, Vsse Yvholv in Muscogee language, Creek, also spelled Asi-yahola), named Billy Powell at birth, was an influential leader of the Seminole people in Florida. His mother was Muscogee, and his great-grandfa ...
and
Hillsborough counties would not vote Republican again until
2024
The year saw the list of ongoing armed conflicts, continuation of major armed conflicts, including the Russian invasion of Ukraine, the Myanmar civil war (2021–present), Myanmar civil war, the Sudanese civil war (2023–present), Sudane ...
.
, this is the last time that the city of Orlando has voted Republican in a presidential election.
Results
By county
Counties that flipped from Democratic to Republican
*
Flagler (largest municipality:
Palm Coast
Palm Coast is a city in Flagler County, Florida, United States. As of the 2020 United States census, the population was 89,258, an increase of almost 200% since the 2000 count of 32,832. The population was estimated to be 98,411 as of July 1, ...
)
*
Hernando (largest municipality:
Spring Hill)
*
Osceola
Osceola (1804 – January 30, 1838, Vsse Yvholv in Muscogee language, Creek, also spelled Asi-yahola), named Billy Powell at birth, was an influential leader of the Seminole people in Florida. His mother was Muscogee, and his great-grandfa ...
(largest municipality:
Kissimmee
Kissimmee ( ) is the largest city and county seat of Osceola County, Florida, United States. As of the 2020 census, the population was 79,226. It is a principal city of the Orlando-Kissimmee-Sanford, Florida, Metropolitan Statistical Area. ...
)
*
Pasco (largest municipality:
Wesley Chapel)
*
Pinellas (largest municipality:
St. Petersburg
Saint Petersburg, formerly known as Petrograd and later Leningrad, is the second-largest city in Russia after Moscow. It is situated on the River Neva, at the head of the Gulf of Finland on the Baltic Sea. The city had a population of 5,601, ...
)
By congressional district
Bush won 18 of 25 congressional districts. Both candidates won a district held by the other party.
Electors
Technically the voters of Florida cast their ballots for electors: representatives to the
Electoral College
An electoral college is a body whose task is to elect a candidate to a particular office. It is mostly used in the political context for a constitutional body that appoints the head of state or government, and sometimes the upper parliament ...
. Florida is allocated 27 electors because it has 25
congressional districts
Congressional districts, also known as electoral districts in other nations, are divisions of a larger administrative region that represent the population of a region in the larger congressional body. Countries with congressional districts includ ...
and 2
senators. All candidates who appear on the ballot or qualify to receive write-in votes must submit a list of 27 electors, who pledge to vote for their candidate and his or her running mate. Whoever wins the majority of votes in the state is awarded all 27 electoral votes. Their chosen electors then vote for president and vice president. Although electors are pledged to their candidate and running mate, they are not obligated to vote for them. An elector who votes for someone other than his or her candidate is known as a
faithless elector
In the United States Electoral College, a faithless elector is an elector who does not vote for the candidates for U.S. President and U.S. Vice President for whom the elector had pledged to vote, and instead votes for another person for one or ...
.
The electors of each state and the
District of Columbia
Washington, D.C., formally the District of Columbia and commonly known as Washington or D.C., is the capital city and Federal district of the United States, federal district of the United States. The city is on the Potomac River, across from ...
met on December 13, 2004, to cast their votes for president and vice president. The Electoral College itself never meets as one body. Instead the electors from each state and the District of Columbia met in their respective capitols.
The following were the members of the Electoral College from Florida. All were pledged to and voted for George W. Bush and Dick Cheney.
# Al Austin
#
Allan Bense
# Sally Bradshaw
#
Al Cardenas
#
Jennifer Carroll
#
Armando Codina
#
Sharon Day
# Maria de la Milera
# Jim Dozier
# David Griffin
# Fran Hancock
# Cynthia Handley
# William Harrison
# Al Hoffman
# Bill Jordan
#
Tom Lee
# Randall McElheney
# Jeanne McIntosh
# Nancy Mihm
# Gary Morse
# Marilyn Paul
#
Tom Petway
Thomas Franklin Petway, III is a lifelong resident of Jacksonville, Florida and one of the most successful business and civic leaders in Jacksonville and the state of Florida.
Personal
Petway was born in Jacksonville, Florida in 1940 and graduate ...
# Sergio Pino
#
John Thrasher John Thrasher may refer to:
* John Thrasher (pioneer) (1818–1899), pioneer of Atlanta, Georgia, U.S.
* John Thrasher (Florida politician) (1943–2025), American politician in Florida
{{hndis, Thrasher, John ...
# Janet Westling
# Robert Woody
# Zach Zachariah
References
External links
Official election results
{{2004 U.S. presidential election
Florida
Florida ( ; ) is a U.S. state, state in the Southeastern United States, Southeastern region of the United States. It borders the Gulf of Mexico to the west, Alabama to the northwest, Georgia (U.S. state), Georgia to the north, the Atlantic ...
2004
2004 was designated as an International Year of Rice by the United Nations, and the International Year to Commemorate the Struggle Against Slavery and Its Abolition (by UNESCO).
Events January
* January 3 – Flash Airlines Flight 60 ...
2004 Florida elections