Terry O'Reilly (born July 7, 1959) is a

Canadian Canadians (french: Canadiens) are people identified with the country of Canada. This connection may be residential, legal, historical or cultural. For most Canadians, many (or all) of these connections exist and are collectively the source of ...

broadcast producer and personality, best known as host of the

CBC Radio One CBC Radio One is the English-language news and information radio network of the publicly owned Canadian Broadcasting Corporation. It is commercial-free and offers local and national programming. It is available on AM and FM to 98 percent of ...

series ''

O'Reilly on Advertising ''O'Reilly on Advertising'' (2005) was a popular show that was broadcast Saturday mornings on CBC Radio One, running from 11:30 – 12:00pm (half an hour later in Newfoundland). Its host was Terry O'Reilly, who is a radio/voiceover director with a ...

'', '' The Age of Persuasion'', and most recently '' Under the Influence'' - which alone has received nearly 30 million podcast downloads. These programs examine the cultural and sociological impact of

advertising Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...

and

marketing Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to empha ...

on modern life.

Early life

O'Reilly was born in

Sudbury Sudbury may refer to: Places Australia * Sudbury Reef, Queensland Canada * Greater Sudbury, Ontario (official name; the city continues to be known simply as Sudbury for most purposes) ** Sudbury (electoral district), one of the city's federal e ...

, Northern

Ontario Ontario ( ; ) is one of the thirteen provinces and territories of Canada.Ontario is located in the geographic eastern half of Canada, but it has historically and politically been considered to be part of Central Canada. Located in Central C ...

to parents Mel and Betty O'Reilly with younger brother Michael O'Reilly.

Career

Previously an advertising copywriter, O'Reilly, a graduate of

Ryerson Polytechnical Institute Toronto Metropolitan University (TMU or Toronto Met) is a public research university located in Toronto, Ontario, Canada. The university's core campus is situated within the Garden District, although it also operates facilities elsewhere in Toro ...

, launched his own radio and television advertising production company, Pirate Radio and Television, in 1990. All three of his CBC Radio series and

podcast A podcast is a program made available in digital format for download over the Internet. For example, an episodic series of digital audio or video files that a user can download to a personal device to listen to at a time of their choosing ...

s were independently produced for the network through Pirate until 2018, when O'Reilly began recording his program through his own

Airstream Airstream is an American brand of travel trailer ("caravan" in British English) easily recognized by the distinctive shape of its rounded and polished aluminum coachwork. This body shape dates back to the 1930s and is based on the Bowlus Road C ...

mobile recording studio called "The Terstream." With his ''Age of Persuasion'' co-producer Mike Tennant, he published the book ''The Age of Persuasion: How Marketing Ate Our Culture'' in 2009. In 2017, O'Reilly published his second book ''This I Know: Marketing Lessons from Under The Influence -'' a collection of marketing insights and tips to help small to medium-sized companies that can't afford a high-priced advertising agency. In 2018, it reached national best-seller status.

Personal life

O'Reilly has been married to his wife Debbie since 1983 and has two daughters.

References

External links

Terry O'ReillyUnder The Influence
1959 births Canadian media executives Writers from Greater Sudbury Toronto Metropolitan University alumni Living people CBC Radio hosts Canadian non-fiction writers {{Canada-radio-bio-stub