Transfer printing is a method of decorating
pottery
Pottery is the process and the products of forming vessels and other objects with clay and other raw materials, which are fired at high temperatures to give them a hard and durable form. The place where such wares are made by a ''potter'' is al ...
or other materials using an
engraved
Engraving is the practice of incising a design on a hard, usually flat surface by cutting grooves into it with a burin. The result may be a decorated object in itself, as when silver, gold, steel, or glass are engraved, or may provide an inta ...
copper
Copper is a chemical element; it has symbol Cu (from Latin ) and atomic number 29. It is a soft, malleable, and ductile metal with very high thermal and electrical conductivity. A freshly exposed surface of pure copper has a pinkish-orang ...
or
steel
Steel is an alloy of iron and carbon that demonstrates improved mechanical properties compared to the pure form of iron. Due to steel's high Young's modulus, elastic modulus, Yield (engineering), yield strength, Fracture, fracture strength a ...
plate from which a monochrome print on paper is taken which is then transferred by pressing onto the ceramic piece.
[ Fleming, John & ]Hugh Honour
Hugh Honour FRSL (26 September 1927 – 19 May 2016) was a British art historian, known for his writing partnership with John Fleming. Their ''A World History of Art'' (a.k.a. ''The Visual Arts: A History''), is now in its seventh edition and ...
. (1977) ''The Penguin Dictionary of Decorative Arts. '' London: Allen Lane
Sir Allen Lane (born Allen Lane Williams; 21 September 1902 – 7 July 1970) was a British publisher who together with his brothers Richard and John Lane founded Penguin Books in 1935, bringing high-quality paperback fiction and non-fictio ...
, p. 800. Pottery decorated using this technique is known as transferware or transfer ware.
It was developed in England from the 1750s on, and in the 19th century became enormously popular in England, though relatively little used in other major pottery-producing countries. The bulk of production was from the dominant
Staffordshire pottery
The Staffordshire Potteries is the industrial area encompassing the six towns Burslem, Fenton, Hanley, Longton, Tunstall and Stoke (which is now the city of Stoke-on-Trent) in Staffordshire, England. North Staffordshire became a centre of c ...
industry. America was a major market for English transfer-printed wares, whose imagery was adapted to the American market; several makers made this almost exclusively.
The technique was essential for adding complex decoration such as the
Willow pattern
The Willow pattern is a distinctive and elaborate chinoiserie pattern used on ceramic tableware. It became popular at the end of the 18th century in England when, in its standard form, it was developed by English ceramic artists combining and ...
to relatively cheap pottery. In particular, transfer printing brought the price of a matching dinner service low enough for large numbers of people to afford.
Apart from pottery, the technique was used on metal, and
enamelled metal, and sometimes on wood and textiles. It remains used today, although mostly superseded by
lithography
Lithography () is a planographic method of printing originally based on the miscibility, immiscibility of oil and water. The printing is from a stone (lithographic limestone) or a metal plate with a smooth surface. It was invented in 1796 by ...
. In the 19th century methods of transfer printing in colour were developed.
Process
The process starts with an engraved metal printing plate similar to those used for making
engraving
Engraving is the practice of incising a design on a hard, usually flat surface by cutting grooves into it with a Burin (engraving), burin. The result may be a decorated object in itself, as when silver, gold, steel, or Glass engraving, glass ar ...
s or
etching
Etching is traditionally the process of using strong acid or mordant to cut into the unprotected parts of a metal surface to create a design in intaglio (incised) in the metal. In modern manufacturing, other chemicals may be used on other type ...
s on paper. The plate is used to print the pattern on
tissue paper
Tissue paper, or simply tissue, is a lightweight paper or light crêpe paper. Tissue can be made from recycled pulp (paper), paper pulp on a paper machine.
Tissue paper is very versatile, and different kinds are made to best serve these purposes ...
, using mixes of special pigments that stand up to firing as the "ink". The transfer is then put pigment-side down onto the piece of pottery, so that the sticky ink transfers to the ceramic surface. Usually, several different transfer sections were needed for each piece if the design covered the whole object (see illustration). The paper is either floated off by soaking the piece in water, or left to burn off during the firing. This can be done over or under the
ceramic glaze
Ceramic glaze, or simply glaze, is a glassy coating on ceramics. It is used for decoration, to ensure the item is impermeable to liquids and to minimize the adherence of pollutants.
Glazing renders earthenware impermeable to water, sealing th ...
, but the
underglaze
Underglaze is a method of decorating pottery in which painted decoration is applied to the surface before it is covered with a transparent ceramic glaze and fired in a kiln. Because the glaze subsequently covers it, such decoration is completely ...
("underprinting") method gives much more durable decoration. The ceramic is then glazed (if this had not been done already) and fired in a
kiln
A kiln is a thermally insulated chamber, a type of oven, that produces temperatures sufficient to complete some process, such as hardening, drying, or Chemical Changes, chemical changes. Kilns have been used for millennia to turn objects m ...
to fix the pattern. With overglaze printing only a low-temperature firing was needed. The process produces fine lines similar to engraved prints.
Before transfer printing, ceramics were hand painted, a laborious and costly process. Transfer printing enabled the high quality of representation that had been developed in
painting on porcelain to be done far more cheaply, in the process making large numbers of painters redundant. Initially, it was also mostly used on porcelain, but after a few years it was also used on the new high-quality earthenwares that English potters had been developing, such as
creamware
Creamware is a cream-coloured refined earthenware with a lead glaze over a pale body, known in France as '' faïence fine'', in the Netherlands as ''Engels porselein'', and in Italy as ''terraglia inglese''.Osborne, 140 It was created about 175 ...
and
pearlware
Creamware is a cream-coloured refined earthenware with a lead glaze over a pale body, known in France as '' faïence fine'', in the Netherlands as ''Engels porselein'', and in Italy as ''terraglia inglese''.Osborne, 140 It was created about 175 ...
.
By the end of the 18th century, a variant technique giving "bat-printed" wares was introduced. This used "pliable glue bats or slabs" of a rubbery texture instead of the paper. The plate printed glue onto the bat, which was then transferred to the piece, and powdered pigments were then added, which stuck to the glue. The technique was associated with the introduction of
stippling
Stippling is the creation of a pattern simulating varying Grayscale, degrees of solidity or shading by using small dots. Such a pattern may occur in nature and these effects are frequently emulated by artists.
Art
In printmaking, stipple ...
rather than
line engraving
Line engraving is a term for engraved images printed on paper to be used as prints or illustrations. The term is mainly used in connection with 18th- or 19th-century commercial illustrations for magazines and books or reproductions of paintings. ...
as the technique used on the copper plates. The process was much more complicated, and little used after about 1820.
Colour

Both these techniques printed a single colour, which was most often the
cobalt blue
Cobalt blue is a blue pigment made by sintering cobalt(II) oxide with aluminium(III) oxide (alumina) at 1200 °C. Chemically, cobalt blue pigment is cobalt(II) oxide-aluminium oxide, or cobalt(II) aluminate, CoAl2O4. Cobalt blue is lighte ...
that
had been heavily used for painting pottery for centuries. Its success was because the colour was attractive, and cobalt kept its colour in firing even at very high porcelain temperatures. Initially cobalt blue, black and brown were probably the only colour options for underglaze transfer printing.
Transfer printing could be supplemented with colour added by hand, or
gilding
Gilding is a decorative technique for applying a very thin coating of gold over solid surfaces such as metal (most common), wood, porcelain, or stone. A gilded object is also described as "gilt". Where metal is gilded, the metal below was tradi ...
, and this technique was used from early on. The use of multiple transfers, each with a different colour, was introduced quite early when different areas were printed in each colour, for example, a plate with the centre in one colour, and the border in another. It was more difficult to build up a full polychrome image, but this was perfected by Messrs F&R Pratt of Fenton in the 1840s.
File:DAR pot - IMG 8595.JPG, Teapot with scene of a fortune-teller. Printed black outline with manual enamel colours. 1762–82
File:Tile (England), ca. 1780 (CH 18559459-2).jpg, Tile with Orpheus
In Greek mythology, Orpheus (; , classical pronunciation: ) was a Thracians, Thracian bard, legendary musician and prophet. He was also a renowned Ancient Greek poetry, poet and, according to legend, travelled with Jason and the Argonauts in se ...
or Apollo
Apollo is one of the Twelve Olympians, Olympian deities in Ancient Greek religion, ancient Greek and Ancient Roman religion, Roman religion and Greek mythology, Greek and Roman mythology. Apollo has been recognized as a god of archery, mu ...
, c. 1780, the green painted
File:DAR pot - IMG 8643 (cropped).JPG, Plate using two transfers, puce and green, c. 1830, Enoch Wood & Co.
File:Burgessleigh.jpg, Polychrome teapot, 1896, Burgess & Leigh
File:Advertisement for "Tetley's Teas" Matchsafe, late 19th century (CH 18494993) (cropped).jpg, Advertising metal matchbox, British, late 19th century
File:Mug, coronation (AM 1990.238-1).jpg, Modern colour printing – 1937 Coronation mug by Eric Ravilious
Eric William Ravilious (22 July 1903 – 2 September 1942) was a British painter, designer, book illustrator and wood-engraver. He grew up in Sussex, and is particularly known for his watercolours of the South Downs, Castle Hedingham and othe ...
for Wedgwood
Wedgwood is an English China (material), fine china, porcelain and luxury accessories manufacturer that was founded on 1 May 1759 by the potter and entrepreneur Josiah Wedgwood and was first incorporated in 1895 as Josiah Wedgwood and Sons L ...
Design history
The pottery and
printmaking
Printmaking is the process of creating work of art, artworks by printing, normally on paper, but also on fabric, wood, metal, and other surfaces. "Traditional printmaking" normally covers only the process of creating prints using a hand proces ...
worlds were already closely related, with large numbers of prints being copied by painters on pottery, especially porcelain, for which prints, including book illustrations, were the main source of images. Early scenes, mostly relatively small and on larger pieces occupying only the centre of the piece, included genteel or pastoral couples or small groups, landscapes, classical ruins, ships and portraits, especially of the military heroes of the
Seven Years' War
The Seven Years' War, 1756 to 1763, was a Great Power conflict fought primarily in Europe, with significant subsidiary campaigns in North America and South Asia. The protagonists were Kingdom of Great Britain, Great Britain and Kingdom of Prus ...
of 1756–63. All these came from the existing repertoire of
china painting
China painting, or porcelain painting, is the decoration of glazed porcelain objects, such as plates, bowls, vases or statues. The body of the object may be hard-paste porcelain, developed in China in the 7th or 8th century, or soft-paste porce ...
, with scenes from
Aesop
Aesop ( ; , ; c. 620–564 BCE; formerly rendered as Æsop) was a Greeks, Greek wikt:fabulist, fabulist and Oral storytelling, storyteller credited with a number of fables now collectively known as ''Aesop's Fables''. Although his existence re ...
the most popular literary references.
Transfer-printed English wares are recorded in New York by 1776, and North America became an important market. By this time transfer-printing on the refined earthenwares such as
creamware
Creamware is a cream-coloured refined earthenware with a lead glaze over a pale body, known in France as '' faïence fine'', in the Netherlands as ''Engels porselein'', and in Italy as ''terraglia inglese''.Osborne, 140 It was created about 175 ...
had become common. Large numbers of designs celebrated the new republic and in particular
George Washington
George Washington (, 1799) was a Founding Fathers of the United States, Founding Father and the first president of the United States, serving from 1789 to 1797. As commander of the Continental Army, Washington led Patriot (American Revoluti ...
, with elaborate decorations around the central image as the century came to an end.
One particularly distinctive type of transferware, with an all-over floral pattern, is called chintz pottery, or
chintzware.
History
Italy
Although England dominated the history of commercial transfer printing, the technique had first been used in Italy. A few
maiolica
Maiolica is tin-glazed pottery decorated in colours on a white background. The most renowned Italian maiolica is from the Renaissance period. These works were known as ''istoriato'' wares ("painted with stories") when depicting historical and ...
pieces, probably from around
Turin
Turin ( , ; ; , then ) is a city and an important business and cultural centre in northern Italy. It is the capital city of Piedmont and of the Metropolitan City of Turin, and was the first Italian capital from 1861 to 1865. The city is main ...
, mix printed and painted elements in their decoration. They date to the late 17th century, or possibly the early 18th; four surviving pieces are known. Between about 1749 and 1752, just at the time of the earliest English printeds, the
Doccia porcelain
Doccia porcelain, now usually called Richard-Ginori (or Ginori 1735; previously known as the ''Doccia porcelain manufactory''), at Doccia, a ''frazione'' of Sesto Fiorentino, near Florence, was in theory founded in 1735 by marchese Carlo Ginori ...
factory near
Florence
Florence ( ; ) is the capital city of the Italy, Italian region of Tuscany. It is also the most populated city in Tuscany, with 362,353 inhabitants, and 989,460 in Metropolitan City of Florence, its metropolitan province as of 2025.
Florence ...
also used transfer printing. They also experimented with
stencil
Stencilling produces an image or pattern on a surface by applying pigment to a surface through an intermediate object, with designed holes in the intermediate object. The holes allow the pigment to reach only some parts of the surface creatin ...
s, and some pieces mix these techniques. About 50 pieces are known to survive.
England

In the 1750s three men made significant advances in the application of printed decoration to ceramic surfaces; it does not seem likely that they were aware of the Italian precedents. Most early uses were on expensive
porcelain
Porcelain (), also called china, is a ceramic material made by heating Industrial mineral, raw materials, generally including kaolinite, in a kiln to temperatures between . The greater strength and translucence of porcelain, relative to oth ...
wares, in contrast to the 19th century, when it was much more used on
earthenware
Earthenware is glazed or unglazed Vitrification#Ceramics, nonvitreous pottery that has normally been fired below . Basic earthenware, often called terracotta, absorbs liquids such as water. However, earthenware can be made impervious to liquids ...
s. Initially, all pieces were
overglaze
Overglaze decoration, overglaze enamelling, or on-glaze decoration, is a method of decorating pottery, most often porcelain, where the coloured decoration is applied on top of the already fired and glazed surface, and then fixed in a second firi ...
printed. A single
Chelsea porcelain plate survives in the
British Museum
The British Museum is a Museum, public museum dedicated to human history, art and culture located in the Bloomsbury area of London. Its permanent collection of eight million works is the largest in the world. It documents the story of human cu ...
, which has a transfer-printed design and the "raised anchor" form of the Chelsea mark, indicating a date between 1750 and 1752. A Swiss enamel artist also records seeing printing being done at an unidentified factory near to (but different from) the Chelsea works, during a visit to London that ended in late 1752.
In 1751
John Brooks, an Irish engraver then based in Birmingham, petitioned for a patent for “printing, impressing, and reversing upon enamel and china from engraved, etched and mezzotinted plates and from cuttings on wood and metal...” He was primarily concerned with printed decoration on enamels; boxes, plaques, medallions, etc. His patent application failed and he moved from Birmingham to London where he continued to unsuccessfully apply for patents. He was involved in early printing on enamels at
Battersea
Battersea is a large district in southwest London, part of the London Borough of Wandsworth, England. It is centred southwest of Charing Cross and also extends along the south bank of the Thames Tideway. It includes the Battersea Park.
Hist ...
in London, and probably
Bilston
Bilston is a market town in the City of Wolverhampton in the West Midlands County, West Midlands, England. It is in the Black Country, south east of Wolverhampton city centre and close to the borders of Sandwell Metropolitan Borough, Sandwell ...
near Birmingham.
Printing on enamel probably began around 1753 (a letter of
Horace Walpole
Horatio Walpole, 4th Earl of Orford (; 24 September 1717 – 2 March 1797), better known as Horace Walpole, was an English Whig politician, writer, historian and antiquarian.
He had Strawberry Hill House built in Twickenham, southwest London ...
dated 7 September 1755 mentions a printed Battersea box), and by around 1756 his process was being used on some
Bow porcelain
The Bow porcelain factory (active c. 1747–64 and closed in 1776) was an emulative rival of the Chelsea porcelain factory in the manufacture of early soft-paste porcelain in Great Britain. The two London factories were the first in England. I ...
, although the results were not excellent, perhaps as the glaze was "too soft and fusible", giving a tendency to blur the image. The colours of the 1750s were a "purplish or brownish black" or a "beautiful warm brick-red". By around 1760 there was some
underglaze
Underglaze is a method of decorating pottery in which painted decoration is applied to the surface before it is covered with a transparent ceramic glaze and fired in a kiln. Because the glaze subsequently covers it, such decoration is completely ...
printing in blue.
Five years after Brooks's first patent attempt, in 1756, John Sadler (in partnership with Guy Green) claimed in a patent affidavit that they had spent the past seven years perfecting a process for printing on tiles and that they could "print upwards of Twelve hundred Earthen Ware Tiles of different patterns " within a period of 6 hours. Sadler and Green printed in Liverpool, where their trade included overglaze printing on tin-glazed earthenware, porcelain, and
creamware
Creamware is a cream-coloured refined earthenware with a lead glaze over a pale body, known in France as '' faïence fine'', in the Netherlands as ''Engels porselein'', and in Italy as ''terraglia inglese''.Osborne, 140 It was created about 175 ...
.
Transfer printing on porcelain at the
Worcester porcelain factory in the 1750s is usually associated with Robert Hancock, an etcher and engraver, who signed some pieces and had also worked for Bow. Richard and Josiah Holdship, the managers of Worcester, were very supportive and involved with Hancock's work. By the mid-1750s the Worcester factory was producing both underglaze prints in blue and overglaze prints, predominately in black. Some printed pieces were in complicated shapes and included
gilding
Gilding is a decorative technique for applying a very thin coating of gold over solid surfaces such as metal (most common), wood, porcelain, or stone. A gilded object is also described as "gilt". Where metal is gilded, the metal below was tradi ...
, showing that the technique was at this point regarded as suitable for luxury products.
From 1842 the
United Kingdom Patent Office
The Intellectual Property Office of the United Kingdom (often referred to as the UK IPO) is, since 2 April 2007, the operating name of The Patent Office. It is the official government body responsible for intellectual property rights in the UK ...
introduced a system of registered marks, usually impressed or printed on the underside of pieces. Transfer-printed designs were easily registered by submitting the transfers printed on paper.
The technology of transfer printing spread to Asia as well.
Kawana ware in Japan developed in the late
Edo period
The , also known as the , is the period between 1600 or 1603 and 1868 in the history of Japan, when the country was under the rule of the Tokugawa shogunate and some 300 regional ''daimyo'', or feudal lords. Emerging from the chaos of the Sengok ...
and was a type of blue-and-white porcelain.
Burleigh, made in
Burslem, Stoke-on-Trent, is the last pottery in the world to still use transfer printing on its ceramics.
Manufacturers
Major 19th- or 20th-century English manufacturers include
Crown Ducal,
Enoch Wood & Sons,
Royal Staffordshire,
Royal Crownford,
Alfred Meakin (Tunstall),
Spode
Spode is an English brand of pottery and homewares produced in Stoke-on-Trent, England. Spode was founded by Josiah Spode (1733–1797) in 1770, and was responsible for perfecting two important techniques that were crucial to the worldwide su ...
,
Johnson Brothers, and Mason's. The process was popular in other countries including
Germany
Germany, officially the Federal Republic of Germany, is a country in Central Europe. It lies between the Baltic Sea and the North Sea to the north and the Alps to the south. Its sixteen States of Germany, constituent states have a total popu ...
.
File:Tile (England), 1760 (CH 18340193) (cropped).jpg, Sadler and Green tile, 1760
File:"Carrick Castle, Lochgoil" Matchsafe, ca. 1900 (CH 18495993) (cropped).jpg, Wooden matchbox, British, c. 1900
File:Jar, beverage (AM 1966.137-1).jpg, Practical printing on a stoneware
Stoneware is a broad class of pottery fired at a relatively high temperature, to be impervious to water. A modern definition is a Vitrification#Ceramics, vitreous or semi-vitreous ceramic made primarily from stoneware clay or non-refractory fire ...
New Zealand jar
File:Petrus Regout & Co. Aquila 1.jpg, Paper print of transfers, Dutch, 1859
File:Printing department of earthenware factory Societe Ceramique Maastricht.jpg, Transfer printing department of earthenware factory, ''Societe Ceramique'', Maastricht
Maastricht ( , , ; ; ; ) is a city and a Municipalities of the Netherlands, municipality in the southeastern Netherlands. It is the capital city, capital and largest city of the province of Limburg (Netherlands), Limburg. Maastricht is loca ...
Notes
References
*
Battie, David, ed., ''Sotheby's Concise Encyclopedia of Porcelain'', 1990, Conran Octopus,
*Copeland, Robert, ''Blue and White Transfer-printed Pottery'', 2000, Shire Publications Ltd,
*Dawson, Aileen, ''The Art of Worcester Porcelain, 1751-1788: Masterpieces from the British Museum Collection'', 2009, British Museum/UPNE, , 781584657521
*Godden, Geoffrey, ''English China'', 1985, Barrie & Jenkins,
*Honey, W.B., ''Old English Porcelain'', 1977 (3rd edn.), Faber and Faber,
*Savage, George, ''Pottery Through the Ages'', Penguin, 1959
Further reading
*Joe Keller and Mark Gibbs, ''English Transferware: Popular 20th Century Patterns''.
*Gillian Neale, ''Miller's: Encyclopedia of British Transfer-Printed Pottery Patterns, 1790 - 1930''. Mitchell Beazley 2005,
External links
{{commons category, Transfer printing
Transferware Collectors Club
Ceramic art
Printing terminology
Types of pottery decoration
British pottery