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James Lee Williams (12 April 1992 – 5 January 2025), known professionally as The Vivienne, was a British
drag queen A drag queen is a person, usually male, who uses Drag (entertainment), drag clothing and makeup to imitate and often exaggerate Femininity, female gender signifiers and gender roles for entertainment purposes. Historically, drag queens have ...
from
Colwyn Bay Colwyn Bay () is a town, Community (Wales), community and seaside resort in Conwy County Borough on the north coast of Wales overlooking the Irish Sea. It lies within the historic counties of Wales, historic county boundaries of Denbighshire (h ...
,
Wales Wales ( ) is a Countries of the United Kingdom, country that is part of the United Kingdom. It is bordered by the Irish Sea to the north and west, England to the England–Wales border, east, the Bristol Channel to the south, and the Celtic ...
, and winner of the
first series First most commonly refers to: * First, the ordinal form of the number 1 First or 1st may also refer to: Acronyms * Faint Images of the Radio Sky at Twenty-Centimeters, an astronomical survey carried out by the Very Large Array * Far Infrared a ...
of ''
RuPaul's Drag Race UK ''RuPaul's Drag Race UK'' is a British reality competition television series based on the American television series of the same name. The television series, a collaboration between the BBC and World of Wonder, premiered on 3 October 2019. T ...
'' in 2019. They later competed in the seventh season of ''
RuPaul's Drag Race All Stars ''RuPaul's Drag Race All Stars'' is an American reality competition spin off edition of the original ''RuPaul's Drag Race'', which is produced by World of Wonder, for Logo TV and later VH1. The show premiered on October 22, 2012, on Logo TV, ...
'' in 2022 and became the first drag performer to compete on ''
Dancing on Ice ''Dancing on Ice'' is a British television series broadcast from 2006 to 2014 and then from 2018 to 2025. It was presented by Holly Willoughby and Stephen Mulhern. Other previous hosts include Phillip Schofield and Christine Lampard. The series ...
'', placing third in the fifteenth series in 2023. In 2015, before the release of ''Drag Race UK,'' they were the UK drag ambassador for the American series ''
RuPaul's Drag Race ''RuPaul's Drag Race'' is an American reality competition television series, the first in the Drag Race (franchise), ''Drag Race'' franchise, produced by World of Wonder (company), World of Wonder for Logo TV (season 1–8), WOW Presents Plus, ...
''. In addition to appearing on television, The Vivienne released music, including the
extended play An extended play (EP) is a Sound recording and reproduction, musical recording that contains more tracks than a Single (music), single but fewer than an album. Contemporary EPs generally contain up to eight tracks and have a playing time of 1 ...
''Bitch on Heels'' (2022), and acted on stage, notably as the
Wicked Witch of the West The Wicked Witch of the West, a fictional character in the classic children's novel '' The Wonderful Wizard of Oz'' (1900) by the American author L. Frank Baum, is the evil ruler of the Winkie Country, the western region in the Land of Oz. ...
in the 2024 UK tour of ''The Wizard of Oz''.


Early life

James Lee Williams was born on 12 April 1992 and grew up in
Colwyn Bay Colwyn Bay () is a town, Community (Wales), community and seaside resort in Conwy County Borough on the north coast of Wales overlooking the Irish Sea. It lies within the historic counties of Wales, historic county boundaries of Denbighshire (h ...
. They had a sister, Chanel. Williams attended
Rydal Penrhos Rydal Penrhos School is a private day school in Colwyn Bay, North Wales. It is the only Methodist school in the independent sector in Wales. It is located on multiple sites around the town with a site in the neighbouring village of Rhos-on-Sea ...
and relocated to Liverpool to become a
make-up artist A make-up artist, also called a makeup artist, and often shortened to MUA, is an artist whose medium is the human body, applying makeup and Prosthetic makeup, prosthetics on others for theatre, television, film, fashion, magazines and other simil ...
at age 16. Williams was of
Romani Romani may refer to: Ethnic groups * Romani people, or Roma, an ethnic group of Indo-Aryan origin ** Romani language, an Indo-Aryan macrolanguage of the Romani communities ** Romanichal, Romani subgroup in the United Kingdom * Romanians (Romanian ...
heritage.


Career

Williams took the drag name Vivienne because they were known for wearing
Vivienne Westwood Dame Vivienne Isabel Westwood (; 8 April 1941 – 29 December 2022) was an English fashion designer and businesswoman, largely responsible for bringing modern punk and new wave fashions into the mainstream. In 2022, ''Sky Arts'' ranked her the ...
clothing; they later added the definite article to make their name unique. Their first
drag show A drag show is a form of entertainment performed by drag (entertainment), drag artists impersonating men or women, typically in a bar or nightclub as a burlesque-style, adult-themed nightclub event. The modern drag show originated in the speake ...
was at Pink in Liverpool, followed by gigs in other bars such as Superstar Boudoir. On 28 May 2015, The Vivienne competed in a one-day event judged by
RuPaul RuPaul Andre Charles (born November 17, 1960) is an American drag queen, television host, singer, producer, writer, and actor. He produces, hosts, and judges the reality competition series ''RuPaul's Drag Race'' and has received List of awards ...
,
Katie Price Katrina Amy Alexandra Alexis Price (''née'' Infield; born 22 May 1978) is an English media personality and model. She gained recognition in the late 1990s for her glamour modelling work, including on Page 3 of the tabloid newspaper ''The Su ...
, and
Jonathan Ross Jonathan Stephen Ross (born 17 November 1960) is an English broadcaster, film critic, comedian, actor, writer, and producer. He presented the BBC One chat show '' Friday Night with Jonathan Ross'' during the 2000s and early 2010s, hosted his ow ...
, taking place at Café de Paris, London, where they were placed in the top two alongside
La Voix ''La Voix'' () is a francophone Canada, Canadian reality television, reality talent show as part of the international television series franchise ''The Voice (franchise), The Voice'', based on the original The Voice of Holland, Dutch version o ...
and then crowned the "UK Drag Ambassador for
RuPaul's Drag Race ''RuPaul's Drag Race'' is an American reality competition television series, the first in the Drag Race (franchise), ''Drag Race'' franchise, produced by World of Wonder (company), World of Wonder for Logo TV (season 1–8), WOW Presents Plus, ...
." They were later flown to Los Angeles to make a
cameo appearance A cameo appearance, also called a cameo role and often shortened to just cameo (), is a brief guest appearance of a well-known person or character in a work of the performing arts. These roles are generally small, many of them non-speaking on ...
on the eighth season of ''RuPaul's Drag Race'' (2016). The Vivienne was a competitor in the first series of ''
RuPaul's Drag Race UK ''RuPaul's Drag Race UK'' is a British reality competition television series based on the American television series of the same name. The television series, a collaboration between the BBC and World of Wonder, premiered on 3 October 2019. T ...
'' in 2019. In the competition, they won three challenges, including the
Snatch Game Snatch Game is a comedy challenge recurring across the ''Drag Race'' television franchise and a fixture of the reality competition series. Since the second season of the original American ''RuPaul's Drag Race'' series in 2010, the challenge ha ...
, in which they impersonated American politician
Donald Trump Donald John Trump (born June 14, 1946) is an American politician, media personality, and businessman who is the 47th president of the United States. A member of the Republican Party (United States), Republican Party, he served as the 45 ...
and engaged in repartee with
Baga Chipz Leo Loren better known by the stage name Baga Chipz, is an English drag queen known for competing on the RuPaul's Drag Race UK (series 1), first series of ''RuPaul's Drag Race UK'' (2019) and later the RuPaul's Drag Race: UK vs. the World (series ...
as
Margaret Thatcher Margaret Hilda Thatcher, Baroness Thatcher (; 13 October 19258 April 2013), was a British stateswoman who served as Prime Minister of the United Kingdom from 1979 to 1990 and Leader of the Conservative Party (UK), Leader of th ...
. They ultimately won the competition on 21 November 2019 and were crowned "The UK's First Drag Race Superstar." In September 2019, The Vivienne competed with
Courtney Act Shane Gilberto Jenek (born 18 February 1982), better known under the stage name Courtney Act, is an Australian drag queen, singer and television personality. Courtney first came to prominence competing on the first season of ''Australian Idol' ...
in ''Jag Race'', a web series where drag performers race sports cars for charity in collaboration with
Jaguar The jaguar (''Panthera onca'') is a large felidae, cat species and the only extant taxon, living member of the genus ''Panthera'' that is native to the Americas. With a body length of up to and a weight of up to , it is the biggest cat spe ...
and ''Attitude'' magazine. They raced for Sahir House, a Liverpool charity that provides a space in which people living with
HIV The human immunodeficiency viruses (HIV) are two species of '' Lentivirus'' (a subgroup of retrovirus) that infect humans. Over time, they cause acquired immunodeficiency syndrome (AIDS), a condition in which progressive failure of the im ...
can speak freely without fear of prejudice, stigma, abuse, or exploitation. In November, they embarked on a three-month tour alongside their competitors from ''RuPaul's Drag Race UK'', hosted by drag performer
Alyssa Edwards Justin Dwayne Lee Johnson (born January 16, 1980), best known by the stage name Alyssa Edwards, is an American drag queen, drag performer, choreographer, and businessperson. Edwards was known for competing in drag pageantry (notably Miss Gay Amer ...
. The next month, they reprised their Snatch Game impersonation of Donald Trump alongside Baga Chipz as Margaret Thatcher in ''Morning T&T'', a fictional television news show. In an interview with ''
Gay Times ''Gay Times'' (stylized in all caps), also known as ''GAY TIMES Magazine'' and as ''GT'', is a UK-based LGBTQ+ magazine established in 1984. Originally a magazine for gay and bisexual men, the company began including content for the LGBTQ+ comm ...
'', they described the series as a "spoof of '' Good Morning Britain'' and ''
Good Morning America ''Good Morning America'', often abbreviated as ''GMA'', is an American breakfast television, morning television program that is broadcast on American Broadcasting Company, ABC. It debuted on November 3, 1975, and first expanded to weekends wit ...
''." In 2020, American production company World of Wonder announced a six-part series in which The Vivienne produced a music video while travelling in
Los Angeles Los Angeles, often referred to by its initials L.A., is the List of municipalities in California, most populous city in the U.S. state of California, and the commercial, Financial District, Los Angeles, financial, and Culture of Los Angeles, ...
. ''The Vivienne Takes on Hollywood'' premiered on 9 April 2020 on
BBC Three BBC Three is a British free-to-air Public service broadcasting in the United Kingdom, public broadcast television channel owned and operated by the BBC. It was first launched on 9 February 2003 with programmes for a 16 to 34-year-old target aud ...
and
WOW Presents Plus WOW Presents Plus (also called World of Wonder Presents Plus or WOWPresents+) is a subscription-based streaming service owned by production company, World of Wonder. The subscription service was founded in November 2017, by Randy Barbato and ...
. The same month, they and Baga Chipz co-presented '' I Like to Watch UK'', a web series where they humorously review original
Netflix Netflix is an American subscription video on-demand over-the-top streaming service. The service primarily distributes original and acquired films and television shows from various genres, and it is available internationally in multiple lang ...
programmes. The Vivienne made a guest appearance as themself on the soap opera ''
Emmerdale ''Emmerdale'' (known as ''Emmerdale Farm'' until 1989) is a British television soap opera that is broadcast on ITV (TV network), ITV. The show is set in Emmerdale (known as Beckindale until 1994), a List of fictional towns and villages, fict ...
'' in June 2021. In January 2022, they starred in Channel 4's '' Celebrity Hunted'' in aid of
Stand Up to Cancer Stand Up To Cancer (SU2C) is a charitable organization that was established as a division of the Entertainment Industry Foundation (EIF). In 2022, SU2C was separately incorporated and was recognized by the IRS as a Section 501(c)(3) public charit ...
. That summer, they competed in the seventh season of ''
RuPaul's Drag Race All Stars ''RuPaul's Drag Race All Stars'' is an American reality competition spin off edition of the original ''RuPaul's Drag Race'', which is produced by World of Wonder, for Logo TV and later VH1. The show premiered on October 22, 2012, on Logo TV, ...
'', where former winners of the franchise returned for the title of "Queen of All Queens." Despite winning three challenges and one lipsync battle, they failed to reach the top four of the season. In October 2022, they were announced to be competing in the fifteenth series of the ITV ice-skating reality show ''
Dancing on Ice ''Dancing on Ice'' is a British television series broadcast from 2006 to 2014 and then from 2018 to 2025. It was presented by Holly Willoughby and Stephen Mulhern. Other previous hosts include Phillip Schofield and Christine Lampard. The series ...
'', making them the first drag artist to participate in the show. On 12 March 2023, they finished in third place. In June 2023, they presented the Scene of the Year award at the
2023 Catastrophic natural disasters in 2023 included the Lists of 21st-century earthquakes, 5th-deadliest earthquake of the 21st century 2023 Turkey–Syria earthquakes, striking Turkey and Syria, leaving up to 62,000 people dead; Cyclone Freddy ...
''
British Soap Awards The British Soap Awards (BSAs) are an annual awards ceremony in the United Kingdom which honours the best moments in British soap operas. The ceremony is televised on ITV (TV network), ITV. The trophies given to the winners are made from metal a ...
''. In 2024, they starred as the
Wicked Witch of the West The Wicked Witch of the West, a fictional character in the classic children's novel '' The Wonderful Wizard of Oz'' (1900) by the American author L. Frank Baum, is the evil ruler of the Winkie Country, the western region in the Land of Oz. ...
in the UK tour and West End run of ''
The Wizard of Oz ''The Wizard of Oz'' is a 1939 American Musical film, musical fantasy film produced by Metro-Goldwyn-Mayer (MGM). Based on the 1900 novel ''The Wonderful Wizard of Oz'' by L. Frank Baum, it was primarily directed by Victor Fleming, who left pro ...
''. The Vivienne's final television appearance was on the Christmas special of the UK TV series ''Blankety Blank'' on 26 December 2024.


Music

The Vivienne released their debut song "Tonight" on 20 May 2020, a
dance-pop Dance-pop is a Music genre, genre of electronic dance music that originated in the late 1970s to early 1980s. It is generally uptempo music intended for nightclubs with the intention of being danceable but also suitable for contemporary hit ra ...
song they described as "the epitome of the word banger," combining "thumping bass and soaring vocals." They covered "
You Spin Me Round (Like a Record) "You Spin Me Round (Like a Record)" is a song by the English pop band Dead or Alive, featured on their second studio album, '' Youthquake'' (1985). Released as a single in November 1984 by Epic Records, it reached No. 1 on the UK Singles Chart ...
" (1984) by
Dead or Alive A wanted poster (or wanted sign) is a poster distributed to let the public know of a person whom authorities wish to apprehend. They generally include a picture of the person, either a photograph when one is available or of a facial composite ...
on 21 October 2020, releasing the track alongside a lyric video. On this track, the drag performer paid tribute to the band's lead vocalist, the late
Pete Burns Peter Jozzeppi Burns (5 August 1959 – 23 October 2016) was an English singer, songwriter and television personality who formed the band Dead or Alive (band), Dead or Alive in 1980 during the New wave music, new wave era and was the band's lea ...
. "Bitch on Heels" was released on 25 March 2021, written by American songwriter
Diane Warren Diane Eve Warren (born September 7, 1956) is an American songwriter. She has won an Academy Honorary Award, Grammy Award, an Emmy Award, two Golden Globe Awards and three consecutive ''Billboard'' Music Awards for Songwriter of the Year from 19 ...
and produced by Swedish record producer Tannergard. The three singles were released on the EP ''Bitch on Heels'' in July 2022. The Vivienne also covered "
Jingle Bell Rock "Jingle Bell Rock" is an American Christmas music, Christmas song first released by Bobby Helms in 1957. It has received frequent airplay in the United States during every Christmas season since then, and is generally considered Helms' list of sign ...
" (1957) alongside
Tia Kofi Lawrence John Bolton, better known by the stage name Tia Kofi, is a British drag queen and singer from Clapham, South London. They are best known for competing on the second series of '' RuPaul's Drag Race UK'' (2021), and winning the second se ...
, released on 19 November 2021.


Personal life

Williams used the pronouns ''
they/them Singular ''they'', along with its inflected or derivative forms, ''them'', ''their'', ''theirs'', and ''themselves'' (also ''themself'' and ''theirself''), is a gender-neutral third-person pronoun derived from plural they. It typically occu ...
'' and identified as
gay ''Gay'' is a term that primarily refers to a homosexual person or the trait of being homosexual. The term originally meant 'carefree', 'cheerful', or 'bright and showy'. While scant usage referring to male homosexuality dates to the late ...
. In December 2019, Williams married David Ludford in a ceremony at the gay nightclub
Heaven Heaven, or the Heavens, is a common Religious cosmology, religious cosmological or supernatural place where beings such as deity, deities, angels, souls, saints, or Veneration of the dead, venerated ancestors are said to originate, be throne, ...
. The couple confirmed their separation in April 2023 and remained friends. In June 2023, Williams was the victim of a homophobic attack in a
McDonald's McDonald's Corporation, doing business as McDonald's, is an American Multinational corporation, multinational fast food chain store, chain. As of 2024, it is the second largest by number of locations in the world, behind only the Chinese ch ...
restaurant in Liverpool.
Merseyside Police Merseyside Police is the territorial police force responsible for policing Merseyside in North West England. The service area is 647 square kilometres with a population of around 1.5 million. As of September 2017 the service has 3,484 police o ...
confirmed that 51-year-old Alan Whitfield from Everton made homophobic remarks towards Williams and punched them in the face before leaving the scene. Williams spoke about the attack to highlight the fact that homophobia still existed in 2023 and urged members of the
LGBTQ community The LGBTQ community (also known as the LGBT, LGBT+, LGBTQ+, LGBTQIA, LGBTQIA+, or queer community) comprises LGBTQ individuals united by a common culture and social movements. These communities generally celebrate pride, diversity, individu ...
to remain vigilant when out in public. Whitfield was found guilty of assault motivated by homophobia in December 2023 and was sentenced to 12 weeks in prison with an 18-month
suspended sentence A suspended sentence is a sentence on conviction for a criminal offence, the serving of which the court orders to be deferred in order to allow the defendant to perform a period of probation. If the defendant does not break the law during that ...
on 5 January 2024. Williams struggled with drug addiction throughout their life, including a
ketamine Ketamine is a cyclohexanone-derived general anesthetic and NMDA receptor antagonist with analgesic and hallucinogenic properties, used medically for anesthesia, depression, and pain management. Ketamine exists as its S- (esketamine) a ...
addiction. They praised the work of the Armistead Centre in Liverpool for their rehabilitation.


Death

On 5 January 2025,
Cheshire Constabulary Cheshire Constabulary is the territorial police force responsible for policing the ceremonial county of Cheshire in North West England, comprising the unitary authority, unitary authorities of Cheshire East, Cheshire West and Chester, Borough of ...
were called to an address located in
Chorlton-by-Backford Chorlton-by-Backford is a former civil parishes in England, civil parish, now in the parish of Backford, in the borough of Cheshire West and Chester and ceremonial county of Cheshire, England, approximately to the north of Chester. Chorlton H ...
, following a report of a sudden death. It was announced later that evening that Williams had died at the age of 32. Their agent released a statement confirming that Williams had died over the weekend and that their family would not be releasing any further details at present. Initially, local police said the death was not suspicious. The area coroner later revealed that Williams was discovered in the home's bathroom from an "unnatural death" and requested further investigation. The ''RuPaul's Drag Race'' social media accounts paid tribute to Williams, memorialising as a "beacon of creativity and authenticity" who "embodied what it eantto be a true champion." Several ''Drag Race'' co-stars spoke in their honor, including Baga Chipz, who described them as their "bestest friend in the whole wide world,"
Michelle Visage Michelle Visage (born Michelle Lynn Shupack, September 20, 1968) is an American television personality, singer, broadcaster, producer, and actress. She gained recognition as a member of the dance-pop group Seduction (group), Seduction, who char ...
, who said they were a "beacon to so many" who would be "so missed," and
RuPaul RuPaul Andre Charles (born November 17, 1960) is an American drag queen, television host, singer, producer, writer, and actor. He produces, hosts, and judges the reality competition series ''RuPaul's Drag Race'' and has received List of awards ...
, who said that his heart was "broken," describing them as an "incredibly talented queen" and a "lovely human being." The next day's performance of ''
RuPaul's Drag Race Live! RuPaul's Drag Race Live is a concert residency featuring several past competitors from the television series of the same name and its franchise. The performances are held every weeknight at the Flamingo Showroom and co-produced by Voss Event ...
'' was dedicated to The Vivienne. Tributes appeared on ''RuPaul's Drag Race'' episode "
Drag Queens Got Talent – Part 2 "Drag Queens Got Talent – Part 2" is the second episode of the seventeenth season of the American reality television series ''RuPaul's Drag Race''. The episode originally aired on MTV on January 10, 2025. It sees a second group of seven contest ...
" and on the first episode of the seventeenth series of ''Dancing on Ice''. Williams' funeral took place on 27 January 2025 at St. Margaret's Church in
Bodelwyddan Bodelwyddan () is a village, electoral ward and community in Denbighshire, Wales, approximately 5 miles (8 km) south of Rhyl. The parish includes several smaller hamlets such as Marli and Little Pengwern. Bodelwyddan is home to over si ...
,
Denbighshire Denbighshire ( ; ) is a county in the north-east of Wales. It borders the Irish Sea to the north, Flintshire to the east, Wrexham to the southeast, Powys to the south, and Gwynedd and Conwy to the west. Rhyl is the largest town, and Ruthi ...
, North Wales, and was attended by a number of British celebrities. The coffin arrived by horse-drawn carriage, pulled by black horses with green plumes. Floral tributes spelled "Vivienne", "James," and "Son"; the crown and sceptre awarded to ''RuPaul's Drag Race'' winners was carried into the church ahead of the coffin. It was announced on 17 March 2025 that The Vivienne had died from a
cardiac arrest Cardiac arrest (also known as sudden cardiac arrest CA is when the heart suddenly and unexpectedly stops beating. When the heart stops beating, blood cannot properly Circulatory system, circulate around the body and the blood flow to the ...
, associated with a
ketamine Ketamine is a cyclohexanone-derived general anesthetic and NMDA receptor antagonist with analgesic and hallucinogenic properties, used medically for anesthesia, depression, and pain management. Ketamine exists as its S- (esketamine) a ...
overdose. Their family have said that they will be working with charity Adferiad to campaign for open conversations about substance abuse. An inquest is set to take place later this June.


Discography


Extended plays


Singles


As lead artist


As featured artist


Charity singles


Music videos


Filmography


Television


Web series


Stage


Accolades


Footnotes


References


External links

* {{DEFAULTSORT:Vivienne, The 1992 births 2025 deaths 21st-century Welsh actors 21st-century Welsh LGBTQ people Drag performers from Liverpool Intention Records artists People educated at Rydal Penrhos British drag queens People from Colwyn Bay Romani LGBTQ people British people of Romani descent RuPaul's Drag Race UK winners Welsh drag queens Welsh gay entertainers Welsh musical theatre actors Welsh victims of crime