''TheFeature.com'' was an online magazine and community dedicated to covering the technological, cultural and business evolution of the mobile Internet and the wider mobile telecommunications industry. Sponsored by

Nokia Nokia Corporation (natively Nokia Oyj, referred to as Nokia) is a Finnish multinational telecommunications, information technology, and consumer electronics corporation, established in 1865. Nokia's main headquarters are in Espoo, Finlan ...

, it was launched in August 2000 and continued through June 2005. Over the years, TheFeature became known for seeding innovative ideas in the nascent mobile Internet industry. Its impressive cadre of authors included

Howard Rheingold Howard Rheingold (born 1947) is an American critic, writer, and teacher, known for his specialties on the cultural, social and political implications of modern communication media such as the Internet, mobile telephony and virtual communities (a t ...

Douglas Rushkoff Douglas Mark Rushkoff (born February 18, 1961) is an American media theorist, writer, columnist, lecturer, graphic novelist, and documentarian. He is best known for his association with the early cyberpunk culture and his advocacy of open source ...

Mark Frauenfelder Mark Frauenfelder (born November 22, 1960) is a blogger, illustrator, and journalist. He was editor-in-chief of the magazine '' MAKE'' and is co-owner of the collaborative weblog ''Boing Boing''. Along with his wife, Carla Sinclair, he founded the ...

David Pescovitz David Pescovitz is partner and co-editor of Boing Boing, a technology and culture Web magazine. In 2018 he won a Grammy Award for Best Boxed or Special Limited Edition Package The Grammy Award for Best Boxed or Special Limited Edition Package h ...

Justin Hall Justin Hall (born December 16, 1974 in Chicago, Illinois) is an American journalist and entrepreneur, best known as a pioneer blogger. Biography Born in Chicago, Hall graduated Francis W. Parker High School in 1993. In 1994, while a student ...

, Kevin Werbach, Carol Posthumus and

Steve Wallage ''yes'Steve is a masculine given name, usually a short form (hypocorism) of Steven or Stephen Notable people with the name include: steve jops * Steve Abbott (disambiguation), several people * Steve Adams (disambiguation), several people * Steve ...

among others. TheFeature's editor-in-chief was

Justin Ried Justin may refer to: People * Justin (name), including a list of persons with the given name Justin * Justin (historian), a Latin historian who lived under the Roman Empire * Justin I (c. 450–527), or ''Flavius Iustinius Augustus'', Eastern Rom ...

, and its executive editors were

Carlo Longino Carlo is a given name. It is an Italian form of Charles. It can refer to: *Carlo (name) *Monte Carlo *Carlingford, New South Wales, a suburb in north-west Sydney, New South Wales, Australia *A satirical song written by Dafydd Iwan about Prince Char ...

and Malathy Eskola. ''TheFeature'' was designed by Razorfish from 2000 until 2003. Sascha Höhne redesigned the site in 2004, and all subsequent iterations through 2005. ''TheFeature'' had the distinction of being nominated for two

Webby Awards The Webby Awards are awards for excellence on the Internet presented annually by the International Academy of Digital Arts and Sciences, a judging body composed of over two thousand industry experts and technology innovators. Categories includ ...

in 2005, one in each of the Magazine and Telecommunications categories.

External links

TheFeature.com (via http://archive.org)
Defunct American websites Magazines established in 2000 Magazines disestablished in 2005 American technology news websites {{sci-mag-stub