U.S. Presidential Election, 1980
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Presidential elections A presidential election is the election of any head of state whose official title is President. Elections by country Albania The president of Albania is elected by the Assembly of Albania who are elected by the Albanian public. Chile The ...
were held in the United States on November 4, 1980. In a
landslide victory A landslide victory is an election result in which the winning Candidate#Candidates in elections, candidate or political party, party achieves a decisive victory by an overwhelming margin, securing a very large majority of votes or seats far beyo ...
, the Republican ticket of former California governor
Ronald Reagan Ronald Wilson Reagan (February 6, 1911 – June 5, 2004) was an American politician and actor who served as the 40th president of the United States from 1981 to 1989. He was a member of the Republican Party (United States), Republican Party a ...
and former Director of Central Intelligence
George H. W. Bush George Herbert Walker BushBefore the outcome of the 2000 United States presidential election, he was usually referred to simply as "George Bush" but became more commonly known as "George H. W. Bush", "Bush Senior," "Bush 41," and even "Bush th ...
defeated the Democratic ticket of incumbent President
Jimmy Carter James Earl Carter Jr. (October 1, 1924December 29, 2024) was an American politician and humanitarian who served as the 39th president of the United States from 1977 to 1981. A member of the Democratic Party (United States), Democratic Party ...
and Vice President
Walter Mondale Walter Frederick "Fritz" Mondale (January 5, 1928April 19, 2021) was the 42nd vice president of the United States serving from 1977 to 1981 under President Jimmy Carter. He previously served as a U.S. senator from Minnesota from 1964 to 1976. ...
and the
Independent Independent or Independents may refer to: Arts, entertainment, and media Artist groups * Independents (artist group), a group of modernist painters based in Pennsylvania, United States * Independentes (English: Independents), a Portuguese artist ...
ticket of Congressman
John B. Anderson John Bayard Anderson (February 15, 1922 – December 3, 2017) was an American lawyer and politician who served in the United States House of Representatives, representing Illinois's 16th congressional district from 1961 to 1981. A member of ...
and former Ambassador to Mexico
Patrick Lucey Patrick Joseph Lucey (March 21, 1918 – May 10, 2014) was an American politician. A member of the United States Democratic Party, Democratic Party, he served as the 38th governor of Wisconsin from 1971 to 1977. He was also independent president ...
. Because of the rise of
conservatism Conservatism is a Philosophy of culture, cultural, Social philosophy, social, and political philosophy and ideology that seeks to promote and preserve traditional institutions, Convention (norm), customs, and Value (ethics and social science ...
after Reagan's victory, many historians consider the election a
political realignment A political realignment is a set of sharp changes in party-related ideology, issues, leaders, regional bases, demographic bases, and/or the structure of powers within a government. In the fields of political science and political history, this is ...
. Carter's unpopularity, his poor relations with Democratic leaders, and the poor economic conditions under his administration encouraged an unsuccessful intra-party challenge from Massachusetts Senator
Ted Kennedy Edward Moore Kennedy (February 22, 1932 – August 25, 2009) was an American lawyer and politician from Massachusetts who served as a member of the United States Senate from 1962 to his death in 2009. A member of the Democratic Party and ...
. Meanwhile, the Republican primaries were contested between Reagan, former
Central Intelligence Agency The Central Intelligence Agency (CIA; ) is a civilian foreign intelligence service of the federal government of the United States tasked with advancing national security through collecting and analyzing intelligence from around the world and ...
director
George H. W. Bush George Herbert Walker BushBefore the outcome of the 2000 United States presidential election, he was usually referred to simply as "George Bush" but became more commonly known as "George H. W. Bush", "Bush Senior," "Bush 41," and even "Bush th ...
, Illinois Representative
John B. Anderson John Bayard Anderson (February 15, 1922 – December 3, 2017) was an American lawyer and politician who served in the United States House of Representatives, representing Illinois's 16th congressional district from 1961 to 1981. A member of ...
, and several other candidates. All of Reagan's opponents had dropped out by the end of the primaries, and the Republicans nominated a ticket consisting of Reagan and Bush. Anderson entered the general election as an
independent candidate An independent politician or non-affiliated politician is a politician not affiliated with any political party or bureaucratic association. There are numerous reasons why someone may stand for office as an independent. Some politicians have polit ...
with former Wisconsin governor
Patrick Lucey Patrick Joseph Lucey (March 21, 1918 – May 10, 2014) was an American politician. A member of the United States Democratic Party, Democratic Party, he served as the 38th governor of Wisconsin from 1971 to 1977. He was also independent president ...
as his running mate. Reagan campaigned for increased defense spending,
supply-side economic Supply-side economics is a macroeconomic theory postulating that economic growth can be most effectively fostered by lowering taxes, decreasing regulation, and allowing free trade. According to supply-side economics theory, consumers will ...
policies, and a
balanced budget A balanced budget (particularly that of a government) is a budget in which revenues are equal to expenditures. Thus, neither a budget deficit nor a budget surplus exists (the accounts "balance"). More generally, it is a budget that has no budge ...
. His campaign was aided by Democratic dissatisfaction with Carter, the
Iran hostage crisis The Iran hostage crisis () began on November 4, 1979, when 66 Americans, including diplomats and other civilian personnel, were taken hostage at the Embassy of the United States in Tehran, with 52 of them being held until January 20, 1981. Th ...
, and a worsening economy marred by
stagflation Stagflation is the combination of high inflation, stagnant economic growth, and elevated unemployment. The term ''stagflation'', a portmanteau of "stagnation" and "inflation," was popularized, and probably coined, by British politician Iain Mac ...
. Carter attacked Reagan as a dangerous right-wing extremist, and warned that Reagan would cut Medicare and
Social Security Welfare spending is a type of government support intended to ensure that members of a society can meet basic human needs such as food and shelter. Social security may either be synonymous with welfare, or refer specifically to social insurance ...
. The Carter campaign was aided early on by the
rally 'round the flag effect The rally 'round the flag effect, also referred to as the rally 'round the flag syndrome, is a concept used in political science and international relations to explain increased short-run popular support of a country's government or political ...
from the hostage crisis; as the crisis lasted to election day, it became a detriment. Reagan won the election in a landslide with 489
Electoral College An electoral college is a body whose task is to elect a candidate to a particular office. It is mostly used in the political context for a constitutional body that appoints the head of state or government, and sometimes the upper parliament ...
votes to Carter's 49, and 50.7% of the popular vote to Carter's 41.0%. Anderson won 6.6% of the popular vote and no electoral votes. This was the second consecutive election in which an incumbent president was defeated and the first election since 1888 in which an incumbent Democratic president was defeated.


Background

Throughout the 1970s, the United States underwent a wrenching period of
stagflation Stagflation is the combination of high inflation, stagnant economic growth, and elevated unemployment. The term ''stagflation'', a portmanteau of "stagnation" and "inflation," was popularized, and probably coined, by British politician Iain Mac ...
(low economic growth, high inflation, and interest rates), and intermittent energy crises. By October 1978,
Iran Iran, officially the Islamic Republic of Iran (IRI) and also known as Persia, is a country in West Asia. It borders Iraq to the west, Turkey, Azerbaijan, and Armenia to the northwest, the Caspian Sea to the north, Turkmenistan to the nort ...
—a major oil supplier to the United States at the time—was experiencing a major uprising that severely damaged its oil infrastructure and greatly weakened its capability to produce oil. In January 1979, shortly after Iran's leader
Shah Shāh (; ) is a royal title meaning "king" in the Persian language.Yarshater, Ehsa, ''Iranian Studies'', vol. XXII, no. 1 (1989) Though chiefly associated with the monarchs of Iran, it was also used to refer to the leaders of numerous Per ...
Mohammad Reza Pahlavi Mohammad Reza Pahlavi (26 October 1919 – 27 July 1980) was the last List of monarchs of Iran, Shah of Iran, ruling from 1941 to 1979. He succeeded his father Reza Shah and ruled the Imperial State of Iran until he was overthrown by the ...
fled the country, Iranian opposition figure
Ayatollah Ayatollah (, ; ; ) is an Title of honor, honorific title for high-ranking Twelver Shia clergy. It came into widespread usage in the 20th century. Originally used as a title bestowed by popular/clerical acclaim for a small number of the most di ...
Ruhollah Khomeini Ruhollah Musavi Khomeini (17 May 1900 or 24 September 19023 June 1989) was an Iranian revolutionary, politician, political theorist, and religious leader. He was the founder of the Islamic Republic of Iran and the main leader of the Iranian ...
ended his 14-year exile in France and returned to Iran to establish an
Islamic Republic The term Islamic republic has been used in different ways. Some Muslim religious leaders have used it as the name for a form of Islamic theocratic government enforcing sharia, or laws compatible with sharia. The term has also been used for a s ...
, largely hostile to American interests and influence in the country. In the spring and summer of 1979, inflation was on the rise and various parts of the United States were experiencing energy shortages. Carter was widely blamed for the return of the long gas lines in the summer of 1979 that were last seen just after the 1973
Yom Kippur War The Yom Kippur War, also known as the Ramadan War, the October War, the 1973 Arab–Israeli War, or the Fourth Arab–Israeli War, was fought from 6 to 25 October 1973 between Israel and a coalition of Arab world, Arab states led by Egypt and S ...
. He planned on delivering his fifth major speech on energy, but he felt that the American people were no longer listening. Carter left for the presidential retreat of
Camp David Camp David is a country retreat for the president of the United States. It lies in the wooded hills of Catoctin Mountain Park, in Frederick County, Maryland, near the towns of Thurmont, Maryland, Thurmont and Emmitsburg, Maryland, Emmitsburg, a ...
. "For more than a week, a veil of secrecy enveloped the proceedings. Dozens of prominent Democratic Party leaders—
members of Congress A member of congress (MOC), also known as a congressman or congresswoman, is a person who has been appointed or elected and inducted into an official body called a congress, typically to represent a particular constituency in a legislature. The t ...
, governors, labor leaders, academics and clergy—were summoned to the mountaintop retreat to confer with the beleaguered president." His pollster, Pat Caddell, told him that the American people simply faced a crisis of confidence because of the assassinations of
John F. Kennedy John Fitzgerald Kennedy (May 29, 1917 – November 22, 1963), also known as JFK, was the 35th president of the United States, serving from 1961 until his assassination in 1963. He was the first Roman Catholic and youngest person elected p ...
, Robert F. Kennedy and
Martin Luther King Jr. Martin Luther King Jr. (born Michael King Jr.; January 15, 1929 – April 4, 1968) was an American Baptist minister, civil and political rights, civil rights activist and political philosopher who was a leader of the civil rights move ...
; the
Vietnam War The Vietnam War (1 November 1955 – 30 April 1975) was an armed conflict in Vietnam, Laos, and Cambodia fought between North Vietnam (Democratic Republic of Vietnam) and South Vietnam (Republic of Vietnam) and their allies. North Vietnam w ...
; and
Watergate The Watergate scandal was a major political scandal in the United States involving the administration of President Richard Nixon. The scandal began in 1972 and ultimately led to Nixon's resignation in 1974, in August of that year. It revol ...
. On July 15, 1979, Carter gave a nationally televised address in which he identified what he believed to be a "crisis of confidence" among the American people. This came to be known as his " Malaise speech", although Carter never used the word in the speech. Many expected Senator Ted Kennedy to successfully challenge Carter in the upcoming Democratic primary. Kennedy's official announcement was scheduled for early November. A television interview with Roger Mudd of CBS a few days before the announcement went badly, however. Kennedy gave an "incoherent and repetitive" answer to the question of why he was running, and the polls, which showed him leading Carter by 58–25 in August now had him ahead 49–39. Kennedy was also politically scarred by the 1969
Chappaquiddick incident The Chappaquiddick incident occurred on Chappaquiddick Island, Massachusetts, United States, sometime around midnight, between July 18 and 19, 1969, when Mary Jo Kopechne died inside the car driven by United States Senator Ted Kennedy after h ...
; the controversy had been a major reason for Kennedy's decision to not run for president in 1972 and 1976. Meanwhile, Carter was given an opportunity for political redemption when the Khomeini regime again gained public attention and allowed the taking of 52 American hostages by a group of Islamist students and militants at the U.S. embassy in
Tehran Tehran (; , ''Tehrân'') is the capital and largest city of Iran. It is the capital of Tehran province, and the administrative center for Tehran County and its Central District (Tehran County), Central District. With a population of around 9. ...
on November 4, 1979. Carter's calm approach towards the handling of this crisis resulted in his approval ratings jump in the 60-percent range in some polls, due to a "rally round the flag" effect. By the beginning of the election campaign, the prolonged
Iran hostage crisis The Iran hostage crisis () began on November 4, 1979, when 66 Americans, including diplomats and other civilian personnel, were taken hostage at the Embassy of the United States in Tehran, with 52 of them being held until January 20, 1981. Th ...
had sharpened public perceptions of a national crisis. On April 25, 1980, Carter's ability to use the hostage crisis to regain public acceptance eroded when his high risk attempt to rescue the hostages ended in disaster when eight servicemen were killed. The unsuccessful rescue attempt drew further skepticism towards his leadership skills. Following the failed rescue attempt, Carter took overwhelming blame for the Iran hostage crisis, in which the followers of the Ayatollah Khomeini burned American flags and chanted anti-American slogans, paraded the captured American hostages in public, and burned Carter in
effigy An effigy is a sculptural representation, often life-size, of a specific person or a prototypical figure. The term is mostly used for the makeshift dummies used for symbolic punishment in political protests and for the figures burned in certain ...
. Carter's critics saw him as an inept leader who had failed to solve the worsening economic problems at home. His supporters defended the president as a decent, well-intentioned man being unfairly criticized for problems that had been escalating for years. When the Soviet Union invaded Afghanistan in late 1979, Carter seized international leadership in rallying opposition. He cut off American grain sales, which hurt Soviet consumers and annoyed American farmers. In terms of prestige, the Soviets were deeply hurt by the large-scale boycott of their
1980 Summer Olympics The 1980 Summer Olympics (), officially known as the Games of the XXII Olympiad () and officially branded as Moscow 1980 (), were an international multi-sport event held from 19 July to 3 August 1980 in Moscow, Soviet Union, in present-day Russ ...
. Furthermore, Carter began secret support of the rebel forces in Afghanistan that successfully tied down the Soviet army for a decade. The effect was to end détente and reopen the Cold War.


Nominations


Republican Party


Other major candidates

The following candidates were frequently interviewed by major broadcast networks and cable news channels, were listed in publicly published national polls, or had held a public office. Reagan received 7,709,793 votes in the primaries. Former governor
Ronald Reagan Ronald Wilson Reagan (February 6, 1911 – June 5, 2004) was an American politician and actor who served as the 40th president of the United States from 1981 to 1989. He was a member of the Republican Party (United States), Republican Party a ...
of
California California () is a U.S. state, state in the Western United States that lies on the West Coast of the United States, Pacific Coast. It borders Oregon to the north, Nevada and Arizona to the east, and shares Mexico–United States border, an ...
was the odds-on favorite to win his party's nomination for president after nearly beating incumbent President
Gerald Ford Gerald Rudolph Ford Jr. (born Leslie Lynch King Jr.; July 14, 1913December 26, 2006) was the 38th president of the United States, serving from 1974 to 1977. A member of the Republican Party (United States), Republican Party, Ford assumed the p ...
just four years earlier. Reagan dominated the primaries early, driving from the field Senate Minority Leader
Howard Baker Howard Henry Baker Jr. (November 15, 1925 June 26, 2014) was an American politician, diplomat and photographer who served as a United States Senator from Tennessee from 1967 to 1985. During his tenure, he rose to the rank of Senate Minority Le ...
from Tennessee, former governor
John Connally John Bowden Connally Jr. (February 27, 1917June 15, 1993) was an American politician who served as the 39th governor of Texas from 1963 to 1969 and as the 61st United States secretary of the treasury from 1971 to 1972. He began his career as a Hi ...
of Texas, Senator Robert Dole from Kansas, Representative Phil Crane from Illinois, and Representative John Anderson from Illinois, who dropped out of the race to run as an Independent.
George H. W. Bush George Herbert Walker BushBefore the outcome of the 2000 United States presidential election, he was usually referred to simply as "George Bush" but became more commonly known as "George H. W. Bush", "Bush Senior," "Bush 41," and even "Bush th ...
from Texas posed the strongest challenge to Reagan with his victories in the Pennsylvania and Michigan primaries, but it was not enough to turn the tide. Reagan won the nomination on the first round at the
1980 Republican National Convention The 1980 Republican National Convention convened at Joe Louis Arena in Detroit, Michigan, from July 14 to July 17, 1980. The Republican National Convention nominated retired Hollywood actor and former Governor Ronald Reagan of California for p ...
in
Detroit, Michigan Detroit ( , ) is the List of municipalities in Michigan, most populous city in the U.S. state of Michigan. It is situated on the bank of the Detroit River across from Windsor, Ontario. It had a population of 639,111 at the 2020 United State ...
, in July, then chose Bush (his top rival) as his running mate. Reagan, Bush, and Dole would all go on to be the nominees in the next four elections. (Reagan in
1984 Events January * January 1 – The Bornean Sultanate of Brunei gains full independence from the United Kingdom, having become a British protectorate in 1888. * January 7 – Brunei becomes the sixth member of the Association of Southeas ...
, Bush in 1988 and
1992 1992 was designated as International Space Year by the United Nations. Events January * January 1 – Boutros Boutros-Ghali of Egypt replaces Javier Pérez de Cuéllar of Peru as United Nations Secretary-General. * January 6 ** The Republ ...
, and Dole in
1996 1996 was designated as: * International Year for the Eradication of Poverty Events January * January 8 – A Zairean cargo plane crashes into a crowded market in the center of the capital city of the Democratic Republic of the Congo ...
).


Democratic Party


Other major candidates

The following candidates were frequently interviewed by major broadcast networks, were listed in published national polls, or had held public office. Carter received 10,043,016 votes in the primaries. The three major Democratic candidates in early 1980 were incumbent President
Jimmy Carter James Earl Carter Jr. (October 1, 1924December 29, 2024) was an American politician and humanitarian who served as the 39th president of the United States from 1977 to 1981. A member of the Democratic Party (United States), Democratic Party ...
, Senator
Ted Kennedy Edward Moore Kennedy (February 22, 1932 – August 25, 2009) was an American lawyer and politician from Massachusetts who served as a member of the United States Senate from 1962 to his death in 2009. A member of the Democratic Party and ...
of Massachusetts, and Governor
Jerry Brown Edmund Gerald Brown Jr. (born April 7, 1938) is an American lawyer, author, and politician who served as the 34th and 39th governor of California from 1975 to 1983 and 2011 to 2019. A member of the Democratic Party (United States), Democratic P ...
of California. Brown withdrew on April 2. Carter and Kennedy faced off in 34 primaries. Not counting the 1968 election in which
Lyndon Johnson Lyndon Baines Johnson (; August 27, 1908January 22, 1973), also known as LBJ, was the 36th president of the United States, serving from 1963 to 1969. He became president after assassination of John F. Kennedy, the assassination of John F. Ken ...
withdrew his candidacy, this was the most tumultuous primary race that an elected incumbent president had encountered since President Taft, during the highly contentious election of 1912. During the summer of 1980, there was a short-lived "Draft Muskie" movement; Secretary of State
Edmund Muskie Edmund Sixtus Muskie (March 28, 1914March 26, 1996) was an American statesman and political leader who served as the 58th United States Secretary of State under President Jimmy Carter from 1980 to 1981, a United States Senator from Maine from 1 ...
was seen as a favorable alternative to a deadlocked convention. One poll showed that Muskie would be a more popular alternative to Carter than Kennedy, implying that the attraction was not so much to Kennedy as to the fact that he was not Carter. Muskie was polling even with Ronald Reagan at the time, while Carter was seven points behind. Although the underground "Draft Muskie" campaign failed, it became a political legend. After defeating Kennedy in 24 of 34 primaries, Carter entered the party's convention in New York in August with 60 percent of the delegates pledged to him on the first ballot. Still, Kennedy refused to drop out. At the convention, after a futile last-ditch attempt by Kennedy to alter the rules to free delegates from their first-ballot pledges, Carter was renominated with 2,129 votes to 1,146 for Kennedy. Vice President
Walter Mondale Walter Frederick "Fritz" Mondale (January 5, 1928April 19, 2021) was the 42nd vice president of the United States serving from 1977 to 1981 under President Jimmy Carter. He previously served as a U.S. senator from Minnesota from 1964 to 1976. ...
was also renominated. In his acceptance speech, Carter warned that Reagan's conservatism posed a threat to world peace and progressive social welfare programs from the
New Deal The New Deal was a series of wide-reaching economic, social, and political reforms enacted by President Franklin D. Roosevelt in the United States between 1933 and 1938, in response to the Great Depression in the United States, Great Depressi ...
to the
Great Society The Great Society was a series of domestic programs enacted by President Lyndon B. Johnson in the United States between 1964 and 1968, aimed at eliminating poverty, reducing racial injustice, and expanding social welfare in the country. Johnso ...
.


Other candidates

John B. Anderson John Bayard Anderson (February 15, 1922 – December 3, 2017) was an American lawyer and politician who served in the United States House of Representatives, representing Illinois's 16th congressional district from 1961 to 1981. A member of ...
was defeated in the Republican primaries, but entered the general election as an independent candidate. He campaigned as a liberal Republican alternative to Reagan's conservatism. Anderson's campaign appealed primarily to frustrated anti-Carter voters from Republican and Democratic backgrounds. Anderson's running mate was
Patrick Lucey Patrick Joseph Lucey (March 21, 1918 – May 10, 2014) was an American politician. A member of the United States Democratic Party, Democratic Party, he served as the 38th governor of Wisconsin from 1971 to 1977. He was also independent president ...
, a Democratic former
Governor of Wisconsin The governor of Wisconsin is the head of government of Wisconsin and the commander-in-chief of the state's Wisconsin Army National Guard, army and Wisconsin Air National Guard, air forces. The governor has a duty to enforce state laws, and the ...
and then ambassador to Mexico, appointed by President Carter. The Libertarian Party nominated
Ed Clark Edward E. Clark (born May 4, 1930) is an American lawyer and politician who ran for governor of California in 1978, and for president of the United States as the nominee of the Libertarian Party in the 1980 presidential election. Background C ...
for president and David Koch for vice president. They were on the ballot in all 50 states as well as Washington, D.C. The Libertarian Party platform was the only political party in 1980 to contain a plank advocating for the equal rights of homosexual men and women as well as the only party platform to advocate explicitly for "amnesty" for all illegal non-citizens. The Citizens Party ran
biologist A biologist is a scientist who conducts research in biology. Biologists are interested in studying life on Earth, whether it is an individual Cell (biology), cell, a multicellular organism, or a Community (ecology), community of Biological inter ...
Barry Commoner Barry Commoner (May 28, 1917 – September 30, 2012) was an American cell biology, cellular biologist, college professor, and politician. He was a leading ecologist and among the founders of the modern environmental movement. He was the directo ...
for president and
Comanche The Comanche (), or Nʉmʉnʉʉ (, 'the people'), are a Tribe (Native American), Native American tribe from the Great Plains, Southern Plains of the present-day United States. Comanche people today belong to the List of federally recognized tri ...
Native American activist LaDonna Harris for vice president. The Commoner–Harris ticket was on the ballot in twenty-nine states and in the
District of Columbia Washington, D.C., formally the District of Columbia and commonly known as Washington or D.C., is the capital city and Federal district of the United States, federal district of the United States. The city is on the Potomac River, across from ...
.


General election


Polling aggregation

The following graph depicts the standing of each candidate in the poll aggregators from July 1979 to November 1980.


Polling


Campaign

Reagan gained in former Democratic strongholds such as the South and white ethnics dubbed "
Reagan Democrat A Reagan Democrat is a traditionally Democratic voter in the United States, referring to working class residents who supported Republican presidential candidates Ronald Reagan in the 1980 and/or the 1984 United States presidential elections, a ...
s", and exuded upbeat optimism.
David Frum David Jeffrey Frum (; born 30 June 1960) is a Canadian-American political commentator and a former speechwriter for President George W. Bush. He is a senior editor at ''The Atlantic'' as well as an MSNBC contributor. In 2003, Frum authored the ...
says Carter ran an attack-based campaign based on "despair and pessimism" which "cost him the election." Carter emphasized his record as a peacemaker, and said Reagan's election would threaten
civil rights Civil and political rights are a class of rights that protect individuals' political freedom, freedom from infringement by governments, social organizations, and private individuals. They ensure one's entitlement to participate in the civil and ...
and social programs that stretched back to the
New Deal The New Deal was a series of wide-reaching economic, social, and political reforms enacted by President Franklin D. Roosevelt in the United States between 1933 and 1938, in response to the Great Depression in the United States, Great Depressi ...
. Reagan's platform also emphasized the importance of peace, as well as a prepared self-defense. Immediately after the conclusion of the primaries, a
Gallup poll Gallup, Inc. is an American multinational analytics and advisory company based in Washington, D.C. Founded by George Gallup in 1935, the company became known for its public opinion polls conducted worldwide. Gallup provides analytics and man ...
held that Reagan was ahead, with 58% of voters upset by Carter's handling of the presidency. One analysis of the election has suggested that "Both Carter and Reagan were perceived negatively by a majority of the electorate." While the three leading candidates (Reagan, Anderson and Carter) were religious Christians, Carter had the most support of evangelical Christians according to a Gallup poll. However, in the end,
Jerry Falwell Jerry Laymon Falwell Sr. (August 11, 1933 – May 15, 2007) was an American Baptist pastor, televangelist, and conservatism in the United States, conservative activist. He was the founding pastor of the Thomas Road Baptist Church, a megachurch ...
's Moral Majority lobbying group is credited with giving Reagan two-thirds of the white evangelical vote. According to Carter: "that autumn
980 Year 980 ( CMLXXX) was a leap year starting on Thursday of the Julian calendar. Events By place Europe * Peace is concluded between Emperor Otto II (the Red) and King Lothair III (or Lothair IV) at Margut, ending the Franco-Germa ...
a group headed by Jerry Falwell purchased $10 million in commercials on southern radio and TV to brand me as a traitor to the South and no longer a Christian." The election of 1980 was a key turning point in American politics. It signaled the new electoral power of the
suburb A suburb (more broadly suburban area) is an area within a metropolitan area. They are oftentimes where most of a metropolitan areas jobs are located with some being predominantly residential. They can either be denser or less densely populated ...
s and the
Sun Belt The Sun Belt is a region of the United States generally considered stretching across the Southeast and Southwest. Another rough definition of the region is the area south of the Parallel 36°30′ north. Several climates can be found in the re ...
. Reagan's success as a
conservative Conservatism is a cultural, social, and political philosophy and ideology that seeks to promote and preserve traditional institutions, customs, and values. The central tenets of conservatism may vary in relation to the culture and civiliza ...
would initiate a realigning of the parties, as Rockefeller-style Republicans and conservative Democrats would either leave politics or change party affiliations through the 1980s and 1990s to leave the parties much more ideologically polarized. While during
Barry Goldwater Barry Morris Goldwater (January 2, 1909 – May 29, 1998) was an American politician and major general in the United States Air Force, Air Force Reserve who served as a United States senator from 1953 to 1965 and 1969 to 1987, and was the Re ...
's 1964 campaign, many voters saw his warnings about a too-powerful government as hyperbolic and only 30% of the electorate agreed that government was too powerful, by 1980 a majority of Americans believed that government held too much power.


Promises

Reagan promised a restoration of the nation's military strength, at the same time 60% of Americans polled felt defense spending was too low. Reagan also promised an end to "trust me government" and to restore economic health by implementing a
supply-side economic Supply-side economics is a macroeconomic theory postulating that economic growth can be most effectively fostered by lowering taxes, decreasing regulation, and allowing free trade. According to supply-side economics theory, consumers will ...
policy. Reagan promised a
balanced budget A balanced budget (particularly that of a government) is a budget in which revenues are equal to expenditures. Thus, neither a budget deficit nor a budget surplus exists (the accounts "balance"). More generally, it is a budget that has no budge ...
within three years (which he said would be "the beginning of the end of inflation"), accompanied by a 30% reduction in tax rates over those same years. With respect to the economy, Reagan famously said, "A recession is when your neighbor loses his job. A depression is when you lose yours. And recovery is when Jimmy Carter loses his." Reagan also criticized the " windfall profit tax" that Carter and Congress enacted that year in regards to domestic oil production and promised to attempt to repeal it as president. The tax was not a tax on profits, but on the difference between the
price control Price controls are restrictions set in place and enforced by governments, on the prices that can be charged for goods and services in a market. The intent behind implementing such controls can stem from the desire to maintain affordability of go ...
-mandated price and the market price. On the issue of
women's rights Women's rights are the rights and Entitlement (fair division), entitlements claimed for women and girls worldwide. They formed the basis for the women's rights movement in the 19th century and the feminist movements during the 20th and 21st c ...
there was much division, with many feminists frustrated with Carter, the only major-party candidate who supported the
Equal Rights Amendment The Equal Rights Amendment (ERA) was a proposed amendment to the Constitution of the United States, United States Constitution that would explicitly prohibit sex discrimination. It is not currently a part of the Constitution, though its Ratifi ...
. After a bitter Convention fight between Republican feminists and antifeminists the Republican Party dropped their forty-year endorsement of the ERA. Reagan, however, announced his dedication to women's rights and his intention to, if elected, appoint women to his cabinet and the first female justice to the
Supreme Court In most legal jurisdictions, a supreme court, also known as a court of last resort, apex court, high (or final) court of appeal, and court of final appeal, is the highest court within the hierarchy of courts. Broadly speaking, the decisions of ...
. He also pledged to work with all 50 state governors to combat discrimination against women and to equalize federal laws as an alternative to the ERA. Reagan was convinced to give an endorsement of women's rights in his nomination acceptance speech. Carter was criticized by his own aides for not having a "grand plan" for the recovery of the economy, nor did he ever make any campaign promises; he often criticized Reagan's economic recovery plan, but did not create one of his own in response.


Events

In August, after the
Republican National Convention The Republican National Convention (RNC) is a series of presidential nominating conventions held every four years since 1856 by the Republican Party in the United States. They are administered by the Republican National Committee. The goal o ...
, Ronald Reagan gave a campaign speech at the annual Neshoba County Fair on the outskirts of
Philadelphia, Mississippi Philadelphia is a city in and the county seat of Neshoba County, Mississippi, Neshoba County, Mississippi, United States. The population was 7,118 at the 2020 United States census, 2020 census. History Philadelphia is municipal corporation, i ...
, where three civil rights workers were murdered in 1964. He was the first presidential candidate ever to campaign at the fair. Reagan famously announced, "Programs like education and others should be turned back to the states and local communities with the tax sources to fund them. I believe in
states' rights In United States, American politics of the United States, political discourse, states' rights are political powers held for the state governments of the United States, state governments rather than the federal government of the United States, ...
. I believe in people doing as much as they can at the community level and the private level." Reagan also stated, "I believe we have distorted the balance of our government today by giving powers that were never intended to be given in the
Constitution A constitution is the aggregate of fundamental principles or established precedents that constitute the legal basis of a polity, organization or other type of entity, and commonly determines how that entity is to be governed. When these pri ...
to that federal establishment." He went on to promise to "restore to states and local governments the power that properly belongs to them." President Carter criticized Reagan for injecting "hate and racism" by the "rebirth of code words like 'states' rights'". Two days later, Reagan appeared at the
Urban League The National Urban League (NUL), formerly known as the National League on Urban Conditions Among Negroes, is a nonpartisan historic civil rights organization based in New York City that advocates on behalf of economic and social justice for Afri ...
convention in New York, where he said, "I am committed to the protection and enforcement of the civil rights of black Americans. This commitment is interwoven into every phase of the plans I will propose." He then said that he would develop " enterprise zones" to help with urban renewal. The media's main criticism of Reagan centered on his gaffes. When Carter kicked off his general election campaign in Tuscumbia, Reagan—referring to the Southern U.S. as a whole—claimed that Carter had begun his campaign in the birthplace of the
Ku Klux Klan The Ku Klux Klan (), commonly shortened to KKK or Klan, is an American Protestant-led Christian terrorism, Christian extremist, white supremacist, Right-wing terrorism, far-right hate group. It was founded in 1865 during Reconstruction era, ...
. In doing so, Reagan seemed to insinuate that the KKK represented the South, which caused many Southern governors to denounce Reagan's remarks. Additionally, Reagan was widely ridiculed by Democrats for saying that trees caused pollution; he later said that he meant only certain types of pollution and his remarks had been misquoted. Meanwhile, Carter was burdened by a continued weak economy and the
Iran hostage crisis The Iran hostage crisis () began on November 4, 1979, when 66 Americans, including diplomats and other civilian personnel, were taken hostage at the Embassy of the United States in Tehran, with 52 of them being held until January 20, 1981. Th ...
. Inflation, high interest rates, and unemployment continued through the course of the campaign, and the ongoing hostage crisis in Iran became, according to
David Frum David Jeffrey Frum (; born 30 June 1960) is a Canadian-American political commentator and a former speechwriter for President George W. Bush. He is a senior editor at ''The Atlantic'' as well as an MSNBC contributor. In 2003, Frum authored the ...
in ''How We Got Here: The '70s'', a symbol of American impotence during the Carter years. John Anderson's independent candidacy, aimed at eliciting support from liberals, especially former supporters of
Ted Kennedy Edward Moore Kennedy (February 22, 1932 – August 25, 2009) was an American lawyer and politician from Massachusetts who served as a member of the United States Senate from 1962 to his death in 2009. A member of the Democratic Party and ...
, was also seen as hurting Carter more than Reagan, especially in reliably Democratic states such as Massachusetts and New York.


Presidential debates

The
League of Women Voters The League of Women Voters (LWV) is a nonpartisan American nonprofit political organization. Founded in 1920, its ongoing major activities include Voter registration, registering voters, providing voter information, boosting voter turnout and adv ...
, which had sponsored the 1976 Ford/Carter debate series, announced that it would do so again for the next cycle in the spring of 1979. Carter steadfastly refused to participate in a debate if Anderson was included, and Reagan refused to debate without him. A League-sponsored debate was held on September 21, 1980, in the Baltimore Convention Center. Of Carter's refusal to debate, Reagan said: "He
arter Arter is a surname. Notable people with the surname include: * Harry Arter * Jared Maurice Arter * Kingsley Arter Taft * Philip and Uriah Arter, after whom Philip and Uriah Arter Farm is named * Robert Arter * Solomon Arter, after whom Solomon Art ...
knows that he couldn't win a debate even if it were held in the
Rose Garden A rose garden or rosarium is a garden or park, often open to the public, used to present and grow various types of garden roses, and sometimes rose species. Designs vary tremendously and roses may be displayed alongside other plants or grouped ...
before an audience of Administration officials with the questions being asked by Jody Powell". Anderson, who many thought would handily dispatch Reagan, managed only a narrow win, according to many in the media at that time, with Reagan putting up a much stronger performance than expected. Despite the narrow win in the debate, Anderson, who had been as high as 20% in some polls, and at the time of the debate was over 10%, dropped to about 5% soon after. Anderson failed to substantively engage Reagan enough on their social issue differences and on Reagan's advocation of supply-side economics. Instead, Anderson started off by criticizing Carter: "Governor Reagan is not responsible for what has happened over the last four years, nor am I. The man who should be here tonight to respond to those charges chose not to attend," to which Reagan added: "It's a shame now that there are only two of us here debating, because the two that are here are in more agreement than disagreement." In one moment in the debate, Reagan commented on a rumor that Anderson had invited Senator
Ted Kennedy Edward Moore Kennedy (February 22, 1932 – August 25, 2009) was an American lawyer and politician from Massachusetts who served as a member of the United States Senate from 1962 to his death in 2009. A member of the Democratic Party and ...
to be his running mate by asking the candidate directly, "John, would you really prefer Teddy Kennedy to me?" As September turned into October, the situation remained essentially the same. Reagan insisted Anderson be allowed to participate in a three-way debate, while Carter remained steadfastly opposed to this. As the standoff continued, the second debate was canceled, as was the vice presidential debate. With two weeks to go to the election, the Reagan campaign decided at that point that the best thing to do was to accede to all of President Carter's demands. The final debate, featuring only Carter and Reagan, was rescheduled for October 28 in
Cleveland Cleveland is a city in the U.S. state of Ohio and the county seat of Cuyahoga County. Located along the southern shore of Lake Erie, it is situated across the Canada–U.S. maritime border and approximately west of the Ohio-Pennsylvania st ...
,
Ohio Ohio ( ) is a U.S. state, state in the Midwestern United States, Midwestern region of the United States. It borders Lake Erie to the north, Pennsylvania to the east, West Virginia to the southeast, Kentucky to the southwest, Indiana to the ...
. The showdown ranked among the highest ratings of any
television Television (TV) is a telecommunication medium for transmitting moving images and sound. Additionally, the term can refer to a physical television set rather than the medium of transmission. Television is a mass medium for advertising, ...
program in the previous decade. Debate topics included the Iranian hostage crisis and nuclear arms. Carter's campaign sought to portray Reagan as a reckless "war hawk", as well as a "dangerous right-wing radical". But it was President Carter's reference to his consultation with 12-year-old daughter Amy concerning nuclear weapons policy that became the focus of post-debate analysis and fodder for late-night television
joke A joke is a display of humour in which words are used within a specific and well-defined narrative structure to make people laugh and is usually not meant to be interpreted literally. It usually takes the form of a story, often with dialogue, ...
s. President Carter said he had asked Amy what the most important issue in that election was and she said, "the control of
nuclear arms A nuclear weapon is an explosive device that derives its destructive force from nuclear reactions, either fission (fission or atomic bomb) or a combination of fission and fusion reactions (thermonuclear weapon), producing a nuclear expl ...
." A famous political cartoon, published the day after Reagan's landslide victory, showed Amy Carter sitting in Jimmy's lap with her shoulders shrugged asking "the economy? the hostage crisis?" When President Carter criticized Reagan's record, which included voting against Medicare and
Social Security Welfare spending is a type of government support intended to ensure that members of a society can meet basic human needs such as food and shelter. Social security may either be synonymous with welfare, or refer specifically to social insurance ...
benefits, former Governor Reagan audibly sighed and replied: " There you go again". In his closing remarks, Reagan asked viewers: "Are you better off now than you were four years ago? Is it easier for you to go and buy things in the stores than it was four years ago? Is there more or less unemployment in the country than there was four years ago? Is America as respected throughout the world as it was? Do you feel that our security is as safe, that we're as strong as we were four years ago? And if you answer all of those questions 'yes', why then, I think your choice is very obvious as to whom you will vote for. If you don't agree, if you don't think that this course that we've been on for the last four years is what you would like to see us follow for the next four, then I could suggest another choice that you have". After trailing Carter by eight points among registered voters (and by three points among likely voters) right before their debate, Reagan moved into a three-point lead among likely voters immediately afterward.


Endorsements

In September 1980, former
Watergate scandal The Watergate scandal was a major political scandal in the United States involving the Presidency of Richard Nixon, administration of President Richard Nixon. The scandal began in 1972 and ultimately led to Resignation of Richard Nixon, Nix ...
prosecutor
Leon Jaworski Leonidas "Leon" Jaworski (September 19, 1905 – December 9, 1982) was an American attorney and law professor who served as the second special prosecutor during the Watergate scandal. He was appointed to that position on November 1, 1973, soon aft ...
accepted a position as honorary chairman of Democrats for Reagan. Five months earlier, Jaworski had harshly criticized Reagan as an "extremist"; he said after accepting the chairmanship, "I would rather have a competent extremist than an incompetent moderate." Former Democratic Senator
Eugene McCarthy Eugene Joseph McCarthy (March 29, 1916December 10, 2005) was an American politician, writer, and academic from Minnesota. He served in the United States House of Representatives from 1949 to 1959 and the United States Senate from 1959 to 1971. ...
of Minnesota (who in
1968 Events January–February * January 1968, January – The I'm Backing Britain, I'm Backing Britain campaign starts spontaneously. * January 5 – Prague Spring: Alexander Dubček is chosen as leader of the Communist Party of Cze ...
had challenged
Lyndon B. Johnson Lyndon Baines Johnson (; August 27, 1908January 22, 1973), also known as LBJ, was the 36th president of the United States, serving from 1963 to 1969. He became president after the assassination of John F. Kennedy, under whom he had served a ...
from the left, causing the then-President to all but abdicate) endorsed Reagan.MacNeil-Lehrer NewsHour (December 12, 2005)
Online NewsHour: "Remembering Sen. Eugene McCarthy"
. December 12, 2005.
PBS The Public Broadcasting Service (PBS) is an American public broadcaster and non-commercial, free-to-air television network based in Arlington, Virginia. PBS is a publicly funded nonprofit organization and the most prominent provider of educat ...
.
Three days before the election, the
National Rifle Association of America The National Rifle Association of America (NRA) is a gun rights advocacy group based in the United States. Founded in 1871 to advance rifle marksmanship, the modern NRA has become a prominent Gun politics in the United States, gun rights ...
endorsed a presidential candidate for the first time in its history, backing Reagan. Reagan had received the California Rifle and Pistol Association's Outstanding Public Service Award. Carter had appointed Abner J. Mikva, a fervent proponent of
gun control Gun control, or firearms regulation, is the set of laws or policies that regulate the manufacture, sale, transfer, possession, modification, or use of firearms and ammunition by civilians. Most countries allow civilians to own firearms, bu ...
, to a federal judgeship and had supported the Alaska Lands Bill, closing to hunting.


General election endorsements

Anderson had received endorsements from: ;Former officeholders * Former Representative ( Arizona's 2nd congressional district) and Interior Secretary
Stewart Udall Stewart Lee Udall (January 31, 1920 – March 20, 2010) was an American politician and later, a federal government official who belonged to the Democratic Party. After serving three terms as a congressman from Arizona, he served as Secretary ...
(D-AZ) ;Current and former state and local officials and party officeholders :Massachusetts * Middlesex County Sheriff John J. Buckley (D-MA) * Former Massachusetts State Representative Francis W. Hatch Jr. (R-MA) * Former
Massachusetts Republican Party The Massachusetts Republican Party (MassGOP) is the Massachusetts branch of the U.S. Republican Party. Originally, the party was formed in 1854. Soon after its founding, the party quickly became the dominant party in the state with Massachuse ...
chairman Josiah Spaulding (R-MA) ;Celebrities, political activists, and political commentators * Band
The Cars The Cars were an American Rock music, rock band formed in Boston in 1976. Emerging from the New wave music, new wave Subculture, scene in the late 1970s, they consisted of Ric Ocasek (rhythm guitar), Benjamin Orr (bass guitar), Elliot Easton (l ...
* Actor
Stockard Channing Stockard Channing (born Susan Antonia Williams Stockard; February 13, 1944) is an American actress. List of awards and nominations received by Stockard Channing, Her accolades include three Emmy Awards, a Tony Award, and a nomination for an Acade ...
* Band
Cheap Trick Cheap Trick is an American rock band formed in Rockford, Illinois in 1970 by guitarist Rick Nielsen, bassist Tom Petersson, lead vocalist Robin Zander and drummer Bun E. Carlos. Their work bridged elements of '60s pop rock, guitar pop, '70s har ...
* Screenwriter
Norman Lear Norman Milton Lear (July 27, 1922December 5, 2023) was an American screenwriter and producer who produced, wrote, created, or developed over 100 shows. Lear created and produced numerous popular 1970s sitcoms, including ''All in the Family'' (1 ...
* Actress Dina Merrill * Actor
Paul Newman Paul Leonard Newman (January 26, 1925 – September 26, 2008) was an American actor, film director, race car driver, philanthropist, and activist. He was the recipient of List of awards and nominations received by Paul Newman, numerous awards ...
* Actor
Cliff Robertson Clifford Parker Robertson III (September 9, 1923 – September 10, 2011) was an American actor whose career in film and television spanned over six decades. Robertson portrayed a young John F. Kennedy in the 1963 film ''PT 109 (film), PT 109'', a ...
* Band
Tom Petty and the Heartbreakers Tom Petty and the Heartbreakers were an American rock band formed in Gainesville, Florida, in 1976. The band originally comprised lead singer and rhythm guitarist Tom Petty, lead guitarist Mike Campbell, keyboardist Benmont Tench, drummer ...
* Actress
Joanne Woodward Joanne Gignilliat Trimmier Woodward (born February 27, 1930) is an American retired actress. She made her career breakthrough in the 1950s and earned esteem and respect playing complex women with a characteristic nuance and depth of character. ...
;Newspapers * '' The Hutchinson News'' in
Hutchinson, Kansas Hutchinson is the largest city in and the county seat of Reno County, Kansas, Reno County, Kansas, United States. The city is located on the Arkansas River. It has been home to salt mines since 1887 (thus its nickname of "Salt City") but locals ...
* ''
The Burlington Free Press ''The Burlington Free Press'' (sometimes referred to as "BFP" or "the Free Press") is a digital and print community news organization based in Burlington, Vermont, and owned by Gannett. It is one of the official "newspapers of record" for the St ...
'' in Burlington, VT Carter had received endorsements from: ;Newspapers * ''
The Des Moines Register ''The Des Moines Register'' is the daily morning newspaper of Des Moines, Iowa, United States. History Early period The first newspaper in Des Moines was the ''Iowa Star''. In July 1849, Barlow Granger began the paper in an abandoned log cab ...
'' in
Des Moines, Iowa Des Moines is the List of capitals in the United States, capital and List of cities in Iowa, most populous city in the U.S. state of Iowa. It is the county seat of Polk County, Iowa, Polk County with parts extending into Warren County, Iowa, Wa ...
* The ''
Penn State #Redirect Pennsylvania State University The Pennsylvania State University (Penn State or PSU) is a Public university, public Commonwealth System of Higher Education, state-related Land-grant university, land-grant research university with ca ...
Daily Collegian'' in
State College, Pennsylvania State College is a Borough (Pennsylvania), borough and Home rule municipality (Pennsylvania), home rule municipality in Centre County, Pennsylvania, United States. It is a college town, home to the University Park, Pennsylvania, University Park ...
Commoner had received endorsements from: ;Celebrities, political activists, and political commentators * Montgomery County precinct committeeman and Consumer Party
Auditor General An auditor general, also known in some countries as a comptroller general or comptroller and auditor general, is a senior civil servant charged with improving government accountability by auditing and reporting on the government's operations. Freq ...
candidate Darcy Richardson (D-PA) DeBerry had received endorsements from: ;Celebrities, political activists and political commentators * American People's Historical Society director
Bernie Sanders Bernard Sanders (born September8, 1941) is an American politician and activist who is the Seniority in the United States Senate, senior United States Senate, United States senator from the state of Vermont. He is the longest-serving independ ...
of
Vermont Vermont () is a U.S. state, state in the New England region of the Northeastern United States. It borders Massachusetts to the south, New Hampshire to the east, New York (state), New York to the west, and the Provinces and territories of Ca ...
Reagan had received endorsements from: ;United States Senate * Arizona Senator
Dennis DeConcini Dennis Webster DeConcini (; born May 8, 1937) is an American lawyer, philanthropist, politician and former U.S. senator from Arizona. The son of former Arizona Supreme Court judge Evo Anton DeConcini, he represented Arizona in the Senate as a D ...
(D-AZ) * Virginia Senator Harry Byrd Jr. (D-VA) * New York Senator Jacob Javits (R-NY) * Maryland Senator
Charles Mathias Charles McCurdy Mathias Jr. (July 24, 1922 – January 25, 2010) was an American politician and attorney from the U.S. state of Maryland. A member of the Republican Party (United States), Republican Party, he served in both chambers of the Unit ...
(R-MD) * Former Massachusetts Senator
Edward Brooke Edward William Brooke III (October 26, 1919 – January 3, 2015) was an American lawyer and Republican Party politician who represented Massachusetts in the United States Senate from 1967 to 1979. He was the first African American elected to t ...
(R-MA) * Former Minnesota Senator
Eugene McCarthy Eugene Joseph McCarthy (March 29, 1916December 10, 2005) was an American politician, writer, and academic from Minnesota. He served in the United States House of Representatives from 1949 to 1959 and the United States Senate from 1959 to 1971. ...
(D-MN) ;United States House of Representatives * Representative (
California's 12th congressional district California's 12th congressional district is a congressional district in northern California. Lateefah Simon, a Democratic Party (United States), Democrat, has represented the district since January 2025. The district was represented previously b ...
)
Pete McCloskey Paul Norton "Pete" McCloskey Jr. (September 29, 1927 – May 8, 2024) was an American politician who represented San Mateo County, California, as a Republican in the U.S. House of Representatives from 1967 to 1983. Born in Loma Linda, Californi ...
(R-CA) * Former Representative ( California's 26th congressional district)
James Roosevelt James Roosevelt II (December 23, 1907 – August 13, 1991) was an American businessman, Marine officer, activist, and Democratic Party (United States), Democratic Party politician. The eldest son of President Franklin D. Roosevelt and Eleanor R ...
(D-CA; son of
Franklin Delano Roosevelt Franklin Delano Roosevelt (January 30, 1882April 12, 1945), also known as FDR, was the 32nd president of the United States, serving from 1933 until his death in 1945. He is the longest-serving U.S. president, and the only one to have served ...
) ;Governors and State Constitutional officers * Former Georgia Governor
Lester Maddox Lester Garfield Maddox Sr. (September 30, 1915 – June 25, 2003) was an American politician who served as the 75th governor of Georgia from 1967 to 1971. A populist Southern Democrat, Maddox came to prominence as a staunch segregationist, when ...
(D-GA) * Former Alabama Governor John Malcolm Patterson (D-AL) * Former Texas Governor Preston Smith (D-TX) * Former Mississippi Governor John Bell Williams (D-MS) ;Current and former state and local officials and party officeholders :Florida *
Fort Lauderdale Fort Lauderdale ( ) is a coastal city located in the U.S. state of Florida, north of Miami along the Atlantic Ocean. It is the county seat of and most populous city in Broward County with a population of 182,760 at the 2020 census, making it ...
City Advisory Board member Jim Naugle (D-FL) :New York * Former New York State Senator Jeremiah B. Bloom (D-NY) ;Celebrities, political activists and political commentators * Former UCLA men's basketball head coach
John Wooden John Robert Wooden (October 14, 1910 – June 4, 2010) was an American basketball coach and player. Nicknamed "the Wizard of Westwood", he won ten National Collegiate Athletic Association (NCAA) NCAA Division I men's basketball tournament, nati ...
* Retired
United States Navy The United States Navy (USN) is the naval warfare, maritime military branch, service branch of the United States Department of Defense. It is the world's most powerful navy with the largest Displacement (ship), displacement, at 4.5 millio ...
Admiral Admiral is one of the highest ranks in many navies. In the Commonwealth nations and the United States, a "full" admiral is equivalent to a "full" general in the army or the air force. Admiral is ranked above vice admiral and below admiral of ...
Elmo Zumwalt Elmo Russell "Bud" Zumwalt Jr. (November 29, 1920 – January 2, 2000) was a United States Navy officer and the youngest person to serve as Chief of Naval Operations. As an Admiral (United States), admiral and later the 19th Chief of Naval Opera ...
(D-VA) ;Newspaper endorsements * ''
The Arizona Republic ''The Arizona Republic'' is an American daily newspaper published in Phoenix. Circulated throughout Arizona, it is the state's largest newspaper. Since 2000, it has been owned by the Gannett newspaper chain. History Early years The newspap ...
'' in
Phoenix, Arizona Phoenix ( ) is the List of capitals in the United States, capital and List of cities and towns in Arizona#List of cities and towns, most populous city of the U.S. state of Arizona. With over 1.6 million residents at the 2020 census, it is the ...
* ''
The Desert Sun ''The Desert Sun'' is a local daily newspaper serving Palm Springs and the surrounding Coachella Valley in Southern California. History First issued on August 5, 1927, as a weekly six-page newspaper, ''The Desert Sun'' grew with the desert co ...
'' in
Palm Springs, California Palm Springs (Cahuilla language, Cahuilla: ''Séc-he'') is a desert resort city in Riverside County, California, United States, within the Colorado Desert's Coachella Valley. The city covers approximately , making it the largest city in Rivers ...
* The ''
Omaha World-Herald The ''Omaha World-Herald'' is a daily newspaper in the midwestern United States, the primary newspaper of the Omaha-Council Bluffs metropolitan area. It was locally owned from its founding in 1885 until 2020, when it was sold to the newspaper ...
'' in
Omaha, Nebraska Omaha ( ) is the List of cities in Nebraska, most populous city in the U.S. state of Nebraska. It is located in the Midwestern United States along the Missouri River, about north of the mouth of the Platte River. The nation's List of United S ...
* The ''
Quad-City Times The ''Quad-City Times'' is a daily morning newspaper based in Davenport, Iowa, and circulated throughout the Quad Cities metropolitan area, including Davenport, Bettendorf and Scott County in Iowa; and Moline, East Moline, Rock Island, an ...
'' in
Davenport, Iowa Davenport ( ) is a city in Scott County, Iowa, United States, and its county seat. It is situated along the Mississippi River on the eastern border of the state. Davenport had a population of 101,724 as of the 2020 United States census, 2020 cen ...
* ''
The Record The Record may refer to: Music * The Record (Fear album), ''The Record'' (Fear album), a 1982 studio album by the hardcore-punk band Fear * The Record (Boygenius album), ''The Record'' (Boygenius album), a 2023 studio album by the indie rock supe ...
'' in
Stockton, California Stockton is a city in and the county seat of San Joaquin County, California, San Joaquin County in the Central Valley (California), Central Valley of the U.S. state of California. It is the most populous city in the county, the List of municipal ...
* '' The Repository'' in
Canton, Ohio Canton () is a city in Stark County, Ohio, United States, and its county seat. It is the List of cities in Ohio, eighth-most populous city in Ohio, with a population of 70,872 at the 2020 United States census, 2020 census. The Canton–Massillo ...
* ''
The Plain Dealer ''The Plain Dealer'' is the major newspaper of Cleveland, Ohio; it is a major national newspaper. In the fall of 2019, it ranked 23rd in U.S. newspaper circulation, a significant drop since March 2013, when its circulation ranked 17th daily an ...
'' in
Cleveland, Ohio Cleveland is a city in the U.S. state of Ohio and the county seat of Cuyahoga County, Ohio, Cuyahoga County. Located along the southern shore of Lake Erie, it is situated across the Canada–United States border, Canada–U.S. maritime border ...
* '' The Blade'' in
Toledo, Ohio Toledo ( ) is a city in Lucas County, Ohio, United States, and its county seat. It is located at the western end of Lake Erie along the Maumee River. Toledo is the List of cities in Ohio, fourth-most populous city in Ohio and List of United Sta ...
* ''
Houston Chronicle The ''Houston Chronicle'' is the largest daily newspaper in Houston, Houston, Texas, United States. it is the third-largest newspaper by Sunday circulation in the United States, behind only ''The New York Times'' and the ''Los Angeles Times''. ...
'' in
Houston, Texas Houston ( ) is the List of cities in Texas by population, most populous city in the U.S. state of Texas and in the Southern United States. Located in Southeast Texas near Galveston Bay and the Gulf of Mexico, it is the county seat, seat of ...
* ''
Richmond Times-Dispatch The ''Richmond Times-Dispatch'' (''RTD'' or ''TD'' for short) is the primary daily newspaper in Richmond, Virginia, and the primary newspaper of record for the state of Virginia. Circulation The ''Times-Dispatch'' has the second-highest circul ...
'' in
Richmond, Virginia Richmond ( ) is the List of capitals in the United States, capital city of the Commonwealth (U.S. state), U.S. commonwealth of Virginia. Incorporated in 1742, Richmond has been an independent city (United States), independent city since 1871. ...


Results

The election was held on November 4, 1980. Ronald Reagan and running mate
George H. W. Bush George Herbert Walker BushBefore the outcome of the 2000 United States presidential election, he was usually referred to simply as "George Bush" but became more commonly known as "George H. W. Bush", "Bush Senior," "Bush 41," and even "Bush th ...
defeated the Carter-Mondale ticket by almost 10 percentage points in the popular vote. The electoral college vote was a landslide, with 489 votes (representing 44 states) for Reagan and 49 for Carter (representing six states and Washington, D.C.). Republican Party (United States), Republicans also gained control of the Senate for the first time since 1954. NBC News projected Reagan as the winner at 8:15 pm EST (5:15 PST), before voting was finished in the West, based on exit polls; it was the first time a broadcast network used exit polling to project a winner, and it took the other broadcast networks by surprise. Carter conceded defeat at 9:50 pm EST. Some of Carter's advisors urged him to wait until 11:00 pm EST to allow poll results from the West Coast to come in, but Carter decided to concede earlier in order to avoid the impression that he was sulking. Speaker of the United States House of Representatives, Speaker of the House Tip O'Neill angrily accused Carter of weakening the party's performance in the 1980 United States Senate elections, Senate elections by doing this. John Anderson won 6.6% of the popular vote but no states. He had the most support in New England, fueled by liberal and moderate Republicans who felt Reagan was too far to the right, and with voters who normally leaned Democratic but were dissatisfied with the Carter administration's policies. His best showing was in Massachusetts, where he won 15% of the vote. Anderson performed worst in the Southern United States, South, receiving under 2% of the vote in South Carolina, Louisiana, Alabama, and Mississippi. He said he was accused of Spoiler effect, spoiling the election by receiving votes that might have otherwise been cast for Carter, but 37% of Anderson voters polled preferred Reagan as their second choice. Libertarian Party nominee
Ed Clark Edward E. Clark (born May 4, 1930) is an American lawyer and politician who ran for governor of California in 1978, and for president of the United States as the nominee of the Libertarian Party in the 1980 presidential election. Background C ...
received 921,299 popular votes (1.06%). Carter's loss was the worst performance by an incumbent president since Herbert Hoover lost to Franklin Roosevelt by a margin of 18% in 1932 United States presidential election, 1932, and his 49 Electoral College votes were the fewest won by an incumbent since William Howard Taft won eight in 1912 United States presidential election, 1912. Carter was the first incumbent Democrat to serve only one full term since James Buchanan, and the last until Joe Biden. This was the third and most recent presidential election in which the incumbent Democrat lost reelection, after 1840 and 1888. This was the first time since 1840 that an incumbent Democrat lost the popular vote. Reagan had the most lopsided Electoral College victory for a first-time president-elect, with the exception of George Washington's unanimous victory in 1788. This election was the last time a Republican won the presidency without winning Georgia. It was the first time Massachusetts voted for a Republican candidate since 1956. 1980 is one of only two occurrences of pairs of consecutive elections seeing the incumbent presidents defeated, the other happening in 1892 United States presidential election, 1892. This is the first time since 1896 United States presidential election, 1896 that a party was voted out after a single four-year term. This did not occur again for either party until 2020, and for the Democrats until 2024. This election began an ongoing pattern in which Rust Belt states Michigan, Pennsylvania, and Wisconsin voted for the same presidential candidate, with the sole exception of 1988. Reagan won 53% of the vote in reliably Democratic South Boston, one example of the so-called
Reagan Democrat A Reagan Democrat is a traditionally Democratic voter in the United States, referring to working class residents who supported Republican presidential candidates Ronald Reagan in the 1980 and/or the 1984 United States presidential elections, a ...
. Although he won an even larger Electoral College majority in 1984, the 1980 election nonetheless stands as the last time some now very strongly Democratic counties gave a Republican a majority or plurality. Notable examples are Jefferson County, Washington, Jefferson County in Washington State, Lane County, Oregon, Marin County, California, Marin and Santa Cruz County, California, Santa Cruz Counties in California, McKinley County, New Mexico, and Rock Island County, Illinois. Survey research and post-election polling indicated that the landslide result had been more a repudiation of Carter than an embrace of Reagan. But the public was aware that Reagan would move the nation in a more conservative direction, and was apparently willing to give it a chance to avoid four more years of Carter. At age 69, Reagan was the oldest non-incumbent to win a presidential election. Thirty-six years later, in 2016 United States presidential election, 2016, this record was surpassed by Donald Trump at age 70, and 2020 United States presidential election, four years later by Joe Biden at age 77, and 2024 United States presidential election, another four years after by Donald Trump again at age 78.


Results

Source (popular vote): Source (electoral vote): File:1980 United States presidential election results map by county.svg, Results by county, shaded according to winning candidate's percentage of the vote File:1980 United States Presidential election by congressional districts.svg, Results by congressional district, shaded according to winning candidate's percentage of the vote Image:1976-1980 United States Presidential swing by county margin.svg, Change in vote margins at the county level from the 1976 election to the 1980 election.


Results by state

Source: Maine allowed its electoral votes to be split between candidates. Two electoral votes were awarded to the winner of the statewide race and one electoral vote to the winner of each congressional district. Reagan won all four votes.


States that flipped from Democratic to Republican

*Alabama *Arkansas *Delaware *Florida *Kentucky *Louisiana *Massachusetts *Mississippi *Missouri *New York (state), New York *North Carolina *
Ohio Ohio ( ) is a U.S. state, state in the Midwestern United States, Midwestern region of the United States. It borders Lake Erie to the north, Pennsylvania to the east, West Virginia to the southeast, Kentucky to the southwest, Indiana to the ...
*Pennsylvania *South Carolina *Tennessee *Texas *Wisconsin


Close states

Margin of victory less than 1% (30 electoral votes): # Massachusetts, 0.15% (3,829 votes) # Tennessee, 0.29% (4,710 votes) # Arkansas, 0.61% (5,123 votes) Margin of victory less than 5% (135 electoral votes): # Alabama, 1.30% (17,462 votes) # Mississippi, 1.32% (11,808 votes) # Kentucky, 1.46% (18,857 votes) # South Carolina, 1.53% (13,647 votes) # Hawaii, 1.90% (5,767 votes) # North Carolina, 2.12% (39,383 votes) # Delaware, 2.33% (5,498 votes) # New York, 2.67% (165,459 votes) # Maryland, 2.96% (45,555 votes) # Maine's 1st Congressional District, 3.15% (8,661 votes) # Maine, 3.36% (17,548 votes) # Maine's 2nd Congressional District, 3.73% (8,887 votes) # Minnesota, 3.94% (80,933 votes) # West Virginia, 4.51% (33,256 votes) # Wisconsin, 4.72% (107,261 votes) Margin of victory more than 5%, but less than 10% (113 electoral votes): # Louisiana, 5.45% (84,400 votes) # Vermont, 5.96% (12,707 votes) # Michigan, 6.49% (253,693 votes) # Missouri, 6.81% (142,999 votes) # Pennsylvania, 7.11% (324,332 votes) # ''Illinois, 7.93% (376,636 votes)'' ''(tipping-point state)'' # Connecticut, 9.64% (135,478 votes) # Oregon, 9.66% (114,154 votes)


Statistics

Counties with highest percentage of the vote (Republican) # Banner County, Nebraska 90.41% # Madison County, Idaho 88.41% # McIntosh County, North Dakota 86.01% # McPherson County, South Dakota 85.60% # Franklin County, Idaho 85.31% Counties with highest percentage of the vote (Democratic) # Macon County, Alabama 80.10% # Hancock County, Georgia 78.50% # Duval County, Texas 77.91% # Jefferson County, Mississippi 77.84% # Greene County, Alabama 77.09% Counties with highest percentage of the vote (Other) # Pitkin County, Colorado 27.76% # Nantucket, Nantucket, Massachusetts 21.63% # Winnebago County, Illinois 21.50% # Dukes County, Massachusetts 20.88% # Story County, Iowa 19.41%


Voter demographics

Source: CBS News and ''The New York Times'' exit poll from the Roper Center for Public Opinion Research (15,201 surveyed)


Aftermath

In 1986, it was revealed that Philippine leader Ferdinand Marcos had allegedly donated money to both Carter's and Reagan's campaigns.


See also

* 1980 United States Senate elections * 1980 United States House of Representatives elections * 1980 United States gubernatorial elections * History of the United States (1964–1980) * History of the United States (1980–1991) * ''Anderson v. Celebrezze'' * Political activities of the Koch brothers * Debategate per allegations of Carter's briefing books being leaked to Reagan campaign prior to their debate


Notes


References


Further reading


Books

*
online review by Michael Barone
* Davies, Gareth, and Julian E. Zelizer, eds. ''America at the Ballot Box: Elections and Political History'' (2015) pp. 196–218. * * * * Hogue, Andrew P. ''Stumping God: Reagan, Carter, and the Invention of a Political Faith'' (Baylor University Press; 2012) 343 pages; A study of religious rhetoric in the campaign * Johnstone, Andrew, and Andrew Priest, eds. ''US Presidential Elections and Foreign Policy: Candidates, Campaigns, and Global Politics from FDR to Bill Clinton'' (2017) pp 250–270.
online
* Mason, Jim (2011)

Lanham, MD: University Press of America. . * *

* Tim Stanley, Stanley, Timothy. ''Kennedy vs. Carter: The 1980 Battle for the Democratic Party's Soul'' (University Press of Kansas, 2010) 298 pages. A revisionist history of the 1970s and their political aftermath that argues that Ted Kennedy's 1980 campaign was more popular than has been acknowledged; describes his defeat by Jimmy Carter in terms of a "historical accident" rather than perceived radicalism. * * *


Journal articles

* * *


Newspaper articles

*


External links


The Election Wall's 1980 Election Video Page







Campaign commercials from the 1980 election
* —Michael Sheppard, Massachusetts Institute of Technology *
Portrayal of 1980 presidential elections in the U.S. by the Soviet television

Election of 1980 in Counting the Votes
{{Authority control 1980 United States presidential election, Presidency of Ronald Reagan, 1980 United States Presidential Election Presidency of Jimmy Carter, 1980 Ronald Reagan Jimmy Carter Walter Mondale George H. W. Bush November 1980 in the United States