Tiffany & Co. (colloquially known as Tiffany's)
is an American
luxury jewelry and specialty design house headquartered on
Fifth Avenue
Fifth Avenue is a major thoroughfare in the borough (New York City), borough of Manhattan in New York City. The avenue runs south from 143rd Street (Manhattan), West 143rd Street in Harlem to Washington Square Park in Greenwich Village. The se ...
in
Manhattan
Manhattan ( ) is the most densely populated and geographically smallest of the Boroughs of New York City, five boroughs of New York City. Coextensive with New York County, Manhattan is the County statistics of the United States#Smallest, larg ...
. Tiffany is known for its luxury goods, particularly its
sterling silver
Sterling silver is an alloy composed mass fraction (chemistry), by weight of 92.5% silver and 7.5% other metals, usually copper. The sterling silver silver standards, standard has a minimum millesimal fineness of 925.
''Fineness, Fine silver'' ...
and
diamond
Diamond is a Allotropes of carbon, solid form of the element carbon with its atoms arranged in a crystal structure called diamond cubic. Diamond is tasteless, odourless, strong, brittle solid, colourless in pure form, a poor conductor of e ...
jewelry.
These goods are sold at Tiffany stores, online, and through corporate merchandising. Its name and branding are licensed to
Coty for fragrances and to
Luxottica
Luxottica Group S.p.A. is an Italian glasses, eyewear multinational corporation headquartered in Milan. As a vertically integrated company, Luxottica designs, manufactures, distributes, and retails its eyewear brands through its own subsidiaries ...
for
eyewear
Eyewear is a term used to refer to all devices worn over both of a person's eyes, or occasionally a single eye, for one or more of a variety of purposes. Though historically used for vision improvement and correction, eyewear has also evolved into ...
.
Tiffany & Co. was founded in 1837 by the jeweler
Charles Lewis Tiffany and became famous in the early 20th century under the artistic direction of his son
Louis Comfort Tiffany
Louis Comfort Tiffany (February 18, 1848 – January 17, 1933) was an American artist and designer who worked in the decorative arts and is best known for his work in stained glass. He is associated with the art nouveauLander, David"The Buyable ...
. In 2018, net sales totaled US$4.44 billion.
, Tiffany operated over 300 stores globally, in many countries including the United States, Japan, and Canada, as well as Europe, Latin America, and the collective
Asia-Pacific region, and is exploring opportunities in Africa.
The company's product line features fine jewelry, sterling silver, watches,
porcelain
Porcelain (), also called china, is a ceramic material made by heating Industrial mineral, raw materials, generally including kaolinite, in a kiln to temperatures between . The greater strength and translucence of porcelain, relative to oth ...
, crystal, stationery, fragrance and personal accessories, and leather goods.
On January 7, 2021, French conglomerate
LVMH Moët Hennessy Louis Vuitton acquired a majority stake in Tiffany & Co. for US$15.8 billion and delisted Tiffany's stock from the
New York Stock Exchange
The New York Stock Exchange (NYSE, nicknamed "The Big Board") is an American stock exchange in the Financial District, Manhattan, Financial District of Lower Manhattan in New York City. It is the List of stock exchanges, largest stock excha ...
.
It remains headquartered in
New York City
New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...
.
History
Establishment

Tiffany & Co. was founded in 1837 by
Charles Lewis Tiffany and John B. Young, in New York City, as a "stationery and
fancy goods emporium", with the help of Charles Tiffany's father, who financed the store for only $1,000 with profits from a cotton mill. The store initially sold a wide variety of stationery items and, as of 1837, operated as "Tiffany, Young and Ellis" at 259
Broadway in
Lower Manhattan
Lower Manhattan, also known as Downtown Manhattan or Downtown New York City, is the southernmost part of the Boroughs of New York City, New York City borough of Manhattan. The neighborhood is History of New York City, the historical birthplace o ...
.
The name was shortened to Tiffany & Company in 1853, when Charles Tiffany took control and established the firm's emphasis on jewelry.
The company has since opened stores in major cities worldwide. Unlike other stores at the time in the 1830s, Tiffany clearly marked the prices on its goods to forestall any haggling over prices. In addition, against the social norm at the time, Tiffany only accepted cash payments, and did not allow purchases on credit.
Such practices (fixed prices for ready money) had first been introduced in 1750 by Palmer's of London Bridge.
"Blue Book" and the Civil War
The first Tiffany
mail order
Mail order is the buying of goods or services by mail delivery. The buyer places an order for the desired products with the merchant through some remote methods such as:
* Sending an order form in the mail
* Placing an order by telephone call
...
catalog, known as the "Blue Book", was published in 1845 in the United States (U.S.),
and publishing of the catalog continues in the 21st century. In 1862, Tiffany supplied the
Union Army with swords (
Model 1840 Cavalry Saber), flags and surgical implements. In 1867, Tiffany was the first U.S. firm to win an award for excellence in silverware at the ''
Exposition Universelle'' in Paris. In 1868, Tiffany was incorporated.
"Gilded Age"
In 1870, the company built a new store building at
15 Union Square West, Manhattan, which was designed by
John Kellum and cost US$500,000. It was described by ''
The New York Times
''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...
'' as a "palace of jewels."
Tiffany stayed at this site until 1906.
In 1877, an
insignia
An insignia () is a sign or mark distinguishing a group, grade, rank, or function. It can be a symbol of personal power or that of an official group or governing body.
An insignia, which is typically made of metal or fabric, is a standalone sy ...
that would become the
New York Yankees
The New York Yankees are an American professional baseball team based in the Boroughs of New York City, New York City borough of the Bronx. The Yankees compete in Major League Baseball (MLB) as a member club of the American League (AL) Am ...
"NY" logo was struck on a police medal of honor by Tiffany; the Yankees adopted the logo in 1909. In 1878, Tiffany won the gold medal for jewelry and a grand prize for silverware at the Paris Exposition. In 1879, Tiffany purchased one of the world's largest yellow diamonds which became known as the
Tiffany Diamond. The Tiffany Diamond has only been worn by four people, one of whom was Audrey Hepburn for the promotion of ''
Breakfast at Tiffany's''. In 1887, Tiffany bought a number of pieces at the auction of part of the
French Crown Jewels, which attracted publicity and further solidified the Tiffany brand's association with high-quality diamonds. The company revised the
Great Seal of the United States
The Great Seal is the seal of the United States. The phrase is used both for the Seal (emblem), impression device itself, which is kept by the United States secretary of state, and more generally for the impression it produces. The Obverse and r ...
in 1885.
20th century

In 1902, after the death of
Charles Lewis Tiffany, his son,
Louis Comfort Tiffany
Louis Comfort Tiffany (February 18, 1848 – January 17, 1933) was an American artist and designer who worked in the decorative arts and is best known for his work in stained glass. He is associated with the art nouveauLander, David"The Buyable ...
, became the company's first official design director.
Renowned for his innovations in stained glass, Louis Comfort Tiffany also made significant contributions to Art Nouveau jewelry. His pioneering work with iridescent glass, opals, and enamel introduced new techniques in jewelry design, blending organic forms with vibrant colors. Tiffany’s innovative use of glass, enamel, and opals became a hallmark of his style, creating pieces that shimmered with light and color, adding depth and vibrancy. These materials were key elements in creating unique jewelry that enhanced Tiffany & Co.'s reputation during the Art Nouveau period.
In 1905, the Manhattan flagship store was relocated to the corner of 37th Street and Fifth Avenue, where it would remain for 35 years.
In 1919, the company made a revision to the
Medal of Honor
The Medal of Honor (MOH) is the United States Armed Forces' highest Awards and decorations of the United States Armed Forces, military decoration and is awarded to recognize American United States Army, soldiers, United States Navy, sailors, Un ...
on behalf of the
United States Department of the Navy
The United States Department of the Navy (DON) is one of the three military departments within the United States Department of Defense. It was established by an Act of Congress on 30 April 1798, at the urging of Secretary of War James McHenr ...
. This "
Tiffany Cross" version was rare because it was awarded only for combat, using the previous design for non-combat awards. In 1942, the Navy established the Tiffany version for ''non''-combat heroism as well but, in August 1942, the Navy subsequently eliminated the Tiffany Cross and the two-medal system.
The company moved its flagship store to its present-day
727 Fifth Avenue building in 1940; the building was designed by
Cross & Cross. In 1956, legendary designer
Jean Schlumberger joined Tiffany, and
Andy Warhol
Andy Warhol (;''Random House Webster's Unabridged Dictionary''"Warhol" born Andrew Warhola Jr.; August 6, 1928 – February 22, 1987) was an American visual artist, film director and producer. A leading figure in the pop art movement, Warhol ...
collaborated with the company to create Tiffany holiday cards (circa 1956–1962).
Schlumberger's designs, such as the Bird on a Rock brooch, became synonymous with the company's post-war jewelry innovations. His ability to blend nature and fantasy in high jewelry remains iconic today. In 1968,
Lady Bird Johnson
Claudia Alta "Lady Bird" Johnson (; December 22, 1912 – July 11, 2007) was First Lady of the United States from 1963 to 1969 as the wife of President Lyndon B. Johnson. She had previously been Second Lady of the United States from 1961 to 196 ...
, First Lady of the U.S. at the time, commissioned Tiffany to design a
White House china
The White House china refers to the various patterns of china (porcelain) used for serving and eating food in the White House, home of the president of the United States. Different china services have been ordered and used by different presidenti ...
-service that featured 90 flowers.
In November 1978, Tiffany & Co. was sold to
Avon Products, Inc for about US$104 million in stock. However, in a 1984 ''
Newsweek
''Newsweek'' is an American weekly news magazine based in New York City. Founded as a weekly print magazine in 1933, it was widely distributed during the 20th century and has had many notable editors-in-chief. It is currently co-owned by Dev P ...
'' article, the
Fifth Avenue
Fifth Avenue is a major thoroughfare in the borough (New York City), borough of Manhattan in New York City. The avenue runs south from 143rd Street (Manhattan), West 143rd Street in Harlem to Washington Square Park in Greenwich Village. The se ...
Tiffany store was likened to the
Macy's
Macy's is an American department store chain founded in 1858 by Rowland Hussey Macy. The first store was located in Manhattan on Sixth Avenue between 13th and 14th Streets, south of the present-day flagship store at Herald Square on West 34 ...
department store during a
white sale, due to the high number of inexpensive items on sale;
furthermore, customers complained about declining quality and service. In August 1984, Avon sold Tiffany to an investor group led by William R. Chaney for $135.5 million in cash. Tiffany
went public again in 1987 and raised about $103.5 million from the sale of 4.5 million shares of
common stock
Common stock is a form of corporate equity ownership, a type of security. The terms voting share and ordinary share are also used frequently outside of the United States. They are known as equity shares or ordinary shares in the UK and other C ...
.
Due to the
1990–1991 recession in the United States, Tiffany commenced an emphasis upon
mass merchandising. A new campaign was launched that stressed how Tiffany could be affordable for all; for example, the company advertised that the price of diamond engagement rings started at $850. "How to Buy a Diamond" brochures were sent to 40,000 people, who called a toll-free number specifically set up to target the broader population.
However, to maintain its image as a
luxury goods
In economics, a luxury good (or upmarket good) is a good (economics), good for which demand (economics), demand increases more than what is proportional as income rises, so that expenditures on the good become a more significant proportion of ove ...
company, high-style images remained on display in Tiffany stores.
On September 4, 1994, a jewelry heist occurred at the store in New York City, in which six men stole $1.9 million of jewelry. During the incident, no shots were fired and no vandalism occurred. Two weeks after the robbery, the six men were arrested and the jewelry was recovered.
Tiffany & Co. trademarked their signature
Tiffany Blue
Tiffany Blue is the colloquial name for the light medium robin egg blue color associated with Tiffany & Co., the New York City jewelry company created by Charles Tiffany and John Young in 1837. The cyan color was used on the cover of Tiffany's ' ...
color in 1998. Three years later they partnered with
Pantone to standardize the color as "1837 Blue".
2000s

The Tiffany & Co. Foundation was established in 2000 to provide grants to nonprofit organizations working in the areas of the environment and the arts. In June 2004, Tiffany sued
eBay
eBay Inc. ( , often stylized as ebay) is an American multinational e-commerce company based in San Jose, California, that allows users to buy or view items via retail sales through online marketplaces and websites in 190 markets worldwide. ...
, claiming that the latter was making profits from the sale of counterfeit Tiffany products; however, Tiffany lost both at
trial and on appeal.
Tiffany & Co. established their subsidiary Laurelton Diamonds in 2002 to manage Tiffany's worldwide diamond supply chain.
In 2009, a collaboration between the Japanese mobile-phone operator
SoftBank
is a Japanese multinational Investment company, investment holding company headquartered in Minato, Tokyo, that focuses on investment management. The group primarily invests in companies operating in technology that offer goods and services ...
and Tiffany & Co. was announced. The two companies designed a cellphone, limited to ten copies, and containing more than 400 diamonds, totaling more than . Each cellphone cost more than 100 million yen ($672,687).
Also in 2009, the company launched their Tiffany Keys collection.
2010s and 2020s
In early July 2013, former Tiffany & Co. vice president Ingrid Lederhaas-Okun was arrested and charged with stealing and re-selling more than $1.3 million of diamond bracelets, drop earrings, and other jewelry. Lederhaas-Okun quickly pleaded guilty to theft and was later sentenced to one year in federal prison.
The company's
Francesca Amfitheatrof-designed Tiffany T collection debuted in 2014.
In February 2017, the company announced that
CEO Frédéric Cuménal was out of a job, effective immediately, after only 22 months, blaming weak sales results. He was replaced on an
interim basis by the company's longtime former CEO,
Michael Kowalski. Shortly before his abrupt departure, Cuménal had appointed former
Coach designer
Reed Krakoff as the company's new chief artistic officer. Although Krakoff had had no previous experience with jewellery design, his previous success with Coach and "deep understanding of iconic American design" led to his appointment, with the hopes that Krakoff would be able to refresh the image of the brand.
In April 2017, the company launched their Tiffany HardWear collection.
In July 2017, it was announced that
Bulgari veteran Alessandro Bogliolo would be taking over as CEO. Under his leadership, it was hoped that Tiffany & Co. could turn around slumping sales and capture a younger audience.
Tiffany & Co. opened the Blue Box Cafe in New York City in November 2017.
Also in November 2017, the company launched their Home & Accessories line.
In March 2018, the company opened the Jewelry Design and Innovation Workshop, a new 17,000-square-foot
atelier
An atelier () is the private workshop or studio of a professional artist in the fine or decorative arts or an architect, where a principal master and a number of assistants, students, and apprentices can work together producing fine art or vi ...
.
In May 2018, Tiffany launched their Paper Flowers Collection, designed by Reed Krakoff.
In September 2018, Tiffany launched their Paper Flowers collection in Asia. That same month, the company debuted a new proprietary engagement ring design called the Tiffany True.
In August 2019, Tiffany launched their first men's jewelry collection in October of the same year. The line was developed by Reed Krakoff.
In October 2019, Tiffany opened a new brand exhibition in
Shanghai
Shanghai, Shanghainese: , Standard Chinese pronunciation: is a direct-administered municipality and the most populous urban area in China. The city is located on the Chinese shoreline on the southern estuary of the Yangtze River, with the ...
, China called "Vision & Virtuosity".
Tiffany opened its first store in
New Delhi
New Delhi (; ) is the Capital city, capital of India and a part of the Delhi, National Capital Territory of Delhi (NCT). New Delhi is the seat of all three branches of the Government of India, hosting the Rashtrapati Bhavan, New Parliament ...
, India on 3 February 2020.
After the start of Russia's full-scale invasion of Ukraine, the brand announced that it was stopping purchasing diamonds from Russia. However, it was later revealed that they continued to purchase through intermediaries, including the UAE.
Acquisition by LVMH
In November 2019,
LVMH
LVMH Moët Hennessy Louis Vuitton SE (), commonly known as LVMH, is a French multinational holding company and conglomerate that specializes in luxury goods and has its headquarters in Paris, France. The company was formed in 1987 through the ...
announced its purchase of Tiffany & Co for $16.2 billion, $135 per share.
LVMH cancelled the pending purchase in September 2020, with Tiffany filing a lawsuit asking the court to compel the purchase or to assess damages against LVMH. The same month, ''
Forbes
''Forbes'' () is an American business magazine founded by B. C. Forbes in 1917. It has been owned by the Hong Kong–based investment group Integrated Whale Media Investments since 2014. Its chairman and editor-in-chief is Steve Forbes. The co ...
'' reported that LVMH had cancelled the deal because Tiffany was paying millions in dividends to shareholders despite financial losses during the
COVID-19 pandemic
The COVID-19 pandemic (also known as the coronavirus pandemic and COVID pandemic), caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2), began with an disease outbreak, outbreak of COVID-19 in Wuhan, China, in December ...
. Some US$70 million had already been paid by Tiffany, with an additional US$70 million to be paid in November 2020. LVMH filed a counterclaim against Tiffany for its mismanagement during the pandemic.
The case was set aside after LVMH agreed to purchase Tiffany at a reduced price of almost $16 billion in October 2020.
The $15.8 billion deal was approved by shareholders in December 2020. Tiffany was delisted from the
New York Stock Exchange
The New York Stock Exchange (NYSE, nicknamed "The Big Board") is an American stock exchange in the Financial District, Manhattan, Financial District of Lower Manhattan in New York City. It is the List of stock exchanges, largest stock excha ...
when the deal closed in January 2021.
After LVMH's acquisition, several of Tiffany's senior leaders were replaced with executives from other sectors of LVMH.
Alexandre Arnault was given the role of executive vice president.
Stores
Since 1940, Tiffany's
flagship store
A flagship is a vessel used by the commanding officer of a group of navy, naval ships, characteristically a flag officer entitled by custom to fly a distinguishing flag. Used more loosely, it is the lead ship in a fleet of vessels, typically ...
has operated at the corner of
Fifth Avenue
Fifth Avenue is a major thoroughfare in the borough (New York City), borough of Manhattan in New York City. The avenue runs south from 143rd Street (Manhattan), West 143rd Street in Harlem to Washington Square Park in Greenwich Village. The se ...
and
57th Street in
Manhattan
Manhattan ( ) is the most densely populated and geographically smallest of the Boroughs of New York City, five boroughs of New York City. Coextensive with New York County, Manhattan is the County statistics of the United States#Smallest, larg ...
, New York City. The polished granite exterior is well known for its window displays, and the store has been the location for a number of films, including ''
Breakfast at Tiffany's'', starring
Audrey Hepburn
Audrey Kathleen Hepburn ( Ruston; 4 May 1929 – 20 January 1993) was a British actress. Recognised as a film and fashion icon, she was ranked by the American Film Institute as the third-greatest female screen legend from the Classical Holly ...
, and ''
Sweet Home Alabama'', starring
Reese Witherspoon
Laura Jeanne Reese Witherspoon (born March 22, 1976) is an American actress and producer. She is the recipient of List of awards and nominations received by Reese Witherspoon, various accolades, including an Academy Award, a Primetime Emmy Aw ...
. Beginning in 2019, the store underwent an extensive renovation, concluding in 2023 and reopening to the public on April 27. The project was designed by American architect
Peter Marino.
The former
Tiffany and Company Building on 37th Street is on the U.S.
National Register of Historic Places
The National Register of Historic Places (NRHP) is the Federal government of the United States, United States federal government's official United States National Register of Historic Places listings, list of sites, buildings, structures, Hist ...
.
When it opened in 1990, the Tiffany & Co. store at
Fairfax Square in
Tysons Corner, Virginia, became the largest outside of New York City, with of retail space.
In France, Tiffany stores are located in
Rue de la Paix and the
Avenue des Champs Elysées (the largest European store) in
Paris
Paris () is the Capital city, capital and List of communes in France with over 20,000 inhabitants, largest city of France. With an estimated population of 2,048,472 residents in January 2025 in an area of more than , Paris is the List of ci ...
.
In
Australia
Australia, officially the Commonwealth of Australia, is a country comprising mainland Australia, the mainland of the Australia (continent), Australian continent, the island of Tasmania and list of islands of Australia, numerous smaller isl ...
, Tiffany's flagship store is located on
Collins Street in
Melbourne
Melbourne ( , ; Boonwurrung language, Boonwurrung/ or ) is the List of Australian capital cities, capital and List of cities in Australia by population, most populous city of the States and territories of Australia, Australian state of Victori ...
, first established in 1996. Tiffany has since opened a further eight stores in Australia, located in Melbourne,
Sydney
Sydney is the capital city of the States and territories of Australia, state of New South Wales and the List of cities in Australia by population, most populous city in Australia. Located on Australia's east coast, the metropolis surrounds Syd ...
,
Brisbane
Brisbane ( ; ) is the List of Australian capital cities, capital and largest city of the States and territories of Australia, state of Queensland and the list of cities in Australia by population, third-most populous city in Australia, with a ...
,
Perth
Perth () is the list of Australian capital cities, capital city of Western Australia. It is the list of cities in Australia by population, fourth-most-populous city in Australia, with a population of over 2.3 million within Greater Perth . The ...
,
Adelaide
Adelaide ( , ; ) is the list of Australian capital cities, capital and most populous city of South Australia, as well as the list of cities in Australia by population, fifth-most populous city in Australia. The name "Adelaide" may refer to ei ...
and the
Gold Coast.
On March 8, 2001, Tiffany launched its first Latin American store in
São Paulo
São Paulo (; ; Portuguese for 'Paul the Apostle, Saint Paul') is the capital of the São Paulo (state), state of São Paulo, as well as the List of cities in Brazil by population, most populous city in Brazil, the List of largest cities in the ...
,
Brazil
Brazil, officially the Federative Republic of Brazil, is the largest country in South America. It is the world's List of countries and dependencies by area, fifth-largest country by area and the List of countries and dependencies by population ...
, located in the
Iguatemi São Paulo shopping center. The company opened a second store in the city on October 20, 2003, near the famous
Oscar Freire Street.
In 2004, Tiffany created "Iridesse", a chain of stores dedicated to pearl-only jewelry. The company operated 16 stores in
Florida
Florida ( ; ) is a U.S. state, state in the Southeastern United States, Southeastern region of the United States. It borders the Gulf of Mexico to the west, Alabama to the northwest, Georgia (U.S. state), Georgia to the north, the Atlantic ...
,
New Jersey
New Jersey is a U.S. state, state located in both the Mid-Atlantic States, Mid-Atlantic and Northeastern United States, Northeastern regions of the United States. Located at the geographic hub of the urban area, heavily urbanized Northeas ...
,
New York,
Pennsylvania
Pennsylvania, officially the Commonwealth of Pennsylvania, is a U.S. state, state spanning the Mid-Atlantic (United States), Mid-Atlantic, Northeastern United States, Northeastern, Appalachian, and Great Lakes region, Great Lakes regions o ...
,
California
California () is a U.S. state, state in the Western United States that lies on the West Coast of the United States, Pacific Coast. It borders Oregon to the north, Nevada and Arizona to the east, and shares Mexico–United States border, an ...
,
Illinois
Illinois ( ) is a U.S. state, state in the Midwestern United States, Midwestern United States. It borders on Lake Michigan to its northeast, the Mississippi River to its west, and the Wabash River, Wabash and Ohio River, Ohio rivers to its ...
,
Massachusetts
Massachusetts ( ; ), officially the Commonwealth of Massachusetts, is a U.S. state, state in the New England region of the Northeastern United States. It borders the Atlantic Ocean and the Gulf of Maine to its east, Connecticut and Rhode ...
, and
Virginia
Virginia, officially the Commonwealth of Virginia, is a U.S. state, state in the Southeastern United States, Southeastern and Mid-Atlantic (United States), Mid-Atlantic regions of the United States between the East Coast of the United States ...
. However, the chain operated at a loss since its founding and the company announced in early 2009 that, despite its continued belief in the concept, it would discontinue Iridesse due to the
Great Recession
The Great Recession was a period of market decline in economies around the world that occurred from late 2007 to mid-2009. .
As of 2018, Tiffany operated 93 stores in the US and 321 stores worldwide, including (as of 31 January 2017) 55 locations in Japan and 85 in the Asia-Pacific region. Net sales in 2018 totaled US$4.44 billion.
In December 2023, Tiffany opened a store in Shanghai Taikoo Li Qiantan, with the facade designed by
MVRDV
MVRDV is a Rotterdam, Netherlands-based architecture and urban design practice founded in 1993, with additional offices in Berlin, New York, Paris, and Shanghai. It is currently regarded as one of the world's finest architecture firms. MVRDV is ...
. This opening followed earlier work between the two companies at Singapore's
Changi Airport for which MVRDV created a 3-D printed facade using recycled ocean plastic.
In April 2024, Tiffany & Co. opened their newest store at
QueensPlaza in
Brisbane
Brisbane ( ; ) is the List of Australian capital cities, capital and largest city of the States and territories of Australia, state of Queensland and the list of cities in Australia by population, third-most populous city in Australia, with a ...
.
Advertising
After the initial publication of the "Blue Book" Tiffany catalog in 1845, Tiffany continued to use its catalog as part of its advertisement strategy. The Tiffany catalog, one of the first catalogs printed in full color, remained free until 1972. Tiffany's mail-order catalogs reached 15 million people in 1994. Tiffany also produces a corporate-gift catalog each year, and corporate customers purchase Tiffany products for
business
Business is the practice of making one's living or making money by producing or Trade, buying and selling Product (business), products (such as goods and Service (economics), services). It is also "any activity or enterprise entered into for ...
gift-giving, employee-service and achievement-recognition awards, and for customer incentives. As of 2013 Tiffany still produces a catalog for subscribers, but its advertisement strategy no longer focuses primarily on its catalog.
In addition to the mail-order catalog, Tiffany displays its advertisements in many locations, including at bus stops, in magazines and newspapers, and online. With the advent of new technologies, Tiffany placed
banner advertisements in the ''New York Times
mobile app
A mobile application or app is a computer program or software application designed to run on a mobile device such as a smartphone, phone, tablet computer, tablet, or smartwatch, watch. Mobile applications often stand in contrast to desktop appli ...
for the
iPhone
The iPhone is a line of smartphones developed and marketed by Apple that run iOS, the company's own mobile operating system. The first-generation iPhone was announced by then–Apple CEO and co-founder Steve Jobs on January 9, 2007, at ...
, whereby the user can download the Tiffany app. In January 2015, Tiffany launched its first ever same-sex couple campaign.
In 2017, Tiffany partnered with American pop star
Lady Gaga
Stefani Joanne Angelina Germanotta (born March 28, 1986), known professionally as Lady Gaga, is an American singer, songwriter, and actress. Known for her image reinventions and versatility across the entertainment industry, she is an influ ...
for an ad campaign promoting the company's HardWear collection. The announcement came as a
Super Bowl
The Super Bowl is the annual History of the NFL championship, league championship game of the National Football League (NFL) of the United States. It has served as the final game of every NFL season since 1966 NFL season, 1966 (with the excep ...
ad prior to Lady Gaga's
Super Bowl LI halftime show performance.
In May 2018, Tiffany partnered with
Spotify
Spotify (; ) is a List of companies of Sweden, Swedish Music streaming service, audio streaming and media service provider founded on 23 April 2006 by Daniel Ek and Martin Lorentzon. , it is one of the largest providers of music streaming services ...
for the launch of Tiffany's "Believe in Dreams" campaign and Paper Flowers collection, releasing a cover of the song "
Moon River" by
Elle Fanning
Mary Elle Fanning (born April 9, 1998) is an American actress. Her works include both independent films and blockbusters, and her accolades include a National Board of Review Award, in addition to nominations for a Primetime Emmy Award and ...
and rapper
A$AP Ferg on the music streaming service.
In 2019, Tiffany partnered with American celebrity
Kendall Jenner
Kendall Nicole Jenner (born November 3, 1995) is an American model, socialite and media personality. She rose to fame in the reality television show ''Keeping Up with the Kardashians,'' in which she starred for 20 seasons and nearly 15 years ...
to promote the company's spring fashion line.
In 2021, Tiffany partnered with American singer
Beyoncé
Beyoncé Giselle Knowles-Carter ( ; born September 4, 1981) is an American singer, songwriter, actress, and businesswoman. With a career spanning over three decades, she has established herself as one of the most Cultural impact of Beyoncé, ...
and rapper
Jay-Z
Shawn Corey Carter (born December 4, 1969), known professionally as Jay-Z, is an American Rapping, rapper, businessman, and record executive. Rooted in East Coast hip-hop, he was named Billboard and Vibe's 50 Greatest Rappers of All Time, the ...
to promote the company's "About Love" campaign.
Beyoncé became the fourth woman, and first Black woman, to wear the Tiffany Yellow Diamond. The campaign incorporated Tiffany's recently acquired
robin egg blue painting, ''
Equals Pi'' (1982), by American artist
Jean-Michel Basquiat
Jean-Michel Basquiat (; December 22, 1960 – August 12, 1988) was an American artist who rose to success during the 1980s as part of the neo-expressionism movement.
Basquiat first achieved notoriety in the late 1970s as part of the graffiti ...
.
In 2022, Tiffany partnered with
Curtis Kulig while retaining his original "Love Me" concept, Kulig also created other love-themed messages such as: "Dare Me," "Know Me," and "Kiss Me" to be displayed alongside the Tiffany HardWear, Tiffany Knot and Tiffany T collections.
In 2023, actress
Anya Taylor-Joy
Anya-Josephine Marie Taylor-Joy (; born 16 April 1996) is an actress. Born in Miami and raised in Buenos Aires and London, she left school at the age of 16 to pursue an acting career. After a series of small television roles, her Breakthrough ...
became the face of Tiffany's fine jewelry campaign. She features prominently in the 2023 Blue Book collection.
Products
Diamonds

Tiffany is known for its
luxury goods
In economics, a luxury good (or upmarket good) is a good (economics), good for which demand (economics), demand increases more than what is proportional as income rises, so that expenditures on the good become a more significant proportion of ove ...
, particularly its diamond and sterling silver jewelry.
George Frederick Kunz
George Frederick Kunz (September 29, 1856 – June 29, 1932) was an American mineralogist and mineral collector.
Biography
Kunz was born in New York City, USA, and began an interest in minerals at a very young age. By his teens, he had amas ...
(1856–1932), a Tiffany
gemologist, became instrumental in the international adoption of the metric
carat as a weight standard for gems. The Tiffany Yellow Diamond () is usually on display in the New York City flagship store.
In 1886, founder Charles Tiffany conceived of the Tiffany Setting ring design, in which six prongs hold the diamond off of the band, in order to better accentuate the diamond.
Like other similar diamond retailers, Tiffany enacts a strict policy against the repurchasing of diamonds sold from its stores. In 1978, a woman in New York City was denied after she attempted to sell back a diamond ring she had bought from Tiffany two years earlier for $100,000.
In 2019, Tiffany CEO Alessandro Bogliolo announced that in 2020 the company would become transparent regarding the country or region of origin of the company's newly sourced and individually registered diamonds.
Colored gemstones
Tiffany offers jewelry incorporating a wide variety of colored gemstones, including gems it played a role in popularizing, such as
tsavorite,
kunzite
Spodumene is a pyroxene mineral consisting of lithium aluminium Silicate minerals#Inosilicates, inosilicate, lithium, Lialuminum, Al(silicon, Sioxygen, O3)2, and is a commercially important source of lithium. It occurs as colorless to yellowish, ...
, and
morganite. In February 2015 a
turquoise
Turquoise is an opaque, blue-to-green mineral that is a hydrous phosphate of copper and aluminium, with the chemical formula . It is rare and valuable in finer grades and has been prized as a gemstone for millennia due to its hue.
The robi ...
and
aquamarine bib designed by Francesca Amfitheatrof, Tiffany's design director, and worn by
Cate Blanchett
Catherine Élise Blanchett ( ; born 14 May 1969) is an Australian actor and producer. Regarded as one of the best performers of her generation, she is recognised for Cate Blanchett on screen and stage, her versatile work across stage and scre ...
at the
2015 Academy Awards, contrasted favorably with the white–diamond encrusted jewelry worn by other stars, according to Guy Trebay of the ''
New York Times
''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...
''.
Fragrances

In the late 1980s, Tiffany & Co. ventured into the fragrance business. "Tiffany" for women was launched in 1987, a floral perfume for women by perfumer
François Demachy. At $220 per ounce, "Tiffany" was successfully marketed by major department stores across the United States. Two years later, "Tiffany for Men" was launched in 1989 and developed by perfumer
Jacques Polge. The bottles for both the men's and women's fragrance were designed by Pierre Dinand. In 1995, Tiffany launched "Trueste" perfume for women, which was later discontinued.
In October 2019, Tiffany launched a new fragrance line, Tiffany & Love.
Sports awards
Tiffany & Co is the maker of the
Vince Lombardi Trophy
The Vince Lombardi Trophy, also known simply as the Lombardi Trophy or just the Lombardi, is the trophy awarded each year to the winning team of the National Football League's championship game, the Super Bowl. The trophy is named in honor of N ...
, made for the winner of the
NFL team that wins the
Super Bowl
The Super Bowl is the annual History of the NFL championship, league championship game of the National Football League (NFL) of the United States. It has served as the final game of every NFL season since 1966 NFL season, 1966 (with the excep ...
that year.
Since 1977, Tiffany & Co. has manufactured
Larry O' Brien Trophy, the trophy that is given to the winner of the
NBA Finals
The NBA Finals is the annual championship series of the National Basketball Association (NBA). The Eastern Conference (NBA), Eastern and Western Conference (NBA), Western Conference champions play a best-of-seven series to determine the league ...
.
Tiffany makes and designed the
World Baseball Classic Trophy, and
Commissioner's Trophy trophy each year, given to the winner of the
World Series
The World Series is the annual championship series of Major League Baseball (MLB). It has been contested since between the champion teams of the American League (AL) and the National League (NL). The winning team, determined through a best- ...
.
Tiffany & Co made the
2010
The year saw a multitude of natural and environmental disasters such as the 2010 Haiti earthquake, the Deepwater Horizon oil spill, and the 2010 Chile earthquake. The 2009 swine flu pandemic, swine flu pandemic which began the previous year ...
and
2012
2012 was designated as:
*International Year of Cooperatives
*International Year of Sustainable Energy for All
Events January
*January 4 – The Cicada 3301 internet hunt begins.
* January 12 – Peaceful protests begin in the R ...
World Series rings for the
San Francisco Giants
The San Francisco Giants are an American professional baseball team based in San Francisco. The Giants compete in Major League Baseball (MLB) as a member club of the National League (baseball), National League (NL) National League West, West Div ...
.
Since 1987, Tiffany silversmiths have crafted the US Open trophies for the
United States Tennis Association
The United States Tennis Association (USTA) is the national governing body for tennis in the United States. A not-for-profit organization with more than 700,000 members, it invests 100% of its proceeds to promote and develop the growth of tenn ...
.
Tiffany & Co. makes the
PGA Tour
The PGA Tour (stylized as PGA TOUR by its officials) is the organizer of professional golf tours in North America. It organizes most of the events on the flagship annual series of tournaments also known as the PGA Tour, the PGA Tour Champion ...
FedEx Cup
The FedEx Cup is the championship trophy for the PGA Tour. Its introduction in 2007 marked the first time that men's professional golf had a playoff system. Since its inception, the competition has been sponsored by FedEx. In 2022, the PGA Tour ...
Trophy each year since 2007.
The
MLS
Major League Soccer (MLS) is a professional soccer league in North America and the highest level of the United States soccer league system. It comprises 30 teams, with 27 in the United States and 3 in Canada, and is sanctioned by the United ...
championship trophy was made by Tiffany & Co.
A £10,000
Rugby League World Cup trophy was made by Tiffany's to celebrate the centenary of
Rugby league
Rugby league football, commonly known as rugby league in English-speaking countries and rugby 13/XIII in non-Anglophone Europe, is a contact sport, full-contact sport played by two teams of thirteen players on a rectangular Rugby league playin ...
.
In 2021, Tiffany & Co. joined the
LCK sponsorship team after noticing the league's rapid growth. Tiffany & Co. would award championship rings to the winners of the
LCK finals for the next three years beginning with the Summer Split of 2021. In
LPL, a trophy was designed by Tiffany and Co. for the new Silver Dragon Cup to commemorate
LoL's tenth anniversary in China.
From the
2022 League of Legends World Championship onwards, Tiffany & Co. are the official makers of the newly redesigned Summoner's Cup, which was first awarded to
DRX after their 3-2 victory over
T1.
Since 2023, Tiffany & Co. has manufactured the
NBA Cup and Cup MVP trophies, awarded to the winning team and most valuable player of the NBA's annual In-Season Tournament.
Philanthropy
In 2000, The Tiffany & Co. Foundation awarded its first grant to support coral and marine conservation. To date, the foundation has awarded over $20 million in grant money to coral and marine conservation causes.
Tiffany launched their Save the Wild Collection in 2017, a line at promoting endangered wildlife conservation. Save the Wild debuted as part of the #KnotOnMyPlanet wildlife conservation campaign. In 2018, Tiffany announced a commitment of approximately $1.4 million to
Australia
Australia, officially the Commonwealth of Australia, is a country comprising mainland Australia, the mainland of the Australia (continent), Australian continent, the island of Tasmania and list of islands of Australia, numerous smaller isl ...
for efforts to protect and conserve the
Great Barrier Reef
The Great Barrier Reef is the world's largest coral reef system, composed of over 2,900 individual reefs and 900 islands stretching for over over an area of approximately . The reef is located in the Coral Sea, off the coast of Queensland, ...
.
Corporate sustainability efforts
Tiffany has bought ethically mined
gold
Gold is a chemical element; it has chemical symbol Au (from Latin ) and atomic number 79. In its pure form, it is a brightness, bright, slightly orange-yellow, dense, soft, malleable, and ductile metal. Chemically, gold is a transition metal ...
since 1992. The company also abides by the
Kimberley certification process when sourcing
diamond
Diamond is a Allotropes of carbon, solid form of the element carbon with its atoms arranged in a crystal structure called diamond cubic. Diamond is tasteless, odourless, strong, brittle solid, colourless in pure form, a poor conductor of e ...
s.
Tiffany discontinued sales of coral jewelry in 2004 due to declining oceanic health.
In 2005, Tiffany joined Earthwork's No Dirty Gold campaign, becoming the first jewelry company to apply the Earthwork's Golden Rules for
responsible mining.
In 2006, Tiffany & Co. joined
Microsoft
Microsoft Corporation is an American multinational corporation and technology company, technology conglomerate headquartered in Redmond, Washington. Founded in 1975, the company became influential in the History of personal computers#The ear ...
, IdustriALL Global Union, United Steelworkers along with others in founding the Initiative for Responsible Mining Assurance, known as IRMA.
In 2011, Tiffany joined the
United Nations Global Compact
The United Nations Global Compact is a non-binding United Nations pact to get businesses and firms worldwide to adopt sustainable and socially responsible policies, and to report on their implementation. The UN Global Compact is the world's ...
initiative in efforts to align company operations with the non-binding global sustainability and human rights goals.
In 2015, Anisa Costa was appointed Tiffany's first-ever Chief Sustainability Officer. That same year, Tiffany pledged to reach net-zero greenhouse gas emissions by 2050. The company also advocated for the U.S. to remain in the
Paris Agreement
The Paris Agreement (also called the Paris Accords or Paris Climate Accords) is an international treaty on climate change that was signed in 2016. The treaty covers climate change mitigation, adaptation, and finance. The Paris Agreement was ...
along with other companies.
In popular culture
The retailer has been mentioned in various works, most notably in the title of the 1958
Truman Capote
Truman Garcia Capote ( ; born Truman Streckfus Persons; September 30, 1924 – August 25, 1984) was an American novelist, screenwriter, playwright, and actor. Several of his short stories, novels, and plays have been praised as literary classics ...
novella ''
Breakfast at Tiffany's'', adapted as
the 1961 film starring
Audrey Hepburn
Audrey Kathleen Hepburn ( Ruston; 4 May 1929 – 20 January 1993) was a British actress. Recognised as a film and fashion icon, she was ranked by the American Film Institute as the third-greatest female screen legend from the Classical Holly ...
.
Gallery
File:WLA lacma Tiffany Studios Tea Set partial A.jpg, Silver tea pot
File:Johnson-343.jpg, White House china
The White House china refers to the various patterns of china (porcelain) used for serving and eating food in the White House, home of the president of the United States. Different china services have been ordered and used by different presidenti ...
service for Lady Bird Johnson
Claudia Alta "Lady Bird" Johnson (; December 22, 1912 – July 11, 2007) was First Lady of the United States from 1963 to 1969 as the wife of President Lyndon B. Johnson. She had previously been Second Lady of the United States from 1961 to 196 ...
File:Tea Set by Tiffany & Company.jpg, Tea set, , held at the Birmingham Museum of Art
The Birmingham Museum of Art is a museum in Birmingham, Alabama. Its collection includes more than 24,000 paintings, sculptures, prints, drawings, and decorative arts representing various cultures, including Asian, European, United States, Amer ...
File:Tiffany and Company - Frog - Walters 42288 - Three Quarter.jpg, Carved frog for display at the Exposition Universelle (1900)
The Exposition Universelle of 1900 (), better known in English as the 1900 Paris Exposition, was a world's fair held in Paris, France, from 14 April to 12 November 1900, to celebrate the achievements of the past century and to accelerate develop ...
in Paris
Paris () is the Capital city, capital and List of communes in France with over 20,000 inhabitants, largest city of France. With an estimated population of 2,048,472 residents in January 2025 in an area of more than , Paris is the List of ci ...
File:Tiffany and Company - Necklace - Walters 572121.jpg, Diamond necklace, c. 1904
File:Hooker Emerald Brooch.jpg, Hooker Emerald Brooch, commissioned by Tiffany in 1950
File:Tiffany & Co, Tray. 1893.jpg, Tray or Waiter, displayed at World's Columbian Exposition, 1893, Brooklyn Museum
The Brooklyn Museum is an art museum in the New York City borough (New York City), borough of Brooklyn. At , the museum is New York City's second largest and contains an art collection with around 500,000 objects. Located near the Prospect Heig ...
See also
*
Art Nouveau glass art
*
Yeojin Bae
*
Clara Driscoll (Tiffany glass designer)
*
Walter Hoving
*
John Loring (designer)
*
Camille Le Tallec
*
Tiffany glass
*
Tiffany lamp
Notes
References
* Bezdek, Richard H. ''American Swords and Sword Makers''. Boulder, Colorado: Paladin Press, 1999.
* Bizot, Chantal, Marie-Noël de Gary, and Évelyne Possémé. ''The Jewels of Jean Schlumberger''. New York: Harry N. Abrams, Publisher, 2001. (English translation)
* Carpenter, Charles and Janet Zapata. ''The Silver of Tiffany & Company, 1850–1987''. Boston: Museum of Fine Arts, 1987.
* Dietz, Ulysses Grant, Jenna Weissman Joselit, and Kevin J. Smead. ''The Glitter and the Gold: Fashioning America's Jewelry''. Newark: The National Endowment for the Humanities, 1997.
* Duncan, Alastair, Martin Eidelberg, and Neil Harris. ''Masterworks of Louis Comfort Tiffany''. New York: Harry N. Abrams, Inc., Publishers, 1989. Catalogue for an exhibition at the Renwick Gallery, Washington, D.C., from September 29, 1989 – March 4, 1990 and at the National Academy of Design, New York, from March 27 – July 8, 1990.
* Fashion Institute of Technology. ''
Elsa Peretti: Fifteen of My Fifty with Tiffany''. New York: Fashion Institute of Technology, 1990. Exhibition catalogue, April 24 – May 10, 1990.
* Frelinghuysen, Alice Cooney. ''Louis Comfort Tiffany and Laurelton Hall''. New Haven, Connecticut: Yale University Press, 2006.
* Green, Annette and Linda Dyett. ''Secrets of Aromatic Jewelry''. Paris: Flammarion, 1998.
* Hood, William P., with Roslyn Berlin and Edward Wawrynek. ''Tiffany Silver Flatware 1845–1905: When Dining was an Art''. Suffolk, England: Antique Collectors Club, 1999.
* Loring, John. ''Tiffany Colored Gems''. New York: Abrams, 2007. (Available Fall 2007)
* Loring, John. ''Greetings from Andy Warhol: Christmas at Tiffany's''. New York: Abrams, 2004.
* Loring, John. ''Louis Comfort Tiffany at Tiffany & Co.'' New York: Abrams, 2002.
* Loring, John. ''Magnificent Tiffany Silver''. New York: Abrams, 2001.
* Loring, John. ''The New Tiffany Tablesettings''. New York: Doubleday, 1981.
* Loring, John. ''Paulding Farnham: Tiffany's Lost Genius''. New York: Abrams, 2000.
* Loring, John. ''A Tiffany Christmas''. New York: Doubleday, 1996.
* Loring, John. ''Tiffany Diamonds''. New York: Abrams, 2005.
* Loring, John. ''Tiffany in Fashion''. New York: Abrams, 2003.
* Loring, John. ''Tiffany Flora and Fauna''. New York: Abrams, 2003.
* Loring, John. ''The Tiffany Gourmet Cookbook''. New York: Doubleday, 1992.
* Loring, John. ''Tiffany Jewels''. New York: Abrams, 1999.
* Loring, John. ''Tiffany's 150 Years''. New York: Doubleday, 1987.
* Loring, John. ''Tiffany's Palm Beach''. New York: Abrams, 2005.
* Loring, John. ''Tiffany Parties''. New York: Doubleday, 1989.
* Loring, John. ''Tiffany Pearls''. New York: Abrams, 2006.
* Loring, John. ''Tiffany Taste''. New York: Doubleday, 1986.
* Loring, John. ''Tiffany Timepieces''. New York: Abrams, 2004.
* Loring, John. ''Tiffany's 20th Century: A Portrait of American Style''. New York: Abrams, 1997.
* Loring, John. ''The Tiffany Wedding''. New York: Doubleday, 1988.
* Newman, Harold. ''An Illustrated Dictionary of Jewelry''. London: Thames and Hudson, 1981.
* Phillips, Clare. ''Bejewelled by Tiffany: 1837–1987''. New Haven and London: Yale University Press, 2006.
* Proddow, Penny and Debra Healy. ''American Jewelry, Glamour & Tradition''. New York: Rizzoli, 1987.
* Proddow, Penny and Debra Healy. ''Diamonds: A Century of Spectacular Jewels''. New York: Abrams, 1996.
* Purtell, Joseph. ''The Tiffany Touch''. New York: Random House, 1971.
* Ricci, Franco Maria. ''Jean Schlumberger''. Milan: Franco Maria Ricci, 1991.
* Schnierla, Peter and Penny Proddow. ''Tiffany: 150 Years of Gems and Jewelry''. New York: Tiffany & Co., 1987.
* Snowman, Kenneth A. ''The Master Jewelers''. New York: Abrams, 1990.
* Stern, Jewel. ''Modernism in American Silver''. New Haven: Yale University Press, 2005.
* Tiffany Retrospective: Designs from Tiffany and Co., 1837–1999. Tokyo and New York: APT, 1999.
* Un Diamant Dans La Ville: Jean Schlumberger 1907–1987 Bijoux – Objets. Paris: Musee des Arts decoratifs: 1995.
* Venable, Charles L. ''Silver in America 1840–1940: A Century of Splendor''. Dallas, Texas: Dallas Museum of Art, 1994.
* Warren, David B. et al. ''Marks of Achievement: Four Centuries of American Presentation Silver''. Houston: Museum of Fine Arts, in association with Harry N. Abrams, Inc., 1987.
* Zapata, Janet. ''The Jewelry and Enamels of Louis Comfort Tiffany''. New York: Harry N. Abrams, Publishers, 1993.
External links
*
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