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Temptation is a desire to engage in short-term urges for enjoyment that threatens long-term goals.Webb, J.R. (Sep 2014). Incorporating Spirituality into Psychology of temptation: Conceptualization, measurement, and clinical implications. Spirituality in Clinical Practice. 1.3. PP: 231-241 In the context of some
religion Religion is a range of social system, social-cultural systems, including designated religious behaviour, behaviors and practices, morals, beliefs, worldviews, religious text, texts, sanctified places, prophecies, ethics in religion, ethics, or ...
s, temptation is the inclination to
sin In religious context, sin is a transgression against divine law or a law of the deities. Each culture has its own interpretation of what it means to commit a sin. While sins are generally considered actions, any thought, word, or act considered ...
. Temptation also describes the coaxing or inducing a person into committing such an act, by manipulation or otherwise of
curiosity Curiosity (from Latin , from "careful, diligent, curious", akin to "care") is a quality related to inquisitive thinking, such as exploration, investigation, and learning, evident in humans and other animals. Curiosity helps Developmental psyc ...
,
desire Desires are states of mind that are expressed by terms like "wanting", "wishing", "longing" or "craving". A great variety of features is commonly associated with desires. They are seen as propositional attitudes towards conceivable states of affa ...
or
fear Fear is an unpleasant emotion that arises in response to perception, perceived dangers or threats. Fear causes physiological and psychological changes. It may produce behavioral reactions such as mounting an aggressive response or fleeing the ...
of loss something important to a person. In the context of
self-control Self-control is an aspect of inhibitory control, one of the core executive functions. Executive functions are cognitive processes that are necessary for regulating one's behavior in order to achieve specific goals. Defined more independen ...
and
ego depletion Ego depletion is the idea that self-control or willpower draws upon conscious mental resources that can be taxed to exhaustion when in constant use with no reprieve (with the word "ego" used in the psychoanalytic sense rather than the colloquial ...
, temptation is described as an immediate, pleasurable urge and/or impulse that disrupts an individual's ability to wait for the long-term goals, in which that individual hopes to attain. More informally, temptation may be used to mean "the state of being attracted and enticed" without anything to do with moral, ethical, or ideological valuation; for example, one may say that a piece of food looks "tempting" even though eating it would result in no negative consequences. Research suggests that there are paradoxical effects associated with temptation. Implicit in all the forms in which temptation can present itself there is a set of options that may facilitate high moral standards in decision-making. * Weak or subtle temptations, in comparison to strong or obvious temptations, can lead to a greater loss of self-control. * supported research states that "available temptations are less valuable and less tempting". Temptations can have effects on long-term goal attainment, it has been found that individuals who experienced temptation and the effects of it found there were benefits to their experiences.


Religious usage

A research article was written by Vanchai Ariyabuddhiphongs, a professor at Bangkok University, about the motivational and persuasive negative effects of such temptations such as money, that can push one to disregard religious beliefs whether it be
Buddhism Buddhism, also known as Buddhadharma and Dharmavinaya, is an Indian religion and List of philosophies, philosophical tradition based on Pre-sectarian Buddhism, teachings attributed to the Buddha, a wandering teacher who lived in the 6th or ...
,
Christianity Christianity is an Abrahamic monotheistic religion, which states that Jesus in Christianity, Jesus is the Son of God (Christianity), Son of God and Resurrection of Jesus, rose from the dead after his Crucifixion of Jesus, crucifixion, whose ...
etc.. He says that when given an opportunity at a large amount of money we have a greater chance of harming, stealing, partaking in sexual misconduct, or abusing substances. This idea of money as a negative persuasion tactic in regards to the religions mentioned above, is psychologically proven to affect our cognitive ability to make decisions. Vanchai's article talked solely on Buddhist practices but it is believed that it could be broadened to all beliefs. Our religious beliefs may define who we are as spiritual people, but this article described how an outside source can push those thoughts away and look to benefit us in a way that may include disregarding religion . In the
Eastern Orthodox Christian Eastern Orthodoxy, otherwise known as Eastern Orthodox Christianity or Byzantine Christianity, is one of the three main Branches of Christianity, branches of Chalcedonian Christianity, alongside Catholic Church, Catholicism and Protestantism ...
tradition, temptation is broken down into 6 distinct steps or stages: provocation, momentary disturbance of the intellect, coupling, assent, prepossession, and passion.


Non-religious usage

Temptation is usually used in a loose sense to describe actions which indicate a lack of
self-control Self-control is an aspect of inhibitory control, one of the core executive functions. Executive functions are cognitive processes that are necessary for regulating one's behavior in order to achieve specific goals. Defined more independen ...
. Temptation is something that allures, excites, and seduces someone. Successful endeavors of goal-driven activity is threatened by the tempting nature of immediate pleasure
Infatuation Infatuation, also known as being smitten, is the personal state of being overly driven by an uninformed or otherwise unreasonable passion, usually towards another person for whom one has developed strong Romantic love, romantic or sexual feelin ...
can also lead to temptation as someone might do something for ''love'' in spite of one's better
judgement Judgement (or judgment) is the evaluation of given circumstances to make a decision. Judgement is also the ability to make considered decisions. In an informal context, a judgement is opinion expressed as fact. In the context of a legal tria ...
. In
advertising Advertising is the practice and techniques employed to bring attention to a Product (business), product or Service (economics), service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of int ...
, temptation is a theme common to many of the
marketing Marketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of Business administration, business management and commerce. Marketing is usually conducted by the seller, typically a retailer or ma ...
and
advertising Advertising is the practice and techniques employed to bring attention to a Product (business), product or Service (economics), service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of int ...
techniques used to make products more attractive.


Measuring temptation

Temptation is measured through indirect and implicit methods. Temptation could be measured using experimental constructs of undesirable situations or through a 'self-report' outcome measure of problem behaviors, which leads to the full extent and process of the underlying conflict and the implications that are oftentimes overlooked. Research has found that components of an assessment that would allow for an individual to precisely understand the influence of self-control and other potential or protective variables on the process, experience, and resolution of temptation.


Expressions of temptation

Generally individuals experience temptations in both positive and negative terms. For example, there is an individual who may experience temptation in the form of fearing the potential negative implications and consequences that can arise, whether it is in the context of standards or accountability related to the self, society, and/or the transcendent, including condemnation from one's conception of
deity A deity or god is a supernatural being considered to be sacred and worthy of worship due to having authority over some aspect of the universe and/or life. The ''Oxford Dictionary of English'' defines ''deity'' as a God (male deity), god or god ...
, higher power, or sense of responsibility to the universe or nature. Another example, an individual may view their experience of temptation as an opportunity for growth, it could be
intrapersonal Intrapersonal communication (also known as autocommunication or inner speech) is communication with oneself or self-to-self communication. Examples are thinking to oneself "I will do better next time" after having made a mistake or imagining a ...
growth,
interpersonal In social psychology, an interpersonal relation (or interpersonal relationship) describes a social association, connection, or affiliation between two or more people. It overlaps significantly with the concept of social relations, which are ...
growth, and/or transcendent growth, which includes recognizing constructive and/or collaborative interactions with the transcendent. In regards to Spiritual struggle, research argues that the struggle can be looked upon as a gift, as an opportunity for growth, and as a means to improve one's life. * Positive or negative religious coping and constructive or destructive emotions, "the valenced expression of temptation may lead to the salutary versus
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