The Instituto de Turismo de España – Turespaña (Tourism Institute of Spain) is the official agency of the

Government of Spain The government of Spain () is the central government which leads the executive branch and the General State Administration of the Kingdom of Spain. The Government consists of the Prime Minister and the Ministers; the prime minister has the ...

responsible for the marketing of the country as a tourist destination throughout the world. It depends on the Ministry of Industry, Trade and Tourism through the

Secretary of State for Tourism The Secretary of State for Tourism (SETUR) is a high-ranking official of the Ministry of Industry (Spain), Ministry of Industry, Trade and Tourism of the Government of Spain. The Secretary of State for the Tourism is responsible for carrying out ...

History

The Instituto Nacional de Promoción del Turismo (INPROTUR) was created by the 1985 General State Budget Law 50/1984, of 30 December assuming the functions of promoting Spanish tourism, as well as those of the Instituto Español de Turismo y Exposiciones, Congresos y Convenciones de España. The new agency was established on 24 July 1985 under the Ministry of Transport, Tourism and Communications. In 1988 the agency changed its name to Instituto de Promoción del Turismo de España (TURESPAÑA) and in 1990 it took its current name Instituto de Turismo de España (TURESPAÑA).

Functions

* Planning, development and execution of actions for the promotion of Spain as a tourist destination in international markets. * Support for the marketing of Spanish tourism products abroad. To this end, it collaborates with autonomous communities, local entities and the private sector. * Establishment of the strategy and planning of the action of

Paradores de Turismo de España Paradores de Turismo de España , branded as Paradores, is a Spanish state-owned chain of luxury hotels that are usually located in historic buildings or in nature areas with a special appeal. Its first parador was inaugurated on 9 October 192 ...

and investment in new Paradors.

Logo

In 1983, the Secretary of State for Tourism commissioned painter

Joan Miró Joan Miró i Ferrà ( , ; ; 20 April 1893 – 25 December 1983) was a Catalan Spanish painter, sculptor and Ceramic art, ceramist. A museum dedicated to his work, the Fundació Joan Miró, was established in his native city of Barcelona ...

the creation of a logo for the

corporate identity A corporate identity or corporate image is the manner in which a corporation, firm or business enterprise presents itself to the public. The corporate identity is typically visualized by branding and with the use of trademarks, but it can also i ...

of Spanish tourism. Since Miró was no longer in good health, they agreed to use elements from previous works rather than create a new one from scratch. He used the lettering of the official poster he painted for the

1982 FIFA World Cup The 1982 FIFA World Cup was the 12th FIFA World Cup, a quadrennial Association football, football tournament for men's senior national teams, and was played in Spain from 13 June to 11 July 1982. The tournament was won by Italy national footbal ...

and the sun and star of a poster he painted in 1968 for

Fondation Maeght The Maeght Foundation or Fondation Maeght () is a museum of modern art on the ''Colline des Gardettes'', a hill overlooking Saint-Paul de Vence in the southeast of France about from Nice. It was established by Marguerite and Aimé Maeght in ...

to create the logo known as ''The Sun of Miró''. Miró refused to be paid for this commission and renounced the logo's royalties. He died at the end of 1983 without seeing his work in use, as it was first used in the 1984 campaign "Spain. Everything under the sun". This was the first time that a national tourism authority developed a tourism marketing plan and a corporate identity. The logo, still in use, was Miró's last and best-known work, with a recognition rate that in Europe approached 90% of the population at times.

References

External links

Turespaña website

Spain's official tourism website
{{Authority control Government agencies of Spain Tourism agencies