Taylor Swift Productions, Inc. is the in-house visual media

production company A production company, production house or production studio is a studio that creates works in the fields of performing arts, new media art, film, television show, television, radio, comics, interactive arts, video games, websites, music, and video ...

of the American singer-songwriter

Taylor Swift Taylor Alison Swift (born December 13, 1989) is an American singer-songwriter. Known for her autobiographical songwriting, artistic versatility, and Cultural impact of Taylor Swift, cultural impact, Swift is one of the Best selling artists, w ...

. It was founded in 2008, being first credited in the

concert film A concert film or concert movie is a film that showcases a live performance from the perspective of a concert goer, the subject of which is an extended live performance or concert, by either a musician or a Stand-up comedy, stand-up comedian. Ea ...

Speak Now World Tour – Live ''Speak Now World Tour – Live'' is the first live album by the American singer-songwriter Taylor Swift. It was released on November 21, 2011, by Big Machine Records. The physical copy consists of an audio CD and a visual accompaniment on DVD ...

'' (2011). Taylor Swift Productions has produced all of Swift's visual media works since 2018, including her films and

music video A music video is a video that integrates a song or an album with imagery that is produced for promotion (marketing), promotional or musical artistic purposes. Modern music videos are primarily made and used as a music marketing device intended to ...

s. The company has been praised by

management consultants Management (or managing) is the administration of organizations, whether businesses, nonprofit organizations, or a government bodies through business administration, nonprofit management, or the political science sub-field of public administra ...

for its innovative business and marketing strategies. The studio's outputs have received various awards, including a

Grammy Award The Grammy Awards, stylized as GRAMMY, and often referred to as The Grammys, are awards presented by The Recording Academy of the United States to recognize outstanding achievements in music. They are regarded by many as the most prestigious ...

, four MTV Video Music Awards for Video of the Year, an Art Directors Guild Award, a

Gracie Award The Gracie Awards are awards presented by the Alliance for Women in Media Foundation (AWM) in the United States, to celebrate and honor programming created for women, by women, and about women, as well as individuals who have made exemplary contr ...

, an

Eddie Award Founded in 1950, American Cinema Editors (ACE) is an honorary society of film editors who are voted in based on the qualities of professional achievements, their education of others, and their dedication to editing. Members use the post-nominal ...

, and a Hollywood Critics Association Film Award. Its films '' Taylor Swift: Reputation Stadium Tour'' (2018), '' Folklore: The Long Pond Studio Sessions'' (2020), '' All Too Well: The Short Film'' (2021), and '' Taylor Swift: The Eras Tour'' (2023) were met with acclaim from critics. The lattermost became the highest-grossing concert film of all-time and was nominated for the Golden Globe Award for Cinematic and Box Office Achievement.

Background

The American singer-songwriter

has stated on several occasions that she views

visual media Mass media include the diverse arrays of media that reach a large audience via mass communication. Broadcast media transmit information electronically via media such as films, radio, recorded music, or television. Digital media comprises bot ...

as an important element in her

songwriting A songwriter is a person who creates musical compositions or writes lyrics for songs, or both. The writer of the music for a song can be called a composer, although this term tends to be used mainly in the classical music genre and film scoring. ...

process. As her career progressed, she delved into

film treatment A film treatment (or simply treatment) is a piece of prose, typically the step between scene cards (index cards) and the first draft of a screenplay for a motion picture, television program, or radio play. It is generally longer and more detailed ...

filmmaking Filmmaking or film production is the process by which a Film, motion picture is produced. Filmmaking involves a number of complex and discrete stages, beginning with an initial story, idea, or commission. Production then continues through screen ...

screenwriting Screenwriting or scriptwriting is the art and craft of writing scripts for mass media such as feature films, television productions or video games. It is often a freelance profession. Screenwriters are responsible for researching the story, dev ...

, directing, and producing. Several directors that Swift collaborated with, including

Roman White Roman White is an American music video and film director who has directed most of Carrie Underwood's videos. He has also directed music videos for Taylor Swift, Kelly Clarkson, Florida Georgia Line, Kelsea Ballerini, Cassadee Pope, Josh Groban, ...

and Joseph Kahn, praised her involvement in creating her music videos. In 2015, She won the Primetime Emmy Award for Outstanding Emerging Media Program in the category "Outstanding Creative Achievement in Interactive Media — Original Interactive Program" as the executive producer for the interactive app '' AMEX Unstaged: Taylor Swift Experience'', which gave viewers access to a customizable 360° view of the music video for " Blank Space" (2014). Swift produced the music video for " Bad Blood" (2015), which won the

Grammy Award for Best Music Video The Grammy Award for Best Music Video is an accolade presented at the Grammy Awards, a ceremony that was established in 1958 and originally called the Gramophone Awards, to performers, directors, and producers of quality short form music videos. ...

in 2016.

History

In February 2008, Swift launched her in-house

, Taylor Swift Productions, Inc., which was first credited in the

'' (2011). The studio's next release was the television special ''Taylor Swift: The Road to Reputation'', documenting her career and the

Reputation Stadium Tour The Reputation Stadium Tour was the fifth concert tour and the first stadium tour by the American singer-songwriter Taylor Swift, in support of her sixth studio album, ''Reputation'' (2017). It began in Glendale, Arizona, United States, on May ...

shows in the United States. It aired on the Australian TV channels

Eleven Eleven or 11 may refer to: *11 (number) * One of the years 11 BC, AD 11, 1911, 2011 Literature * ''Eleven'' (novel), a 2006 novel by British author David Llewellyn *''Eleven'', a 1970 collection of short stories by Patricia Highsmith *''Eleven'' ...

and

Network Ten Network 10 (commonly known as the 10 Network, Channel 10 or simply 10) is an Australian commercial television network. It is a wholly-owned subsidiary of Paramount Global's Paramount Networks UK & Australia, UK & Australia division and is o ...

in September 2018. Taylor Swift Productions produced the concert film '' Taylor Swift: Reputation Stadium Tour'', released on

Netflix Netflix is an American subscription video on-demand over-the-top streaming service. The service primarily distributes original and acquired films and television shows from various genres, and it is available internationally in multiple lang ...

on the

New Year's Eve In the Gregorian calendar, New Year's Eve refers to the evening, or commonly the entire day, of the last day of the year, 31 December, also known as Old Year's Day. In many countries, New Year's Eve is celebrated with dancing, eating, drinkin ...

of 2018. Directed by Paul Dugdale, ''Reputation Stadium Tour'' received acclaim from critics, who particularly praised its direction, production, camerawork, and Swift's stage presence. ''

Billboard A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertis ...

''s Denis Warner stated that the film "illuminates the singer's power, dedication, and strength as an artist" and it "allows you to get more of a feel of the singer as a performer – and experience just how delicately everything is staged". ''Reputation Stadium Tour''

production designer In film and television, a production designer is the individual responsible for the overall aesthetic of the story. The production design gives the viewers a sense of the time period, the plot location, and character actions and feelings. Work ...

s, Tamlyn Wright and Baz Halpin, were nominated at the 24th Art Directors Guild Annual Awards for Excellence in Production Design in the category "Variety, Reality or Event Special". The film's producer, Simon Fisher, and Dugdale both were nominated for Best Multicamera Work at the 2019 Royal Television Society Craft & Design Awards. Throughout 2019 and 2020, Taylor Swift Productions produced the music videos for Swift's songs " Me!", " You Need to Calm Down", " Lover", " Christmas Tree Farm", "

The Man "The Man" is a slang phrase, mainly used in the United States, to refer to figures of authority, including members of the government. Though typically used as a derogatory connotation, the phrase may also be used as a term of respect or praise. ...

", " Cardigan", and "

Willow Willows, also called sallows and osiers, of the genus ''Salix'', comprise around 350 species (plus numerous hybrids) of typically deciduous trees and shrubs, found primarily on moist soils in cold and temperate regions. Most species are known ...

". The music video for "You Need to Calm Down" received the

MTV Video Music Award for Video of the Year The MTV Video Music Award for Video of the Year is the most prestigious competitive award and the final award presented at the annual MTV Video Music Awards. The award was created by the U.S. network MTV to honor artists with the best music video ...

2019 This was the year in which the first known human case of COVID-19 was documented, preceding COVID-19 pandemic, the pandemic which was declared by the World Health Organization the following year. Up to that point, 2019 had been described as ...

, while the production designer of the music video for "Lover", Kurt Gefke, was nominated at the 24th Art Directors Guild Awards in the "Short Format: Web Series, Music Video or Commercial" category. Taylor Swift Productions' next feature release, the television special '' Taylor Swift: City of Lover'', was directed by Dan Massie. It aired on

ABC ABC are the first three letters of the Latin script. ABC or abc may also refer to: Arts, entertainment and media Broadcasting * Aliw Broadcasting Corporation, Philippine broadcast company * American Broadcasting Company, a commercial American ...

on May 17, 2020, and was made available for on-demand streaming on

Hulu Hulu (, ) is an American Subscription business model, subscription streaming media service owned by Disney Streaming, a subsidiary of the Disney Entertainment segment of the Walt Disney Company. It was launched on October 29, 2007, initially as ...

and

Disney+ The Walt Disney Company, commonly referred to as simply Disney, is an American multinational mass media and entertainment industry, entertainment conglomerate (company), conglomerate headquartered at the Walt Disney Studios (Burbank), Walt Di ...

the following day. ''City of Lover'' received positive reviews from critics, who complimented its intimate setting and Swift's storytelling abilities, but felt that its 42-minute runtime was too short. Chris Willman of ''

Variety Variety may refer to: Arts and entertainment Entertainment formats * Variety (radio) * Variety show, in theater and television Films * ''Variety'' (1925 film), a German silent film directed by Ewald Andre Dupont * ''Variety'' (1935 film), ...

'' praised Swift's simplistic appearance, the minimal lighting, and the monochrome design. The ABC premiere of ''City of Lover'' attracted 3.63 million viewers. Swift made her debut as a film director with the documentary feature '' Folklore: The Long Pond Studio Sessions'', released on November 25, 2020. The documentary features Swift performing all of the 17 tracks of her eighth studio album, ''

Folklore Folklore is the body of expressive culture shared by a particular group of people, culture or subculture. This includes oral traditions such as Narrative, tales, myths, legends, proverbs, Poetry, poems, jokes, and other oral traditions. This also ...

'' (2020), and discussing the creative process, stories, and inspirations behind the songs with her collaborators

Aaron Dessner Aaron Brooking Dessner (born April 23, 1976) is an American musician. He is best known as a founding member of the rock band The National (band), the National, with whom he has recorded nine studio albums; a co-founder of the indie rock duo Big ...

and

Jack Antonoff Jack Michael Antonoff (born March 31, 1984) is an American singer, songwriter, and record producer. He is the lead vocalist of the rock band Bleachers, and previously the guitarist and drummer for the pop band Fun and the lead vocalist of t ...

. Produced by Taylor Swift Productions and distributed by Disney+, ''Folklore: The Long Pond Studio Sessions'' received universal acclaim from critics for its performances, intimacy, and conversations regarding ''Folklore''s creative process. On the

review aggregator A review aggregator is a system that collects reviews and ratings of products and services, such as films, books, video games, music, software, hardware, or cars. This system then stores the reviews to be used for supporting a website where user ...

website

Rotten Tomatoes Rotten Tomatoes is an American review aggregator, review-aggregation website for film and television. The company was launched in August 1998 by three undergraduate students at the University of California, Berkeley: Senh Duong, Patrick Y. Lee ...

, the film has an approval rating of 100% based on 13 critics' reviews. '' Little White Lies'' Sydney Urbanek lauded ''Folklore: The Long Pond Studio Sessions'' as a "triumphant debut" for Swift as a film director, and the '' i'' Sarah Carson defined it as "artfully crafted, aesthetically gorgeous, cosy

cottagecore Cottagecore is an internet aesthetic and subculture concerned with an idealised rural lifestyle. The aesthetic centres on traditional and vernacular architecture, clothing, interior design and crafts. Based primarily on the visual and material c ...

escapism Escapism is mental diversion from unpleasant aspects of daily life, typically through activities involving imagination or entertainment. Escapism also may be used to occupy one's self away from persistent feelings of depression or general s ...

" with diverse conversations. The film received the Grand Award for Special or Variety at the 46th

Gracie Awards The Gracie Awards are awards presented by the Alliance for Women in Media Foundation (AWM) in the United States, to celebrate and honor programming created for women, by women, and about women, as well as individuals who have made exemplary contr ...

. In 2021, Taylor Swift Productions produced the music videos for Swift's songs " The Best Day (Taylor's Version)" and "

I Bet You Think About Me "I Bet You Think About Me" is a song by the American singer-songwriter Taylor Swift featuring harmony vocals from the American singer-songwriter Chris Stapleton. Swift wrote it with Lori McKenna in June 2011 and intended to include it on her fo ...

". The music video for the latter marked the directional debut of the American actress

Blake Lively Blake Ellender Brown (born August 25, 1987), known professionally as Blake Lively, is an American actress. A daughter of actor Ernie Lively, she made her professional debut in his directorial project ''Sandman'' (1998). She had her breakthrou ...

and stars the American actor

Miles Teller Miles Teller (born February 20, 1987) is an American actor. He made his feature film debut with the independent drama '' Rabbit Hole'' (2010), and gained wider recognition for his roles in the coming-of-age film ''The Spectacular Now'' (2013) a ...

. Swift made her filmmaking debut with the

romantic drama Romance films involve romantic love stories recorded in visual media for broadcast in theatres or on television that focus on passion (emotion), passion, emotion, and the affectionate romantic involvement of the main characters. Typically their ...

'' All Too Well: The Short Film'' (2021), an

adaptation In biology, adaptation has three related meanings. Firstly, it is the dynamic evolutionary process of natural selection that fits organisms to their environment, enhancing their evolutionary fitness. Secondly, it is a state reached by the p ...

of her critically-acclaimed song " All Too Well (10 Minute Version)" (2021). Produced by Taylor Swift Productions and starring the American actors

Sadie Sink Sadie Elizabeth Sink (born April 16, 2002) is an American actress. She began her acting career in theater, playing the title role in the musical '' Annie'' (2012–14) and young Elizabeth II in the historical play '' The Audience'' (2015) on ...

and

Dylan O'Brien Dylan Rhodes O'Brien (born August 26, 1991) is an American actor. His first major role was as Stiles Stilinski in the MTV supernatural series '' Teen Wolf'' (2011–2017). He achieved further prominence for his lead role in the science fictio ...

, the film received a

limited theatrical release __FORCETOC__ Limited theatrical release is a film distribution strategy of releasing a new film in a few cinemas across a country, typically art house theaters in major metropolitan markets. Since 1994, a limited theatrical release in the Unite ...

through

Universal Pictures Universal City Studios LLC, doing business as Universal Pictures (also known as Universal Studios or simply Universal), is an American filmmaking, film production and film distribution, distribution company headquartered at the 10 Universal Ci ...

and special screenings at the 2022

Tribeca Tribeca ( ), originally written as TriBeCa, is a neighborhood in Lower Manhattan in New York City. Its name is a syllabic abbreviation of "Triangle Below Canal Street". The "triangle" (more accurately a quadrilateral) is bounded by Canal Str ...

and Toronto film festivals. ''All Too Well: The Short Film'' was met with widespread acclaim from film critics, with particular praise for Swift's vision as a filmmaker. Laura Coates, publishing on ''

RogerEbert.com ''RogerEbert.com'' is an American film review website that archives reviews written by film critic Roger Ebert for the ''Chicago Sun-Times'' and also shares other critics' reviews and essays. The website, underwritten by the ''Chicago Sun-Times ...

'', commended Swift's direction and her "meticulous

lighting Lighting or illumination is the deliberate use of light to achieve practical or aesthetic effects. Lighting includes the use of both artificial light sources like lamps and light fixtures, as well as natural illumination by capturing daylight. ...

and eye for production design". ''

The Sydney Morning Herald ''The Sydney Morning Herald'' (''SMH'') is a daily Tabloid (newspaper format), tabloid newspaper published in Sydney, Australia, and owned by Nine Entertainment. Founded in 1831 as the ''Sydney Herald'', the ''Herald'' is the oldest continuous ...

''s Karl Quinn simirlarly lauded Swift's direction, the screenplay, and the performances of Sink and O'Brien. ''All Too Well: The Short Film'' made Swift the first artist to win the MTV Video Music Award for Video of the Year three times and the first artist to win for a self-directed project, winning the category in

2022 The year began with another wave in the COVID-19 pandemic, with SARS-CoV-2 Omicron variant, Omicron spreading rapidly and becoming the dominant variant of the SARS-CoV-2 virus worldwide. Tracking a decrease in cases and deaths, 2022 saw ...

. In

2023 Catastrophic natural disasters in 2023 included the Lists of 21st-century earthquakes, 5th-deadliest earthquake of the 21st century 2023 Turkey–Syria earthquakes, striking Turkey and Syria, leaving up to 62,000 people dead; Cyclone Freddy ...

, she became the first artist to win the Grammy Award for Best Music Video with a sole directing credit. ''All Too Well: The Short Film'' won Best Music Video at the 26th Art Directors Guild Annual Awards for Excellence in Production Design and Best Short Film at the 6th Hollywood Critics Association Film Awards. Throughout 2022 and 2023, Taylor Swift Productions produced the music videos for Swift's songs "

Anti-Hero An antihero (sometimes spelled as anti-hero or two words anti hero) or anti-heroine is a character in a narrative (in literature, film, TV, etc.) who may lack some conventional heroic qualities and attributes, such as idealism and morality. Al ...

", "

Bejeweled Bejeweled may refer to: * ''Bejeweled'' (series), a series of tile-matching puzzle video games ** ''Bejeweled'' (video game), the first game in the series, released in 2000 * "Bejeweled" (song), a 2022 song by Taylor Swift {{disambiguation ...

", "

Lavender Haze "Lavender Haze" is a song by the American singer-songwriter Taylor Swift from her tenth studio album, ''Midnights'' (2022). Swift wrote and produced the song with Jack Antonoff, Jahaan Sweet, and Sounwave. Zoë Kravitz and Sam Dew co-wrote the ...

", "

Karma Karma (, from , ; ) is an ancient Indian concept that refers to an action, work, or deed, and its effect or consequences. In Indian religions, the term more specifically refers to a principle of cause and effect, often descriptively called ...

", and " I Can See You". For the music video for the lattermost, she stated that she wanted to create a visual story that depicted how her fans helped her reclaim her music following her masters dispute. It stars the American actors

Joey King Joey Lynn King (born July 30, 1999) is an American actress. She starred as Ramona Quimby in the comedy film '' Ramona and Beezus'' (2010) and gained wider recognition for her lead role as a late-blooming teenager in ''The Kissing Booth'' film ...

Taylor Lautner Taylor Daniel Lautner ( ; born February 11, 1992) is an American actor. He is best known for playing werewolf Jacob Black in ''The Twilight Saga (film series), The Twilight Saga'' film series (2008–2012). His accolades include a Scream Awar ...

, and Presley Cash. The music video for "Anti-Hero" won the MTV Video Music Award for Video of the Year in

, making Swift the first artist in history to win the award two years in a row. Taylor Swift Productions independently produced the concert film '' Taylor Swift: The Eras Tour'', directed by Sam Wrench and distributed globally in cinemas by

AMC AMC may refer to: Film and television * AMC Theatres, an American movie theater chain * AMC Networks, an American entertainment company ** AMC (TV channel) ** AMC+, streaming service ** AMC Networks International, an entertainment company *** ...

and

Cinemark Theatres Cinemark Holdings, Inc. (stylized as CineMark from 1998 until 2022 and in all caps since 2022) is an American movie theater chain that started operations in 1977 and since then it has operated theaters with hundreds of locations throughout the A ...

. Released on October 13, 2023, the film received universal acclaim from critics, who praised for its cinematography, spectacle, and energy. Melissa Ruggieri, in a review for ''

USA Today ''USA Today'' (often stylized in all caps) is an American daily middle-market newspaper and news broadcasting company. Founded by Al Neuharth in 1980 and launched on September 14, 1982, the newspaper operates from Gannett's corporate headq ...

'', wrote that ''The Eras Tour'' "offers a front-row seat to the grandeur", complimenting the cinematography for showcasing the detailed production of the show. It became the highest-grossing concert film of all-time, earning over $267 million in worldwide revenue against a production budget of $15 million. On December 13, ''The Eras Tour'' was made available to rent for on-demand streaming in select territories for a limited period, in collaboration with

Universal Pictures Home Entertainment Universal Pictures Home Entertainment LLC (UPHE) is the home video distribution division of Universal Pictures, an American film studio owned by NBCUniversal, the entertainment unit of Comcast. UPHE is the home video distributor for all of the ...

. An extended cut of the film, subtitled ''(Taylor's Version)'', was released on Disney+ in March 2024. ''The Eras Tour'' was nominated for Cinematic and Box Office Achievement at the

81st Golden Globe Awards The 81st Golden Globe Awards was an awards ceremony for 2023 in film, film and 2023 in American television, American television productions of 2023. It was broadcast live on January 7, 2024, from The Beverly Hilton in Beverly Hills, California ...

and Best Music Documentary at the 8th Critics' Choice Documentary Awards. It won Best Edited Variety Talk/Sketch Show or Special at the 74th American Cinema Editors Eddie Awards. In 2024, Taylor Swift Productions produced the music videos for Swift's songs "

Fortnight A fortnight is a unit of time equal to 14 days (two weeks). The word derives from the Old English term , meaning "" (or "fourteen days", since the Anglo-Saxons counted by nights). Astronomy and tides In astronomy, a ''lunar fortnight'' is hal ...

" and " I Can Do It with a Broken Heart". The former stars the American actors

Ethan Hawke Ethan Green Hawke (born November 6, 1970) is an American actor, author, and film director. He made his film debut in ''Explorers (film), Explorers'' (1985), before making a breakthrough performance in ''Dead Poets Society'' (1989). Hawke starr ...

and

Josh Charles Joshua Aaron Charles (born September 15, 1971) is an American film, television, and theater actor. He is best known for the roles of Dan Rydell on '' Sports Night, '' Will Gardner on '' The Good Wife'', which earned him two Primetime Emmy Awar ...

, with cinematography by

Rodrigo Prieto Rodrigo Prieto Stambaugh, American Society of Cinematographers, ASC, AMC (born November 23, 1965), is a Mexican cinematographer and film director. He has collaborated with Martin Scorsese and Alejandro González Iñárritu, among other promine ...

. At the

2024 MTV Video Music Awards The 2024 MTV Video Music Awards were held at the UBS Arena in Elmont, New York, on September 11, 2024. The ceremony was originally scheduled to take place on September 10, 2024, but was rescheduled to a day later to avoid conflicts with the pr ...

, the music video for "Fortnight" made Swift the first artist in history to win Video of the Year three years in a row.

Reception

Several

have praised and discussed Taylor Swift Productions' outputs and marketing strategies. Julia Dhar of ''

Forbes ''Forbes'' () is an American business magazine founded by B. C. Forbes in 1917. It has been owned by the Hong Kong–based investment group Integrated Whale Media Investments since 2014. Its chairman and editor-in-chief is Steve Forbes. The co ...

'' said Swift and the company are "no slouches" in

marketing Marketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of Business administration, business management and commerce. Marketing is usually conducted by the seller, typically a retailer or ma ...

and

revenue management Revenue management (RM) is a discipline to maximize profit by optimizing rate (ADR) and occupancy (Occ). In its day to day application the maximization of Revenue per Available Room (RevPAR) is paramount. It is seen by some as synonymous with ...

, dubbing them "masterminds", comparing their work to

alchemy Alchemy (from the Arabic word , ) is an ancient branch of natural philosophy, a philosophical and protoscientific tradition that was historically practised in China, India, the Muslim world, and Europe. In its Western form, alchemy is first ...

, and stating that others can learn from their

manuscript A manuscript (abbreviated MS for singular and MSS for plural) was, traditionally, any document written by hand or typewritten, as opposed to mechanically printed or reproduced in some indirect or automated way. More recently, the term has ...

. Alice Fulwood of ''

The Economist ''The Economist'' is a British newspaper published weekly in printed magazine format and daily on Electronic publishing, digital platforms. It publishes stories on topics that include economics, business, geopolitics, technology and culture. M ...

'' praised Swift's and the company's ability to "pursue sharp business tactics, while at the same time being careful not to undermine Swift's wholesome image". ''

Screen Daily ''Screen International'' is a British film magazine covering the international film business. It is published by Media Business Insight, a British B2B media company which also owned '' Broadcast''. The magazine is primarily aimed at those involv ...

'' Jeremy Kay stated that Taylor Swift Productions "most likely has not needed to spend much if anything on marketing" to promote ''The Eras Tour'', as a few posts from Swift was enough "to call her loyal fans to action". He also praised the "timely marketing strategy" of the film. In 2024, the business magazine ''

Fast Company ''Fast Company'' is an American business magazine published monthly in print and online, focusing on technology, business, and design. It releases six print issues annually. History ''Fast Company'' was founded in November 1995 by Alan Webb ...

'' ranked Taylor Swift Productions at number 15 on their list of "The World's Most Innovative Companies", for "reimagining the business of concerts, music, and movies". The magazine cited the commercial success and innovative distribution agreement of ''The Eras Tour'' film as the chief reason.

Credits

Films

Music videos

In development

Notes

References

{{Taylor Swift Taylor Swift Film production companies of the United States American companies established in 2008 Mass media companies established in 2008

Background

History

Reception

Credits

Films

Music videos

In development

See also

Notes

References