TakePart was a website operated by

Participant Media Participant Media, LLC was an American independent Film industry, film and television production company founded in 2004 by Jeffrey Skoll, dedicated to entertainment intended to spur social change. The company financed and co-produced film and te ...

, a motion picture studio that focuses on issues of

social justice Social justice is justice in relation to the distribution of wealth, opportunities, and privileges within a society where individuals' rights are recognized and protected. In Western and Asian cultures, the concept of social justice has of ...

. TakePart was founded in 2008 to promote Participant Media's films as well as make viewers aware of the social advocacy efforts of Participant's outreach partners.Wilhelm, Ian. "New iPhone Application Could Help Charity Fund Raising." ''Chronicle of Philanthropy.'' June 15, 2009. The operation has shut down.

About the site

TakePart produced a website with a daily cycle of original articles,

blogs A blog (a Clipping (morphology), truncation of "weblog") is an informational website consisting of discrete, often informal diary-style text entries also known as posts. Posts are typically displayed in Reverse chronology, reverse chronologic ...

, and videos on the culture and lifestyle of change. Topics of coverage included

animals Animals are multicellular, eukaryotic organisms in the biological kingdom Animalia (). With few exceptions, animals consume organic material, breathe oxygen, have myocytes and are able to move, can reproduce sexually, and grow from a ...

arts The arts or creative arts are a vast range of human practices involving creativity, creative expression, storytelling, and cultural participation. The arts encompass diverse and plural modes of thought, deeds, and existence in an extensive ...

food Food is any substance consumed by an organism for Nutrient, nutritional support. Food is usually of plant, animal, or Fungus, fungal origin and contains essential nutrients such as carbohydrates, fats, protein (nutrient), proteins, vitamins, ...

education Education is the transmission of knowledge and skills and the development of character traits. Formal education occurs within a structured institutional framework, such as public schools, following a curriculum. Non-formal education als ...

, the environment, green tech,

politics Politics () is the set of activities that are associated with decision-making, making decisions in social group, groups, or other forms of power (social and political), power relations among individuals, such as the distribution of Social sta ...

culture Culture ( ) is a concept that encompasses the social behavior, institutions, and Social norm, norms found in human societies, as well as the knowledge, beliefs, arts, laws, Social norm, customs, capabilities, Attitude (psychology), attitudes ...

health Health has a variety of definitions, which have been used for different purposes over time. In general, it refers to physical and emotional well-being, especially that associated with normal functioning of the human body, absent of disease, p ...

and

innovation Innovation is the practical implementation of ideas that result in the introduction of new goods or service (economics), services or improvement in offering goods or services. ISO TC 279 in the standard ISO 56000:2020 defines innovation as "a n ...

. The site also provided ways for users to take action on the issues they read about. TakePart also offered services including custom content creation and campaign building to NGOs and brands looking to create social impact. One of TakePart's first media campaigns to win public notice was its activism about the 2008 semi-documentary film, '' Chicago 10''. In 2009, TakePart released GiveABit, an

iPhone The iPhone is a line of smartphones developed and marketed by Apple that run iOS, the company's own mobile operating system. The first-generation iPhone was announced by then–Apple CEO and co-founder Steve Jobs on January 9, 2007, at ...

application which solicits charitable donations for Participant Media's nonprofit advocacy partners from iPhone users once a day. In 2011, advertising executive Chad Boettcher was hired by Participant Media to oversee an expanded social action outreach via the TakePart Web site."Chad Boettcher to Head Social Action & Advocacy for Participant Media." MarketWatch.com. November 1, 2011. The TakePart.com website was a major aspect of the marketing campaign for the 2011 motion picture '' Contagion''.Cieply, Michael. "Achoos of Death Are Film's Scourge." ''New York Times.'' August 8, 2011. By year's end, more than 2 million people had visited the TakePart ''Contagion'' page. At the end of 2016 Participant Media merged TakePart's studio operations into its own and shut down its website as part of a strategic move.

''TakePart Live''

On August 1, 2013 Pivot TV aired the first episode of ''TakePart Live'' a live show hosted by Cara Santa Maria and Jacob Soboroff that covered news, social media, current events and is a component to the website. In January 2014, popular comedian personality Tehran Von Ghasri was added to the permanent live show roster as host adding color commentary, academic and worldly perspective. In April 2014,

Cara Santa Maria Cara Louise Santa Maria (born October 19, 1983) is an American science communicator. She hosts the podcast ''Talk Nerdy'' and co-hosts ''The Skeptics' Guide to the Universe'' podcast, and was a co-host of TechKnow on Al Jazeera America. Santa M ...

was replaced on the show by

Meghan McCain Meghan Marguerite McCain (born October 23, 1984) is an American television personality, columnist, and author. She has worked for ABC News (United States), ABC News, Fox News, and MSNBC. She is the daughter of politician John McCain and diplomat ...

and the show moved to a new set. On December 9, 2014 it was announced that Pivot had cancelled the show due to high production costs. TakePart Live was also streamed live on the website www.takepart.com/live.

References

{{Reflist Internet properties established in 2008 Internet properties disestablished in 2016 Defunct mass media companies of the United States 2013 American television series debuts 2014 American television series endings Pivot (TV network) original programming Defunct companies based in Greater Los Angeles Defunct American websites 2008 establishments in the United States 2016 disestablishments in the United States