Torchy's Tacos is a fast casual

taco A taco (, , ) is a traditional Mexican cuisine, Mexican dish consisting of a small hand-sized corn tortilla, corn- or Flour tortilla, wheat-based tortilla topped with a Stuffing, filling. The tortilla is then folded around the filling and fing ...

chain based in

Austin, Texas Austin ( ) is the List of capitals in the United States, capital city of the U.S. state of Texas. It is the county seat and most populous city of Travis County, Texas, Travis County, with portions extending into Hays County, Texas, Hays and W ...

, United States. As of 2023, they have over 110 locations across 14 states.

History

Torchy's Tacos initially began as a food truck in Austin in 2006 by Mike Rypka, who is CEO of the company. They began to transition into brick and mortar locations starting in 2010. Beginning in other large cities in Texas such as

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and

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, from there, they began expanding into other markets in Texas and in surrounding states. They do not franchise stores and there are currently no plans to do so. Their mascot is a baby devil, which came after an epiphany Rypka had. Their slogan, "Damn Good", came from the positive feedback they received from their customers. In 2019, during

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, they parachuted tacos to attendees of the festival. Torchy's Tacos was featured on season 9 of the

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series ''

Food Paradise ''Food Paradise'' is a television series narrated by Jesse Blaze Snider (formerly by Mason Pettit) that features the best places to find various cuisines at food locations across America. Episodes were originally shown on the Travel Channel. O ...

'' in 2016, and again on season 11 in 2017. ''Delish'' ranked Torchy's as one of the best taco spots in America in 2019. In 2023, readers of ''

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'' ranked the chain as one of the best fast casual restaurants in the United States. Torchys Tacos May 2015 Waco Texas

References

{{authority control American companies established in 2006 Food and drink companies based in Texas Food and drink companies established in 2006 2006 establishments in Texas Restaurants established in 2006 Food trucks in the United States Companies based in Austin, Texas Mexican restaurants in the United States