''The World's Work'' (1900–1932) was a monthly magazine that covered national affairs from a pro-business point of view. It was produced by the publishing house
Doubleday, Page and Company, which provided the first editor,
Walter Hines Page. The first issue appeared in November 1900, with an initial press run of 35,000.
With the backing of the mail order department at Doubleday, Page, the magazine climbed to a circulation of 100,000. In 1913, Page's son
Arthur became the editor.
''The World's Work'' cost 25 cents an issue and was a physically attractive product; there were photo essays, some of which after 1916 contained color images.
The magazine tracked closely with Page's ideas: the feature articles worried about immigration from non-English-speaking countries and the declining birth rate among more educated Americans. Concerns about the spread of labor unions and socialism also played out in the magazine. But the overarching editorial purpose of World's Work was to defend the integrity of big business, even as other magazines were beginning the
muckraking tradition. There were sections each issue highlighting industries' contributions to society. The more people knew about how business operated, ''World's Work'' argued, the more they would approve. The spirit of that message was captured in a multipart article from 1911 by Arthur Wallace Dunn, "How a Business Man Would Run the Government: The Specific Items in Which He Would Save 300 Millions a Year".
In 1932, ''The World's Work'' was purchased by and merged into the journal ''
Review of Reviews''.
But its vision lived on in Arthur, who later became a vice president and director at AT&T, where he is credited as the "father of corporate
public relations."
See also
* ''
The Bookman''
* ''
Harper's Magazine
''Harper's Magazine'' is a monthly magazine of literature, politics, culture, finance, and the arts. Launched in New York City in June 1850, it is the oldest continuously published monthly magazine in the U.S. (''Scientific American'' is older, b ...
''
* ''
McClure's'' Magazine
* ''
Munsey's Magazine''
* ''
The Outlook''
Notes
External links
List of available issuesat archive.org
{{DEFAULTSORT:World's Work
1900 establishments in New York (state)
1932 disestablishments in New York (state)
Agricultural magazines
Monthly magazines published in the United States
Business magazines published in the United States
Defunct magazines published in the United States
Magazines established in 1900
Magazines disestablished in 1932
Magazines published in New York City