Tavín Pumarejo
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Octavio Ramos Pumarejo (October 12, 1932 – September 12, 2016), known professionally as Tavín Pumarejo, was a Puerto Rican
jíbaro Jivaro or Jibaro, also spelled Hivaro or Hibaro, may refer to: * Jíbaro (Puerto Rico), mountain-dwelling peasants in Puerto Rico * Jíbaro music, a Puerto Rican musical genre * Jivaroan peoples, indigenous peoples in northern Peru and eastern ...
singer and comedian. While better known for his work as a comedy actor on Puerto Rican television, Pumarejo released 16 albums of Puerto Rican music, with some of them becoming major hits in the island.


Biography

Ramos Pumarejo was born on October 12, 1932, in Río Cañas, a
barrio ''Barrio'' () is a Spanish language, Spanish word that means "Quarter (urban subdivision), quarter" or "neighborhood". In the modern Spanish language, it is generally defined as each area of a city delimited by functional (e.g. residential, comm ...
in
Caguas, Puerto Rico Caguas (, ) is a Caguas barrio-pueblo, city and Municipalities of Puerto Rico, municipality in central eastern Puerto Rico. Located in the eponymous Caguas Valley between the Sierra de Cayey and Sierra de Luquillo of the Cordillera Central (Puer ...
, located closer to the mountain area of
Caguas Caguas (, ) is a city and municipality in central eastern Puerto Rico. Located in the eponymous Caguas Valley between the Sierra de Cayey and Sierra de Luquillo of the Central Mountain Range, it is bordered by San Juan and Trujillo Alto to ...
than from downtown San Juan. Having grown up in the mountains, Pumarejo identified himself with the Puerto Rican country people (known as ''
jíbaro Jivaro or Jibaro, also spelled Hivaro or Hibaro, may refer to: * Jíbaro (Puerto Rico), mountain-dwelling peasants in Puerto Rico * Jíbaro music, a Puerto Rican musical genre * Jivaroan peoples, indigenous peoples in northern Peru and eastern ...
'') more than with the metropolitan people who are always associated with San Juan. Graduated from
Gautier Benítez High School The Gautier Benitez High School, a school named after Puerto Rican poet José Gautier Benítez, was built in 1924 in Caguas, Puerto Rico and is listed on both the U.S. National Register of Historic Places and the Puerto Rico Register of Histor ...
. Ramos Pumarejo who served in the
United States Army The United States Army (USA) is the primary Land warfare, land service branch of the United States Department of Defense. It is designated as the Army of the United States in the United States Constitution.Article II, section 2, clause 1 of th ...
started to work on Puerto Rican television when producer
Paquito Cordero Paquito Cordero (October 16, 1932 – June 30, 2009) was a Puerto Rican comedian and music and television producer. He is considered a pioneer of Puerto Rican television. Early years Cordero (birth name: Francisco Cordero Baez) was born to ...
began producing a noon
variety show Variety show, also known as variety arts or variety entertainment, is entertainment made up of a variety of acts including musical performances, sketch comedy, magic, acrobatics, juggling, and ventriloquism. It is normally introduced by a compà ...
called ''
El Show de las 12 El Show de las 12 was a Puerto Rican midday variety television series airing on WKAQ-TV, and later on the nationwide Telemundo network, and hosted by Eddie Miro for most of its run. It aired every week-day for 40 years until its cancellation o ...
'' on Telemundo Puerto Rico,
WKAQ-TV WKAQ-TV (channel 2) is a television station in San Juan, Puerto Rico, serving as the U.S. territory's dual Telemundo and NBC outlet. It is owned and operated by the Telemundo Station Group subsidiary of NBCUniversal. WKAQ-TV's studios are loc ...
. To ensure that the public remembered him, he used his relatively uncommon maternal last name as part of his stage name. Like other popular Puerto Rican characters (
José Miguel Agrelot Giuseppe Michael Agrelot Vilá (April 21, 1927 – January 28, 2004), also known as José Miguel Agrelot or Don Cholito, was a Puerto Rican comedian, radio and television host. Biography Agrelot was born in Santurce, Puerto Rico. He was t ...
's "Don Cholito", and Machuchal), Pumarejo donned a "pava" (a Puerto Rican peasant
straw Straw is an agricultural byproduct consisting of the dry wikt:stalk, stalks of cereal plants after the grain and chaff have been removed. It makes up about half of the crop yield, yield by weight of cereal crops such as barley, oats, rice, ry ...
hat) for his television appearances. The pava became a staple in Pumarejo's life, as he began using it in almost every personal appearance and in interviews with newspapers and magazines. Pumarejo also earned the nickname of "El Hígado de Ganso" ("The Goose's Liver", or more accurately,
foie gras ; (, ) is a specialty food product made of the liver of a Domestic duck, duck or Domestic goose, goose. According to French law, ''foie gras'' is defined as the liver of a duck or goose fattened by ''gavage'' (force feeding). ''Foie gras'' i ...
). Pumarejo was well known for his self-deprecating sense of humor and physical comedy style, which closely resembled that of a young
Jerry Lewis Jerry Lewis (born Joseph Levitch; March 16, 1926 â€“ August 20, 2017) was an American comedian, actor, singer, filmmaker and humanitarian, with a career spanning seven decades in film, stage, television and radio. Famously nicknamed as "Th ...
. He was also a stutterer, something to which he constantly made humorous references in his live performances. For example, he claimed that a television comedy sketch featuring himself,
Adrián García Adrián García may refer to: * Adrián García (tennis), Chilean tennis player * Adrián García (actor), Puerto Rican actor * Adrian Garcia (politician), American politician in Harris County, Texas * Adrian García Arias, Mexican footballer a ...
and Marcos Betancourt, all stammerers, would be four hours long. Pumarejo was usually backed by his longtime musical combo, the ''Río Cañas Sound Machine'' (a spoof of the
Miami Sound Machine Miami Sound Machine was an American Latin pop band of Latin-influenced music that featured the vocals of Cuban-born recording artist Gloria Estefan (née Fajardo). Established in 1975 by Emilio Estefan, the band was originally known as the Mia ...
, Harry Fraticelli was a member). In 1985, Pumarejo scored a
Christmas music Christmas music comprises a variety of Music genre, genres of music regularly performed or heard around the Christmas and holiday season, Christmas season. Music associated with Christmas may be purely instrumental, or in the case of Christmas ...
chart-topper, with his song "La Finquita" ("The Little Farm"), this time backed by the Conjunto Quisqueya, a very successful merengue band of Dominicans. It was a number one hit in Puerto Rican radio for about eight consecutive weeks, and the album was also one of the year's best selling Christmas album in Puerto Rico, along with
Tony Croatto Hermes Davide Fastino Croatto Martinis (2 March 1940 – 3 April 2005), better known as Tony Croatto, was an Italian singer and composer best known for his interpretations of Spanish folkloric songs and music from Puerto Rico. His musical care ...
's, which contained the famous song, "Se Llama Jesús". Outside of his musical career, Pumarejo was also a very successful medical sales representative for Novartis International AG, for over thirty years (he retired prior to his death). He once had Novartis sponsor his television slot in ''El Show de las 12'', and joked that only Novartis' product
Maalox Maalox was a brand of antacid owned by Sanofi. Their main product is a flavored liquid containing a suspension of aluminum hydroxide and magnesium hydroxide, which act to neutralize or reduce stomach acid, for the purpose of relieving the sympto ...
could be an appropriate sponsor, since he was the most "maalox" (''malo'' is Spanish for "bad") singer ever. During the 1970s, Pumarejo also advertised
Texaco Texaco, Inc. ("The Texas Company") is an American Petroleum, oil brand owned and operated by Chevron Corporation. Its flagship product is its Gasoline, fuel "Texaco with Techron". It also owned the Havoline motor oil brand. Texaco was an Independ ...
on Puerto Rican television, alongside a popular Puerto Rican girl group of the time named Las Caribelles. Tavin Pumarejo died September 12, 2016, at the
Veterans Administration The United States Department of Veterans Affairs (VA) is a Cabinet-level executive branch department of the federal government charged with providing lifelong healthcare services to eligible military veterans at the 170 VA medical centers an ...
Medical Center in
Río Piedras, Puerto Rico Río Piedras () (Spanish language, Spanish for ''stones river'') is a highly urbanized commercial and residential district in San Juan, Puerto Rico, San Juan, the capital Municipalities of Puerto Rico, municipality of Puerto Rico. Adjacent to th ...
after a long illness. He was survived by his wife Vilma Viñas and two daughters Iris and Vilma. He was buried at Cementerio Borinquen Memorial in Caguas, Puerto Rico.


See also

*
List of Puerto Ricans This is a list of notable people from Puerto Rico which includes people who were born in Puerto Rico (Borinquen) and people who are of full or partial Puerto Rican people, Puerto Rican descent. Puerto Rican citizens are included, as the governm ...
* Harry Fraticelli - who sang in Pumarejo's music group


References

{{DEFAULTSORT:Pumarejo, Tavin 1932 births 2016 deaths People from Caguas, Puerto Rico 20th-century Puerto Rican male singers 20th-century Puerto Rican singers Puerto Rican comedians Puerto Rican male television actors Puerto Rican television personalities United States Army soldiers