Ted Drewes is a family-owned
frozen custard company in
St. Louis,
Missouri
Missouri is a U.S. state, state in the Midwestern United States, Midwestern region of the United States. Ranking List of U.S. states and territories by area, 21st in land area, it is bordered by eight states (tied for the most with Tennessee ...
, United States. The business was founded by Ted Drewes, Sr. in 1929. The shop on
Chippewa Street (designated as a section of historic
U.S. Route 66) is open much of the year, while the South
Grand Boulevard location is open from mid-May through late August.
Its signature dish is the "concrete," a serving of frozen custard so thick that it is customarily presented to the customer upside down.
History
Ted Drewes started making frozen custard while working for a
carnival
Carnival is a Catholic Christian festive season that occurs before the liturgical season of Lent. The main events typically occur during February or early March, during the period historically known as Shrovetide (or Pre-Lent). Carnival ...
and opened his first fixed location near
St. Petersburg, Florida, in 1929.
The first St. Louis shop began serving in 1930 on
Natural Bridge Avenue
Nature, in the broadest sense, is the physical world or universe. "Nature" can refer to the phenomena of the physical world, and also to life in general. The study of nature is a large, if not the only, part of science. Although humans are p ...
near Goodfellow Blvd. Less than a year later, it was moved westward along the avenue.
A second location was opened at 4224 South Grand Blvd. in 1931. In 1941, a third location opened at 6726 Chippewa Street, on one of the alignments of
U.S. Route 66 through St. Louis. The Natural Bridge and Florida locations had closed by 1958, but the Chippewa and South Grand locations remain open.
For decades, the Grand Avenue location was the flagship store, serving what was then a densely populated urban area in the neighborhood of
Dutchtown and near the neighborhoods of
Tower Grove South,
Gravois Park,
Bevo Mill,
Holly Hills, and
Carondelet. Each year, it would open in April and close on October 31. The Chippewa location served as an outpost near the city limits for travelers heading to or returning from an
Ozark weekend getaway. In those days, it was open from
Memorial Day to
Labor Day
Labor Day is a federal holiday in the United States celebrated on the first Monday in September to honor and recognize the American labor movement and the works and contributions of laborers to the development and achievements of the United ...
.
Between the population shifting west in the city and
Route 66 drawing more crowds, the Chippewa store became the flagship location. Its season extended to more of the year, while the shop on Grand shortened its seasonal operation. In the wake of the transition, the Chippewa Street store expanded its building and bought a neighboring property to accommodate parking. As dessert eating habits have changed, the Chippewa store has stayed open later in the year. It is now closed for the winter only during the month of January. In 2013, it closed briefly after a minor electrical fire. The South Grand location now opens only for the summer months.
In the weeks leading up to
Christmas
Christmas is an annual festival commemorating the birth of Jesus Christ, observed primarily on December 25 as a religious and cultural celebration among billions of people around the world. A feast central to the Christian liturgical year ...
, Ted Drewes sells live
Christmas trees.
Ted Drewes, Jr., reports that he has fielded numerous requests to turn the small chain into a nationwide
franchise, but has refused.
In 2019, Ted Drewes celebrated 90 years of serving frozen custard.
In the press
In 2006, the Route 66 location was featured on the
Food Network
Food Network is an American basic cable channel owned by Television Food Network, G.P., a joint venture and general partnership between Warner Bros. Discovery Networks (which holds a 69% ownership stake of the network) and Nexstar Media Group ...
show ''
Feasting on Asphalt'', hosted by
Alton Brown.
In 2010, it was recommended by
Bobby Flay on the "Sweet Tooth" episode of ''
The Best Thing I Ever Ate''.
In 2011, it was featured in a special "
Route 66" episode of ''
Man v. Food Nation'', hosted by
Adam Richman.
In 2014, it was awarded the "
Riverfront Times" 2014 award for "Best Frozen Custard in St. Louis."
In 2017, it was awarded 'Best ice cream shop in the world’ by Soolnua, a branding and marketing firm in
Dublin, Ireland
Dublin (; , or ) is the capital and largest city of Ireland. On a bay at the mouth of the River Liffey, it is in the province of Leinster, bordered on the south by the Dublin Mountains, a part of the Wicklow Mountains range. At the 2016 c ...
, that publishes its world ice cream index every year.
See also
*
List of frozen custard companies
Notes
External links
*
*
{{Restaurants in St. Louis
Restaurants in St. Louis
Buildings and structures on U.S. Route 66
Restaurants established in 1930
Frozen custard
Ice cream parlors in the United States
U.S. Route 66 in Missouri
Tourist attractions in St. Louis