The Taiwan External Trade Development Council (TAITRA; ) is a non-profit government co-sponsored
trade promotion organization in
Taiwan
Taiwan, officially the Republic of China (ROC), is a country in East Asia. The main geography of Taiwan, island of Taiwan, also known as ''Formosa'', lies between the East China Sea, East and South China Seas in the northwestern Pacific Ocea ...
. It was founded in 1970 as China External Trade Development Council (CETRA), but changed its English name in January 2004 to avoid confusion with bodies representing the
People's Republic of China
China, officially the People's Republic of China (PRC), is a country in East Asia. With population of China, a population exceeding 1.4 billion, it is the list of countries by population (United Nations), second-most populous country after ...
.
TAITRA assists Taiwan businesses and manufacturers to reinforce their international competitiveness and to cope with the challenges they face in foreign markets. Cooperating with Far East Trade Services, Inc. (FETS) and the
Taipei World Trade Center (TWTC), its sister organizations, TAITRA has striven to adapt its trade promotion strategies to the changing international conditions. Its major functions include: Market Research & Information Service, Market Development, Exhibition & Convention Service, Trade Education and Web Service.
Organizational structure
* Board of Directors
* Chairman
** Auditing Office
* Deputy Chairman
* President and CEO
** Research and Evaluation Committee
** Executive Vice Presidents
*** Market Development Department
*** Market Research Department
*** Trade Net Center
*** International Trade Institute
*** Planning and Finance Department
*** 4 Domestic Branch Offices
*** 60 Overseas Branch Offices and 8 Points of Contact in Mainland China
*** Strategic Marketing Department
*** Service Industry Promotion Center
*** Exhibition Department
*** Taipei International Exhibition Center
***
Nangang International Exhibition Center
***
Taipei International Convention Center
*** General Administration Department
Offices

Over the past decades, TAITRA has developed trade promotion, and it has an information network consisting of trained specialists stationed in offices
worldwide:
See also
*
Taipei World Trade Center
*
Taipei Nangang Exhibition Center
*
Hong Kong Trade Development Council
References
External links
TAITRATaiwan Trade ShowsTaiwantradeTaiwan Products Magazine
{{Authority control
1970 establishments in Taiwan
Foreign trade of Taiwan
Non-profit organizations based in Taiwan
Organizations based in Taipei
Organizations established in 1970