TAG Group (Holdings) S.A. is a private

holding company A holding company is a company whose primary business is holding a controlling interest in the Security (finance), securities of other companies. A holding company usually does not produce goods or services itself. Its purpose is to own Share ...

based in

Luxembourg City Luxembourg (; ; ), also known as Luxembourg City ( or ; ; or ), is the capital city of Luxembourg and the Communes of Luxembourg, country's most populous commune. Standing at the confluence of the Alzette and Pétrusse rivers in southern Luxe ...

, Luxembourg. The name 'TAG' is an

acronym An acronym is a type of abbreviation consisting of a phrase whose only pronounced elements are the initial letters or initial sounds of words inside that phrase. Acronyms are often spelled with the initial Letter (alphabet), letter of each wor ...

of Techniques d'Avant Garde. The company generates revenue through its various subsidiaries that offer products and services in the business aviation,

motorsports Motorsport or motor sport are sporting events, competitions and related activities that primarily involve the use of automobiles, motorcycles, motorboats and powered aircraft An aircraft engine, often referred to as an aero engine, is the po ...

, hospitality, consumer products and real estate industries.

History

TAG was formed in 1977 by Syrian businessman Akram Ojjeh and was, until his death, led by Chief Executive Officer Mansour Ojjeh, the son of the founder. One of the first contracts obtained by TAG (Al Mansour, Ets. Akkram Ojjeh, dept. Housing TAG) came from the Saudi Government (presumably for the Royal Saudi Air Force) for works on airports in Riyadh, Tabuk and Khamis Musheit (Abha) (IATA: RUH, TUU and ABH) starting in 1977. A lot of works were subcontracted to the Belgian company CFE S.A., located in Brussels, who leased a Boeing 707 from Sabena Airlines (callsign OO-SJH, mixed cargo/pax) to transport personnel and materials to/from Saudi Arabia. The OO-SJH carried the TAG logo on its tail for some 3 years. In 1985, TAG Group (Holdings) S.A. purchased Swiss

watchmaker A watchmaker is an artisan who makes and repairs watches. Since a majority of watches are now factory-made, most modern watchmakers only repair watches. However, originally they were master craftsmen who built watches, including all their par ...

Heuer. TAG Group combined the TAG and Heuer brands to create the TAG Heuer brand and also gave its newly acquired watchmaking subsidiary the combined TAG Heuer name. Under TAG Group's ownership, TAG Heuer modernised its product line and significantly increased worldwide sales.

LVMH LVMH Moët Hennessy Louis Vuitton SE (), commonly known as LVMH, is a French multinational holding company and conglomerate that specializes in luxury goods and has its headquarters in Paris, France. The company was formed in 1987 through the ...

purchased the TAG Heuer subsidiary in 1999 for US$740 million. TAG Group is now primarily a holding company for Ojjeh's shareholdings in TAG Aviation and

McLaren Group McLaren Group Limited ( ) is a British holding company based in Woking, England, which is involved in Formula One and other motorsport and the manufacture of sports cars. The group was founded by Ron Dennis shortly after his acquisition of the ...

Activities

Aviation

TAG Aeronautics was the distributor of Bombardier aircraft in the Middle East until January 2016. TAG Aviation SA is the Dealer for the HondaJet business aircraft in Northern Europe. Based in Geneva, Switzerland, TAG Aviation is a provider of business aviation services, aircraft management, aircraft charter, maintenance, sales and acquisitions. TAG Aviation USA, Inc is the American aviation management company located in San Francisco. TAG is a broker for and part owner of the AMI Jet Charter company in San Francisco that holds the FAA air carrier certificate to operate in the US. In late 2007 AMI Jet Charter's air carrier certificate was revoked by the FAA due to alleged operational control violations. However, there is ongoing speculation the FAA had other motives other than operational control. The company now operates solely as a broker of aircraft. In August 2016, TAG Aviation signed a partnership with Stratajet to offer its customers TAG's fixed base operator (FBO) services as part of their booking options. TAG Farnborough Airport Ltd. is a subsidiary of TAG Aviation which owns the freehold on

Farnborough Airport Farnborough Airport (previously called: TAG Farnborough Airport, RAE Farnborough, ICAO Code EGLF) is an operational business/executive general aviation airport in Farnborough, Rushmoor, Hampshire, England. The airport covers about 8% of Rus ...

southwest of London in the United Kingdom. The freehold was bought from the UK MOD

Ministry of Defence A ministry of defence or defense (see American and British English spelling differences#-ce.2C -se, spelling differences), also known as a department of defence or defense, is the part of a government responsible for matters of defence and Mi ...

in 2007 following the previous 99 lease agreement signed in 1999. In 2018, the CAA's decision to grant TAG's application for large controlled zones in a large swathe of airspace near Farnborough was to be investigated by the All-Party Parliamentary Group (APPG) on General Aviation.

Motorsport

TAG sponsored

Formula One Formula One (F1) is the highest class of worldwide racing for open-wheel single-seater formula Auto racing, racing cars sanctioned by the Fédération Internationale de l'Automobile (FIA). The FIA Formula One World Championship has been one ...

team Williams during the early 1980s, covering the period when team drivers Alan Jones and Keke Rosberg won the and World Championships respectively. During the 1983 season, Mansour Ojjeh had a meeting with

McLaren McLaren Racing Limited ( ) is a British auto racing, motor racing team based at the McLaren Technology Centre in Woking, Surrey, England. The team is a subsidiary of the McLaren Group, which owns a majority of the team. McLaren is best known a ...

team boss Ron Dennis, who offered Ojjeh the chance of not just a sponsorship deal but having part ownership of McLaren. Ojjeh agreed and the McLaren relationship continues to this day, with the TAG Group currently owning 14% of

until 2024. Consequently TAG also has stakes in

's subsidiaries. McLaren's most famous companies include McLaren Racing and

McLaren Automotive McLaren Automotive ( ; formerly known as McLaren Cars) is a British luxury Automotive industry, automotive Manufacturing, manufacturer based at the McLaren Technology Centre in Woking, England. The main products of the company are sports cars, ...

Formula One engine results

( key) (results in bold indicate pole position; results in ''italics'' indicate fastest lap) ;Notes: * – Driver did not finish the Grand Prix, but was classified as he completed over 90% of the race distance. * – Half points awarded as less than 75% of the race distance was completed.

Other

Other areas of business include advanced technology, real estate and consumer products.

Footnotes

References

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External links

TAG AviationTAG FarnboroughAviator by TAG
{{Authority control Investment companies of Luxembourg Companies based in Luxembourg City Formula One engine manufacturers