The Humane League
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The Humane League (THL) is an international
nonprofit organization A nonprofit organization (NPO), also known as a nonbusiness entity, nonprofit institution, not-for-profit organization, or simply a nonprofit, is a non-governmental (private) legal entity organized and operated for a collective, public, or so ...
that works to end the abuse of animals raised for food through corporate, media and community outreach. It operates in the United States, Mexico, the UK and Japan. THL promotes
plant-based diets A plant-based diet is a diet consisting mostly or entirely of plant-based foods. It encompasses a wide range of dietary patterns that contain low amounts of animal products and high amounts of fiber-rich plant products such as vegetables ...
, conducts research on the effectiveness of different interventions, and works to obtain
animal welfare Animal welfare is the quality of life and overall well-being of animals. Formal standards of animal welfare vary between contexts, but are debated mostly by animal welfare groups, legislators, and academics. Animal welfare science uses measures ...
commitments from companies. It was founded in 2005 in
Philadelphia Philadelphia ( ), colloquially referred to as Philly, is the List of municipalities in Pennsylvania, most populous city in the U.S. state of Pennsylvania and the List of United States cities by population, sixth-most populous city in the Unit ...
by Nick Cooney. THL was awarded more than $20 million in grants from the Open Philanthropy Project, and has been one of the top recommendations of Animal Charity Evaluators since 2012.


Activism


Corporate outreach

THL had been involved in over 100 campaigns to convince global companies to pledge using only non-
battery cage Battery cages are a housing system used by factory farms for various animal production methods, but primarily for egg-laying hens. The name arises from the arrangement of rows and columns of identical cages connected, in a unit, as in an artill ...
eggs after a certain date, including
Sodexo Sodexo (formerly Sodexho Alliance) is a French food services and facilities management company headquartered in the Paris suburb of Issy-les-Moulineaux. It has 522,000 employees as of 2023, operates in 55 countries and serves 100 million custome ...
, Mariott International,
Costco Costco Wholesale Corporation is an American multinational corporation which operates a chain of membership-only big-box warehouse club retail stores. As of 2021, Costco is the third-largest retailer in the world, and as of August 2024, Cos ...
,
Grupo Bimbo Grupo Bimbo, S.A.B. de C.V. (also known simply as Bimbo) is a Mexican multinational food company with a presence in over 33 countries located in the Americas, Europe, Asia and Africa. It has an annual sales volume of 15 billion dollars and is ...
,
Starbucks Starbucks Corporation is an American multinational List of coffeehouse chains, chain of coffeehouses and Starbucks Reserve, roastery reserves headquartered in Seattle, Washington. It was founded in 1971 by Jerry Baldwin, Zev Siegl, and Gor ...
,
Compass Group Compass Group plc is a British multinational contract foodservice company headquartered in Chertsey, England. It is the largest contract foodservice company in Europe, ahead of Sodexo, employing over 500,000 people. It serves meals in location ...
, and
Dunkin' Donuts DD IP Holder LLC, doing business as Dunkin', and originally Dunkin' Donuts, is an American multinational coffee and doughnut company, as well as a quick service restaurant. It was founded by Bill Rosenberg in Quincy, Massachusetts, in 19 ...
. The Open Philanthropy Project wrote in 2015 that "Other leading organizations in corporate campaigns have consistently reported to us that THL plays a key role in these campaigns." Following negotiations with THL,
United Egg Producers United Egg Producers (UEP) is a Capper–Volstead agricultural cooperative in the United States which represents the interests of American egg producers. History Egg producers’ concern over the volatility of prices due to overproduction during t ...
—which represents companies that produce 95% of all eggs produced in the United States—announced that it will eliminate the culling of male chicks by 2020. Chick culling refers to the routine killing of male chicks (which are useless for meat or egg-laying), usually by gassing or grinding them alive. United Egg Producers continued chick culling despite this commitment, stating in 2021 that it was still searching for "an ethical, economically feasible alternative to the practice of male chick culling at hatcheries". THL also promotes the adoption by companies of the European Chicken Commitment, which seeks to improve the welfare of broiler chicken in intensive animal farms. In 2021, THL released a report which found that "99% of U.S. store-brand chickens" were afflicted by white striping, a poultry disease that causes "elevated serum creatine kinase levels, increased fat content in pectoral muscle, gross white striations in the direction of muscle fiber, and hypertrophy of pectoral muscle which are similar to observations in hereditary muscular dystrophy".


Movement building

THL seeks to strengthen the animal advocacy movement. It provides grants, increases collaboration between organizations, hosts online volunteer initiatives, organizes events, and helps with recruiting and training. THL created in 2016 the Open Wing Alliance, a global coalition of more than 100 animal welfare organizations aiming to end the use of cages in egg production. In the following years, THL received millions of dollars of donation from the Open Philanthropy Project to continue to grow and sustain the Open Wing Alliance.


Vegan advocacy

Since 2008, THL has been educating the public about
intensive animal farming Intensive animal farming, industrial livestock production, and macro-farms, also known as factory farming, is a type of intensive agriculture, specifically an approach to mass animal husbandry designed to maximize production while minimizing cos ...
and advocating for a
vegan Veganism is the practice of abstaining from the use of animal products and the consumption of animal source foods, and an associated philosophy that rejects the commodity status of animals. A person who practices veganism is known as a ve ...
lifestyle. THL uses social networks, online ads, media, leaflets, cookbooks and newsrack.


Research

THL founded in 2013 a research unit called "The Humane League Labs" that evaluates on the effectiveness of different animal advocacy tactics. As of June 2016, The Humane League Labs is planning to conduct research on the degree to which farm animal advocacy motivates the purchase of vegan products and on the effectiveness of online vegan outreach. Vegan Publishers has criticized the methodology and reporting of previous Humane League Lab studies.


Reception

The cost-effectiveness of THL's online vegan advocacy ads has been analyzed on '' LessWrong'' and by negative utilitarian Brian Tomasik. Partly as a result of the Animal Charity Evaluators recommendation, THL has been viewed positively in the
effective altruism Effective altruism (EA) is a 21st-century philosophical and social movement that advocates impartially calculating benefits and prioritizing causes to provide the greatest good. It is motivated by "using evidence and reason to figure out how to b ...
movement. Raising for Effective Giving lists THL as a standout animal welfare charity. The ''
Chronicle of Philanthropy ''The Chronicle of Philanthropy'' is a magazine and digital platform that covers the nonprofit world of philanthropy. Based in Washington, D.C., it is aimed at charity leaders, foundation executives, fund raisers, and other people involved in ph ...
'' cited an example of an effective altruist who chose to pursue a career in
finance Finance refers to monetary resources and to the study and Academic discipline, discipline of money, currency, assets and Liability (financial accounting), liabilities. As a subject of study, is a field of Business administration, Business Admin ...
so that he could pursue
earning to give Earning to give involves deliberately pursuing a high-earning career for the purpose of donating a significant portion of earned income, typically because of a desire to do effective altruism. Advocates of earning to give contend that maximizing the ...
, donating large sums to The Humane League to help it spend more aggressively in pursuit of its goals. , THL has been listed as a top charity by Animal Charity Evaluators since August 2012, with the most updated review in 2021.


Funding


Open Philanthropy Project

The Open Philanthropy Project made several grants for "general support": $1 million in 2016, $10 million in 2018, $7 million in 2021 and $8.3 million in 2022. It also made grants for THL to support and expand the Open Wing Alliance. It also made grants for specific projects such as cage-free campaigns or for helping THL to support the Open Wing Alliance.


References


External links


The Humane League
{{Effective altruism Animal rights organizations Animal welfare organizations based in the United States Non-profit organizations based in Pennsylvania Organizations associated with effective altruism