The Square, West Palm Beach
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CityPlace (formerly known as Rosemary Square and The Square) is an upscale lifestyle center in downtown
West Palm Beach West Palm Beach is a city in and the county seat of Palm Beach County, Florida, United States. It is located immediately to the west of the adjacent Palm Beach, Florida, Palm Beach, which is situated on a barrier island across the Lake Worth Lag ...
,
Florida Florida ( ; ) is a U.S. state, state in the Southeastern United States, Southeastern region of the United States. It borders the Gulf of Mexico to the west, Alabama to the northwest, Georgia (U.S. state), Georgia to the north, the Atlantic ...
, along South Rosemary Avenue. Considered a
New Urbanist New Urbanism is an urban design movement that promotes environmentally friendly habits by creating walkable neighbourhoods containing a wide range of housing and job types. It arose in the United States in the early 1980s, and has gradually in ...
mixed-use development Mixed use is a type of urban development, urban design, urban planning and/or a zoning classification that blends multiple uses, such as residential, commercial, cultural, institutional, or entertainment, into one space, where those functions ...
, CityPlace is architecturally composed of
Mediterranean The Mediterranean Sea ( ) is a sea connected to the Atlantic Ocean, surrounded by the Mediterranean basin and almost completely enclosed by land: on the east by the Levant in West Asia, on the north by Anatolia in West Asia and Southern ...
and Venetian elements. The -center constitutes several city blocks and contains more than 60 restaurants and stores, as well as rental apartments, condos, and offices. Opening in October 2000, the property is primarily credited for the urban renaissance of West Palm Beach, which had previously been notorious for crime, poverty, and vacant and dilapidated businesses and houses.
LA Fitness Fitness International LLC is a North American gym chain with over 700 clubs across the United States and Canada. The company was founded in 1984 and is based in Irvine, California. History In 1984, the first LA Fitness was founded by founder C ...
and
Publix Publix Super Markets, Inc., Trade name, doing business as Publix, is an employee ownership, employee-owned American supermarket Chain store, chain headquartered in Lakeland, Florida. Founded in 1930 by George W. Jenkins, Publix is a Privately h ...
are the center's anchors. The third anchor was
Macy's Macy's is an American department store chain founded in 1858 by Rowland Hussey Macy. The first store was located in Manhattan on Sixth Avenue between 13th and 14th Streets, south of the present-day flagship store at Herald Square on West 34 ...
, which closed in 2017. Two movie theaters, AMC Parisian 20 and IMAX, were also on the property, though they have both since closed. Hotspots include Cheesecake Factory, Sloan's Ice Cream, and
Starbucks Starbucks Corporation is an American multinational List of coffeehouse chains, chain of coffeehouses and Starbucks Reserve, roastery reserves headquartered in Seattle, Washington. It was founded in 1971 by Jerry Baldwin, Zev Siegl, and Gor ...
. Apart from shopping, dining, and cinema, the center is now at the forefront of West Palm Beach's entertainment complementing establishments located on nearby Clematis Street. The
Raymond F. Kravis Center for the Performing Arts The Kravis Center for the Performing Arts (often referred to as the Kravis Center) is a not-for-profit, professional performing arts center in downtown West Palm Beach, Florida. History 1978–1992 In 1978, the Palm Beach County Council of the Ar ...
and Alexander W. Dreyfoos, Jr. School of the Arts are located within walking distance to CityPlace, as is the Palm Beach County Convention Center. An early-century
trolleybus A trolleybus (also known as trolley bus, trolley coach, trackless trolley, trackless tramin the 1910s and 1920sJoyce, J.; King, J. S.; and Newman, A. G. (1986). ''British Trolleybus Systems'', pp. 9, 12. London: Ian Allan Publishing. .or troll ...
circles downtown between CityPlace and Clematis.


History


Prior to completion

By the 1980s, downtown West Palm Beach had acquired a reputation for crime, poverty, and vacant and dilapidated businesses and houses.
United States senator The United States Senate consists of 100 members, two from each of the 50 U.S. state, states. This list includes all senators serving in the 119th United States Congress. Party affiliation Independent Senators Angus King of Maine and Berni ...
Lawton Chiles Lawton Mainor Chiles Jr. (April 3, 1930 – December 12, 1998) was an American politician and military officer. A member of the Democratic Party (United States), Democratic Party, he served as a United States Senate, United States senator fr ...
referred to the area as a "war zone", while local politicians were not optimistic about the future of downtown. West Palm Beach had the highest crime rate for a city of its size in the late 1980s. Crack USA: County Under Siege, a 1989 documentary film about the
crack epidemic The crack epidemic was a surge of crack cocaine use in major cities across the United States throughout the entirety of the 1980s and the early 1990s. This resulted in several social consequences, such as increasing crime and violence in Americ ...
, was filmed in West Palm Beach. In 1986, private investors David C. Paladino and Henry J. Rolfs presented a 20-year, $433 million project to revitalize the western side of downtown, in the vicinity of where CityPlace is presently located. The proposal, known as Uptown/Downtown, included plans for of office space, of retail space, 800 hotel rooms, and 700 residential units. Paladino and Rolfs purchased and razed properties across of land – more than 300 properties – adjacent to Okeechobee Boulevard for about $40 million, with the exception of the historic First United Methodist Church (built in 1926), which later became the Harriet Himmel Theater. The duo donated of land for development of the Kravis Center for the Performing Arts, which opened in 1992. However, by the early 1990s, the project was discontinued after Rolfs exhausted his personal fortune and due to defaulted loans, foreclosures, lawsuits, and a recession. Then- Mayor of West Palm Beach Nancy Graham and the city acquired the land in 1995 using a multimillion-dollar loan and eminent domain. On August 1, 1996, three proposals for developing the former Uptown/Downtown project area were presented to the city of West Palm Beach – ''CityPlace'', ''KravisPlace'', and ''Millennium''. Each proposal called for keeping the historical church and constructing hundreds of thousands of square feet for stores, hundreds or tens of thousands of square feet for a movie theater, tens of thousands of square feet for restaurants, hundreds of thousands of square feet for office space, and thousands of hotel rooms and apartment units. The teams planning the proposals were scheduled to present further details in early October. However, on September 30, the team bidding for ''Millennium'' withdrew. The city commission made their final decision regarding future use of the site of the formerly proposed Downtown/Uptown project in October 1996. Commissioners voted 5-1 to approve the $375 million project called CityPlace, proposed by Himmel & Co., the Related Cos., the O'Connor Group, and the Related Group. Their plan included an 18 to 24 screen movie theater and a number of restaurants, upscale stores, apartments, and office buildings. Overall, about of land development was approved. In return, the city agreed to invest $75 million for construction of streets, parking garages, and plazas, with $20 million already borrowed for purchasing land. Construction began on May 1, 1998, during a gala featuring speakers including the project leaders, Mayor Nancy Graham, and Congressmen
Mark Foley Mark Adam Foley (born September 8, 1954) is an American former politician who served as a member of the United States House of Representatives. He served from 1995 until 2006, representing the 16th District of Florida as a member of the Repub ...
and
Clay Shaw Clay LaVergne Shaw (March 17, 1913 – August 15, 1974) was an American businessman, military officer, and part-time contact of the Domestic Contact Service (DCS) of the CIA. Shaw is best known for being the only person brought to trial for in ...
. Initial rates for tenants ranged from $40-$45 per square foot, a smaller amount than at malls and places such as Worth Avenue, but higher than rates for space on nearby Clematis Street. The project was expected to be completed by November 1999, though CityPlace would actually open in October 2000.


Since completion

CityPlace opened to the public on October 27, 2000, with 31 stores and 1 restaurant opening during the first weekend. Many other stores and restaurants were expected to open by mid-December, bringing the total number of stores and restaurants to about 70. The original anchors for CityPlace were
Barnes & Noble Barnes & Noble Booksellers is an American bookseller with the largest number of retail outlets in the United States. The company operates approximately 600 retail stores across the United States. Barnes & Noble operates mainly through its B ...
,
Macy's Macy's is an American department store chain founded in 1858 by Rowland Hussey Macy. The first store was located in Manhattan on Sixth Avenue between 13th and 14th Streets, south of the present-day flagship store at Herald Square on West 34 ...
, Muvico Parisian 20 and IMAX theater. Wild Oats Markets was also planned as an original anchor. However, financial problems halted construction in 2000. CityPlace filed suit to terminate their lease, with both parties settling a few weeks later. On August 20, 2001, Wild Oats Markets was replaced by
Publix Publix Super Markets, Inc., Trade name, doing business as Publix, is an employee ownership, employee-owned American supermarket Chain store, chain headquartered in Lakeland, Florida. Founded in 1930 by George W. Jenkins, Publix is a Privately h ...
as an anchor, which opened in January 2002. Early on, CityPlace sought to attract many high-end stores as tenants, though emphasis shifted to home furnishings during the
housing bubble A housing bubble (or housing price bubble) is one of several types of asset price bubbles which periodically occur in the market. The basic concept of a housing bubble is the same as for other asset bubbles, consisting of two main phases. First t ...
. By the
Great Recession The Great Recession was a period of market decline in economies around the world that occurred from late 2007 to mid-2009.
, the focus turned heavily toward dining and entertainment establishments becoming tenants. In January 2017, Macy's closed 68 of their stores across the United States, including its location at CityPlace. The former Macy's building is temporarily housing Downton Abbey: The Exhibition. Related Companies submitted plans for and gained approval from the city commission in November 2018 for transforming the building into a 21-story apartment building, which would add 300-400 new residential units to CityPlace. As part of a re-imaging effort, CityPlace was renamed "Rosemary Square" in April 2019. Related Companies intends to invest almost $550 million for the construction of new restaurants, a new mixed-use luxury residential tower, and a new hotel, as well as an office tower containing of space. Some asphalt roads were replaced with gray and white pavers and converted into pedestrian walking areas. In 2021, Rosemary Square was renamed once again, this time dropping the word "Rosemary" to become "The Square". Its website and branding was updated accordingly. In May 2023, the AMC Theatre closed and was demolished four months later, along with Copper Blues and Palm Beach Improv. The Related Companies intends to construct two office towers on the former site of those buildings. On May 1, 2024, The Related Cos. reversed the name changes, changing the name of the center back to CityPlace.


Concept

The shopping center is the epitome of a
New Urbanist New Urbanism is an urban design movement that promotes environmentally friendly habits by creating walkable neighbourhoods containing a wide range of housing and job types. It arose in the United States in the early 1980s, and has gradually in ...
mixed-use development Mixed use is a type of urban development, urban design, urban planning and/or a zoning classification that blends multiple uses, such as residential, commercial, cultural, institutional, or entertainment, into one space, where those functions ...
. Most of its architecture is West European-inspired, with mainly
Mediterranean The Mediterranean Sea ( ) is a sea connected to the Atlantic Ocean, surrounded by the Mediterranean basin and almost completely enclosed by land: on the east by the Levant in West Asia, on the north by Anatolia in West Asia and Southern ...
and Venetian elements. However the ''CityPlace Tower'' constructed in 2007, and associated with the original property, is
postmodern Postmodernism encompasses a variety of artistic, cultural, and philosophical movements that claim to mark a break from modernism. They have in common the conviction that it is no longer possible to rely upon previous ways of depicting the wo ...
. This tower has been downtown West Palm Beach's first office development in over twenty years. Later phases of CityPlace, including ''Montecito Palm Beach'' (formerly called ''The Mark at CityPlace'') and ''CityPlace South Tower'', retain loyalty to the original development's architecture. Excluding these more recent additions, CityPlace proper contains 600 private residences. The ''Harriet Himmel Theater'', a former
Methodist Methodism, also called the Methodist movement, is a Protestant Christianity, Christian Christian tradition, tradition whose origins, doctrine and practice derive from the life and teachings of John Wesley. George Whitefield and John's brother ...
church, is located at the center of CityPlace. Built in 1926 in the
Spanish Colonial Revival The Spanish Colonial Revival architecture (), often known simply as Spanish Revival, is a term used to encompass a number of revivalist architectural styles based in both Spanish colonial architecture and Spanish architecture in general. Thes ...
style, it has undergone a six million dollar restoration, and serves today as a cultural center. Surrounding squares, arcades, and promenades feature water
fountain A fountain, from the Latin "fons" ( genitive "fontis"), meaning source or spring, is a decorative reservoir used for discharging water. It is also a structure that jets water into the air for a decorative or dramatic effect. Fountains were o ...
s and lush landscaping.


Anchors

*
Publix Publix Super Markets, Inc., Trade name, doing business as Publix, is an employee ownership, employee-owned American supermarket Chain store, chain headquartered in Lakeland, Florida. Founded in 1930 by George W. Jenkins, Publix is a Privately h ...
; *
LA Fitness Fitness International LLC is a North American gym chain with over 700 clubs across the United States and Canada. The company was founded in 1984 and is based in Irvine, California. History In 1984, the first LA Fitness was founded by founder C ...
* Restoration Hardware


Former anchors

*
FAO Schwarz FAO Schwarz is an American toy brand and Toy store, retail chain. The company is known for its high-end toys, life-sized stuffed animals, Interactivity, interactive experiences, Product placement, brand integrations, and games. FAO Schwarz clai ...
(closed in 2004, became Panera Bread and Taverna Opa; * Barnes & Noble Booksellers (now closed, became
LA Fitness Fitness International LLC is a North American gym chain with over 700 clubs across the United States and Canada. The company was founded in 1984 and is based in Irvine, California. History In 1984, the first LA Fitness was founded by founder C ...
) * Muvico Parisian 20 and IMAX (converted to
AMC Theatres AMC Entertainment Holdings, Inc. (doing business as AMC Theatres, originally an abbreviation for American Multi-Cinema; often referred to simply as AMC) is an American movie theater chain founded in Kansas City, Missouri, and now headquartered ...
in 2017) *
Macy's Macy's is an American department store chain founded in 1858 by Rowland Hussey Macy. The first store was located in Manhattan on Sixth Avenue between 13th and 14th Streets, south of the present-day flagship store at Herald Square on West 34 ...
(demolished 2019) * AMC Parisian 20 and IMAX; (demolished in September 2023)


Gallery

File:CityPlace Event.jpg, Live entertainment on a weekend night File:Harriet Himmel Theater.JPG, The street entrance to the Harriet Himmel Theater and Christ Fellowship File:CityPlace Live Stage 2.JPG, The back of the theater, featuring an entertainment stage where the show takes place. File:CityPlace Macy's.JPG, Macy's, one of the anchors of CityPlace that closed. File:CityPlace West Palm Beach.jpg, CityPlace (Jan. 2009) File:The Square WPB.jpg, Building at the north side (2021)


References


External links


CityPlace official websiteCityPlace Tower official websiteCityPlace South Tower official website
{{DEFAULTSORT:Square, West Palm Beach, The Shopping malls in Palm Beach County, Florida Shopping malls established in 2000 Pedestrian malls in the United States Buildings and structures in West Palm Beach, Florida 2000 establishments in Florida