Transamérica Pop was a Brazilian radio network owned by Rede Transamérica. The network was directed to a young audience and has programming that highlights the musical genres pop,

rock Rock most often refers to: * Rock (geology), a naturally occurring solid aggregate of minerals or mineraloids * Rock music, a genre of popular music Rock or Rocks may also refer to: Places United Kingdom * Rock, Caerphilly, a location in Wale ...

and

hip hop Hip-hop or hip hop (originally disco rap) is a popular music genre that emerged in the early 1970s from the African-American community of New York City. The style is characterized by its synthesis of a wide range of musical techniques. Hip- ...

. It was created in 1990 at the start of the satellite transmissions of Transamérica. The Transamérica Pop network expanded to fourteen stations in

Brazil Brazil, officially the Federative Republic of Brazil, is the largest country in South America. It is the world's List of countries and dependencies by area, fifth-largest country by area and the List of countries and dependencies by population ...

(cities: São Paulo, Rio de Janeiro, Salvador, Brasília, Curitiba, Recife, Balneário Camboriú and Montes Claros). On July 22, 2019, Transamérica confirmed the beginning of the unification of the carriers Transamérica Hits and Transamérica Pop, returning to the way of working before the division into carriers. Transamerica also confirmed that the new music programming would be composed of rock and pop hits (national and international), aiming to reach and attract the public between 25 and 49 years old. On August 5, work on the new Transamerica Network officially began. All broadcasters ceased to use the nomenclature Transamerica Pop definitively.

References

Official Website
(in Portuguese) Brazilian radio networks Radio stations established in 1990 Radio stations disestablished in 2019 Defunct mass media in Brazil {{Brazil-radio-station-stub